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Bai tiu lun bao bi thc phm M U Thc phm l nhu cu cn thit cho s sng v pht trin ca loi

ngi. Thi k s khai, thc phm n gin c v phng php ch bin v bo qun. Khi khoa hc k thut pht trin nhanh chng th vic ch bin lng thc, thc phm cng tin nhng bc kh nhanh, cch xa so vi trnh ch bin c xa. Cho n khi xut hin s b sung nhng k thut ch bin n nh sn phm trong thi gian lu tr th mt ngnh cng nghip mi ra i_ cng nghip thc phm. Nhng thnh tu mi nht ca cc ngnh khoa hc c con ngi p dng vo sn xut v ch bin lng thc, thc phm. Hu ht cc loi thc phm u b nh hng bi cc yu t bn ngoi nh nc, t, bi, oxi, vi sinh vt...V vy chng phi c cha ng trong bao b kn. Theo xu hng i ln ca x hi, con ngi ngy cng c nhu cu cao hn v gi tr cm quan v i hi v tnh thm m. Do , mu m bao b cng dn tr thnh yu t quan trng trong cnh tranh. Xut pht t yu cu thc tin bao b ra i khng ch vi chc nng n thun l bao gi v bo v sn phm m tr thnh cng c chin lc trong qung b sn phm v gy dng thng hiu. Vi s pht trin mnh m ca ngnh c kh, cht do, cng ngh vt liu, bao b kim loi ra i. Vi u th vt bc v thi gian bo qun v gi hng v sn phm, trong thi gian ngn bao b kim loi to nn bc t ph cho cng ngh bo qun thc phm. Ti sao bao b kim loi li c th lm c iu ? Cu tr li s c trong bi tiu lun ny.

V lon bn cnh nhn hiu hng ho, thit k bao b cn phi miu t bn cht, ni dung, thnh phn v hng v sn phm, tn v a ch lin h ca hng sn xut. Chu u cng nh nhiu nc khc trn th gii lun coi bao b l mt sn phm tr tu c php lut cng nhn v bo v. Bao b khng ch c tc dng bo v sn phm (Protection) m cn ng vai tr quan trng trong vic xc tin sn phm (Promotion), xt t gc kinh doanh. Hnh nh thit k trn bao b c php lut bo v, trnh trng hp b cc i th cnh tranh sao chp hay lm gi sn phm. l chc nng bo v. Cn vi chc nng xc tin, bao b c tc dng thu ht khch hng v to ra nt c trng hay phong cch ring cho sn phm. Mt sn phm, nu gt hi thnh cng nht nh ti mt th trng, th cng vi bao b , sn phm s khng my kh khn chinh phc ngi tiu dng ti nhng th trng khc. NHU CU BAO B THC PHM TNG 3,8% NM (2011-2013) Nhu cu trn ton cu tng 3,8%/nm Nhu cu cc loi bao b thc phm trn th gii t nay n 2013 c d bo s tng 3,8% mi nm, t mc 124 t USD vo nm 2013. Cc yu t lm tng nhu cu v bao b bao gm s tng trng v sn lng lng thc ton cu, do kt qu ca li sng nhanh ngi tiu dng c xu hng hng ti vic chn thc phm lm sn. Ngoi ra, vic tng

