You are on page 1of 63

Ch ra loi hnh giao dch Thng mi in t cha ph bin hin nay a. B2C b. B2G c. B2B d.

G2C Chc nng c bn nht ca cc sn giao dch in t nh Alibaba.com, ec21.com, vnemart.com... l g ? a. H tr doanh nghip xc tin thng mi b. Cung cp c ch doanh nghip giao dch, mua bn c. Tt c cc chc nng trn d. Kt ni ngi mua v ngi bn Priceline.com l v d in hnh ca m hnh TMT no: a. khch hng t a ra mc gi mong mun (name your own price model). b. u gi trc tuyn (electronic auction). c. mua hng theo nhm (group purchasing). d. u thu trc tuyn (electronic tendering). Mt nh bn l trc tuyn ch bn chi tr em. y l v d ca m hnh TMT no? a. chuyn mn ha nh cung cp (vendor specialization). b. ci tin dy chuyn cung ng (supply chain improvements). c. mua sm hiu qu (efficient procurcement). d. cng c quan h khch hng. Mt nhn vin trong phng hnh chnh ca mt cng ty t v my bay trc tuyn cho chuyn cng tc ca ban gim c ti website ca mt hng hng khng. y l v d v: a. B2B2C. b. B2B. c. B2E. d. B2C. Dell Computers cho php khch hng thit k my tnh ph hp vi cc nhu cu c th ca h. y l v d v m hnh TMT no? Choose one answer. a. tm gi tt nht (find the best price). b. mua hng theo nhm (group purchasing). c. c bit ha sn phm v dch v (product and service customization). d. marketing lin kt (affilliate marketing).

Theo Turban (2006), TMT l qu trnh: a. t ng ha qu trnh bn hng v thanh ton. b. s dng thit b in t trong mt s bc hoc ton b quy trnh kinh doanh. c. Mua, bn, hoc trao i hng ha, dch v thng qua my tnh v mng vin thng, c bit l Internet. d. s dng cc thit b in t v mng vin thng marketing sn phm, dch v. Website XYZ c xy dng c nhn mua bn trn , y l m hnh g? a. B2C b. C2C c. P2P d. B2B Hotwire.com cung cp sn phm ph hp vi cc nhu cu c bit ca khch hng vi mc gi thp nht. y l v d ca m hnh: a. mua hng theo nhm (group purchasing). b. u thu trc tuyn (electronic tendering/reverse auction). c. tm mc gi tt nht (find-the-best-price model). d. khch hng t a ra mc gi mong mun (name your own price model). e. u gi trc tuyn (electronic auction). Ti Vit Nam, cc doanh nghip sn xut hng tiu dng (v d: Kinh , Hi H ) nn hng ti m hnh TMT no? a. X l cc n t hng v thanh ton qua mng b. Chia x thng tin vi cc i tc, nh cung cp , nh phn phi c. Giao dch, chia x thng tin v phi hp hot ng vi cc bn lin quan d. Chp nhn v x l cc n t hng t ng Website m ti cc doanh nghip c th tin hnh cc hot ng thng mi t qung co, gii thiu hng ho, dch v ti trao i thng tin, k kt hp ng, thanh ton... c gi l a. Ch in t b. Sn giao dch in t c. Sn giao dch in t B2B d. Trung tm thng mi in t Ch ra yu t KHNG phi l li ch ca Thng mi in t a. Khch hng c nhiu s la chn hn b. Khch hng v s ring t ca h c bo v tt hn c. Cc doanh nghip c th giao dch d dng hn d. Doanh nghip tip cn nhiu th trng mi hn

M hnh ng dng thng mi in t ca Amazon.com, Dell.com, Cisco.com... c coi l m hnh pht trin cao ca thng mi in t a. Thc hin cc giao dch v chia x thng tin vi cc i tc, nh cung cp v KH b. Giao dch, chia x thng tin v phi hp hot ng vi cc bn lin quan c. X l cc n t hng v thanh ton qua mng d. Chp nhn v x l cc n t hng t ng Website dell.com thuc m hnh no? a. B2G b. B2C c. B2B d. C2C Khi chin lc t trin khai thng mi in t (click-and-mortar) ca ToysRUs tht bi, cng ty chuyn sang s dng h thng bn hng trc tuyn ca Amazon.com. y l v d minh ha m hnh no? a. Loi b trung gian phn phi - disintermediation b. H thng phn phi s ha - a digital delivery system c. Xung t knh phn phi - channel conflict d. Lin minh chin lc - a strategic alliance Du TRUSTe c gn trn cc website thng mi in t l v d ca: a. Xp hng doanh nghip - a business rating b. Bn quyn - a copy right c. Sn giao dch B2B - a B2B exchange d. Biu tng uy tn - a trust mark Mt marketer s dng e-mail qung co n cc khch hng tim nng, hnh thc ny c gi l g? a. Marketer lan ta - viral marketer b. Mi gii giao dch - transaction broker c. Ngi to ra th trng - market maker d. Ngi truyn ti ni dung - content disseminator Amazon.com tn dng nhiu loi dch v phc v cc nhm khch hng khc nhau thng qua website ca mnh, y l hnh thc a. Siu trung gian - hypermediation b. Loi b trung gian phn phi - disintermediation c. M rng knh phn phi - unbundling d. Trung gian s - cybermediation Website dn n ca hng trc tuyn c gi l: a. Cng thng tin v ca hng trc tuyn - shopping portals b. Cng c tm kim thng minh - intelligent search engines

c. Phn mm mua hng t ng - shopbots d. Trnh duyt ca hng trc tuyn - shopping browsers Ch ra thnh phn ca AIDA trong Marketing in t c gii thch cha ng Choose one answer. a. Interest - Website cung cp cc sn phm, dch v, thng tin... ph hp vi nhu cu khch hng b. Action - Website c cc bin php khuyn khch khch hng hnh ng c. Desire - C cc bin php xc tin to mong mun mua hng: gim gi, qu tng d. Attention - Website phi thu ht s ch ca ngi xem (p, n tng, thm m cao) Mc ph hp ca mt sn phm khi gii thiu trn mng ph thuc nhiu nht vo yu t no di y? (chn 2 yu t) a. Kh nng thng tin qua mng b. Dch v c. Gi d. Kh nng c bit ho e. Mc nghin cu thng tin khi ra quyt nh mua f. Tn sut mua Cc website cung cp dch v ng k tn min cha cung cp dch v no sau y a. H tr tm cc tn min tng t tn min doanh nghip quan tm b. H tr tm cc tn min c. H tr to ra cc tn min tt d. H tr ng k tn min Thng mi in t c ng dng mnh m nht vo hai (02) giai on no trong quy trnh kinh doanh xut nhp khu ? a. Giao dch, m phn, k kt hp ng b. Vn ti, bo him c. Gii thiu, qung b sn phm d. Lm cc th tc nh hi quan, chng nhn xut x, kim tra cht lng e. Thanh ton Dch v ng k search engines ca Google l : a. Google gold-pages b. Google y-pages c. Google advertisement d. Google adwords

Cc vn lin quan n gii thiu sn phm, gi mua hng, thanh ton, qun l cc n t hng, dch v h tr khch hng c cp n trong giai on no khi trin khai thng mi in t? (2 giai on) a. Xy dng m hnh cu trc, chc nng cho website b. Lin kt website vi nh cung cp, i tc, c quan qun l c. Phn tch SWOT, lp k hoch, xc nh mc tiu, vn u t d. Thit k website e. Nghim thu, nh gi website Cc doanh nghip xut nhp khu thng s dng hnh thc giao dch no? a. Email giao dch vi khch hng b. Xy dng website gii thiu sn phm c. Tham gia cc sn giao dch in t d. S dng cc phn mm qun tr nhn s, k ton, khch hng Ch ra c im KHNG ph hp vi mt tn min tt a. D nh vn b. Trnh s dng s v k t c bit c. Di v c ngha d. Ngn gn v d nh h ra thnh phn ca AIDA trong Marketing in t c gii thch cha ng a. Desire - C cc bin php xc tin to mong mun mua hng: gim gi, qu tng b. Interest - Website c thit k tt, d tm kim, d xem, truy cp nhanh, phong ph c. Attention - Website phi thu ht s ch ca ngi xem (p, n tng, thm m cao) d. Action - Form mu p, tin li, an ton khch hng thc hin giao dch d dng Nhiu cng ty thng mi in t tht bi v em li cc bi hc kinh nghim cho cc cng ty sau nay. Hy ch ra yu t KHNG phi bi hc rt ra t tht bi ca nhng cng ty thng mi in t thun ty (100% online) a. Thng mi in t cng phi tnh n li nhun b. Xy dng thng hiu l vn sng cn i vi cc cng ty c. Trong kinh doanh, kinh nghim l mt yu t quan trng thnh cng d. thnh cng trong thng mi in t cn thi gian Khi nh v sn phm, e-manager phi tr li cc cu hi sau, NGOI TR: a. Sn phm s p ng phn on th trng no? b. Cng ty s phi hp vi cc i tc no? c. Cng ty s outsource cc hot ng kinh doanh no? d. Cng ty no s cung cp cc phn cng v phn mm trin khai bn hng trc tuyn

Mt marketer s dng e-mail qung co n cc khch hng tim nng, hnh thc ny c gi l g? a. Mi gii giao dch - transaction broker b. Ngi to ra th trng - market maker c. Marketer lan ta - viral marketer d. Ngi truyn ti ni dung - content disseminator Phn mm c chc nng tm kim trn web pht hin cc ca hng bn cng sn phm vi gi thp hn c gi l? Choose one answer. a. Phn mm mua hng t ng - shopbots b. Trnh duyt ca hng trc tuyn - shopping browsers c. Cng c tm kim thng minh - intelligent search engines d. Cng thng tin mua hng trc tuyn - shopping portals Mt cng ty xy dng h thng thng mi in t bn cc tour du lch trc tuyn, y l m hnh g? . a. Mi gii giao dch - transaction broker b. Ngi to ra th trng - market maker c. Marketer lan ta - viral marketer d. Ngi truyn ti ni dung - content disseminator Chin lc marketing ca Sears c gi l: a. Chia s dch v - shared service b. Kt hp m hnh kinh doanh truyn thng vi m hnh kinh doanh in t - click-and-mortar c. Kinh doanh theo m hnh truyn thng - brick-and-mortar d. Nh sn xut cung cp hng ha trc tip - direct from manufacturer ti a ha s ln c kch chut, nghin cu ch ra rng cc banner qung co nn xut hin vo v tr no?. Choose one answer. a. bt k v tr no trn website, v tr khng nh hng n kh nng thu ht khch hng b. ph trn website c. mt phn ba trang web, pha di mn hnh d. gc di bn phi mn hnh, gn thanh cun (scroll bar) Kh khn ln nht khi thc hin cc cuc iu tra trc tuyn l g? a. khch hng khng thch iu tra trc tuyn b. kh ly c mu ngu nhin c. nhng thng tin thu thp trc tuyn thng c tin cy thp d. kh c th tip cn mu vi quy m ln

Mt qung co c xut hin bn di ca s trang web c m ra khi ngi xem ng cc ca s s nhn thy qung co, y l hnh thc qung co g? a. Qung co hin trc - pop-up ad b. Qung co n - invisible ad c. Thay i trang ch - changing homepage d. Qung co hin sau - pop-under ad Qu trnh chia nh th trng thnh nhng nhm khc nhau theo mt s tiu ch tin hnh nghin cu c gi l g? a. Nghin cu th trng - research b. Xc nh th trng mc tiu - target marketing c. C th ha - personalization d. Phn on th trng - market segmentation Vic tp hp v phn tch cc d liu v khch hng thu thp qua website tm ra nhng thi quen mua hng c gi l a. Kho st theo nhm - focus group surveying. b. X l d liu - data mining. c. Theo di n l - cookie tracking. d. Kho st da trn nn web - Web-based surveying. Trong thng mi in t, cc hot ng sau l v d v hot ng h tr khch hng trc tuyn, NGOI TR: a. H tr i vi sn phm h hng - product failure rate. b. Thi gian tr li - response time. c. S hin din ca website - site availability. d. Cung cp d liu kp thi ngay trn website - timeliness of data on the Web site. Dr. Tang t mua mt chic laptop ti Denn Computer qua website ca cng ty. Cng ty xc nhn n hng sau 10 pht v hn giao hng l 3 ngy. Mi ngy sau , Denn u gi cho Dr. Tang email thng bo v tnh hnh lp rp chic laptop theo yu cu . Khi hng bt u giao, Dr. Tang nhn c mt email thng bo thi gian bt u giao hng. y l v d a. H tr khch hng trong sut qu trnh mua hng - customer support during purchase. b. H tr trc khi mua hng - pre-purchase support. c. Giao hng - purchase dispatch. d. H tr sau khi mua - postpurchase support. Ch ra nhng hot ng c th ci tin nng cao hiu qu cc giao dch thng mi in t trc tuyn. a. Tt c cc la chn - may come from within the organization, from improved links with logistics, and through linkages with payment systems. b. logistics - are accomplished solely through improved links with logistics. c. ci tin h thng thanh ton - are accomplished solely through implementing linkages with payment systems. d. thay i c cu trong cng ty - are accomplished solely through improvements within the organization.

K ton v logistics l hai v d v mng hot ng no khi trin khai thng mi in t? Accounting and logistics are examples of: a. Dch v khch hng - customer service. b. Dch v vn chuyn - transportation services. c. Back-office operations. d. Thc hin n hng - order fulfillment. Kh nng giao hng ng thi hn l vn ca: Choose one answer. a. Cc dch v logistics truyn thng, nhng vn ny ch c th thc hin trong thng mi in t - in traditional logistics, but the problem has been solved in e-commerce. b. Ch i vi thng mi in t - unique to e-commerce. c. C thng mi truyn thng v thng mi in t - in both off-line and online commerce. d. i vi tt c cc hot ng trn th gii, tuy nhin y khng phi l tr ngi i vi cc hot ng ni a - in global operations, but it is rarely a problem in domestic operations. i vi cc cng ty bn hng trc tuyn, v d ngi sn xut hay bn l, bc th hai trong qu trnh thc hin n hng l g? a. Kim tra ngun hng trong kho - checking for product availability. b. D bo nhu cu - demand forecasting. c. Nhn n t hng - receiving the customers order. d. Thc hin n hng - order fulfillment. Cng ty ABC nhn mn hnh t i Loan, CPU t Malaysia v lp rp ti Trung Quc ri giao cho khch hng. y l v d v hnh thc no? Choose one answer. a. merge-in-transit. b. Tr hon thc hin n hng - order postponement. c. Giao hng tp trung - leveraged shipments. d. Kho hng lu ng - a rolling warehouse. GS. Dang ln website ca cng ty DennVN mua mt chic my tnh. Trong qu trnh mua hng, GS. Dang la chn linh kin v cu hnh my tnh ph hp v nhn c mc gi c th i vi tng loi my tnh b xem xt v thi hn giao hng i vi tng loi. y l v d v hot ng no? a. H tr sau khi mua - postpurchase support. b. Giao hng - purchase dispatch. c. H tr trc khi mua - pre-purchase support. d. H tr khch hng trong sut qu trnh mua hng - customer support during purchase Cng c s dng ph bin nht hin nay h tr khch hng trc tuyn l g? a. Th in t - e-mail. b. Th rc - spam. c. H thng tho lun hin ithe moderated discussion board. d. Trung tm h tr khch hng qua in thoi - the call-back center. .

