CNG TY CP TRUNG NGUYN

SVTH: NHM ! LP :MARKETING CN BN 18 GVHD:NGUYN NH TON

THNH VIN THAM GIA

NGUYN QUANG MINH NGUYN PHI ANH NGUYN XUN SINH PHNG TH TI PHNG QUANG QUYT NGUYN THANH TNG L TH THANH HOI

NI DUNG THUYT TRNH

GII THIU V TRUNG NGUYN PHN TCH YU T MI TRNG MARKETING

CHIN LC MARKETING

CHIN LC MARKETING

GII THIU V TRUNG NGUYN GII THIU CHUNG LCH S PHT TRIN

TM NHN - S MNG GI TR CT LI V NIM TIN

GII THIU CHUNG

Khi ngun sng to

Cng ty C phn cafe ha tan Trung Nguyn

Ra i vo gia nm 1996 -Trung Nguyn nhanh chng to dng c uy tn v tr thnh thng hiu c ph quen thuc nht i vi ngi tiu dng c trong v ngoi nc. Ch trong vng 10 nm, Trung Nguyn tri dy thnh mt tp on hng mnh.

i tin phong trong vic p dng m hnh kinh doanh nhng quyn ti Vit Nam v nc ngoi.

LCH S PHAT TRIN

Khnh thnh Lng c ph Trung Nguyn ti BMT
Nm 2008

Khnh thnh nh my rang xay V Nm 2005 tan ln nht c ph ha Ra i v xut khu c ph ha tan G7
Nm 2003

Cng b cu khu hiu Khi ngun sng to,

Nm 2001

xut hin TP.HCM

Nm 1998

Khi nghip Bun Ma Thut (Sn xut v kinh doanh tr, c ph )

TM NHN V S MNG

Tm nhn v s mng Tm nhn: Tr thnh mt tp on thc y s tri dy ca nn kinh t Vit Nam, v khi dy, chng minh cho mt kht vng i Vit khm ph v chinh phc. S mng: To dng thng hiu hng u qua vic mang li cho ngi thng thc c ph ngun cm hng sng to v nim t ho trong phong cch Trung Nguyn m vn ha Vit.

GI TR CT LI V NIM TIN
GI TR CT LI: Khi ngun sng to. Pht trin v bo v thng hiu. Ly ngi tiu dng lm tm Gy dng thnh cng cng i tc Ly hiu qu lm nn tng Gp phn xy dng cng ng GI TR NIM TIN: C ph lm cho th gii tt p hn . C ph l nng lng ca nn kinh t tri thc. C ph mang li s hi ha v pht trin bn vng.

NHN LC
C khong gn 2000 nhn vin lm vic

Trung nguyn cn gin tip to cng n vic lm cho hn 15000 lao ng qua h thng 1000 qun c ph nhng quyn trn c nc.

i ng nhn vin lun c to nhng iu kin lm vic tt nht c th hc hi, phat huy kh nng v cng hin vi tinh thn cam kt - trch nhim danh d.

IM MNH IM YU
im mnh: Nh my sn xut t ngay ti th ph ca c ph Bun M Thut. Trung Nguyn pht huy c sc mnh tinh thn dn tc v yu t vn ha trong cuc chin gia G7 v Nescafe. Trung Nguyn c i ng pht trin th trng nng ng. im yu: Thay i nhn s lin tc lm cho Trung Nguyn mt dn i tnh n nh. Tp on Trung Nguyn c qu nhiu d n v tham vng trong cng mt thi im cng l nguyn nhn gy phn tn ti lc, vt lc, nhn lc

MT S THNH TU

I TH CNH TRANH
i th cnh tranh trc tip
Nescafe ca Nestle Vinacafe ca cng ty CP caf Bin Ha Caf Vinamilk Maccoffee ( Singapore)

C PH HA TAN TRUNG NGUYN

I TH CNH TRANH
Cc sn phm thay th:

Caf lon ha tan Birdy

Caf lon ha tan VIP

Caf lon ha tan Nestle

CHIN LC MARKETING
Sn phm Sn phm

Phn phi Phn phi

Gi sn phm Gi sn phm

Xc tin c ng Xc tin c ng

SN PHM
cng ty Cp caf ha tan Trung Nguyn ang kinh doanh dng sn phm chnh l c ph ha tan G7, c ph ha tan passiona. c ph ha tan G7 c 4 sn phm sau: sn phm c ph ha tan G7 3in1 v G7 2 in . C ph ha tan G7 en v C ph ha tan G7 Cappuccino: c ph ha tan passiona-y l mt loi c ph mi chuyn dnh dnh cho phi p.

Passiona c cng thc c bit v hng

v quyn r c o vi hm lng caffeine ph hp p ng gu thng thc c ph ca phi p.

SN PHM
c ph G7 3in1 c khu v v hng thm m , ng gu thng thc c ph G7 2in1 em n cho ngi thng thc mt ly c ph en thm ngon mnh m tc th.

G7 Cappuccino c xng tng l N hong ca c ph th gii. G7 Cappuccino baogm cc sn phm: G7 Cappuccino Hazelnut, G7 Cappuccino Irish Cream v G7 Cappuccino Mocha.

GI SN PHM
Trung Nguyn s dng chin lc nh gi cao hn i th cnh tranh trong mt s th trng nh Nht Bn i vi th trng trong nc trung nguyn nh gi sn phm rt a dng ph hp vi nhiu i tng thng thc c ph, nh: o Cafe G7 Cappuccino Irish Cream 12*18g c gi l 36.000 VN o C ph Ho Tan G7_C ph ng( 15 gi x 16gr) c gi l 35.000 VND. o sn phm G7 cafe ha tan 3 trong 1 ( 20 gi x 16g) c ga 35000 VND. o C ph ha tan G7 - Cappuccino Hazelnut c gi l 36.000 VND.

XC TIN C NG
Hat ng qung co ca trung nguyn l khng nhiu, hiu qu tht s m Trung Nguyn t c l nh PR-quan h cng chng da trn nn tng gi tr ct li m cng ty hng n. chn mua bn quyn mt bi ht ph hp vi gi tr ch o m Trung Nguyn mong mun truyn t v a vo qung co, on qung co ny s c pht thng xuyn vo nhng khung gi vng trn truyn hnh, nhng giai iu s tr thnh linh hn cho qung co cng nh thng hiu v gy n tng su sc cho ngi xem.

QUNG CO

QUNG CO

PHN PHI
CNG TY CP CAF HA TAN TRUNG NGUYN CNG TY CP CAF HA TAN TRUNG NGUYN

PHN PHI RNG KHP

TH TRNG TH GII H THNG PHN PHI G7 MART

CC I L

SIU TH

PHN PHI
Phn phi ti cc siu th Phn phi ti cc i l, ca hng bn l C ph ha tan trung Nguyn c mt ti hu ht nc trn th gii