gim hay thay i c cu dn s s tip tc c nh hng ng k n nhu cu bao b thc phm; nh t l tng dn s th v s lng ph n gia tng trong lc lng lao ng, cng vi s tng nhanh s lng cc h gia nh n thn, s lm tng vic tiu th cc loi thc phm ch bin ng gi sn, do thi gian chun b ba n b hn ch v cc li ch cng s thun tin khi dng thc phm ng gi sn. Bao b lm t vt liu phn hy sinh hc s tin b nhanh chng v mnh m, mc d xut pht t mt mc thp, nh p lc ln i vi cc nh sn xut bao b nhm gim nh hng sn phm ca h n mi trng.
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ao b nha pht trin nhanh nht Cc chuyn gia c th d on trc bao b nha s thu c li nhun nhanh nht, da trn cc ci tin v hiu sut trong ngnh bao b nha, cng nh li th v chi ph so vi bao b kim loi v thy tinh. Tuy nhin, bao b kim loi vn gi mt phn quan trng trong phn khc bao b thc phm do cc li th kinh t ca cc mt hng thc phm ng hp trong vic kim sot cc khon chi tiu i vi thc phm. Trong khi vt liu thy tinh truyn thng c mt li th trong loi bao b nh vi ming rng thng c s dng ng thc phm dnh cho tr em, tuy nhin bao b nha ang xm nhp vo lnh vc ny nh cc ci tin v nng cao c tnh cn kh, kh nng v cu trc trong quy trnh ng thc phm nng vo bao b. Hn na, trng lng nng hn ca bao b thy tinh so vi bao b nha s tip tc hn ch vic ng dng bao b ny, c bit l i vi cc th trng xut khu do lm tng chi ph vn chuyn

CHNG I : S LC V BAO B KIM LOI 1.1. nh ngha, phn loi bao b thc phm 1.1.1. nh ngha bao b : (Quyt nh ca tng cc Tiu chun o lng Cht lng s 23 TC/Q ngy 20 thng 2 nm 2006) nh ngha: Bao b l vt cha ng,bao bc thc phm thnh n v bn. Bao b c th bao bc, c th ph kn hon ton hay ch bao bc mt phn sn phm. 1.1.2. Phn loi bao b thc phm Bao b c chia lm hai loi: bao b kn v bao b h a) Bao b kn Cha ng sn phm lm nhim v ngn cch khng gian xung quanh vt phm thnh hai mi trng: Mi trng bn trong bao b Mi trng bn Loi bao b kn hon ton c dng bao bc nhng thc phm ch bin cng nghip, m bo cht lng sn phm sau qu trnh sn xut v trong sut thi gian lu hnh trn th trng cho n tay ngi tiu dng. b) Bao b h (hay ch bao bc mt phn sn phm) Gm hai dng : - Bao b h bao gi trc tip loi rau qu hoc hng ho ti sng, cc loi thc phm khng bo qun lu

- Bao b h l lp bao b bc bn ngoi bao b cha ng trc tip thc phm Tnh cht bao b kn hay h c quyt nh bi vt liu lm bao b v phng php ng sn phm vo bao b, cch ghp kn cc m ca bao b. Cc bao b thc phm thng dng: - Bao b giy. - Bao b kim loi. - Bao b thy tinh. - Bao b gm s. - Bao b nha. - Bao b tng hp. 1.2. Lch s pht trin ca bao b kim loi Bao b kim loi tr thnh mt ngnh cng ngh vo th k XIX v pht trin mnh nht vo u th k XX. N vn tip tc pht trin nh ngnh luyn kim v c kh ch to my ch to ra vt liu kim loi tnh nng cao v thit b ng bao b lun c ci tin. Nhu cu n lin cho nhng vng xa ni khng th cung cp thc phm ti sng hoc p ng yu cu ca mt s i tng do iu kin sng v iu kin cng tc khng c thi gian ch bin ngy cng tng. Bao b kim koi cha ng thc phm n lin ra i p ng c yu cu trn, c th bo qun thc phm trong thi gian di 2 - 3 nm, thun tin cho chuyn ch phn phi ni xa.

1.3. Phn loi bao b kim loi 1.3.1. Phn loi theo hnh dng - L kim loi (giy nhm)

1.3. c im ca bao b kim loi 1.3.1. u im - Khng b nh hng bi sc nhit nn c th gia nhit, lm lnh nhanh trong mc c th. - bn c hc cao. - m bo kn, khng thm t - Chng nh sng thng cng nh tia cc tm tc ng vo thc phm. - Bao b kim loi c tnh cht chu nhit cao v kh nng truyn nhit cao, do thc phm cc loi c th ng hp, thanh trng hoc tit trng vi ch thch hp m bo an ton v sinh . - Bao b kim loi c b mt trng thic to nh sng bng, c th c in v trng lp vecni bo v lp in khng b try sc. - Quy trnh sn xut hp v ng hp thc phm c t ng ho hon ton, gia cng bao b vi cng cao, chnh xc cao. - Nh, thun li cho vn chuyn. 1.3.2. Nhc im - bn ha hc km, hay b r v b n mn. - Khng th nhn c sn phm bn trong. - Nng v t hn bao b c th thay th n l plastic. - Ti s dng b hn ch.

