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Nhm 1: Doanh nghip may Viettien

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Ni dung trnh by:

1 2 3 4

Gii thiu v doanh nghip Chin lc ca doanh nghip Mi trng v m Mi trng ngnh

1. S lc v doanh nghip
Tn y u DN : Cng ty c phn may Vit Tin. Tn vit tt DN : VTEC. Tru s : 07 L Minh Xun, Qun Tn Bnh - TP H Ch Minh,
Vit Nam. Ngay thang nm thanh lp : 1976. Loai hinh doanh nghip : Cng ty c phn Ngnh kinh doanh:
1. Sn xut qun o cc loi; 2. Dch v xut nhp khu, vn chuyn giao nhn hng ha; 3. Sn xut v kinh doanh nguyn ph liu ngnh may; my mc ph tng v cc thit b phc v ngnh may cng nghip; thit b in m thanh v nh sng;

2. Chin lc doanh nghip: Tm nhn: nh hng s tr thnh doanh nghip dt may tiu biu nht ca ngnh dt may Vit Nam. To dng v pht trin thng hiu ca cng ty, m rng knh phn phi trong nc v quc t. Xy dng nn ti chnh lnh mnh.

S mnh kinh doanh: Tip tc kin ton t chc theo m hnh cng ty m - cng ty con. a dng ha sn phm, chuyn mn ha sn xut, a dng ha ngnh hng, pht trin dch v, kinh doanh tng hp. Bng nhiu bin php to iu kin v c chnh sch tt nht chm lo i sng v gi ngi lao ng

M hnh khung 3 chiu ca Derek F.abell

a dng v sn phm

Mi trng v m:

NT cng ngh

NT Chnh tr Php lut

NT Kinh t

Doanh nghip

NT VH - XH

Nhn t Vn ha - X hi-

u im
i sng ngi dn ngy cng ci thin Tm l n chc mc bn Ngun lao ng di do, nhn cng gi r Th trng tiu th ni a v ngoi nc nhiu tim nng

Nhc im
S xm nhp ca hng Trung Quc Yu cu v kim sot nghim ngt ca cc nc c bit l EU gy kh khn khi gia nhp

Chnh tr

- Dt may l 1 lnh vc kh nhy VN c s n nh v chnh tr cm trong quan h thng mi Thc hin cc chnh sch m ca ca cc quc gia nn kinh t, hp tc quc t - D b cc nc nhp khu kim Nhiu h tr v lun khuyn khch tra v p dng thu chng bn ph gi pht trin i vi cc doanh iu tra chng bn ph nghip trong ngnh t chnh ph VD:dt may VN ti M nm gi hng 2007.

Cng ngh

Vic cung ng nguyn liu c bc chuyn bin tt, t nht lm m bo cho cung ng ni b Cc DN tip cn vi CN mi v k kt cc ngun cung thng qua cc trin lm dt may Trong 10 nm u t v i mi CN kh nhiu VD: 50% thit b ch bin bng c nhp mi t M

Mi khai thc c 1 phn nh th trng Nng lc sn xut km, phn ln l gia cng cho nc ngoi, hoc sn xut n gin, cha p ng c i hi k thut cao, gi tr gia tng ln

Kinh t

Ngnh dt may tng trng vt bc sau 2 nm VN gia nhp WTO Kim ngch xut khu nm 2007 t trn 7,8 t USD , gp 2,2 ln so vi nm 2004. VN ng th 9 trong cc nc xut khuhng dt may trn th gii Gia nhp WTO, VN c iu kin hi nhp su vo nn kinh t th gii, thu ht nc ngoi -

Suy thoi ca nn kinh t , cc nc tm nhng ngun hng nhp khu c gi r hng VN gp kh khn USD v EURO mt gi lm xut khu gim Vic tng gi du nh hng cc yu t u vo Lm pht lm tng chi ph SX Cnh tranh vi cc nh sx ln: Trung Quc, Th trng ni a b qun lng

4. Mi trng ngnh:
i th cnh tranh tim n

i th cnh tranh trc tip

Viettien

p lc t khch hng

p lc t nh cung cp

p lc t sn phm thay th

i th cnh tranh trc tip

S lng ln. Mi i th u c im mnh v sn phm


c o ring. B hng Trung Quc gi r, mu m a dng cnh tranh ngay trn th trng ni a

i th tim n

Ro cn gia nhp ngnh ko cao nn cc cng


ty c th gia nhp d dng Cc nhn hiu thi trang ni ting nc ngoi cn t ti th trng Vit Nam Tuy nhin, vn v thng hiu l 1 thch thc ln i vi nhng i th tim n

p lc t khch hng

i sng ngy cng ci thin


nhu cu may mc cng tng ln. Xu hng thch hng ngoi Th hiu lun thay i tng ngy Yu cu kim tra kim duyt kht khe i vi cc th trng nhp khu Cn b nh hng xu ca hng gi

Nh cung cp
Cng ngh Tch cc u t mnh i mi CN lun theo st s pht trin CN th gii Lin tc nng cao nng lc nhn vin Ch ng tip cn CN mi t nhiu ngun khc nhau Nguyn ph liu SX a dng ha cc ngun cung ng Cc nh cung cp t c kh nng gia nhp ngc tr li Chu sc p ca gi du v dollar thay i

Sn phm thay th

u im: Ph hp vi tng khch hng Ty chn v mu m v cht liu t b trng lp v kiu dng vi ngi khc c phn phi ch yu qua cc ca hng may o

Nhc im Thi gian hong thnh lu Khng c kh nng phc v 1 lng ln khch hng Gi thnh cao hn vi sn phm may sn

Mc quan trng (1) Mi trng chnh tr php l Mi trng vn ha- x hi Mi trng cng ngh Mi trng kinh t p lc t vic ton cu ha, gia nhp WTO i th cnh tranh tim nng i th cnh tranh trc tip p lc t khch hng p lc t sn phm thay th p lc t nh cung cp (2) 0.13 0.1 0.07 0.15 0.15 0.05 0.19 0.13 0.01 0.02 Tng = 1

Phn loi (3) 3 2 3 3 4 2 3 2 1 2

im quan trng (4)= (2)*(3) 0.39 0.2 0.21 0.45 0.6 0.1 0.57 0.26 0.01 0.04 Tng = 2.83

nh gi C hi
1. M rng th trng tiu th,
c th thu c li nhun t quy m 2. H thng php lut trong nc v th gii to nhiu im thun li 3. Tm l th hiu ca ngi tiu dng

Thch thc
1. Nguy c b ti p thu
chng bn ph gi v hn ch hn ngch xut khu 2. Cc tr cp v u i vn c s b ct gim thm ch l hy b 3. Cnh tranh bi cc i th nc ngoi

4.Marketing trong doanh nghip May Vit Tin


Vn nghin cu ca doanh nghip : Th Trng i vi i th cnh tranh sn phm may mc Nhu cu ngi tiu dng

Phn phi sn phm

5. Ngun nhn lc v cng ngh trong doanh nghip may Vit Tin Nhn lc

Con ngi l yu t quan trng nht

Cng ngh

Cng ngh Lean Manufacturing

Cng Ngh Lean Manufacturing

Lean l cch tip cn h thng Lean mang li cho khch hng:


. Nhng g h mun . Khi h mun n . Ni no h mun n. . Vi gi c cnh tranh. . Vi s lng v chng loi h cn . Vi cht lng nh mong mun

Cc yu t ni b ngnh ca DN

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