Theo Lut giao dch in t VN : Khi no ngi nhn c coi l nhn c thng ip d liu a. Khi thng ip d liu nhp vo h thng thng tin ca ngi nhn b. Khi ngi nhn download thng ip d liu v my tnh ca mnh v c th truy cp c c. Khi ngi nhn c kh nng c c thng ip d liu d. Khi ngi nhn c thng ip d liu Lut giao dch in t ca Vit Nam cp cc vn chnh sau, ngoi tr (2 vn ) a. Thi gian gi v nhn thng ip d liu b. Thu trong cc giao dch in t c. Gi tr php l ca thng ip d liu d. Thanh ton in t e. Tha nhn ch k in t v chng th in t nc ngoi Lut giao dch in t ca Vit Nam (19) Trng hp cng ty ABC l ngi nhn thng ip d liu ch nh hp th in t nhn thng ip d liu l congtyabc@hn.vnn.vn th thi im nhn l thi im thng ip d liu nhp vo h thng .. v a im nhn l .. a. hp th in t congtyabc@hn.vnn.vn / tr s cng ty b. my ch th in t @hn.vnn.vn / a im t my ch th in t c. my ch th in t @hn.vnn.vn / tr s cng ty d. hp th in t congtyabc@hn.vnn.vn / a im t my ch th in t Thng ip d liu do t chc cung cp dch v chng thc ch k in t pht hnh nhm xc nhn c quan, t chc, c nhn c chng thc l ngi k ch k in t c gi l: a. Chng th in t b. Chng thc in t chng thc ch k s c. Chng th chng thc ch k s d. Chng thc in t Ngh nh s 57/2006/N-CP v Thng mi in t (15): Khch hng t hng mua sch qua mng v mc mt li nhp s lng hng cn mua, thay v mua 10 nhp nhm l mua 100 cun sch, s tin thanh ton bng th tn dng b tr cho 100 cun sch. Ngi mua thng bo bng email cho ngi bn v li trn ngay sau . Mt tun sau, khi nhn c l hng, ngi mua tr li 90 cun sch cho ngi bn. Ngi bn khng chp nhn v hp ng c thc hin a. Ngi mua phi chu trch nhim v pht hin li qu mun b. Hai bn thng lng tip gii quyt s sch chnh lch c. Ngi mua phi chu trch nhim v h gy ra li nhp sai d liu d. Ngi bn hnh ng nh trn l sai

Lut giao dch in t ca Vit Nam (13). Hp ng c bn A to ra di dng vn bn word, k v gi cho bn B, bn B chp nhn ton b ni dung, bi en mt s iu khon nhn mnh, k v gi li cho bn A. chc chn, bn B trc khi gi chuyn hp ng sang nh dng pdf v t password cm thay i ni dung. Hp ng bn A nhn li c c coi l c gi tr nh vn bn gc hay khng a. C b. Ch hp ng dng word do bn B to ra c coi l c gi tr nh bn gc c. Khng d. Lut cha quy nh r trng hp ny Theo Lut giao dch in t VN : Khi ngi gi yu cu xc nhn th thng ip d liu c coi l : a. gi khi ngi khi to gi thng bo xc nhn b. Cha gi n khi ngi nhn gi thng bo xc nhn c. Cha gi n khi ngi khi to nhn c thng bo xc nhn ca ngi nhn d. gi khi ngi khi to nhn c v truy cp c vo thng ip xc nhn Lut giao dch in t ca Vit Nam (17) Thi im gi thng ip d liu l thi im thng ip d liu ny nhp vo h thng thng tin a. nm trong s kim sot ca ngi nhn v ngi gi b. di s kim sot ca ngi khi to c. nm ngoi s kim sot ca ngi khi to d. di s kim sot ca ngi nhn H thng c to lp gi, nhn, lu tr, hin th hoc thc hin cc x l khc i vi thng ip d liu c gi l g? a. H thng thng mi in t b. H thng thng tin c. H thng thng tin thng mi v th trng d. H thng thng tin giao dch in t Lut giao dch in t ca Vit Nam (15) Hp ng k kt gia khch hng c nhn v website bn hng trc tuyn c gi tr lm chng c hay khng ph thuc cc yu t no sau y (Chn ti a 3 la chn, chn ng c 0,33 im, chn sai b tr 0,5 im) a. Cch thc rng buc trch nhim ngi mua vi hp ng k kt b. Cch thc m bo, duy tr tnh ton vn ni dung ca hp ng c. tin cy ca cch thc to, lu tr v gi hp ng d. Cch thc xc nh ngi khi to e. Cch thc rng buc trch nhim ngi bn thc hin n hng k kt

10

TS. Lynn thc hin cc khon thanh ton hng thng thng qua mt website thanh ton trc tuyn do ngn hng cung cp. y l v d v: a. Ngn hng in t - online banking b. Thanh ton ha n trc tuyn - biller direct c. Th tn dng o - virtual credit card d. Cng thanh ton ha n trc tuyn - bill consolidator GS. Hoang ng k s dng mt dch v thanh ton cho php tp hp tt c cc ha n GS phi tr trong thng t cc nh cung cp dch v khc nhau, v ch phi thc hin mt thanh ton duy nht. y l v d v hnh thc thanh ton in t no? a. Thanh ton ha n trc tuyn - biller direct b. Th tn dng o - virtual credit card c. Cng thanh ton ha n trc tuyn - bill consolidator d. Ngn hng in t - online banking Gi mua hng in t KHNG nht thit phi c chc nng no di y? a. Tm kim sn phm b. Lin kt n phn mm thanh ton in t c. Tnh ton gi, lp ha n d. La chn, thm, bt sn phm Trn gc khch hng s dng ha n in t, hy ch ra vn KHNG phi l li ch i vi h. a. Gim chi ph - reduced expenses. b. D dng lu tr cc loi ha n - improved record keeping. c. Nhn t hn nhng mu qung co t cc doanh nghip gi ha n - fewer ads from companies sending bills. d. Khng b gii hn v thi gian v a im thanh ton ha n - ability to pay bills from anywhere at any time. S khc bit ln nht gia Th tn dng (credit card) v Th ghi n (debit card) l: a. Kh nng thanh ton trong giao dch qua Internet (mua hng qua mng) b. Kh nng chi tiu b gii hn c. Kh nng thanh ton trong cc giao dch truyn thng (ti siu th, ca hng...) d. Kh nng rt tin t cc my ATM Yu t no khng phi li ch ca dch v ngn hng in t a. Thanh ton cc ha n trc tuyn b. Tng tc trc tip vi nhn vin ngn hng c. Truy cp cc thng tin v ti khon v cc giao dch thc hin d. Truy cp mi ni, mi lc

11

Mt loi th thng minh vi mt con chp nh, mu vng gn trn b mt th cho php gi v nhn thng tin vi my c th khi t vo vo trong my c th c gi l g? a. debit card. b. contact card. c. purchase card. d. optical memory card. Loi th no c bo mt cao hn cc loi th cn li a. Th mua hng b. Th rt tin mt (ATM) c. Th bng t d. Th thng minh Ch ra yu t KHNG cng loi vi cc yu t khc a. EFT b. ATM c. ACH d. EDI Trn gc ngi cung cp ha n in t, hy ch ra c im KHNG phi li ch ca hot ng ny. a. Ci thin cht lng dch v khch hng - improved customer service. b. Gim chi ph x l giao dch - reduced processing expense. c. Thu ht thm nhiu khch hng tim nng - opportunity for targeted advertising. d. Gip doanh nghip hin din trn ton th gii - universal availability. Trong giai on hin nay, cc website TMT B2C ca Vit Nam hng ti m hnh no? a. Website thng mi in t giao dch b. Website thng mi in t tng tc c. Website thng mi in t lin kt d. Website thng mi in t thng tin Chc nng c bn nht ca cc sn giao dch in t nh Alibaba.com, ec21.com, vnemart.com... l g ? a. Kt ni ngi mua v ngi bn b. Cung cp c ch doanh nghip giao dch, mua bn c. H tr doanh nghip xc tin thng mi d. Tt c cc chc nng trn

12

Trong cc bc giao dch mua sm trn website bc no doanh nghip kh thc hin nht? a. Kh nng so snh sn phm vi nhng sn phm tng t b. Kh nng gii thiu chi tit sn phm v cc sn phm lin quan c. Kh nng ty bin cc giao dch theo hnh vi ca khch hng d. Kh nng x l thng tin nh tm kim, xy dng n hng, chp nhn thanh ton Theo UN, nh ngha Thng mi in t theo chiu dc l a. IMBSA b. IBMAS c. IMBAS d. IBMSA Hai sinh vin dng mng Internet trao i thng tin, hnh nh v video clip nhm thc hin bi tp ln trng. y l v d ca: a. C2C. b. B2C. c. S2S. d. P2P. Khch hng nhp s vn n vo website ca Fed Ex kim tra tnh trng thc ca hng ha ang trn ng vn chuyn. a. lin minh chin lc (a business alliance). b. xy dng li quy trnh kinh doanh (business process reengineering). c. ci tin quy trnh kinh doanh (continuous improvement efforts). d. to dng nng lc canh tranh chin lc t cng ngh thng tin (a strategic system). Trong nhng yu t sau, yu t no KHNG phi l li ch ca TMT i vi mt cng ty: Choose one answer. a. gim lng hng lu kho. b. tng s lng khch hng vi chi ph thp nht. c. tip cn th trng ton cu d dng hn. d. gim chi ph x l, cung cp v truy cp thng tin .

Trong m hnh sau, sp xp cc bc trong quy trnh giao dch theo ng th t Khch hng t hng Gi n hng cho nh phn phi Kim tra hng trong kho (ca mnh hoc vi i tc) Thc hin giao hng Thc hin thanh ton Marks for this submission: 0.4/1.
Bu?c 1 Bu?c 3 Bu?c 2 Bu?c 4 Bu?c 5

13

Trong cc yu t sau, yu t no quan trng nht i vi s pht trin TMT a. Mi trng php l, kinh t b. Ngun nhn lc c. Cng ngh thng tin d. Mi trng chnh tr, x hi Ford, General Motor v mt s hng trong ngnh cng nghip t lin kt xy dng mt sn giao dch in t (emarketplace). y l v d v m hnh: a. xy dng quy trnh kinh doanh mi (business process reengineering). b. I-commerce. c. lin minh chin lc (a business alliance). d. T-commerce. Chin lc marketing ca Dell c gi l: a. Kt hp m hnh kinh doanh truyn thng vi m hnh kinh doanh in t - click-and-mortar b. Kinh doanh theo m hnh truyn thng - brick-and-mortar c. Chia s dch v - shared service d. Cung cp hng ha trc tip t nh sn xut - direct from manufacturer WeRFishingLures kinh doanh sn phm phc v cu c hn 50 nm, sn phm c phn phi thng qua cc ca hng v siu th. Cng ty nh m mt website bn sn phm trong v ngoi nc. Ri ro m cng ty gp phi l: Choose one answer. a. quy nh khc nhau v sn phm nhiu th trng khc nhau b. sn phm c kh nng khng ph hp vi th trng mc tiu c. c cu chi ph thay i lm tng kh nng thua l d. chi ph s tng v lm gim li nhun Nhng c im sau gip sn phm c bn trc tuyn tt hn, NGOI TR a. sn phm c th s ha c b. gi r v tiu dng hng ngy c. sn phm c tiu chun ha d. sn phm c mua tng i thng xuyn c im no ng vi ngn hng trc tuyn? a. Ngn hng trc tuyn khng chi nhnh nh ngn hng truyn thng b. Ngn hng trc tuyn c kh nng thnh cng cao hn, em li li nhun cao hn c. Ngn hng trc tuyn kt hp dch v ngn hng truyn thng v ngn hng in t d. Ngn hng trc tuyn c nhiu ri ro hn ngn hng truyn thng Mt marketer s dng e-mail qung co n cc khch hng tim nng, hnh thc ny c gi l g? a. Ngi truyn ti ni dung - content disseminator b. Marketer lan ta - viral marketer

14

c. Ngi to ra th trng - market maker d. Mi gii giao dch - transaction broker N lc tuyn truyn thng tin v sn phm nhm tc ng n quan h gia ngi mua-ngi bn c gi l: a. Chin lc y - push technology b. C th ha - personalization c. Phn on - segmentation d. Qung co - advertising Qu trnh chia nh th trng thnh nhng nhm khc nhau theo mt s tiu ch tin hnh nghin cu c gi l g? a. Phn on th trng - market segmentation b. C th ha - personalization c. Xc nh th trng mc tiu - target marketing d. Nghin cu th trng - research 1. B ti chnh cung cp cc thng tin hng dn doanh nghip tnh ton v np thu thu nhp thng qua website chnh thc ca B v cp nht thng xuyn hng qu. y l m hnh g? Choose one answer. a. G2G. b. G2C. c. G2B. d. G2E. 2. website thng mi in t hot ng p ng cc mc tiu kinh doanh c t ra, giai on no sau y cn c ch trng hn c? a. Xy dng m hnh cu trc chc nng ca website b. Qung b website, ng k trn cc cng c tm kim... c. La chn nh cung cp phn mm gii php d. Phn tch SWOT v xc nh mc tiu 3. Mt nh bn l trc tuyn ch bn chi tr em. y l v d ca m hnh TMT no? Choose one answer. a. cng c quan h khch hng. b. mua sm hiu qu (efficient procurcement). c. ci tin dy chuyn cung ng (supply chain improvements). d. chuyn mn ha nh cung cp (vendor specialization). 4. Trng hp no di y l in hnh ca TMT thun ty: a. la chn mt quyn sch t online catalog, t hng trc tuyn, giao hng qua mail. b. download phn mm v my tnh c nhn, thanh ton bng th tn dng qua in thoi thng qua s in thoi min ph (toll-free number). c. la chn mt bi ht t website ca ngi bn, thanh ton bng th tn dng, download xung my tnh c nhn v copy

15

ra a CD. d. mua sch mng, thanh ton bng th tn dng ti website, sch c giao n nh vo ngy hm sau bng Fed Ex. 5..Ch ra hn ch kh vt qua nht i vi vic ng dng v pht trin thng mi in t ca DN Vit nam hin nay. a. Nhn lc: i ng chuyn gia km c v s lng v cht lng b. Thng mi: cc hot ng thng mi truyn thng cha pht trin c. Nhn thc: nhiu doanh nghip cn e ngi, cha nh gi ng tm quan trng ca TMT d. Vn: thiu vn u t xy dng h tng vin thng 6. Trong m hnh thng mi in t di gc qun l nh nc, yu t no gii thch cha ng (2 yu t) a. A. cc ng dng (application) b. M. marketing c. I. tri thc (intelligent) d. B. cc lut (basic laws) e. S. cc quy nh c th cho tng lnh vc ca thng mi in t (specific laws) 7. Trng hp no sau y c gi l TMT thun ty? a. Mt khch hng mua ebook t Amazon.com, download xung my tnh c nhn, v thanh ton bng th tn dng ti website ca Amazon. b. C a v c u l p n ng. c. Mt khch hng vo website Amazon.com la chn mt s cun tiu thuyt, thanh ton bng th tn dng v la chn phng thc giao hng qua Fed Ex. d. Mt khch hng la chn mua mt s ebook t Amazon.com, download xung my tnh c nhn, gi in n Amazon cung cp thng tin th tn dng v thanh ton. 8. Theo Lut giao dch in t Vit Nam: Giao dch in t l giao dch c thc hin bng....... a. phng tin in t v mng vin thng b. my tnh v cc phng tin in t c. my tnh v internet d. phng tin in t 10. Trong TMT thun ty (pure E-commerce) nhn xt no sau y l ng: a. t nht hai chiu gn vi thng mi in t. b. tt c cc chiu u gn vi thng mi in t. c. tt c cc chiu trong m hnh Dimension of E-commerce u gn vi thng mi truyn thng (physical). d. t nht 2 chiu gn vi thng mi truyn thng. .Ch ra yu t KHNG phi l li ch ca Thng mi in t a. Cc doanh nghip c th giao dch d dng hn b. Khch hng c nhiu s la chn hn c. Khch hng v s ring t ca h c bo v tt hn