1.4. Yu cu bao b kim loi Ngoi nhng yu cu chung i vi bao b thc phm, bao b kim loi cn phi p ng cc yu cu: + V k thut: - Khng gy c cho thc phm, khng lm cho thc phm bin i cht lng, khng gy mi v, mu sc l cho thc phm. - Bn i vi tc dng ca thc phm. - C kh nng chng thm mi, kh, du m v s xm nhp ca vi sinh vt. - Chu c s tc ng ca cc yu t ha hc, l hc. Chu c nhit v p sut cao. - Hp khng b r, np hp khng b phng di mi hnh thc. - Lp vecni phi nguyn vn - Truyn nhit tt, chc chn, nh. - D gia cng. - S dng, vn chuyn, bo qun tin li. - m bo c cc chc nng ca bao b. + V cm quan: - Hnh thc hp dn, thch hp vi sn phm. - Phi m bo hnh thi, hng v, mu sc c trng ca sn phm theo nhng qui nh ca tng loi sn phm. - Phi c nhn hiu nguyn vn, ngay ngn, sch s, ghi r cc mc: c quan qun l, c s ch bin, tn mt hng, phm cp, ngy sn xut, khi lng tnh v khi lng c b, m s phi c in m bo bn chc, khng d ty xo.

+ V kinh t: - Vt liu d kim. - R tin. CHNG II CU TO CUA BAO B KIM LOI 2.1. Theo vt liu lm bao b 2.1.1. Bao b thp (st) Thnh phn chnh: Fe, cc kim loi hoc phi kim khc nh C, Mn, Si, S, P...c t l < 3%. Chiu dy: 0,14 0,49 mm Thnh phn thp l C < 0,05 0,12 % Mn < 0,6 % P < 0,02 % Si < 0,02 % S < 0,05 % Cu < 0,2 % * Mt vi loi thp l c bit L : Low Metaloid MR : Medium Resistance

CHNG III SN PHM THCH NG VI BAO B KIM LOI3.1. Cc yu t lm bin i bao b v sn phm bn trong * Oxy khng kh Oxy t mi trng khng kh l nguyn nhn chnh gy ra phn ng oxy ha trong sn phm thc phm. Oxy cn tham gia vo qu trnh h hp ca nguyn liu thc vt. Quy trnh ny c th thay i ang k thnh phn sinh ha ca nguyn liu, lm vi sinh vt ym kh c iu kin pht trin. * m Thnh phn nc v m trong khng kh v sn phm tham gia vo cc qu trnh thy phn ng thi l mi trng thun li cho vi sinh vt pht * nh trin. sng

nh sng mt tri l yu t xc tc cc phn ng phn hy, xc tin qu trnh oxy ha m, lm m b mt mu do cht mu b phn hy, gim hng v trong ru, bia. Ty vo khong sng m c tc dng nht nh ti bao b v sn phm. Do vy, khi bao gi sn phm cn bit di sng nh sng nh hng chn vt liu bao b v c cch bo qun cho thch hp. Mt s yu t mi trng trn c th gy nh hng trc tip n cht lng bao b. Chng xc tin qu trnh bin mu ca bao b, to iu kin tt cho cc loi vi sinh vt nht l nm mc pht trin trn b mt hoc tham gia trc tip vo 3.2.1. Th trng qu trnh bao b n mn kim hp st. loi: 3.2. Mt s nhm sn phm in hnh dng bao b kim loi Do c nhiu u im ni tri m bao b kim loi c ng dng rng ri

trn hu ht cc loi mt hng thc phm, c bit l nhm thc phm hp, bnh ko v ung

Hnh 3.2.2. 3.2.2.1.

