M 4.1.

Sn

hnh

chin

lc

4P: phm: (Product)

Nhng sn phm hin c ca Lotteria c nh gi l cht lng, m bo, hp khu v, v th Lotteria cn pht huy u im ny. c bit sn phm ngi ta bit n nhiu v c a chung l HUMBERGER LOTTERIA, va ngon ming m gi c phi chng ch vi 25000 c th coi l sn phm ch lc to nn thng hiu cho Lotteria, nhc ti Lotteria ngi ta s ngay ti Humberger, khi c nhu cu n Humberger khch hng ngh ngay ti Lotteria . Lin tc nghin cu cc cng thc cho sn phm mi, c o, khc bit hoc cng c th l ci tin sn phm c ri VD: Humberger nhn chay, thc ung du cht x Khc bit v hng v nhng cng c th sng to v hnh dng, hoc cch thng thc .Nhm kch thch tnh t m thch khm ph ca cc bn tr. Lu khng lm dng gp gp cho ra nhng sn phm mi m cha qua kho st dng th. Mt khc lun m bo cht lng v 4.2. Gi nhng sn phm c t sc bit l cc sn phm ch lc khe c: (Price) Trn ht l cam kt sn phm t tiu chun v sinh an tan thc phm .Gi n khch hng nhng thng ip

Vic nh gi mt sn phm l ht sc quan trng v n tc ng trc tip n doanh thu v li nhun ca mt doanh nghip .i vi dch v n ung gi phi tr l tng ca gi sn phm hu hnh v gi ca nhng dch v v hnh km theo. nh gi ca Lotteria l kh cao, cn khch hng hu ht cho rng gi nh th l hi mc, liu Lotteria c nn gim gi ? Theo nhm chng ti th khng nn, c th dng hnh thc khuyn mi ch khng gim trc tip vo sn phm, thay vo Lotteria phi lm tt hn nhng g lm, dch v hon ho hn tha mn nhng nhu cu c bn nht v sinh l v nhng nhu cu cao hn v tm l. To cho khch hng cm gic c nhn nhiu hn nhng g m h b ra, c th cng ty s tn nhiu cng sc v chi ph, li nhun trc mt s gim nhng v lu di khng nhng duy tr nh v ga khc bit so vi i th m cn to dng c nim tin khch hng mc tiu tng kh nng nh hng S lng khch hng tng, doanh thu tng. C th ni chin lc ny l chin lc m rng nh hng , doanh thu lu di ph thuc vo lng khch hng n vi doanh nghip, chnh l s lng sn phm c tiu phi:( th ch khng da trn gi c. Place) 4.3. Phn

Khch hng n vi thc n nhanh bi tnh thun tin ca n.Hin nay Lotteria ang y mnh pht trin h thng phn phi, v tr nh hng rt p ti trung tm thnh ph, nhng ng ba ng t ni c ng ngi qua li, cc trung tm mua sm, lin kt hp tc vi cc siu th .Tuy nhin, cn phi pht trin ng b l h thng qun l, cc nh cung cp ti cc im phn phi khc nhau. Tc gia tng chi nhnh phi i i vi kh nng qun l kim sat trn phm vi rng hn. i nghch vi s phnh to ph trng thanh th ca Lotteria l chin lc chm m chc ca KFC, v th bt c s sut no ca Lotteria s l nhng c hi cho i th cnh tranh trc tip ny . Lotteria cn phi c chin lc nh th no va m rng phm vi nh hng va c kh nng kim sat linh ng th cht ha ch: cao ? Tip tc m rng h thng nhng quyn trn khp c nc, ch yu nh v l cc thnh ph, th x ni c tc ? Qun l cht ch h thng phn phi ca mnh t vic tuyn chn nhn vin c s vt cht, v tr, mua hng, lu kho, bn hng Cht lng cc ca hng cn ng nht vi nhau trn c nc (lun phi c tm nhn tng th v hnh ng a phng ) ? Ci thin cht lng i ng phc v, trao di kh nng giao tip, s l tnh hung vi khch hng, phm cht ca mi nhn vin l i din cho phm cht ca c doanh nghip. Ch trng qu trnh tuyn dng nhn s ,gi

chn nhn vin v pht trin k nng ngh nghip. Xy dng vn ha ring trong ni b doanh nghip l mi quan h gia nhn vin v doanh nghip, t gip nhn vin thc hin tt mi quan h gia nhn vin vi khch hng ? Ci thin quy trnh phc v cho khch hng thun tin thai mi nht khi c nhu cu. Thi gian l yu t rt quan trng cng nhanh cng tt. Khch hng khng mun i trong nhng nh hng thc n nhanh. ng thi pht trin h thng giao hng tn ni, p ng cho cc cng ty, t chc ? Tip tc hp tc vi cc h thng phn phi khc nh: Big C, trung tm mua sm plaza, cng ty ,c th l sn bay ,bn xe ,cc im dng chn hoc cng c th l cc trung tm vui chi gii tr nh sui tin, m sen 4.4.Chiu th: (Promotion) Tn dng cc dp l tt, cc ngy k nim trong nm, tung ra cc gi khuyn mi ph hp .VD: Nhn dp 20/11 gim gi khi c Thy c i cng , n noel khuyn mi cho khch hng mt ly kem Kicado mt lnh Th thnh vin hp nh qung cho khch vi co trn hng s tng truyn dng thung i hnh, cc xuyn vi tng knh thng nhng u i khch tin trung c bit . Ph bin thm cc dch v t chc tic sinh nht lin hoan, cc khan u t thit k khng gian sao cho ph hng. gian . Hu ht khch hng n vi Lotteria qua truyn ming, cc phng tin truyn thng khc vn cha khai thc

Ngun: http://www.kilobooks.com/threads/8089-Xc-nh- tr-ca-Lotteria-trong-tm-tr-khchv hng-mc-tiu-cnh-tranh-vi-KFC?s=de20e49a2cd6dea2dea41139325a9478#ixzz1rA5DmhN2 Th Vin in T www.KILOBOOKS.com