16

d. Doanh nghip tip cn nhiu th trng mi hn Ch ra v d thnh cng in hnh ca m hnh thng mi in t e-marketplace a. www.vnemart.com b. www.alibaba.com c. www.ecvn.gov.vn d. www.jetro.go.jp Mt nh cung cp thit b vn phng tp hp cc n hng t 15 vn phng nh thnh mt n hng ln v nh vy c th cung cp vi mc gi thp hn do c gim gi khi mua s lng ln t cc nh sn xut. y l v d ca m hnh TMT no? a. tm gi tt nht (find the best price). b. marketing lin kt (affilliate marketing). c. mua hng theo nhm (group purchasing). d. mi gii trc tuyn (dynamic brokering). e. u thu trc tuyn (electronic tendering). f. c bit ha sn phm v dch v (product and service customization). Question 6 Mt cng ty xy dng v qun l mt ch in t giao dch theo m hnh many-to-many, cng ty ny c gi l g? a. Marketer lan ta - viral marketer b. Ngi to ra th trng - market maker c. Ngi truyn ti ni dung - content disseminator d. Mi gii giao dch - transaction broker M hnh 4N gm cc yu t c bn pht trin thng mi in t. Hy ch ra bn yu t (chn 4 yu t) a. Nhn lc: i ng chuyn gia cn c xy dng v pht trin b. Ni mng: H thng c s h tng ICT cn pht trin mt mc nht nh c. Nhn thc: nh gi ng tm quan trng v li ch ca TMT d. Ni lc: cc hot ng thng mi truyn thng cn pht trin lm c s cho thng mi in t e. Ni dung: Pht trin cc phng thc giao dch trn mng f. Ngun vn: Cn vn u t xy dng h tng vin thng Khi cc i l bo him pht hin thy cng ty bt u bn bo him qua Internet, h phn i v t s ng lot khng hp tc tr khi cng ty c chnh sch ph hp. y l v d v: a. Trung gian s - cybermediation b. M rng knh phn phi - unbundling c. Siu trung gian - hypermediation d. Xung t knh phn phi - channel conflict

17

Khi chin lc t trin khai thng mi in t (click-and-mortar) ca ToysRUs tht bi, cng ty chuyn sang s dng h thng bn hng trc tuyn ca Amazon.com. y l v d minh ha m hnh no? a. H thng phn phi s ha - a digital delivery system b. Loi b trung gian phn phi - disintermediation c. Lin minh chin lc - a strategic alliance d. Xung t knh phn phi - channel conflict Chin lc marketing ca Dell c gi l: a. Kinh doanh theo m hnh truyn thng - brick-and-mortar b. Kt hp m hnh kinh doanh truyn thng vi m hnh kinh doanh in t - click-and-mortar c. Cung cp hng ha trc tip t nh sn xut - direct from manufacturer d. Chia s dch v - shared service

Sp xp theo th t qu trnh pht trin ca cc hot ng thng mi in t sau y. ng dng mng extranet trong hot ng kinh doanh 4 Qung b v hin din trn web 2 S dng Email v my tnh trong cng vic kinh doanh 1 ng dng cc phn mm chuyn dng v intranet trong hot ng kinh doanh 3 Lin kt, chia x thng tin v hp tc vi cc bn lin quan thng qua : ERP, SCM, CRM 5
Bu?c 4 Bu?c 5 Bu?c 1 Bu?c 2 Bu?c 3

Sau y l cc hn ch KHNG mang tnh k thut i vi TMT, NGOI TR: a. tc ng truyn chm khin vic mua hng tr nn kh chu. b. lo lng v tnh ring t. c. lo lng v an ton khin nhiu khch hng khng mua hng trc tuyn. d. khch hng thiu s tin cy i vi nhng giao dch giu mt (faceless). Question 5 Hy ch ra li ch ni bt nht khi tham gia website cng thong mi in t quc gia? a. S dng cc dch v ca sn giao dch cung cp b. Tn dng c uy tn, thng hiu ca sn c. Giao dch vi i tc nc ngoi thun tin v hiu qu hn d. Giao dch an ton, bo mt, ph hp vi tiu chun quc t e. C c website, t qun l v cp nht website ca mnh 1 ngi hm m mua mt a ht bng cch download trc tip t ca hng m nhc trc tuyn. y l m hnh: a. B2B. b. C2E. c. B2C. d. B2E.

18

Vic cc doanh nghip gii thiu sn phm qua website, giao dch bng th in t vi i tc l c im ni bt ca a. Giai on thng mi in t tch hp b. Giai on thng mi in t giao dch c. Giai on thng mi in t thng tin d. Giai on thng mi in t "cng tc"

Trong cc hot ng sau, hot ng no c doanh nghip XNK s dng u tin? a. Tham gia cc cng thng mi in t b. Giao dch qua mng; c. Mua tn min, thu my ch d. Xy dng Website; Question 9 Cng ty ABC quyt nh xem xt vic ng dng thng mi in t v thy cc i th cnh tranh ng dng v bt u c nhng thnh cng nht nh. c im ca vic ng dng thng mi in t ny l g? . a. Trnh cc ri ro (Fear-driven) b. Cn c vo th trng (Market-driven) c. Gii php mi (Problem-driven) d. Tc ng ca cng ngh (Technology-driven) Question 10 Cng c dch v khch hng trc tuyn c cc doanh nghip s dng ph bin nht hin nay l g? a. Chatroom (din n) b. FAQs (cc cu hi thng gp) c. E-mail (th in t) d. Call center (trung tm dch v khch hng) Question 2 Cc website xc tin v h tr kinh doanh cn c chc nng no nht. a. Thng tin thng mi b. Tm kim i tc, bn hng, ngi mua, ngi bn c. ng nhp cc cho mua, cho bn d. Gii thiu cc doanh nghip uy tn Question 3 Trong cc yu t sau, yu t no quan trng nht i vi s pht trin TMT a. Ngun nhn lc b. Mi trng chnh tr, x hi c. Mi trng php l, kinh t d. Cng ngh thng tin

19

WeRFishingLures kinh doanh sn phm phc v cu c hn 50 nm, sn phm c phn phi thng qua cc ca hng v siu th. Cng ty nh m mt website bn sn phm trong v ngoi nc. Ri ro m cng ty gp phi l: a. quy nh khc nhau v sn phm nhiu th trng khc nhau b. c cu chi ph thay i lm tng kh nng thua l c. sn phm c kh nng khng ph hp vi th trng mc tiu d. chi ph s tng v lm gim li nhun Question 9 Yu t quan trng nht quyt nh s tn ti ca trung gian trong thng mi in t l a. li nhun ca trung gian b. kh nng kt ni ngi mua v ngi bn c. cc dch v gi tr gia tng m trung gian cung cp d. quan h ca trung gian i vi cc bn Question 10 Nhng c im sau gip sn phm c bn trc tuyn tt hn, NGOI TR a. sn phm c mua tng i thng xuyn b. sn phm c tiu chun ha c. gi r v tiu dng hng ngy d. sn phm c th s ha c Khch hng nhp s vn n vo website ca Fed Ex kim tra tnh trng thc ca hng ha ang trn ng vn chuyn. y l v d v: a. to dng nng lc canh tranh chin lc t cng ngh thng tin (a strategic system). b. xy dng li quy trnh kinh doanh (business process reengineering). c. ci tin quy trnh kinh doanh (continuous improvement efforts). d. lin minh chin lc (a business alliance). Sau y l nhng li ch ca TMT i vi khch hng, NGOI TR: a. TMT cho php giao hng nhanh chng, c bit l hng ha s ha (digitized products). b. TMT thc y cnh tranh, do lm gim gi c. c. TMT cho php khch hng mua sm mi ni, mi lc. d. TMT gim s giao tip x hi mt i mt. Trong nhng yu t sau, yu t no KHNG phi l li ch ca TMT i vi mt cng ty: a. tng s lng khch hng vi chi ph thp nht. b. gim chi ph x l, cung cp v truy cp thng tin. c. tip cn th trng ton cu d dng hn. d. gim lng hng lu kho. Website nh gi v xc thc mc tin cy ca cc cng ty bn l trc tuyn c gi l g? a. Trang web xp hng cc doanh nghip trc tuyn - business rating sites b. Phn mm mua hng t ng - shopbots c. Trang web nh gi tin cy - trust verification sites d. Cng thng tin mua hng trc tuyn - shopping portals

20

Tt c nhng nhm sn phm sau y u thnh cng trong ng dng thng mi in t, NGOI TR a. my bay b. trang thit b vn phng c. thit b th thao d. phn cng my tnh Cng ty ABC gi nhng e-mail n cc khch hng trung thnh ca mnh. Cng ty hy vng rng nhng khch hng ny s chuyn tip nhng thng ip n bn b, ng nghip, ngi quen ca h. Hnh thc marketing ny c gi l g? a. Email marketing b. Pull marketing c. Push marketing d. Viral marketing Trong cc hnh thc xc tin thng mi in t, hnh thc no mt nhiu cng sc nht? a. Tham gia vo cc Tm im thng mi (trade point) b. Tham gia vo cc sn giao dch thng mi in t nh ecvn, ec21, vnemart... c. Khai thc cc cng thng tin th trng nh Intracen, Superpages, Europages... d. ng k vo cc cng c search ni ting nh Google, Yahoo... Cng ty ABC m mt sn giao dch B2B cho php cc doanh nghip tham gia qung co, gii thiu sn phm dch v v giao dch vi khch hng qua sn giao dch ny. Cng ty ABC nn la chn phng thc no to doanh thu ? a. Thu ph tham gia sn giao dch b. Thu ph khi s dng cc dch vu gia tng c. Thu ph trn cc giao dch thnh cng gia cc thnh vin d. Thu ph qung co i vi cc thnh vin Trong cc cch qung b website sau y, cch no c chi ph cao nht? a. S dng chin lc marketing lan to (viral marketing) b. Qung b trn cc sn giao dch, cng thng mi in t c. Lin kt qung co gia cc doanh nghip vi nhau thng qua website d. ng k trn cc Search Engine ph bin nh Google, Yahoo, MSN Ch ra website thng mi in t c nh v khc vi cc website khc? a. Wand.com: Danh b cng ty ton cu ln nht b. Dell.com: Cng ty cung cp gii php CNTT tt nht cho khch hng c. Sony.com: Cht lng sn phm tt nht d. Amazon.com: Website c nhiu sn phm c bn nht

21

Nhiu cng ty thng mi in t tht bi v em li cc bi hc kinh nghim cho cc cng ty sau nay. Hy ch ra yu t KHNG phi bi hc rt ra t tht bi ca nhng cng ty thng mi in t thun ty (100% online) a. thnh cng trong thng mi in t cn thi gian b. Thng mi in t cng phi tnh n li nhun c. Xy dng thng hiu l vn sng cn i vi cc cng ty d. Trong kinh doanh, kinh nghim l mt yu t quan trng thnh cng Nhc im ln nht ca cc website ca cc cng ty XNK hin nay l g? a. Thng tin v sn phm cha chi tit b. Khng c cp nht thng xuyn c. Cha c qung co rng ri n khch hng tim nng d. S lng sn phm gii thiu cn hn ch Cng c dch v khch hng trc tuyn c cc doanh nghip s dng ph bin nht hin nay l g? a. E-mail (th in t) b. Call center (trung tm dch v khch hng) c. FAQs (cc cu hi thng gp) d. Chatroom (din n) Ch ra thnh phn ca AIDA trong Marketing in t c gii thch cha ng a. Attention - Website phi thu ht s ch ca ngi xem (p, n tng, thm m cao) b. Action - Website c cc bin php khuyn khch khch hng hnh ng c. Desire - C cc bin php xc tin to mong mun mua hng: gim gi, qu tng d. Interest - Website cung cp cc sn phm, dch v, thng tin... ph hp vi nhu cu khch hng Sn phm ct li ca cc chng trnh hc ting Anh trc tuyn l g? a. Ni dung bi ging b. Ni dung bi ging v cc hot ng h tr c. Kin thc v k nng s dng ting Anh d. m thanh, hnh nh v ni dung bi ging Ch ra thnh phn ca AIDA trong Marketing in t c gii thch cha ng a. Desire - C cc bin php xc tin to mong mun mua hng: gim gi, qu tng b. Interest - Website c thit k tt, d tm kim, d xem, truy cp nhanh, phong ph c. Attention - Website phi thu ht s ch ca ngi xem (p, n tng, thm m cao) d. Action - Form mu p, tin li, an ton khch hng thc hin giao dch d dng

22

Ch ra thnh phn ca AIDA trong Marketing in t c gii thch cha ng a. Attention - Website thu ht c s ch ca khch hng b. Interest - Website cung cp cc sn phm, dch v, thng tin ph hp nhu cu khch hng mc tiu c. Desire - Website cn c thit k tt, ph hp vi tng khch hng d. Action - Form mu p, tin li, an ton khch hng thc hin giao dch d dng Trong cc cng c sau, hy ch ra cng c h tr khch hng tt nht? a. Din n b. Discussion topics c. Chat group d. FAQs Hot ng no di y khng m rng mng li khch hng qua mng? a. Mt s cng ty lin kt m rng danh mc sn phm b. Bn hng gii thiu khch hng v website bn hng ca cng ty c. Cng ty cho php mt na nhn vin lm vic t xa qua mng d. Khch hng gii thiu vi bn b, ngi quen v sn phm dch v ca cng ty Sn phm "b sung" ca mt chic my tnh xch tay l g? a. Hnh nh v thng tin v my tnh trn website b. Mi tnh nng ca my tnh nhm p ng nhu cu ca khch hng mua my tnh c. Cc dch v v sn phm h tr km theo my tnh d. Cc linh kin cu thnh nn my tnh Ch ra yu t KHNG phi l ti sn chin lc hay li th cnh tranh nng ct ca cc cng ty TMT thun ty (born on the net) a. M hnh cu trc cng ty linh hot b. H thng thng tin hin i c. Xy dng thng hiu mi d. Ban gim c sn sng chp nhn mo him c im no ng vi ngn hng trc tuyn? a. Ngn hng trc tuyn c kh nng thnh cng cao hn, em li li nhun cao hn b. Ngn hng trc tuyn khng chi nhnh nh ngn hng truyn thng c. Ngn hng trc tuyn c nhiu ri ro hn ngn hng truyn thng d. Ngn hng trc tuyn kt hp dch v ngn hng truyn thng v ngn hng in t

23

Jose quyt nh mua mt chic xe Saturn VUE, mt ca hng trc tuyn gip anh ta tm c ngi bn vi mc gi Jose cho l ph hp. y l v d v m hnh no? a. xc nh nhu cu b. mi gii sn phm - product brokering c. mi gii thng mi - merchant brokering d. nh gi sn phm v dch v Mt website gip cc khch hng la chn c nhng mn qu tng ph hp sau khi tr li mt s cc cu hi nht nh. y l m hnh thng mi in t no? a. mi gii sn phm - product brokering b. nh gi sn phm v dch v c. xc nh nhu cu - need identification d. mi gii thng mi - merchant brokering Yu t no khng phi li ch ca dch v ngn hng in t a. Truy cp cc thng tin v ti khon v cc giao dch thc hin b. Thanh ton cc ha n trc tuyn c. Truy cp mi ni, mi lc d. Tng tc trc tip vi nhn vin ngn hng S khc bit ln nht gia Th tn dng (credit card) v Th ghi n (debit card) l: a. Kh nng thanh ton trong cc giao dch truyn thng (ti siu th, ca hng...) b. Kh nng chi tiu b gii hn c. Kh nng rt tin t cc my ATM d. Kh nng thanh ton trong giao dch qua Internet (mua hng qua mng) Gi mua hng in t KHNG nht thit phi c chc nng no di y? GS. Tun s dng th mua mt s sch trn mng. Cc khon thanh ton b tr tc tip t ti khon tin gi ca ng t ti ngn hng Vietcombank. Trong trng hp ny, ng Tun s dng loi th no? a. V in t - e-wallet. b. Th tn dng - credit card. c. Th ghi n - debit card. d. Th mua hng - charge card. Trn gc ngi cung cp ha n in t, hy ch ra c im KHNG phi li ch ca hot ng ny. a. Thu ht thm nhiu khch hng tim nng - opportunity for targeted advertising. b. Gip doanh nghip hin din trn ton th gii - universal availability. c. Gim chi ph x l giao dch - reduced processing expense. d. Ci thin cht lng dch v khch hng - improved customer service.