12: Cc

Phn sn

sn

phm s

dng dng

bao bao

b b cafe

kim kim

loi: loi

phm Sn

phm

C ph l mt loi thc ung c t lu i v lin tc c pht trin. n nay n l mt trong nhng thc ung c a chung nht trn th ha mu hc vng c v cht to c ra bit mi nh thm cafein c trng. gii. . y l mt loi hng v gic c hng v phong ph, trong thnh phn Cafe ht c rang vi nhit cao. Trong qu trnh ny n chuyn sang gi c hng v c trng ny v lm tha mn nhu cu ca ngi s dng, cafe bt buc phi c ng gi, vn chuyn v phn phi trong nhng bao b kn. Hp kim loi v bao gi bng giy nhm l nhng vt liu c th dng bao gi c. Tuy nhin, bao gi bng giy nhm phi c ht chn khng trnh bao gi b rch v. Qu trnh ny lm nh hng ti hng v ca cafe. Hp kim loi chng t l s la chn ti u cho bao b cafe. Cafe sau khi xay, c a vo nhng silo kn v ng gi vo nhng hp kim loi. Cc hp ny sau c ht chn khng v ghp m. Bn tm ting sau,

p sut trong hp tr li bnh thng. Phng php ny gip cho cafe gi nguyn c hng v ca n ti tn tay ngi tiu dng. Bao b kim loi cn c nhng li th ng k khc nh kh to hnh dng, cc ng hn c trng v cht lng in n tuyt ho. Kim loi vi c tnh bn vng sn cn gip cho cc hp cha c th xp chng ln 3.2.2.2. nhau v Tr c hn kn. kh

Tr xanh l ung khng ch tt cho sc khe m cn th hin mt nt vn ha truyn thng. Ty tng vng m hng v tr khc nhau. Bn cnh , cc yu t nh: nh sng, m, nhit v xy cng nh hng ln n cht lng ca tr. Cng nh cafe, hp kim loi th hin tnh u vit hn hn cc loi bao b khc trong vic gi nguyn hng v tr. ng tr trong nhng hp kn, ni thong mt, kh ro v ti s gip bo qun tr ngon ti 3 nm. 3.2.2.3. Cc loi hp Bao b kim loi s dng kh ph bin trong cng nghip hp c bit l bao b nhm. y l vt liu thay th rt tt cho th st ty c truyn. Nhm c bn n mn cao. l nh mt mng oxit cc mng xut hin trn b mt nhm; lp ny v sau tr thnh lp v bo v kim loi trc s tn cng ca oxi. Ngoi ra, n cn c mt tnh cht qu bu na: khng ph hy cc vitamin. V vy, ngi ta dng nhm cho cc ngnh cng nghip b sa, ng, bnh ko, ru bia. a) * Cc Cc loi loi hp hp ch bin ch t bin rau, t qu rau:

- hp rau nu thnh mn: Rau c ch bin cng vi tht, c, du, ng, mui, c chua c c v gia v khc, em rn hay hp.

- hp nc rau: c ch bin t cc loi rau, c c th lm nc ung * Cc loi hp ch bin t qu c. :

- hp qu nc ng: c ch bin t cc loi qu, qua cc qu trnh x l s b, ri ngm trong dung dch nc ng, loi hp ny cn C * * mt Dng Dng ng, nc nc qu gi c tnh cht hp 2 khng qu sir c qu, c tht tht c trng ca nc nguyn liu. qu: dng: qu qu ru..

