CHIN LC SN PHM C PH TRUNG NGUYN G7

1/ 3 cp sn phm
Sn phm ct li: Khi ngun sng to ( khi dy ngun nng lng mi, ngun nng lng gip khi ng tr no, kch thch kh nng t duy sng to em n nhng thnh cng mi cho bn thn, gia nh, x hi ...) Sn phm c th: Nguyn liu chn lc t 4 vng nguyn liu ngon nht th gii: - Ht c ph Robusta Bun Ma Thut - Ht Arabica thm ngon y quyn r ca vng t Jamaica - C ph nguyn gc n t vng t qu hng ca ht c ph Ethiopia Cng kt hp vi b quyt phng ng v quan im ch bin mi to nn hng v khc bit Sn phm tng thm: G7 Cappucino pha ch theo phong cch G7 Cappucino Hazelnut : C ph Bun M Thut c s ha quyn c o hng v nng nn ca ht d. G7 Cappucino Irish Cream : Mi ru Liqueur thong nh, v kem thm ngt ngo ha cng tinh cht c ph ti. G7 Cappucino Mocha : Kt hp tinh t gia hng v Socola m v tinh cht ca nhng ht c ph thm ngon to ra sn phm G7 Mocha nng nn y c tnh.

2/ c im sn phm
Cht lng sn phm : Sn phm c ph ha tan tt nht thm ngon m tng cm hng sng to, hp vi khu v ngi Vit. c tnh sn phm : C ph thu mua t nhng vng nguyn liu tt nht, cng ngh sn xut hin i bc nht th gii kt hp vi nhng b quyt pha ch huyn b Phng ng. Kh nng chit xut c o : ch ly nhng phn tinh ty nht ch c trong tng ht c ph cho ra i sn phm c ph ha tan vi hng v khc bit m c y quyn r. Chnh nhng c bit trn v ang to nn s khc bit ring cho c ph ha tan G7 m khng c mt sn phm m khng phi c ph ha tan no trn th trng c c. Thit k sn phm : sn phm dng bt mu nu ha tan nhanh trong nc.

3/ Phn loi sn phm : C ph Trung Nguyn l hng thng dng trong

+ Hng thng dng : i vi khch hng c nhu cu dng c ph thng xuyn. C ph nh mt thc ung khng th thiu hng ngy. + Hng ty hng : i vi khch hng khng thng xuyn ung c ph, nhu cu ung c ph thng bt cht.

4/ Nhn hiu sn phm :

Trung Nguyn chn thng hiu G7 v l mt tn ngn gn d c, d nh khng nhng vi khch hng trong nc m c vi khch hng nc ngoi. G7 l ch vit tt cho Group of Industrial Contries gm 7 quc gia pht trin trn th gii trc y: M, Anh, Php, Nht, Canada, c, . Chnh v vy, G7 cn l nhng th trng mc tiu nh hng cho sn phm c ph ha tan ca Trung Nguyn vn ti. Logo G7 th hin tnh quc t ca ci tn, to s ch vn ra th gii. Ngay trn logo ca sn phm c ch coffee khng nh l sn phm c ph. V G7 lun i i vi s bo tr ca Trung Nguyn vi hng ch made in Vietnam khng nh sn phm c sn xut ti Vit Nam.

S ra i ca sn phm c ph ha tan G7 l n lc nng sc cnh tranh cho ht c ph Vit Nam trn th trng trong v ngoi nc, l s kt hp gia ngun nguyn liu tt vi kinh nghim kinh doanh v cng ngh ch bin c ph hin i nhm to ra sn phm c th cnh tranh trc tip vi nhng thng hiu c ph ni ting th gii

5/ Thit k bao b sn phm:

Thit k bao b a dng , c ph ha tan G7 a ra th trng thm hai sn phm mi l G7 ha tan en v G7 Cappuccino dng stick. Hnh nh bao b mi c biu tng hnh mt tri mc trong bui bnh minh trn nn mu nu truyn thng ca c ph, ha ln vi mu t bazan vng ni i Ty Nguyn to nn s lin tng rt gn gi nhng khng km phn sng to ca trung nguyn_ y cng chnh l thng ip ca c ph trung nguyn mun gi ti khch hng_ bt u mt ngy mi s khi u mi y nng ng v thnh cng bng mt ly c ph truyn thng trung nguyn trong mt khng gian y chiu su nhiu cm xc.

6/ Kch thc tp hp sn phm ca c ph Trung Nguyn

C Ph Trung Nguyn

Tr

C Ph

G7

Trung Nguyn

Pasionna

777

G7 2 in 1

G7 3 in 1

G7 ha tan en

G7 Cappucino

Hazelnut

Irish Cream

Mocha

7/ Chin lc sn phm ca Trung Nguyn : Chin lc i mi sn phm

Ra mt sn phm dng G7 mi G7 5 in 1
B sung tip nha! Hihi! Ko bit lm !ko c ti liu!