24

Mt loi th thng minh vi mt con chp nh, mu vng gn trn b mt th cho php gi v nhn thng tin vi my c th khi t vo vo trong my c th c gi l g? a. debit card. b. purchase card. c. contact card. d. optical memory card. Cng ty bn sn phm hay dch v trc tuyn, s dng th tn dng l cng c thanh ton c gi l g? a. Ngn hng pht hnh - issuing bank. b. Nh cung cp dch v - processor. c. Ngn hng thng bo - acquiring bank. d. Ngi bn - merchant. Mt loi th thanh ton cho php cc giao dch thanh ton c thc hin khi t gn thit b c th nh tr ph giao thng trn ng cao tc, tr v tu in ngm c gi l g? a. contact card. b. optical memory card. c. contactless card d. debit card. GS. Hoang ng k s dng mt dch v thanh ton cho php tp hp tt c cc ha n GS phi tr trong thng t cc nh cung cp dch v khc nhau, v ch phi thc hin mt thanh ton duy nht. y l v d v hnh thc thanh ton in t no? a. Th tn dng o - virtual credit card b. Ngn hng in t - online banking c. Thanh ton ha n trc tuyn - biller direct d. Cng thanh ton ha n trc tuyn - bill consolidator Li ch c bn nht ca Internet banking l g a. Tng mc thun tin trong giao dch ca khch hng b. To iu kin cung ng thm cc dch v cho khch hng c. Tit kim chi ph giao dch d. Xy dng lng trung thnh v gia tng li nhun cho khch hng Mt c nhn truy cp vo trang web thuc B ti chnh k khai cc thng tin v thu thu nhp hng nm. y l v d ca m hnh g? a. G2E. b. G2B. c. G2G. d. E-government. Ch ra loi hnh giao dch Thng mi in t cha ph bin hin nay a. G2C b. B2C c. B2B

25

d. B2G Wal-Mart xy dng mt website bn cc sn phm ca mnh, tuy nhin a s cc hot ng ca cng ty vn c thc hin ti cc ca hng bn l. y l m hnh: a. TMT trn nn thng mi truyn thng (click-and-mortar operation). b. TMT truyn thng (brick-and-morar operation). c. mt mng li gi tr gia tng. d. TMT thun ty (pure E-commerce). Ti Vit Nam, cc doanh nghip sn xut hng tiu dng (v d: Kinh , Hi H ) nn hng ti m hnh TMT no? a. Chia x thng tin vi cc i tc, nh cung cp , nh phn phi b. X l cc n t hng v thanh ton qua mng c. Giao dch, chia x thng tin v phi hp hot ng vi cc bn lin quan d. Chp nhn v x l cc n t hng t ng Website XYZ c xy dng c nhn mua bn trn , y l m hnh g? a. P2P b. C2C c. B2C d. B2B Tt c nhng nhm sn phm sau y u thnh cng trong ng dng thng mi in t, NGOI TR a. trang thit b vn phng b. phn cng my tnh c. thit b th thao d. my bay c im no ng vi ngn hng trc tuyn? a. Ngn hng trc tuyn c nhiu ri ro hn ngn hng truyn thng b. Ngn hng trc tuyn kt hp dch v ngn hng truyn thng v ngn hng in t c. Ngn hng trc tuyn c kh nng thnh cng cao hn, em li li nhun cao hn d. Ngn hng trc tuyn khng chi nhnh nh ngn hng truyn thng Cng ty cho php khch hng tho lun v sn phm, cng dng, cch s dng trn website ca mnh. Hnh thc ny gi l xc tin thng qua a. Chatroom b. Din n c. Viral marketing d. Blog

26

Nhng khch hng vn rt bn rn v sn sng mua hng trc tuyn tit kim thi gian mua sm c gi l g? a. Nhng ngi khng thch i mua sm - shopping avoiders b. Nhng ngi rt bn rn - time-starved customers c. Nhng ngi thch ci mi - leading edgers d. Nhng ngi thch s dng cng ngh mi - new technologists Wanda cn mua mt chic my tnh mi nhng khng bit chnh xc cu hnh no ph hp. Mt ca hng trc tuyn gip c xc nh chnh xc cu hnh ph hp vi nhu cu ca mnh. y l m hnh thng mi in t no? a. nh gi sn phm v dch v b. mi gii sn phm - product brokering c. xc nh nhu cu d. mi gii thng mi - merchant brokering Thay v thc hin cc chin lc qung co truyn thng tn km, mt nh xut bn cn c vo cc bnh lun tch cc i vi nhng quyn sch mi d on lng tiu th. y l v d v: a. qung co n tng c nhn - personal advertising b. qung co lin kt - affiliate marketing c. trng cu kin khch hng - polls d. marketing lan ta - viral marketing. Khi s dng e-mail qung co n mt nhm khch hng mc tiu s c nhng u im sau, NGOI TR: a. phng php ny tit kim chi ph b. cc nghin cu ch ra rng nhn thc ca khch hng i vi sn phm ngy cng tt hn khi s ln qung co ngy cng tng c. hu ht cc cng ty u c kho d liu khch hng phc v qung co d. cng ty c th nhm vo nhm khch hng tim nng nht Chc nng c bn nht ca cc sn giao dch in t nh Alibaba.com, ec21.com, vnemart.com... l g ? a. Tt c cc chc nng trn b. H tr doanh nghip xc tin thng mi c. Kt ni ngi mua v ngi bn d. Cung cp c ch doanh nghip giao dch, mua bn Ch ra yu t KHNG phi l li ch ca Thng mi in t a. Doanh nghip tip cn nhiu th trng mi hn b. Khung php l mi, hon chnh hn c. Khch hng c nhiu s la chn hn d. Cc doanh nghip c th giao dch d dng hn

27

Nhng cng c no di y c s dng nh gi hiu qu hot ng ca website thng mi in t? (Chn 4 yu t) a. IMBSA b. ICET c. 4N d. SWOT e. MSDP f. 7C Trong m hnh sau, sp xp cc bc trong quy trnh giao dch theo ng th t Kim tra hng trong kho (ca mnh hoc vi i tc) 2 Khch hng t hng 3 Thc hin giao hng 4 Thc hin thanh ton 5 Gi n hng cho nh phn phi 1
Bu?c 2 Bu?c 1 Bu?c 4 Bu?c 5 Bu?c 3

Khi tham gia cc cng thng mi in t, doanh nghip c nhng li ch no? (chn 3 la chn) a. Gii thiu c doanh nghip ca mnh trn mt website c uy tn b. C hi tm c ngi mua, ngi bn c. Thc hin cc giao dch, mua bn trc tuyn an ton, hiu qu d. Tng cng quan h vi cc khch hng truyn thng e. Cp nht c cc thng tin th trng, xc tin thng mi Website eBay cho php cc c nhn u gi trc tuyn qua mng, y l m hnh thng mi in t no? a. B2B b. P2P c. B2C d. C2C Yu t no sau y KHNG phi l tr ct chnh h tr TMT: a. phn mm t ng ha giao dch in t. b. cc chnh sch lin quan n TMT. c. con ngi: ngi mua, ngi bn, trung gian, ngi qun l, ngi xy dng h thng thng tin. d. cc dch v h tr TMT: thanh ton, xy dng phn mm, logistic, an ton bo mt. Trong giai on hin nay, cc website TMT B2C ca Vit Nam hng ti m hnh no? a. Website thng mi in t lin kt b. Website thng mi in t giao dch c. Website thng mi in t tng tc

28

d. Website thng mi in t thng tin Hotwire.com cung cp sn phm ph hp vi cc nhu cu c bit ca khch hng vi mc gi thp nht. y l v d ca m hnh: a. khch hng t a ra mc gi mong mun (name your own price model). b. u thu trc tuyn (electronic tendering/reverse auction). c. tm mc gi tt nht (find-the-best-price model). d. u gi trc tuyn (electronic auction). e. mua hng theo nhm (group purchasing). Cc website xc tin v h tr kinh doanh cn c chc nng no nht a. Tm kim i tc, bn hng, ngi mua, ngi bn b. ng nhp cc cho mua, cho bn c. Thng tin thng mi d. Gii thiu cc doanh nghip uy tn Mt m hnh kinh doanh (business model) nn bao gm cc yu t sau, ngoi tr: a. m t tt c cc sn phm dch v m cng ty cung cp. b. h thng d liu cn thit qun l cc quy trnh kinh doanh. c. thng tin v cc nh cung cp v nhng i tc ca doanh nghip. d. thng tin v cc ngun thu. Dell Computers cho php khch hng thit k my tnh ph hp vi cc nhu cu c th ca h. y l v d v m hnh TMT no? a. mua hng theo nhm (group purchasing). b. tm gi tt nht (find the best price). c. marketing lin kt (affilliate marketing). d. c bit ha sn phm v dch v (product and service customization). Chin lc marketing ca Sears c gi l: a. Kt hp m hnh kinh doanh truyn thng vi m hnh kinh doanh in t - click-and-mortar b. Chia s dch v - shared service c. Kinh doanh theo m hnh truyn thng - brick-and-mortar d. Nh sn xut cung cp hng ha trc tip - direct from manufacturer Khi chin lc t trin khai thng mi in t (click-and-mortar) ca ToysRUs tht bi, cng ty chuyn sang s dng h thng bn hng trc tuyn ca Amazon.com. y l v d minh ha m hnh no? a. Lin minh chin lc - a strategic alliance b. Loi b trung gian phn phi - disintermediation c. H thng phn phi s ha - a digital delivery system d. Xung t knh phn phi - channel conflict Thay v bn sn phm my tnh ti cc ca hng, Dell quyt nh bn trc tip cho khch hng. Hnh thc ny gi l g?

29

a. Loi b trung gian phn phi - disintermediation b. Trung gian s - cybermediation c. Thit lp knh phn phi mi - reintermediation d. Xung t knh phn phi - channel conflict Ch ra c im KHNG ph hp vi mt tn min tt a. Trnh s dng s v k t c bit b. D nh vn c. Di v c ngha d. Ngn gn v d nh Thng mi in t gip doanh nghip c bit ha sn phm theo nhu cu khch hng, v d nh Dell, Ford, Amazon tuy nhin, chnh sch nh gi cc sn phm c c bit ha cn da trn cn c no a. Mc sn sng chi tr cho cc sn phm c bit ha ca khch hng b. Chi ph tng ng ca nhng sn phm c c bit ha c. Chi ph sn xut, cung cp cc sn phm c bit ha d. Th trng tiu th sn phm

B2Bi thuc giai on pht trin no ca thng mi in t a. Thng mi giao dch (t-commerce) b. Thng mi di ng (m-commerce) c. Thng mi thng tin (i-commerce) d. Thng mi cng tc (c-commerce) Mt nh bn l trc tuyn ch bn chi tr em. y l v d ca m hnh TMT no? a. chuyn mn ha nh cung cp (vendor specialization). b. ci tin dy chuyn cung ng (supply chain improvements). c. mua sm hiu qu (efficient procurcement). d. cng c quan h khch hng. Theo Turban (2006), TMT l qu trnh: a. t ng ha qu trnh bn hng v thanh ton. b. s dng thit b in t trong mt s bc hoc ton b quy trnh kinh doanh. c. Mua, bn, hoc trao i hng ha, dch v thng qua my tnh v mng vin thng, c bit l Internet. d. s dng cc thit b in t v mng vin thng marketing sn phm, dch v. Website m ti cc doanh nghip c th tin hnh cc hot ng thng mi t qung co, gii thiu hng ho, dch v ti trao i thng tin, k kt hp ng, thanh ton... c gi l

30

a. Ch in t b. Sn giao dch in t c. Sn giao dch in t B2B d. Trung tm thng mi in t Ch ra yu t KHNG phi l li ch ca Thng mi in t a. Khch hng c nhiu s la chn hn b. Khch hng v s ring t ca h c bo v tt hn c. Cc doanh nghip c th giao dch d dng hn d. Doanh nghip tip cn nhiu th trng mi hn M hnh ng dng thng mi in t ca Amazon.com, Dell.com, Cisco.com... c coi l m hnh pht trin cao ca thng mi in t a. Thc hin cc giao dch v chia x thng tin vi cc i tc, nh cung cp v KH b. Giao dch, chia x thng tin v phi hp hot ng vi cc bn lin quan c. X l cc n t hng v thanh ton qua mng d. Chp nhn v x l cc n t hng t ng Website dn n ca hng trc tuyn c gi l: a. Cng thng tin v ca hng trc tuyn - shopping portals b. Cng c tm kim thng minh - intelligent search engines c. Phn mm mua hng t ng - shopbots d. Trnh duyt ca hng trc tuyn - shopping browsers

Cc website cung cp dch v ng k tn min cha cung cp dch v no sau y a. H tr tm cc tn min tng t tn min doanh nghip quan tm b. H tr tm cc tn min c. H tr to ra cc tn min tt d. H tr ng k tn min Thng mi in t c ng dng mnh m nht vo hai (02) giai on no trong quy trnh kinh doanh xut nhp khu ? a. Giao dch, m phn, k kt hp ng b. Vn ti, bo him c. Gii thiu, qung b sn phm d. Lm cc th tc nh hi quan, chng nhn xut x, kim tra cht lng e. Thanh ton

31

Cc vn lin quan n gii thiu sn phm, gi mua hng, thanh ton, qun l cc n t hng, dch v h tr khch hng c cp n trong giai on no khi trin khai thng mi in t? (2 giai on) a. Xy dng m hnh cu trc, chc nng cho website b. Lin kt website vi nh cung cp, i tc, c quan qun l c. Phn tch SWOT, lp k hoch, xc nh mc tiu, vn u t d. Thit k website e. Nghim thu, nh gi website Cc doanh nghip xut nhp khu thng s dng hnh thc giao dch no? a. Email giao dch vi khch hng b. Xy dng website gii thiu sn phm c. Tham gia cc sn giao dch in t d. S dng cc phn mm qun tr nhn s, k ton, khch hng Ch ra c im KHNG ph hp vi mt tn min tt a. D nh vn b. Trnh s dng s v k t c bit c. Di v c ngha d. Ngn gn v d nh Mt cng ty xy dng h thng thng mi in t bn cc tour du lch trc tuyn, y l m hnh g? a. Mi gii giao dch - transaction broker b. Ngi to ra th trng - market maker c. Marketer lan ta - viral marketer d. Ngi truyn ti ni dung - content disseminator Qu trnh chia nh th trng thnh nhng nhm khc nhau theo mt s tiu ch tin hnh nghin cu c gi l g? a. Nghin cu th trng - research b. Xc nh th trng mc tiu - target marketing c. C th ha - personalization d. Phn on th trng - market segmentation Vic tp hp v phn tch cc d liu v khch hng thu thp qua website tm ra nhng thi quen mua hng c gi l g? a. Kho st theo nhm - focus group surveying. b. X l d liu - data mining. c. Theo di n l - cookie tracking. d. Kho st da trn nn web - Web-based surveying. Trong thng mi in t, cc hot ng sau l v d v hot ng h tr khch hng trc tuyn, NGOI TR:

32

a. H tr i vi sn phm h hng - product failure rate. b. Thi gian tr li - response time. c. S hin din ca website - site availability. d. Cung cp d liu kp thi ngay trn website - timeliness of data on the Web site. Dr. Tang t mua mt chic laptop ti Denn Computer qua website ca cng ty. Cng ty xc nhn n hng sau 10 pht v hn giao hng l 3 ngy. Mi ngy sau , Denn u gi cho Dr. Tang email thng bo v tnh hnh lp rp chic laptop theo yu cu . Khi hng bt u giao, Dr. Tang nhn c mt email thng bo thi gian bt u giao hng. y l v d v: a. H tr khch hng trong sut qu trnh mua hng - customer support during purchase. b. H tr trc khi mua hng - pre-purchase support. c. Giao hng - purchase dispatch. d. H tr sau khi mua - postpurchase support. Ch ra nhng hot ng c th ci tin nng cao hiu qu cc giao dch thng mi in t trc tuyn. a. Tt c cc la chn - may come from within the organization, from improved links with logistics, and through linkages with payment systems. b. logistics - are accomplished solely through improved links with logistics. c. ci tin h thng thanh ton - are accomplished solely through implementing linkages with payment systems. d. thay i c cu trong cng ty - are accomplished solely through improvements within the organization. K ton v logistics l hai v d v mng hot ng no khi trin khai thng mi in t? Accounting and logistics are examples of: a. Dch v khch hng - customer service. b. Dch v vn chuyn - transportation services. c. Back-office operations. d. Thc hin n hng - order fulfillment. Kh nng giao hng ng thi hn l vn ca: a. Cc dch v logistics truyn thng, nhng vn ny ch c th thc hin trong thng mi in t - in traditional logistics, but the problem has been solved in e-commerce. b. Ch i vi thng mi in t - unique to e-commerce. c. C thng mi truyn thng v thng mi in t - in both off-line and online commerce. d. i vi tt c cc hot ng trn th gii, tuy nhin y khng phi l tr ngi i vi cc hot ng ni a - in global operations, but it is rarely a problem in domestic operations. i vi cc cng ty bn hng trc tuyn, v d ngi sn xut hay bn l, bc th hai trong qu trnh thc hin n hng l g? a. Kim tra ngun hng trong kho - checking for product availability. b. D bo nhu cu - demand forecasting. c. Nhn n t hng - receiving the customers order. d. Thc hin n hng - order fulfillment.