hp nc qu dng ung trc tip hoc ly nc qu ch bin Trong qu trnh ch bin, khi rt hp, nc ng cn c nhit 80850C. Hp rt nc ng xong, em ghp np ngay trn my ghp vi chn khng 300-350 mmHg, nu chm sn phm b bin mu v d nhim trng. Sau em thanh trng ngay, khng nn lu qu 30 pht, trnh hin tng ln men trc khi thanh trng v gim nhit ban u ca hp. Tu theo chng loi sn phm v s hiu hp, ch thanh trng khc nhau. Nhit thanh trng thng 1000C, trong thi gian di ty tng c tnh ca sn phm. Chnh v lm vic trong nhit cao ko di nh vy m bao b kim loi l phng n c la chn. Bao b hp thng lm bng st, d b oxy ho khi ng thc phm, nht l loi c cha nc nh tri cy. Ph thm lp thic hoc vecni chng g st, s ko di thi gian bo qun. Trng vecni c li im l

khng nghe mi v v hp s dng vecni khng b mu t nhin ca tri cy nhum cho nn thnh bao b bn trong khng bao gi xut hin nhng vt loang l mu xm en khi lu, nhng gi thnh cao. Cho nn, thng thng vi nhng loi tri cy mu nh nh da, chm chm, vidng v hp trng thic; tri cy mu mnh nh chui, xoith dng v trng vecni.

Bng STT Mm

6: KCH C Trng

Quy TRNG

cch VECNI lng

cc PHM Trong

loi VI S

lon DNG Ngoi

1 153 x 178 108oz Khng Khng Da, rau qu mu nh. 2 153 x 178 108oz Vng, 1lp Khng Nm, rau qu mu m, mng. 3 153 x 178 108oz Vng, 2 lp Khng Rau qu n mn cao 4 99 x 199 30oz Khng Khng Da, Thc phm kh 5 50 x 132 250ml Vng, 2 lp Clear 1 lp Nc yn, nc tri cy 6 57 x 91 250ml Vng, 2 lp Clear 1 lp Nc tng lc, nc tri cy b) loi. xng... hp hp hp Cc loi hp Bao tht tht tht t gia ch bin t tht gm: nhin. v. u.

y l loi hp thc phm ch yu c bo qun trong bao b kim

- hp ch bin t tht ch bin: nh xc xch, jampon, pat, lp

hp

hp tht

tht p, tht

gia hun

cm. khi.

Trong qu trnh ch bin khi tht sau khi c bi kh xong phi c ghp m ngay. Sau a i thanh trng 1210C. Thanh trng nhit p dng cho sn phm ny c li v: va tc dng tiu dit vi sinh vt, va gi c cht lng sn phm.

Bng Tn Ch Cadimi Thic Thu c) * * *

8 ch

lng tiu

kim Gii

loi hn (Pb) (Cd) (Sn)

nng ti

trong a

tht

hp 0,5 0,05 250

(mg/kg)

ngn Cc loi hp hp hp hp thy c tm cua hp ch sn thu

(Hg) bin khng khng khng khng t thy gia gia gia gia

0,03 sn v v v v

Bao b kim loi c dng do c cc tnh nng nh d ghp m cht v kn, truyn nhit d dng thch hp qu trnh thanh trng sn phm. V pH ca sn phm ln hn 4,6 nn chn ch thanh trng 115-1210C trong khong thi gian t 40 105 pht, p sut cho qu trnh thanh trng ch ny 1.3 bar. Thi gian c tc dng tiu dit vi sinh vt l khong 30-40 pht, thi gian cn li c tc dng lm mm sn phm.

Thi gian thanh trng vi mt s loi hp c kch c khc nhau: Kch 202 401 603 603 c trnh x x x c hp x 411 408 700 nht ch Thi gian 308 160 200 240 thanh trng 100pht pht pht pht nh. bin.

Mi sn phm ch ph hp vi mt loi hp c vt liu, dung tch, kch Lp vecni phi bn di tc dng nhit ca nc, du trong qu

Loi (ml) (mm) Rng (mm) (mm) 1/4 1/2 2 2 mnh mnh

hp

Vt Chiu

liu

Dung

tch di Chiu a/

Chiu Sn

cao phm Dingley Club Hansa

2 mnh Nhm hoc thic b/ 112 105 76 21 C sardines, c nh 2 mnh Nhm hoc thic b/ 125 105 60 29 C sardines, c nh, c ng Nhm Nhm hoc hoc thic thic b/ b/ 200 212 148 155 81 61 25 30 C C trch hi

