COMPARATIVE ANALYSIS & CONSUMER PERCEPTION:

CAFE COFFEE DAY vs. BARISTA

STRUCTURE OF PRESENTATION
Executive summary Food and Beverages Market In India Transition of Cafes

Origin
About Coffee Day & Barista Introduction

Marketing Mix

ASPECTS CONSIDERED
I) II) III) IV) V) Product Price Place Promotion Tie-Up

Ambience and Surrounding International Presence Future Strategy Its All in The Mind SWOT Analysis

Outlets Visited a) Park Street b) Elgin Road BARISTA Introduction Marketing Mix I) II) III) IV) V) Product Price Place Promotion Tie-up

Ambience and Surrounding International Presence Future Strategy Its All in The Mind SWOT Analysis

Outlets Visit a) Park Street b) Camac Street

EFFECTS OF FOREIGN PLAYERS

a) Costa Coffee b) Coffee bean & Tea Leaf

Suggestions And Recommendation Conclusion Bibliography