33

GS. Dang ln website ca cng ty DennVN mua mt chic my tnh. Trong qu trnh mua hng, GS. Dang la chn linh kin v cu hnh my tnh ph hp v nhn c mc gi c th i vi tng loi my tnh b xem xt v thi hn giao hng i vi tng loi. y l v d v hot ng no? a. H tr sau khi mua - postpurchase support. b. Giao hng - purchase dispatch. c. H tr trc khi mua - pre-purchase support. d. H tr khch hng trong sut qu trnh mua hng - customer support during purchase .

Theo Lut giao dch in t VN : Khi no ngi nhn c coi l nhn c thng ip d liu a. Khi thng ip d liu nhp vo h thng thng tin ca ngi nhn b. Khi ngi nhn download thng ip d liu v my tnh ca mnh v c th truy cp c c. Khi ngi nhn c kh nng c c thng ip d liu d. Khi ngi nhn c thng ip d liu Lut giao dch in t ca Vit Nam cp cc vn chnh sau, ngoi tr (2 vn ) a. Thi gian gi v nhn thng ip d liu b. Thu trong cc giao dch in t c. Gi tr php l ca thng ip d liu d. Thanh ton in t e. Tha nhn ch k in t v chng th in t nc ngoi Lut giao dch in t ca Vit Nam (19) Trng hp cng ty ABC l ngi nhn thng ip d liu ch nh hp th in t nhn thng ip d liu l congtyabc@hn.vnn.vn th thi im nhn l thi im thng ip d liu nhp vo h thng .. v a im nhn l .. a. hp th in t congtyabc@hn.vnn.vn / tr s cng ty b. my ch th in t @hn.vnn.vn / a im t my ch th in t c. my ch th in t @hn.vnn.vn / tr s cng ty d. hp th in t congtyabc@hn.vnn.vn / a im t my ch th in t

Thng ip d liu do t chc cung cp dch v chng thc ch k in t pht hnh nhm xc nhn c quan, t chc, c nhn c chng thc l ngi k ch k in t c gi l: a. Chng th in t b. Chng thc in t chng thc ch k s c. Chng th chng thc ch k s d. Chng thc in t

34

Ngh nh s 57/2006/N-CP v Thng mi in t (15): Khch hng t hng mua sch qua mng v mc mt li nhp s lng hng cn mua, thay v mua 10 nhp nhm l mua 100 cun sch, s tin thanh ton bng th tn dng b tr cho 100 cun sch. Ngi mua thng bo bng email cho ngi bn v li trn ngay sau . Mt tun sau, khi nhn c l hng, ngi mua tr li 90 cun sch cho ngi bn. Ngi bn khng chp nhn v hp ng c thc hin a. Ngi mua phi chu trch nhim v pht hin li qu mun b. Hai bn thng lng tip gii quyt s sch chnh lch c. Ngi mua phi chu trch nhim v h gy ra li nhp sai d liu d. Ngi bn hnh ng nh trn l sai Theo Lut giao dch in t VN : Khi ngi gi yu cu xc nhn th thng ip d liu c coi l : a. gi khi ngi khi to gi thng bo xc nhn b. Cha gi n khi ngi nhn gi thng bo xc nhn c. Cha gi n khi ngi khi to nhn c thng bo xc nhn ca ngi nhn d. gi khi ngi khi to nhn c v truy cp c vo thng ip xc nhn Marks: 1 Lut giao dch in t ca Vit Nam (17) Thi im gi thng ip d liu l thi im thng ip d liu ny nhp vo h thng thng tin a. nm trong s kim sot ca ngi nhn v ngi gi b. di s kim sot ca ngi khi to c. nm ngoi s kim sot ca ngi khi to d. di s kim sot ca ngi nhn H thng c to lp gi, nhn, lu tr, hin th hoc thc hin cc x l khc i vi thng ip d liu c gi l g? a. H thng thng mi in t b. H thng thng tin c. H thng thng tin thng mi v th trng d. H thng thng tin giao dch in t Lut giao dch in t ca Vit Nam (15) Hp ng k kt gia khch hng c nhn v website bn hng trc tuyn c gi tr lm chng c hay khng ph thuc cc yu t no sau y (Chn ti a 3 la chn, chn ng c 0,33 im, chn sai b tr 0,5 im) a. Cch thc rng buc trch nhim ngi mua vi hp ng k kt b. Cch thc m bo, duy tr tnh ton vn ni dung ca hp ng c. tin cy ca cch thc to, lu tr v gi hp ng d. Cch thc xc nh ngi khi to e. Cch thc rng buc trch nhim ngi bn thc hin n hng k kt

35

TS. Lynn thc hin cc khon thanh ton hng thng thng qua mt website thanh ton trc tuyn do ngn hng cung cp. y l v d v: a. Ngn hng in t - online banking b. Thanh ton ha n trc tuyn - biller direct c. Th tn dng o - virtual credit card d. Cng thanh ton ha n trc tuyn - bill consolidator S khc bit ln nht gia Th tn dng (credit card) v Th ghi n (debit card) l: a. Kh nng thanh ton trong giao dch qua Internet (mua hng qua mng) b. Kh nng chi tiu b gii hn c. Kh nng thanh ton trong cc giao dch truyn thng (ti siu th, ca hng...) d. Kh nng rt tin t cc my ATM Yu t no khng phi li ch ca dch v ngn hng in t a. Thanh ton cc ha n trc tuyn b. Tng tc trc tip vi nhn vin ngn hng c. Truy cp cc thng tin v ti khon v cc giao dch thc hin d. Truy cp mi ni, mi lc Mt loi th thng minh vi mt con chp nh, mu vng gn trn b mt th cho php gi v nhn thng tin vi my c th khi t vo vo trong my c th c gi l g? a. debit card. b. contact card. c. purchase card. d. optical memory card. Loi th no c bo mt cao hn cc loi th cn li a. Th mua hng b. Th rt tin mt (ATM) c. Th bng t d. Th thng minh Ch ra yu t KHNG cng loi vi cc yu t khc a. EFT b. ATM c. ACH d. EDI

36

Mt t chc ln thng mua sm thng qua h thng u thu trc tuyn (a tendering system). y l v d ca m hnh: a. marketing trc tip (direct marketing). b. u thu trc tuyn (a reverse auction). c. marketing lin kt (affilliate marketing). d. viral marketing. Website XYZ c dch v gip cc c nhn bn hng cho cc c nhn khc v thu mt khon ph trn cc giao dch c thc hin. Website XYZ l m hnh TMT no? a. P2P b. B2C c. B2B d. C2C Cc website xc tin v h tr kinh doanh cn c chc nng no nht a. Thng tin thng mi b. Tm kim i tc, bn hng, ngi mua, ngi bn c. Gii thiu cc doanh nghip uy tn d. ng nhp cc cho mua, cho bn Mt nh my ng nhn c th mi thu t ng cung cp hng cho mt siu th, sau khi cho hng vi mt mc gi thp nht k kt c hp ng cung cp hng cho siu th ny. a. u thu trc tuyn (electronic tendering/reverse auction). b. mua hng theo nhm (group purchasing). c. u gi trc tuyn (electronic auction). d. khch hng t a ra mc gi mong mun (name your own price model). Khong 2 gi chiu, Mr.Bean dng PDA truy cp vo mt ca hng bn tp ha trc tuyn. ng ta t mua mt vi mn cho ba ti, khi v nh tt c mi th c giao n ca. y l m hnh: a. giao dch in t trong ni b doanh nghip. b. TMT cng tc (C-commerce). c. TMT di ng (M-commerce). d. trao i in t ngang hng (a peer-to-peer application). IMDB cho php cc thnh vin ng k truy cp vo ton b c s d liu phim trc tuyn vi iu kin phi ng ph hng thng, y l v d ca m hnh doanh thu no: a. ph giao dch (transaction fee). b. ph lin kt (affilliate fee). c. doanh thu bn hng (sales). d. ph qung co (advertising fee). e. ph thu bao (subcription fee).

37

Thng mi in t c ng dng mnh m nht vo hai (02) giai on no trong quy trnh kinh a. Vn ti, bo him b. Thanh ton c. Lm cc th tc nh hi quan, chng nhn xut x, kim tra cht lng d. Gii thiu, qung b sn phm e. Giao dch, m phn, k kt hp ng ng d ng no ca thng mi in t c cc doanh nghip XNK s dng ph bin VN hin nay a. Cung cp dch v FAQ gii p cc thc mc ca khch hng b. Nghin cu th trng nc ngoi c. Gi e-mail qung co n cc khch hng tim nng d. Cung cp dch v khch hng qua mng Internet Trong cc cch qung b website sau y, cch no c chi ph cao nht? a. ng k trn cc Search Engine ph bin nh Google, Yahoo, MSN b. Lin kt qung co gia cc doanh nghip vi nhau thng qua website c. S dng chin lc marketing lan to (viral marketing) d. Qung b trn cc sn giao dch, cng thng mi in t Khi chin lc t trin khai thng mi in t (click-and-mortar) ca ToysRUs tht bi, cng ty chuyn sang s dng h thng bn hng trc tuyn ca Amazon.com. y l v d minh ha m hnh no? a. H thng phn phi s ha - a digital delivery system b. Xung t knh phn phi - channel conflict c. Lin minh chin lc - a strategic alliance d. Loi b trung gian phn phi - disintermediation Nhng k thut sau y c s dng xy dng c s d liu v khch hng trc tuyn NGOI TR: a. theo di hot ng ca khch hng trn mng b. khch hng cung cp thng tin trn website c. xy dng d liu thng qua qu trnh mua sm ca khch hng d. mua danh b a ch v in thoi t cc telemarketers Banner qung co ngu nhin s c s dng ph hp trong trng hp no di y? a. Gii thiu b phim mi b. Qung co ca hng xe Jeep tp trung vo nhng ngi thch phiu lu c. Qung co ca hng Dell tp trung vo nhng ngi mun nng cp my tnh d. Mt cng ty mun tp trung vo mt on th trng hp

38

Jose quyt nh mua mt chic xe Saturn VUE, mt ca hng trc tuyn gip anh ta tm c ngi bn vi mc gi Jose cho l ph hp. y l v d v m hnh no? a. xc nh nhu cu b. mi gii sn phm - product brokering c. mi gii thng mi - merchant brokering d. nh gi sn phm v dch v

Mt nh bn l trc tuyn ch bn chi tr em. y l v d ca m hnh TMT no? a. chuyn mn ha nh cung cp (vendor specialization). b. ci tin dy chuyn cung ng (supply chain improvements). c. mua sm hiu qu (efficient procurcement). d. cng c quan h khch hng. Theo Turban (2006), TMT l qu trnh: a. t ng ha qu trnh bn hng v thanh ton. b. s dng thit b in t trong mt s bc hoc ton b quy trnh kinh doanh. c. Mua, bn, hoc trao i hng ha, dch v thng qua my tnh v mng vin thng, c bit l Internet. d. s dng cc thit b in t v mng vin thng marketing sn phm, dch v. Website m ti cc doanh nghip c th tin hnh cc hot ng thng mi t qung co, gii thiu hng ho, dch v ti trao i thng tin, k kt hp ng, thanh ton... c gi l a. Ch in t b. Sn giao dch in t c. Sn giao dch in t B2B d. Trung tm thng mi in t Ch ra yu t KHNG phi l li ch ca Thng mi in t a. Khch hng c nhiu s la chn hn b. Khch hng v s ring t ca h c bo v tt hn c. Cc doanh nghip c th giao dch d dng hn d. Doanh nghip tip cn nhiu th trng mi hn M hnh ng dng thng mi in t ca Amazon.com, Dell.com, Cisco.com... c coi l m hnh pht trin cao ca thng mi in t a. Thc hin cc giao dch v chia x thng tin vi cc i tc, nh cung cp v KH b. Giao dch, chia x thng tin v phi hp hot ng vi cc bn lin quan c. X l cc n t hng v thanh ton qua mng d. Chp nhn v x l cc n t hng t ng

39

Website dn n ca hng trc tuyn c gi l: a. Cng thng tin v ca hng trc tuyn - shopping portals b. Cng c tm kim thng minh - intelligent search engines c. Phn mm mua hng t ng - shopbots d. Trnh duyt ca hng trc tuyn - shopping browsers

Cc website cung cp dch v ng k tn min cha cung cp dch v no sau y a. H tr tm cc tn min tng t tn min doanh nghip quan tm b. H tr tm cc tn min c. H tr to ra cc tn min tt d. H tr ng k tn min Thng mi in t c ng dng mnh m nht vo hai (02) giai on no trong quy trnh kinh doanh xut nhp khu ? a. Giao dch, m phn, k kt hp ng b. Vn ti, bo him c. Gii thiu, qung b sn phm d. Lm cc th tc nh hi quan, chng nhn xut x, kim tra cht lng e. Thanh ton Cc vn lin quan n gii thiu sn phm, gi mua hng, thanh ton, qun l cc n t hng, dch v h tr khch hng c cp n trong giai on no khi trin khai thng mi in t? (2 giai on) a. Xy dng m hnh cu trc, chc nng cho website b. Lin kt website vi nh cung cp, i tc, c quan qun l c. Phn tch SWOT, lp k hoch, xc nh mc tiu, vn u t d. Thit k website e. Nghim thu, nh gi website Cc doanh nghip xut nhp khu thng s dng hnh thc giao dch no? a. Email giao dch vi khch hng b. Xy dng website gii thiu sn phm c. Tham gia cc sn giao dch in t d. S dng cc phn mm qun tr nhn s, k ton, khch hng Ch ra c im KHNG ph hp vi mt tn min tt a. D nh vn b. Trnh s dng s v k t c bit c. Di v c ngha

40

d. Ngn gn v d nh Mt cng ty xy dng h thng thng mi in t bn cc tour du lch trc tuyn, y l m hnh g? a. Mi gii giao dch - transaction broker b. Ngi to ra th trng - market maker c. Marketer lan ta - viral marketer d. Ngi truyn ti ni dung - content disseminator Qu trnh chia nh th trng thnh nhng nhm khc nhau theo mt s tiu ch tin hnh nghin cu c gi l g? a. Nghin cu th trng - research b. Xc nh th trng mc tiu - target marketing c. C th ha - personalization d. Phn on th trng - market segmentation Vic tp hp v phn tch cc d liu v khch hng thu thp qua website tm ra nhng thi quen mua hng c gi l g? a. Kho st theo nhm - focus group surveying. b. X l d liu - data mining. c. Theo di n l - cookie tracking. d. Kho st da trn nn web - Web-based surveying. Trong thng mi in t, cc hot ng sau l v d v hot ng h tr khch hng trc tuyn, NGOI TR: a. H tr i vi sn phm h hng - product failure rate. b. Thi gian tr li - response time. c. S hin din ca website - site availability. d. Cung cp d liu kp thi ngay trn website - timeliness of data on the Web site. Dr. Tang t mua mt chic laptop ti Denn Computer qua website ca cng ty. Cng ty xc nhn n hng sau 10 pht v hn giao hng l 3 ngy. Mi ngy sau , Denn u gi cho Dr. Tang email thng bo v tnh hnh lp rp chic laptop theo yu cu . Khi hng bt u giao, Dr. Tang nhn c mt email thng bo thi gian bt u giao hng. y l v d v: a. H tr khch hng trong sut qu trnh mua hng - customer support during purchase. b. H tr trc khi mua hng - pre-purchase support. c. Giao hng - purchase dispatch. d. H tr sau khi mua - postpurchase support. Ch ra nhng hot ng c th ci tin nng cao hiu qu cc giao dch thng mi in t trc tuyn. a. Tt c cc la chn - may come from within the organization, from improved links with logistics, and through linkages with payment systems. b. logistics - are accomplished solely through improved links with logistics. c. ci tin h thng thanh ton - are accomplished solely through implementing linkages with payment systems. d. thay i c cu trong cng ty - are accomplished solely through improvements within the organization.

