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2.2.3.

3 Phn tch cng tc huy ng vn nm 2010 HUY NG VN Nm 2010, SCB phi i mt vi nhng p lc khng nh v huy ng vn, bin ng phc tp ca th trng, li sut, gi vng, Hot ng huy ng v th m gp khng t kh khn. Mc d vy, trong nm qua huy ng vn ca SCB vn c nhng bc tin mnh m.
qu vn huy ng 1 -232111 2 -1240103 3 -2217177 4 9261159

Tnh n cui nm 2010, tng ngun vn huy ng ca SCB t 54.439 t ng, tng 5.537 t ng (11,30%) so vi nm 2009. Trong , ng gp ch yu vo s tng trng ngun vn trong nm 2010 l t tin gi ca dn c v cc t chc kinh t vi mc tng hn 10.226 t ng, t 44.170 t ng vo cui nm 2010. Huy ng t cc t chc tn dng v cc ngun khc tng bc gim dn theo ng mc tiu ca SCB v n cui nm 2010 ch cn mc 10.269 t ng, gim 4.689 t ng so vi nm 2009.

Theo , c cu ngun vn ang tip tc c ci thin theo hng n nh v bn vng. t c nhng thnh tch trn, bn cnh c ch iu hnh li sut lun m bo cnh tranh so vi th trng, SCB lun linh hot v ch ng trong vic trin khai cc sn phm tin gi, chnh sch khch hng ph p vi bin ng th trng v nhu cu khch hng. Vi mc tiu em n li ch cao nht cho khch hng, SCB lin tc trin khai cc sn phm tin gi mi vi cht lng vt tri, tiu biu nh chm sn phm tch ly theo vng i bao gm cc sn phm Tch ly B ngoan, Tch ly Hc tp, Tch ly Thnh t, Tch ly Hu tr phc v nhu cu tch gp v tng lai ca mi i tng khch hng; sn phm Gi USD - Nhn nhiu u i v Tin gi vng - Li sut vng dnh ring cho i tng khch hng gi USD v vng, Song song vi cc sn phm tin gi trn l cc chng trnh khuyn mi, chm sc khch hng vi hnh thc trin khai mi l, hp dn v n tng nh co in t trng thng vi chng trnh Gi ngay - Hng lin - Cng gi cng vui, Co trng ngay cng K phiu SCB hay cc chng trnh Mun sc xun - Vn sc qu, Gi tin ngay - C may trng ln, Tng bng khai trng, nh l mt hnh thc chm sc dnh cho tt c khch hng tin gi. Theo , khch hng s c hng quyn li kp khi gi tin ti SCB. Bn cnh , cng vi s pht trin v cng ngh, p ng nhu cu ngy cng cao ca khch hng, nm 2010, SCB cng trin khai thnh cng sn phm Tin gi Online, l sn phm mi c tch hp trn Internet Banking, m ra mt knh gi tin 24/24 cho khch hng, to nn tng cho vic m rng knh phn phi ca SCB. Vi danh mc sn phm tin gi a dng cng cc chng trnh bn hng ln Thng Vng SCB mang tnh cng hng, hiu qu cao thu ht c s quan tm v ng h ca rt nhiu khch hng, k c cc khch hng mi ln khch hng thn thit ca SCB. Hng n nm 2011 vi nhiu c hi v thch thc, trn c s nhng thnh qu t c, SCB s tip tc hon thin v pht trin cc sn phm, chnh sch tin gi theo hng tinh gn hn, hp dn hn, p ng nhu cu ngy cng a dng

ca khch hng, qua gi vng v tng cng ngun vn huy ng t dn c v cc t chc kinh t trong v ngoi nc.

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