P:

gi ca sn phm-> PE : Gi cn bng th trng I : thu nhp Q : lng D : cu v hng ho -> QD : Lng cu QD = -aP+ b (a> 0) hay PD = -cQ +d (c>0) S : cung v hng ho -> Qs : Lng cung Qs = cP + d(c>0) hay Ps = aQ+b (a>0)

P/ Q : h s gc Cn bng th trng QD = Qs, PD = Ps CS : thng d ca ngi tiu dng PS : thng d ca ngi sn xut PC : gi trn PS : gi sn tD : l mc thu ngi tiu dung gnh chu trn mt sn phm ->t = P Po ( PD1 : gi ngi mua tr sau thu , Po : gi th trng c) TD : tng thu ngi tiu dung gnh chu -> T = t . Q tS : l mc thu ngi sn xut gnh chu ->t = Po - P TS : tng thu ngi sn xut gnh chu -> T = t . Q t: thu chnh ph nhn c trn mt sn phm -> t = t + t T: tng thu chnh ph nhn c -> T = t . Q TR: tng doanh thu ca DN -> TR= P.Q AR : doanh thu bnh qun ca doanh nghip -> AR= TR/Q=P MR : doanh thu tng thm ca DN( doanh thu bin)-> MR= TR/ Q= (TR) = P TC : tng ph ca doanh nghip-> TC=VC+ FC FC : nh ph (chi ph c nh) VC ; bin ph (chi ph thay i ng bin vi sn lng) AFC : chi ph c nh bnh qun -> AFC = FC/Q AVC : chi ph bin i bnh qun -> AVC=VC/Q AC : chi ph bnh qun -> AC = TC/Q =AVC =AFC MC : chi ph bin -> MC= TC/Q= (TC) = VC/Q = (VC) max : li nhun ti a -> = MR= MC : h s sc mnh cnh tranh ca DN ( 0 < < 1)-> =P-MC/P
D D 1 D D 1 S S 1 S S 1 D S 1 Q Q Q max