41

K ton v logistics l hai v d v mng hot ng no khi trin khai thng mi in t? Accounting and logistics are examples of: a. Dch v khch hng - customer service. b. Dch v vn chuyn - transportation services. c. Back-office operations. d. Thc hin n hng - order fulfillment. Kh nng giao hng ng thi hn l vn ca: Choose one answer. a. Cc dch v logistics truyn thng, nhng vn ny ch c th thc hin trong thng mi in t - in traditional logistics, but the problem has been solved in e-commerce. b. Ch i vi thng mi in t - unique to e-commerce. c. C thng mi truyn thng v thng mi in t - in both off-line and online commerce. d. i vi tt c cc hot ng trn th gii, tuy nhin y khng phi l tr ngi i vi cc hot ng ni a - in global operations, but it is rarely a problem in domestic operations. i vi cc cng ty bn hng trc tuyn, v d ngi sn xut hay bn l, bc th hai trong qu trnh thc hin n hng l g? a. Kim tra ngun hng trong kho - checking for product availability. b. D bo nhu cu - demand forecasting. c. Nhn n t hng - receiving the customers order. d. Thc hin n hng - order fulfillment. GS. Dang ln website ca cng ty DennVN mua mt chic my tnh. Trong qu trnh mua hng, GS. Dang la chn linh kin v cu hnh my tnh ph hp v nhn c mc gi c th i vi tng loi my tnh b xem xt v thi hn giao hng i vi tng loi. y l v d v hot ng no? a. H tr sau khi mua - postpurchase support. b. Giao hng - purchase dispatch. c. H tr trc khi mua - pre-purchase support. d. H tr khch hng trong sut qu trnh mua hng - customer support during purchase .

Theo Lut giao dch in t VN : Khi no ngi nhn c coi l nhn c thng ip d liu a. Khi thng ip d liu nhp vo h thng thng tin ca ngi nhn b. Khi ngi nhn download thng ip d liu v my tnh ca mnh v c th truy cp c c. Khi ngi nhn c kh nng c c thng ip d liu d. Khi ngi nhn c thng ip d liu Lut giao dch in t ca Vit Nam cp cc vn chnh sau, ngoi tr (2 vn ) a. Thi gian gi v nhn thng ip d liu b. Thu trong cc giao dch in t c. Gi tr php l ca thng ip d liu d. Thanh ton in t

42

e. Tha nhn ch k in t v chng th in t nc ngoi Lut giao dch in t ca Vit Nam (19) Trng hp cng ty ABC l ngi nhn thng ip d liu ch nh hp th in t nhn thng ip d liu l congtyabc@hn.vnn.vn th thi im nhn l thi im thng ip d liu nhp vo h thng .. v a im nhn l .. a. hp th in t congtyabc@hn.vnn.vn / tr s cng ty b. my ch th in t @hn.vnn.vn / a im t my ch th in t c. my ch th in t @hn.vnn.vn / tr s cng ty d. hp th in t congtyabc@hn.vnn.vn / a im t my ch th in t Thng ip d liu do t chc cung cp dch v chng thc ch k in t pht hnh nhm xc nhn c quan, t chc, c nhn c chng thc l ngi k ch k in t c gi l: a. Chng th in t b. Chng thc in t chng thc ch k s c. Chng th chng thc ch k s d. Chng thc in t Ngh nh s 57/2006/N-CP v Thng mi in t (15): Khch hng t hng mua sch qua mng v mc mt li nhp s lng hng cn mua, thay v mua 10 nhp nhm l mua 100 cun sch, s tin thanh ton bng th tn dng b tr cho 100 cun sch. Ngi mua thng bo bng email cho ngi bn v li trn ngay sau . Mt tun sau, khi nhn c l hng, ngi mua tr li 90 cun sch cho ngi bn. Ngi bn khng chp nhn v hp ng c thc hin a. Ngi mua phi chu trch nhim v pht hin li qu mun b. Hai bn thng lng tip gii quyt s sch chnh lch c. Ngi mua phi chu trch nhim v h gy ra li nhp sai d liu d. Ngi bn hnh ng nh trn l sai Theo Lut giao dch in t VN : Khi ngi gi yu cu xc nhn th thng ip d liu c coi l : a. gi khi ngi khi to gi thng bo xc nhn b. Cha gi n khi ngi nhn gi thng bo xc nhn c. Cha gi n khi ngi khi to nhn c thng bo xc nhn ca ngi nhn d. gi khi ngi khi to nhn c v truy cp c vo thng ip xc nhn Lut giao dch in t ca Vit Nam (17) Thi im gi thng ip d liu l thi im thng ip d liu ny nhp vo h thng thng tin a. nm trong s kim sot ca ngi nhn v ngi gi b. di s kim sot ca ngi khi to c. nm ngoi s kim sot ca ngi khi to d. di s kim sot ca ngi nhn

43

H thng c to lp gi, nhn, lu tr, hin th hoc thc hin cc x l khc i vi thng ip d liu c gi l g? a. H thng thng mi in t b. H thng thng tin c. H thng thng tin thng mi v th trng d. H thng thng tin giao dch in t Lut giao dch in t ca Vit Nam (15) Hp ng k kt gia khch hng c nhn v website bn hng trc tuyn c gi tr lm chng c hay khng ph thuc cc yu t no sau y (Chn ti a 3 la chn, chn ng c 0,33 im, chn sai b tr 0,5 im) a. Cch thc rng buc trch nhim ngi mua vi hp ng k kt b. Cch thc m bo, duy tr tnh ton vn ni dung ca hp ng c. tin cy ca cch thc to, lu tr v gi hp ng d. Cch thc xc nh ngi khi to e. Cch thc rng buc trch nhim ngi bn thc hin n hng k kt TS. Lynn thc hin cc khon thanh ton hng thng thng qua mt website thanh ton trc tuyn do ngn hng cung cp. y l v d v: a. Ngn hng in t - online banking b. Thanh ton ha n trc tuyn - biller direct c. Th tn dng o - virtual credit card d. Cng thanh ton ha n trc tuyn - bill consolidator S khc bit ln nht gia Th tn dng (credit card) v Th ghi n (debit card) l: a. Kh nng thanh ton trong giao dch qua Internet (mua hng qua mng) b. Kh nng chi tiu b gii hn c. Kh nng thanh ton trong cc giao dch truyn thng (ti siu th, ca hng...) d. Kh nng rt tin t cc my ATM Yu t no khng phi li ch ca dch v ngn hng in t a. Thanh ton cc ha n trc tuyn b. Tng tc trc tip vi nhn vin ngn hng c. Truy cp cc thng tin v ti khon v cc giao dch thc hin d. Truy cp mi ni, mi lc Mt loi th thng minh vi mt con chp nh, mu vng gn trn b mt th cho php gi v nhn thng tin vi my c th khi t vo vo trong my c th c gi l g? a. debit card. b. contact card. c. purchase card. d. optical memory card.

44

Loi th no c bo mt cao hn cc loi th cn li a. Th mua hng b. Th rt tin mt (ATM) c. Th bng t d. Th thng minh Ch ra yu t KHNG cng loi vi cc yu t khc a. EFT b. ATM c. ACH d. EDI Mt t chc ln thng mua sm thng qua h thng u thu trc tuyn (a tendering system). y l v d ca m hnh: a. marketing trc tip (direct marketing). b. u thu trc tuyn (a reverse auction). c. marketing lin kt (affilliate marketing). d. viral marketing. Website XYZ c dch v gip cc c nhn bn hng cho cc c nhn khc v thu mt khon ph trn cc giao dch c thc hin. Website XYZ l m hnh TMT no? a. P2P b. B2C c. B2B d. C2C Cc website xc tin v h tr kinh doanh cn c chc nng no nht a. Thng tin thng mi b. Tm kim i tc, bn hng, ngi mua, ngi bn c. Gii thiu cc doanh nghip uy tn d. ng nhp cc cho mua, cho bn Mt nh my ng nhn c th mi thu t ng cung cp hng cho mt siu th, sau khi cho hng vi mt mc gi thp nht k kt c hp ng cung cp hng cho siu th ny. a. u thu trc tuyn (electronic tendering/reverse auction). b. mua hng theo nhm (group purchasing). c. u gi trc tuyn (electronic auction). d. khch hng t a ra mc gi mong mun (name your own price model).

45

Khong 2 gi chiu, Mr.Bean dng PDA truy cp vo mt ca hng bn tp ha trc tuyn. ng ta t mua mt vi mn cho ba ti, khi v nh tt c mi th c giao n ca. y l m hnh: a. giao dch in t trong ni b doanh nghip. b. TMT cng tc (C-commerce). c. TMT di ng (M-commerce). d. trao i in t ngang hng (a peer-to-peer application). IMDB cho php cc thnh vin ng k truy cp vo ton b c s d liu phim trc tuyn vi iu kin phi ng ph hng thng, y l v d ca m hnh doanh thu no: a. ph giao dch (transaction fee). b. ph lin kt (affilliate fee). c. doanh thu bn hng (sales). d. ph qung co (advertising fee). e. ph thu bao (subcription fee). Thng mi in t c ng dng mnh m nht vo hai (02) giai on no trong quy trnh kinh a. Vn ti, bo him b. Thanh ton c. Lm cc th tc nh hi quan, chng nhn xut x, kim tra cht lng d. Gii thiu, qung b sn phm e. Giao dch, m phn, k kt hp ng ng d ng no ca thng mi in t c cc doanh nghip XNK s dng ph bin VN hin nay a. Cung cp dch v FAQ gii p cc thc mc ca khch hng b. Nghin cu th trng nc ngoi c. Gi e-mail qung co n cc khch hng tim nng d. Cung cp dch v khch hng qua mng Internet Trong cc cch qung b website sau y, cch no c chi ph cao nht? a. ng k trn cc Search Engine ph bin nh Google, Yahoo, MSN b. Lin kt qung co gia cc doanh nghip vi nhau thng qua website c. S dng chin lc marketing lan to (viral marketing) d. Qung b trn cc sn giao dch, cng thng mi in t Khi chin lc t trin khai thng mi in t (click-and-mortar) ca ToysRUs tht bi, cng ty chuyn sang s dng h thng bn hng trc tuyn ca Amazon.com. y l v d minh ha m hnh no? a. H thng phn phi s ha - a digital delivery system b. Xung t knh phn phi - channel conflict c. Lin minh chin lc - a strategic alliance d. Loi b trung gian phn phi - disintermediation

46

Nhng k thut sau y c s dng xy dng c s d liu v khch hng trc tuyn NGOI TR: a. theo di hot ng ca khch hng trn mng b. khch hng cung cp thng tin trn website c. xy dng d liu thng qua qu trnh mua sm ca khch hng d. mua danh b a ch v in thoi t cc telemarketers Banner qung co ngu nhin s c s dng ph hp trong trng hp no di y? a. Gii thiu b phim mi b. Qung co ca hng xe Jeep tp trung vo nhng ngi thch phiu lu c. Qung co ca hng Dell tp trung vo nhng ngi mun nng cp my tnh d. Mt cng ty mun tp trung vo mt on th trng hp Jose quyt nh mua mt chic xe Saturn VUE, mt ca hng trc tuyn gip anh ta tm c ngi bn vi mc gi Jose cho l ph hp. y l v d v m hnh no? a. xc nh nhu cu b. mi gii sn phm - product brokering c. mi gii thng mi - merchant brokering d. nh gi sn phm v dch v Cc giao dch thanh ton in t c gi tr nh hn 10 USD c gi l g? a. Thanh ton in t trung bnh - e-mediumpayments. b. Thanh ton in t bng th thng minh - e-smart payments. c. Thanh ton in t nh - e-micropayments. d. Tin in t - e-cash. Dch v kt ni ngi bn hng, khch hng, v cc ngn hng lin quan thc hin cc giao dch thanh ton in t c gi l g? a. Ngn hng pht hnh - issuing bank. b. Ngn hng thng bo - acquiring bank. c. Dch v thanh ton trc tuyn - payment processing service. d. Ngi bn - merchant. TS. Minh thc hin thanh ton cc ha n tin in, in thoi, internet bng cch vo cc website ca nhng nh cung cp dch v trn v nhp vo thng tin ti khon thanh ton, y l hnh thc thanh ton in t g? a. Th tn dng o - virtual credit card b. Cng thanh ton ha n trc tuyn - bill consolidator c. Ngn hng in t - online banking d. Thanh ton ha n trc tuyn - biller direct Mt loi th thanh ton, khng c gii hn nht nh, ch th phi tr cc khon chi tiu, mua sm hng thng. y l loi th a. Th thanh ton in t - e-payment card. b. Th tn dng - credit card. c. Th mua hng - charge card d. Th ghi n - debit card.

47

Yu t no khng phi li ch ca dch v ngn hng in t a. Truy cp mi ni, mi lc b. Tng tc trc tip vi nhn vin ngn hng c. Truy cp cc thng tin v ti khon v cc giao dch thc hin d. Thanh ton cc ha n trc tuyn TS. Lynn thc hin cc khon thanh ton hng thng thng qua mt website thanh ton trc tuyn do ngn hng cung cp. y l v d v: a. Th tn dng o - virtual credit card b. Cng thanh ton ha n trc tuyn - bill consolidator c. Ngn hng in t - online banking d. Thanh ton ha n trc tuyn - biller direct Trong nm 2004, theo thng k ca Turban 2006, tng thit hi do cc giao dch thanh ton gi mo trc tuyn i vi ngi bn hng l bao USD. a. $260 million. b. $2.6 billion. c. $26 billion. d. $26 million. Wal-Mart xy dng mt website bn cc sn phm ca mnh, tuy nhin a s cc hot ng ca cng ty vn c thc hin ti cc ca hng bn l. y l m hnh: Choose one answer. a. mt mng li gi tr gia tng. b. TMT trn nn thng mi truyn thng (click-and-mortar operation). c. TMT thun ty (pure E-commerce). d. TMT truyn thng (brick-and-morar operation). Vic cc doanh nghip gii thiu sn phm qua website, giao dch bng th in t vi i tc l c im ni bt ca a. Giai on thng mi in t tch hp b. Giai on thng mi in t giao dch c. Giai on thng mi in t "cng tc" d. Giai on thng mi in t thng tin Trong m hnh sau, sp xp cc bc trong quy trnh giao dch theo ng th t Bu?c 4 Thc hin thanh ton 5 Kim tra hng trong kho (ca mnh hoc vi i tc) Khch hng t hng Gi n hng cho nh phn phi Thc hin giao hng 4
Bu?c 2 Bu?c 1 Bu?c 3 Bu?c 5

48

Trong m hnh giao dch sau y, cc bc c tin hnh nh th no l ng? a. t hng, thanh ton, giao hng, x l hng tr li b. t hng, thanh ton, lin h i tc, giao hng c. Lin h i tc, t hng, thanh ton, giao hng d. t hng, thanh ton, gi n hng, giao hng Nhng khch hng mua hng trc tuyn v khng thch mua sm ti cc ca hng truyn thng, y l nhm khch hng no? a. Nhng ngi thch ci mi - leading edgers b. Nhng ngi khng thch i mua sm - shopping avoiders c. Nhng ngi thch s dng cng ngh mi - new technologists d. Nhng ngi rt bn rn - time-starved customers

Qu trnh kim tra xc nh xem thng tin v th c chnh xc khng v s d tin trn th thanh ton cho giao dch hay khng c gi l g? a. Thanh ton b. settlement. c. Xc thc - authorization. d. Ph duyt - approval. e. Mua hngprocurement. Nguyn nhn th hai khin cc khch hng e ngi mua hng trc tuyn qua cc website bn hng l g? a. Lo ngi v khng c tr li hng - the absence of a good return mechanism. b. Lo ngi v tnh an ton khi mua hng trn internet - concern over the potential for fraud. c. Khng s thy sn phm trc khi mua - the inability to see a product before buying it. d. Lo ngi cc sn phm t mua khng c giao - concern that ordered products wont be delivered. Giao dch in t c thc hin t ng tng phn hoc ton b thng qua h thng thng tin c thit lp sn c gi l a. Giao dch thng mi in t b. Giao dch in t t ng c. Giao dch in t d. Giao dch in t t ng gia ngi mua v ngi bn Cc Sn giao dch & Cng thng tin gip doanh nghip vt qua giai on no trong thng mi in t? a. Thng mi in t giao dch b. Thng mi in t lin kt c. Thng mi in t thng tin d. Thng mi in t tng tc a. Nhng ngi thch ci mi - leading edgers b. Nhng ngi thch s dng cng ngh mi - new technologists c. Nhng ngi khng thch i mua sm - shopping avoiders d. Nhng ngi rt bn rn - time-starved customers

49

S ln ngi xem m mt trang web c cha qung co c gi l. a. T l nhp chut - click ratio b. Tip cn qung co - ad reach c. S lt ngi xem - ad views d. Chin lc ko - pull Mt cu lc b sch trc tuyn ng nhng qung co cho Amazon.com v cu lc b ny nhn c mt khon ph mi ln khch hng kch chut vo banner qung co . y l hnh thc g? a. B2B b. Xc nh th trng mc tiu - target marketing c. Nhm khch hng mc tiu - focus group d. marketing lin kt - affiliate marketing Mt loi th thanh ton cho php ch th s dng mt khon tin thanh ton vi gii hn nht nh do cng ty cp th a ra v thng yu cu mt t sut li nhun kh cao i vi nhng khon thanh ton khng c tr ng hn. y l loi th no? a. Th tn dng - credit card. b. Th mua hng - charge card. c. Th ghi n - debit card. d. Th thanh ton in t - e-payment card. Trong giao dch thng mi quc t, vi nhng hp ng c gi tr ln, v d trn 50.000 USD, cc doanh nghip thng s dng hnh thc thanh ton no? Choose one answer. a. Thanh ton s dng ch k s - PKI payment. b. Thanh ton in t nh - e-micropayment. c. Thanh ton bng th - trade card payment. d. Th tn dng - letter of credit. GS. Tun s dng th mua mt s sch trn mng. Cc khon thanh ton b tr tc tip t ti khon tin gi ca ng t ti ngn hng Vietcombank. Trong trng hp ny, ng Tun s dng loi th no? a. Th mua hng - charge card. b. Th tn dng - credit card. c. V in t - e-wallet. d. Th ghi n - debit card. S dng ..... khch hng khng cn phi in cc thng tin vo cc n t hng trc tuyn m ch cn chy phn mm trn my tnh a. Sc in t: E-cheque b. Tin s ho: Digital cash c. V in t: E-wallet d. Tin in t: E-cash

50

Qu trnh chuyn tin t ti khon ca ngi mua sang ti khon ca ngi bn c gi l g? a. Mua hng - procurement. b. Thanh ton - settlement. c. Ph duyt - approval. d. Xc thc - authorization. T chc ti chnh cung cp th thanh ton cho cc khch hng c nhn c gi l g? a. Ngn hng pht hnh - issuing bank. b. T chc cung th tn dng - credit card association. c. Nh cung cp dch v - processor. d. Ngn hng thng bo - acquiring bank. Ngc vi giao dch thng mi truyn thng theo kiu y-push, giao dch thng mi in t thng theo kiu ko-pull v c c im l: a. Xy dng kho hng m khng cn quan tm n nhu cu tim nng - builds inventory without regard for potential demand. b. Khi u vi mt n hng - begins with an order. c. C s lng hng thnh phm lu kho ln hn - has a much larger finished goods inventory level. d. Bt u vi vic tin hnh sn xut sn phm lu kho - begin with manufacturing a product which is shipped to inventory i vi cc cng ty bn hng trc tuyn, v d ngi sn xut hay bn l, bc th hai trong qu trnh thc hin n hng l g? a. Nhn n t hng - receiving the customers order. b. Thc hin n hng - order fulfillment. c. D bo nhu cu - demand forecasting. d. Kim tra ngun hng trong kho - checking for product availability. Khi TS. Vu va hon thnh n t hng mua mt hp mc in cho my in ca mnh, website ca cng ty TA lp tc a ra gi v hp mc mu cho loi my in v cc loi giy in ph hp. y l v d v hnh thc bn hng no? a. Bn thm sn phm dch v gia tng - up-selling. b. Bn nhng sn phm lin quan - cross-selling. c. Thu ht khch hng tim nng - prospecting. d. Chng trnh xc nh khch hng trung thnh - a customer loyalty program. Nguyn nhn th hai khin cc khch hng e ngi mua hng trc tuyn qua cc website bn hng l g? a. Lo ngi v khng c tr li hng - the absence of a good return mechanism. b. Lo ngi cc sn phm t mua khng c giao - concern that ordered products wont be delivered. c. Khng s thy sn phm trc khi mua - the inability to see a product before buying it. d. Lo ngi v tnh an ton khi mua hng trn internet - concern over the potential for fraud. Tt c cc dch v nhm m bo khch hng nhn c sn phm m h t mua qua mng trong thi gian cam kt c gi l g? a. back-office operations. b. Thc hin n hng - order fulfillment.

51

c. logistics. d. Vn ti - transport. Sn giao dch chng khon NASDAQ l in hnh ca m hnh TMT no sau y: a. khch hng t a ra mc gi mong mun (name your own price model). b. marketing lin kt (affilliate marketing). c. sn giao dch in t (e-marketplace). d. mua bn theo nhm (group purchasing). Trong m hnh giao dch sau y, bc no cc doanh nghip thng mi in t Vit Nam ang tp trung thc hin? a. Bc 1 b. Bc 2 c. Bc 6 d. Bc 5 e. Bc 4 f. Bc 3 Vic cc doanh nghip chia s thng tin qua mng vi nhau phi hp sn xut hiu qu c thc hin trong m hnh no? a. Giai on thng mi in t tch hp b. Giai on thng mi in t "cng tc" c. Giai on thng mi in t giao dch d. Giai on thng mi in t thng tin Trong cc cng c sau, hy ch ra cng c h tr khch hng tt nht? a. FAQs b. Din n c. Chat group d. Discussion topics Nhc im ln nht ca cc website ca cc cng ty XNK hin nay l g? a. Cha c qung co rng ri n khch hng tim nng b. Thng tin v sn phm cha chi tit c. Khng c cp nht thng xuyn d. S lng sn phm gii thiu cn hn ch

52

Ch ra nhng iu kin c bn m bo thnh cng ca m hnh thng mi in t B2C. (chn 3 iu kin) a. Doanh nghip ln b. Nhu cu khch hng a dng c. Li th v gi thp hn cc i th cnh tranh : priceline, etrade d. Sn phm tiu chun ha : sch, game, v my bay e. Thng hiu mnh : Dell, Ebay, Sony, Cisco sn giao dch hot ng hiu qu, cn c nhng bn no tham gia? (chn 3 la chn) a. Ngi mua ng cc thng tin cn mua b. C quan qun l nh nc c. Nh cung cp dch v thanh ton d. C quan qun l sn cung cp dch v h tr e. Ngi bn ng cc thng tin cn bn Hin nay, sau khi c ngh nh v ch k s v chng thc in t, doanh nghip vn cha th tin hnh hot ng g trc tuyn? a. m phn v k kt hp ng in t b. Tm kim khch hng v chia x thng tin c. Gii thiu hng ho, dch v d. K kt hp ng in t T chc cung cp ti khon chp nhn thanh ton cho ngi bn hay Internet Merchant Accounts vi mc ch chp nhn cc khon thanh ton bng th tn dng c gi l g? a. Ngn hng pht hnh - issuing bank. b. Ngn hng thng bo - acquiring bank. c. T chc cung th tn dng - credit card association. d. Nh cung cp dch v - processor. Cng ty bn sn phm hay dch v trc tuyn, s dng th tn dng l cng c thanh ton c gi l g? a. Ngn hng pht hnh - issuing bank. b. Nh cung cp dch v - processor. c. Ngi bn - merchant. d. Ngn hng thng bo - acquiring bank. TS. Minh thc hin thanh ton cc ha n tin in, in thoi, internet bng cch vo cc website ca nhng nh cung cp dch v trn v nhp vo thng tin ti khon thanh ton, y l hnh thc thanh ton in t g? a. Thanh ton ha n trc tuyn - biller direct b. Th tn dng o - virtual credit card c. Cng thanh ton ha n trc tuyn - bill consolidator d. Ngn hng in t - online banking

53

Ch ra yu t khin sn phm ph hp khi bn trn mng? a. Kh nng gii thiu chi tit sn phm trn mng b. Mc mua sm thng xuyn hn vic mua hng tiu dng c. Khch hng c nhu cu a dng v sn phm d. Gi sn phm cao hn gi cc hng ha thng thng B2Bi thuc giai on pht trin no ca thng mi in t a. Thng mi giao dch (t-commerce) b. Thng mi di ng (m-commerce) c. Thng mi cng tc (c-commerce) d. Thng mi thng tin (i-commerce) Trong cc yu t sau, yu t no c nh gi l nguy c chin lc (stragegic threat) i vi cc i l du lch? a. Cc website du lch in t cho php khch hng t tour qua mng b. Cc cng ty du lch c xu hng xy dng website tin hnh giao dch qua mng c. Cc tour du lch nhiu hn d. Gi du lch c xu hng gim Trong cc cch qung b website sau y, cch no c chi ph cao nht? a. S dng chin lc marketing lan to (viral marketing) b. Qung b trn cc sn giao dch, cng thng mi in t c. Lin kt qung co gia cc doanh nghip vi nhau thng qua website d. ng k trn cc Search Engine ph bin nh Google, Yahoo, MSN Chin lc thc hin n hng theo cc linh kin, b phn cu thnh sn phm c tp hp t nhiu hn hai a im c gi l g? a. Giao hng tp trung - leveraged shipments. b. merge-in-transit. c. Tr hon thc hin n hng - order postponement. d. Kho hng lu ng - a rolling warehouse. Vi mc thit hi trn 1.2 t USD, thit hi ln nht trong lch s cc cng ty dot.com xy ra vi: a. E-Toys. b. Webvan. c. Kozmo.com. d. Amazon.com .

54

Vic t chc nhn hng tr li t nhng khch hng khng hi lng n ngi cung cp c gi l g? a. reverse logistics. b. order fulfillment c. logistics. d. front-office operations. Lut giao dch in t ca Vit Nam (4): Chng trnh my tnh c thit lp hot ng to ra cc ch k s gi l a. Chng trnh k in t b. Chng trnh chng thc in t c. Chng trnh cp chng th in t d. Chng trnh k in t an ton e. Chng trnh kim tra ch k in t

Hn ch kh khc phc nht khi y mnh cung cp dch v Internet banking ti VN l: a. Thi trng tim nng nh b. Hn ch v trnh trong ngnh ngn hng c. Thiu vn u t v cng ngh d. Kh m bo cc vn an ton, bo mt Qu trnh kim tra xc nh xem thng tin v th c chnh xc khng v s d tin trn th thanh ton cho giao dch hay khng c gi l g? a. Thanh ton b. settlement. c. Xc thc - authorization. d. Ph duyt - approval. e. Mua hngprocurement. Nguyn nhn th hai khin cc khch hng e ngi mua hng trc tuyn qua cc website bn hng l g? a. Lo ngi v khng c tr li hng - the absence of a good return mechanism. b. Lo ngi v tnh an ton khi mua hng trn internet - concern over the potential for fraud. c. Khng s thy sn phm trc khi mua - the inability to see a product before buying it. d. Lo ngi cc sn phm t mua khng c giao - concern that ordered products wont be delivered.

Giao dch in t c thc hin t ng tng phn hoc ton b thng qua h thng thng tin c thit lp sn c gi l a. Giao dch thng mi in t b. Giao dch in t t ng c. Giao dch in t

55

d. Giao dch in t t ng gia ngi mua v ngi bn

Cc Sn giao dch & Cng thng tin gip doanh nghip vt qua giai on no trong thng mi in t? a. Thng mi in t giao dch b. Thng mi in t lin kt c. Thng mi in t thng tin d. Thng mi in t tng tc iu kin c bn nht m bo thnh cng ca cc m hnh kinh doanh Sn giao dch in t B2B a. Nhiu thnh vin tham gia b. Nhiu lnh vc kinh doanh c. Cung cp nhiu dch v, tin ch cho cc doanh nghip d. To ra c nhiu li ch cho cc doanh nghip thnh vin a. T l nhp chut - click ratio b. Tip cn qung co - ad reach c. S lt ngi xem - ad views d. Chin lc ko - pull Mt cu lc b sch trc tuyn ng nhng qung co cho Amazon.com v cu lc b ny nhn c mt khon ph mi ln khch hng kch chut vo banner qung co . y l hnh thc g? a. B2B b. Xc nh th trng mc tiu - target marketing c. Nhm khch hng mc tiu - focus group d. marketing lin kt - affiliate marketing Vai tr ca 3PL trong logistics i vi cc cng ty thng mi in t c c im g? a. Tt c cc dch v logistics phc v cho cc cng ty kinh doanh trc tuyn phi do cc bn th ba cung cp- all logistics services for online companies must be provided by 3PL suppliers. b. Cc doanh nghip thng mi in t phi hp vi cc bn th ba thc hin cc hot ng logistics - 3PL suppliers coordinate internal and external logistics functions in e-commerce companies. c. Rt quan trng lc trong giai on khi u ca cc doanh nghip, nhng nhiu doanh nghip thng mi in t ln hin nay ang t trin khai h thng logistics ni b - crucial at start-up, but many large e-commerce companies are now developing internal logistical components. d. Cc doanh nghip thng mi in t t khi s dng cc bn th ba - 3PL suppliers are rarely used by e-commerce companies. Bc u tin trong qu trnh thc hin n t hng trc tuyn l g? a. Sn xut sn phm - producing the product. b. Xc nhn chc chn khch hng s thc hin thanh ton - making sure the customer will pay. c. Thu xp dch v vn chuyn - arranging for shipment. d. Kim tra ngun hng trong kho - checking to assure that the ordered item is in stock.

56

Khch hng nhp s vn n vo website ca Fed Ex kim tra tnh trng thc ca hng ha ang trn ng vn chuyn. y l v d v: a. to dng nng lc canh tranh chin lc t cng ngh thng tin (a strategic system). b. lin minh chin lc (a business alliance). c. ci tin quy trnh kinh doanh (continuous improvement efforts). d. xy dng li quy trnh kinh doanh (business process reengineering). Mt m hnh kinh doanh (business model) nn bao gm cc yu t sau, ngoi tr: a. thng tin v cc ngun thu. b. thng tin v cc nh cung cp v nhng i tc ca doanh nghip. c. m t tt c cc sn phm dch v m cng ty cung cp. d. h thng d liu cn thit qun l cc quy trnh kinh doanh. Trong TMT thun ty (pure E-commerce) nhn xt no sau y l ng: a. t nht hai chiu gn vi thng mi in t. b. t nht 2 chiu gn vi thng mi truyn thng. c. tt c cc chiu u gn vi thng mi in t. d. tt c cc chiu trong m hnh Dimension of E-commerce u gn vi thng mi truyn thng (physical).

Ch ra yu t khin sn phm ph hp khi bn trn mng? a. Kh nng gii thiu chi tit sn phm trn mng b. Gi sn phm cao hn gi cc hng ha thng thng c. Mc mua sm thng xuyn hn vic mua hng tiu dng d. Khch hng c nhu cu a dng v sn phm

Banner qung co GIM GI 20% c hin ra trn mn hnh trong qu trnh khch hng ang la chn sn phm nhm tc ng n giai on no trong m hnh AIDA? a. To s nhn bit v sn phm c gim gi b. Cung cp thm thng tin cho khch hng c. Thuyt phc khch hng mua hng d. To s quan tm, thch th cho khch hng

B2Bi thuc giai on pht trin no ca thng mi in t a. Thng mi thng tin (i-commerce) b. Thng mi cng tc (c-commerce) c. Thng mi di ng (m-commerce) d. Thng mi giao dch (t-commerce) Mt cu lc b sch trc tuyn ng nhng qung co cho Amazon.com v cu lc b ny nhn c mt khon ph mi ln khch hng kch chut vo banner qung co . y l hnh thc g? a. Xc nh th trng mc tiu - target marketing b. Nhm khch hng mc tiu - focus group c. marketing lin kt - affiliate marketing d. B2B

57

Ngi mua/ch th, ngn hng ca ngi mua/ngn hng pht hnh th, ngn hng ca ngi bn, ngi bn/t chc chp nhn thanh ton th, t chc cung cp dch v thanh ton in t l cc bn lin quan n giao dch thng mi in t no? a. Rt tin mt t my ATM thanh ton khi mua hng b. Mua hng v thanh ton bng th ti siu th c. Mua hng v thanh ton bng th tn dng ti ca hng d. Mua hng v thanh ton bng th tn dng qua Internet Dch v kt ni ngi bn hng, khch hng, v cc ngn hng lin quan thc hin cc giao dch thanh ton in t c gi l g? a. Ngi bn - merchant. b. Dch v thanh ton trc tuyn - payment processing service. c. Ngn hng thng bo - acquiring bank. d. Ngn hng pht hnh - issuing bank. Cc giao dch thanh ton in t c gi tr nh hn 10 USD c gi l g? a. Tin in t - e-cash. b. Thanh ton in t bng th thng minh - e-smart payments. c. Thanh ton in t trung bnh - e-mediumpayments. d. Thanh ton in t nh - e-micropayments. Mt loi th thanh ton cho php ch th s dng mt khon tin thanh ton vi gii hn nht nh do cng ty cp th a ra v thng yu cu mt t sut li nhun kh cao i vi nhng khon thanh ton khng c tr ng hn. y l loi th no? a. Th tn dng - credit card. b. Th mua hng - charge card. c. Th ghi n - debit card. d. Th thanh ton in t - e-payment card. Trong giao dch thng mi quc t, vi nhng hp ng c gi tr ln, v d trn 50.000 USD, cc doanh nghip thng s dng hnh thc thanh ton no? a. Thanh ton s dng ch k s - PKI payment. b. Thanh ton in t nh - e-micropayment. c. Thanh ton bng th - trade card payment. d. Th tn dng - letter of credit. GS. Tun s dng th mua mt s sch trn mng. Cc khon thanh ton b tr tc tip t ti khon tin gi ca ng t ti ngn hng Vietcombank. Trong trng hp ny, ng Tun s dng loi th no? a. Th mua hng - charge card. b. Th tn dng - credit card. c. V in t - e-wallet. d. Th ghi n - debit card. S dng ..... khch hng khng cn phi in cc thng tin vo cc n t hng trc tuyn m ch cn chy phn mm trn my tnh a. Sc in t: E-cheque b. Tin s ho: Digital cash c. V in t: E-wallet d. Tin in t: E-cash Qu trnh chuyn tin t ti khon ca ngi mua sang ti khon ca ngi bn c gi l g? a. Mua hng - procurement.

58

b. Thanh ton - settlement. c. Ph duyt - approval. d. Xc thc - authorization. T chc ti chnh cung cp th thanh ton cho cc khch hng c nhn c gi l g? a. Ngn hng pht hnh - issuing bank. b. T chc cung th tn dng - credit card association. c. Nh cung cp dch v - processor. d. Ngn hng thng bo - acquiring bank. Ngc vi giao dch thng mi truyn thng theo kiu y-push, giao dch thng mi in t thng theo kiu ko-pull v c c im l: a. Xy dng kho hng m khng cn quan tm n nhu cu tim nng - builds inventory without regard for potential demand. b. Khi u vi mt n hng - begins with an order. c. C s lng hng thnh phm lu kho ln hn - has a much larger finished goods inventory level. d. Bt u vi vic tin hnh sn xut sn phm lu kho - begin with manufacturing a product which is shipped to inventory i vi cc cng ty bn hng trc tuyn, v d ngi sn xut hay bn l, bc th hai trong qu trnh thc hin n hng l g? a. Nhn n t hng - receiving the customers order. b. Thc hin n hng - order fulfillment. c. D bo nhu cu - demand forecasting. d. Kim tra ngun hng trong kho - checking for product availability. Khi TS. Vu va hon thnh n t hng mua mt hp mc in cho my in ca mnh, website ca cng ty TA lp tc a ra gi v hp mc mu cho loi my in v cc loi giy in ph hp. y l v d v hnh thc bn hng no? a. Bn thm sn phm dch v gia tng - up-selling. b. Bn nhng sn phm lin quan - cross-selling. c. Thu ht khch hng tim nng - prospecting. d. Chng trnh xc nh khch hng trung thnh - a customer loyalty program. Nguyn nhn th hai khin cc khch hng e ngi mua hng trc tuyn qua cc website bn hng l g? a. Lo ngi v khng c tr li hng - the absence of a good return mechanism. b. Lo ngi cc sn phm t mua khng c giao - concern that ordered products wont be delivered. c. Khng s thy sn phm trc khi mua - the inability to see a product before buying it. d. Lo ngi v tnh an ton khi mua hng trn internet - concern over the potential for fraud. Tt c cc dch v nhm m bo khch hng nhn c sn phm m h t mua qua mng trong thi gian cam kt c gi l g? a. back-office operations. b. Thc hin n hng - order fulfillment. c. logistics. d. Vn ti - transport. Sn giao dch chng khon NASDAQ l in hnh ca m hnh TMT no sau y: a. khch hng t a ra mc gi mong mun (name your own price model). b. marketing lin kt (affilliate marketing). c. sn giao dch in t (e-marketplace). d. mua bn theo nhm (group purchasing). Trong m hnh giao dch sau y, bc no cc doanh nghip thng mi in t Vit Nam ang tp trung thc hin? a. Bc 1 b. Bc 2

59

c. Bc 6 d. Bc 5 e. Bc 4 f. Bc 3 Vic cc doanh nghip chia s thng tin qua mng vi nhau phi hp sn xut hiu qu c thc hin trong m hnh no? a. Giai on thng mi in t tch hp b. Giai on thng mi in t "cng tc" c. Giai on thng mi in t giao dch d. Giai on thng mi in t thng tin Trong cc bc giao dch mua sm trn website bc no doanh nghip kh thc hin nht? a. Kh nng gii thiu chi tit sn phm v cc sn phm lin quan b. Kh nng so snh sn phm vi nhng sn phm tng t c. Kh nng ty bin cc giao dch theo hnh vi ca khch hng d. Kh nng x l thng tin nh tm kim, xy dng n hng, chp nhn thanh ton Marks: 1 Sn phm hin thc c cung cp qua cc website bn hoa & qu tng trc tuyn l g? a. Hnh nh v thng tin v hoa, qu tng c a ln website b. Quy trnh giao dch mua sm trn website c. Bn thn cc sn phm hoa v qu tng d. p ng nhu cu ca khch hng mua hoa, tng qu Trong cc cng c sau, hy ch ra cng c h tr khch hng tt nht? a. FAQs b. Din n c. Chat group d. Discussion topics Nhc im ln nht ca cc website ca cc cng ty XNK hin nay l g? a. Cha c qung co rng ri n khch hng tim nng b. Thng tin v sn phm cha chi tit c. Khng c cp nht thng xuyn d. S lng sn phm gii thiu cn hn ch Ch ra nhng iu kin c bn m bo thnh cng ca m hnh thng mi in t B2C. (chn 3 iu kin) a. Doanh nghip ln b. Nhu cu khch hng a dng c. Li th v gi thp hn cc i th cnh tranh : priceline, etrade d. Sn phm tiu chun ha : sch, game, v my bay e. Thng hiu mnh : Dell, Ebay, Sony, Cisco a. Tr s ca ngi gi b. a im thng ip c khi to v gi i

60

c. a im lu tr my ch email ca ngi gi d. a im lu tr my ch h thng thng tin ca ngi gi PGS. Nguyen gi thng bo cho ngn hng hy b vic s dng th tn dng. Ngn hng tr li bng email trong ngh gim 3% li sut nm nu PGS. Nguyen tip tc s dng loi th ny. y l v d v hnh thc no? a. Thu ht khch hng tim nng - prospecting. b. H tr gi chn khch hng - save or win back. c. Bn thm sn phm dch v gia tng - up-selling. d. Chng trnh xc nh khch hng trung thnh - a customer loyalty program. Tt c cc dch v nhm m bo khch hng nhn c sn phm m h t mua qua mng trong thi gian cam kt c gi l g? a. Vn ti - transport. b. logistics. c. back-office operations. d. Thc hin n hng - order fulfillment. FTU lp ra danh mc cc cu hi v cu tr li m sinh vin mi vo trng hay quan tm da trn mt iu tra quy m trong vi nm. y l hnh thc g? a. ng dng chin lc khch hng trung tm - a customer-centric intelligence application. b. Bng cu hi - a FAQ page. c. ng dng chin lc giao tip vi khch hng - a customer-facing application. d. Hot ng trc tuyn - online networking. Khi TS. Vu va hon thnh n t hng mua mt hp mc in cho my in ca mnh, website ca cng ty TA lp tc a ra gi v hp mc mu cho loi my in v cc loi giy in ph hp. y l v d v hnh thc bn hng no? a. Chng trnh xc nh khch hng trung thnh - a customer loyalty program. b. Bn nhng sn phm lin quan - cross-selling. c. Bn thm sn phm dch v gia tng - up-selling. d. Thu ht khch hng tim nng - prospecting.

sn giao dch hot ng hiu qu, cn c nhng bn no tham gia? (chn 3 la chn) a. Ngi mua ng cc thng tin cn mua b. C quan qun l nh nc c. Nh cung cp dch v thanh ton d. C quan qun l sn cung cp dch v h tr e. Ngi bn ng cc thng tin cn bn Hin nay, sau khi c ngh nh v ch k s v chng thc in t, doanh nghip vn cha th tin hnh hot ng g trc tuyn? a. m phn v k kt hp ng in t b. Tm kim khch hng v chia x thng tin c. Gii thiu hng ho, dch v d. K kt hp ng in t T chc cung cp ti khon chp nhn thanh ton cho ngi bn hay Internet Merchant Accounts vi mc ch chp nhn cc khon thanh ton bng th tn dng c gi l g? a. Ngn hng pht hnh - issuing bank. b. Ngn hng thng bo - acquiring bank.

61

c. T chc cung th tn dng - credit card association. d. Nh cung cp dch v - processor. Cng ty bn sn phm hay dch v trc tuyn, s dng th tn dng l cng c thanh ton c gi l g? Choose one answer. a. Ngn hng pht hnh - issuing bank. b. Nh cung cp dch v - processor. c. Ngi bn - merchant. d. Ngn hng thng bo - acquiring bank. TS. Minh thc hin thanh ton cc ha n tin in, in thoi, internet bng cch vo cc website ca nhng nh cung cp dch v trn v nhp vo thng tin ti khon thanh ton, y l hnh thc thanh ton in t g? a. Thanh ton ha n trc tuyn - biller direct b. Th tn dng o - virtual credit card c. Cng thanh ton ha n trc tuyn - bill consolidator d. Ngn hng in t - online banking

Ch ra yu t khin sn phm ph hp khi bn trn mng? a. Kh nng gii thiu chi tit sn phm trn mng b. Mc mua sm thng xuyn hn vic mua hng tiu dng c. Khch hng c nhu cu a dng v sn phm d. Gi sn phm cao hn gi cc hng ha thng thng B2Bi thuc giai on pht trin no ca thng mi in t a. Thng mi giao dch (t-commerce) b. Thng mi di ng (m-commerce) c. Thng mi cng tc (c-commerce) d. Thng mi thng tin (i-commerce) Trong cc yu t sau, yu t no c nh gi l nguy c chin lc (stragegic threat) i vi cc i l du lch? a. Cc website du lch in t cho php khch hng t tour qua mng b. Cc cng ty du lch c xu hng xy dng website tin hnh giao dch qua mng c. Cc tour du lch nhiu hn d. Gi du lch c xu hng gim Trong cc cch qung b website sau y, cch no c chi ph cao nht? a. S dng chin lc marketing lan to (viral marketing) b. Qung b trn cc sn giao dch, cng thng mi in t c. Lin kt qung co gia cc doanh nghip vi nhau thng qua website d. ng k trn cc Search Engine ph bin nh Google, Yahoo, MSN Chin lc thc hin n hng theo cc linh kin, b phn cu thnh sn phm c tp hp t nhiu hn hai a im c gi l g? a. Giao hng tp trung - leveraged shipments. b. merge-in-transit. c. Tr hon thc hin n hng - order postponement. d. Kho hng lu ng - a rolling warehouse.

62

Vi mc thit hi trn 1.2 t USD, thit hi ln nht trong lch s cc cng ty dot.com xy ra vi: a. E-Toys. b. Webvan. c. Kozmo.com. d. Amazon.com . Vic t chc nhn hng tr li t nhng khch hng khng hi lng n ngi cung cp c gi l g? a. reverse logistics. b. order fulfillment c. logistics. d. front-office operations. Lut giao dch in t ca Vit Nam (4): Chng trnh my tnh c thit lp hot ng to ra cc ch k s gi l a. Chng trnh k in t b. Chng trnh chng thc in t c. Chng trnh cp chng th in t d. Chng trnh k in t an ton e. Chng trnh kim tra ch k in t

Hn ch kh khc phc nht khi y mnh cung cp dch v Internet banking ti VN l: a. Thi trng tim nng nh b. Hn ch v trnh trong ngnh ngn hng c. Thiu vn u t v cng ngh d. Kh m bo cc vn an ton, bo mt Qu trnh kim tra xc nh xem thng tin v th c chnh xc khng v s d tin trn th thanh ton cho giao dch hay khng c gi l g? a. Thanh ton b. settlement. c. Xc thc - authorization. d. Ph duyt - approval. e. Mua hngprocurement. a. Lo ngi v khng c tr li hng - the absence of a good return mechanism. b. Lo ngi v tnh an ton khi mua hng trn internet - concern over the potential for fraud. c. Khng s thy sn phm trc khi mua - the inability to see a product before buying it. d. Lo ngi cc sn phm t mua khng c giao - concern that ordered products wont be delivered.

Giao dch in t c thc hin t ng tng phn hoc ton b thng qua h thng thng tin c thit lp sn c gi l a. Giao dch thng mi in t b. Giao dch in t t ng c. Giao dch in t d. Giao dch in t t ng gia ngi mua v ngi bn

63

You might also like