Oblong

1/3 2 1/2 2 Hp Hp c Hp Hp Hp trn trn trn 3 3 Thic mnh mnh tm Thic Thic 106 tm tm 212 400 66 84 99 40 46 60 123 118 C C C mnh trn trn Thic 2 2 tm mnh mnh 270 Nhm Nhm 149 225 115 81 25 90 78 C 40 32 mnh Thic tm 200 149 81 25 C

Oval thu Oval ng Tm Tm ng ng ng ng

Hp 2 mnh bn nguyt Nhm hoc thic 245 - 90 44 C v rau, c trch, Hp trn 2 mnh Thic tm 490 - 120 49 C v rau, c trch, c ng

Hp trn Hp trn

3 mnh 3 mnh

Thic tm 4 250 - 2l8 Thic tm 450 74

C ng Bo ng

Hp trn 3 mnh Thic tm 8 500 - 218 245 C ng Hp trn 3 mnh Thic tm 450 - 72 118 Trng c tuyt ngm mui 3.2.2.4. ca Sn phm kh ung c gas gas.

Yu cu c bit ca loi ung ny l bao b phi chu c lc p Trc y, cc lai ung c gas c ng trong cc hp thp rt nng, c thit din gn nh l hnh ch nht. Nhng ci lon ny c cu to gm 3 phn, tc l phn np v y c gn vo 1 an ng hnh tr gia nh my p. Khi cc hng sn xut v hp buc phi quan tm nhiu hn n vic gim gi thnh v bo v mi trng, h chuyn sang sn xut nhng

hp mng bng nhm. Nhm mng th c bn km hn thp. Yu cu t ra l nhng chic lon c cn tht mng m vn m bo cha c lng cht lng bn trong. iu ny c p ng nh cu to ca lon. Phn mng nht v vng nht ca lon l phn np v c gn hi tht xung. Np phi bn vng chu c lc tc ng khi m lon. Kim loi phn ny mng do ng knh ca ci np nn nh n mc c th, thng nh hn 1 cht so vi phn thn. ni chng li vi nhau th lon phi tht vo pha trn (khng th lm nh ng knh ca ton b lon, v nh vy s cha c t bia hn). Khi , y lon cng phi tht li chng c th xp chng ln nhau. Kim loi phn y rt mng, nu lm phng, chng rt d b bin dng. V vy, y phi lm cong va chc hn va d xp chng ln nhau, tin 3.2.2.5. Cc cho loi vic hp ch vn bin t chuyn. sa

- Sa c c c ng: L sn phm sa c bc hi nc trong nhng ni c chn khng. C c sa ha ng nhit khng cao lm (khong 500C), nn cht lng sa khng thay i nhiu. Thanh trng sa nhit t 75oC tr ln. Tuy nhin cao hn 950C s nh hng ti hng v ca sa. - Sa bt: Sa sau khi c c, c sy kh. C th sy theo 2 phng php: Sy nng v sy lnh. Sy lnh bo m c phm cht ca sa hn nhng tn km nhiu nng lng v thi gian. Thanh trng sa lun phi nhit cao trong thi gian di mi m bo tiu dit vi sinh vt v ko di c thi hn s dng. Do vy bao b bng vt liu kim loi l la chn khng th thay th i vi dng sn phm ny. Vi sa c c ng c th dng bao b nha nhng ch

ng c lng nh sn phm v thi gian bo qun ngn v ch thanh trng c trong thi gian ngn do tnh cht vt liu bao b khng chu c nhit trong thi gian di.

HNG

IV

CHC

NNG

CA

BAO

KIM

LOI

Bao b thc phm ni chung v bao b kim loi ni ring l yu t quan trng cu thnh sn phm thc phm hon chnh. Ta s tm hiu v sn phm bia lon H Ni thy c tm quan trng bao b kim loi c th 4.1. hin qua Chc cc chc nng nng bo ca n. v

Trong qu trnh bo qun v lu thng hng ha, thc phm lun lun b tc ng bi nhiu yu t khc nhau nn d b h hng. Vi bao b ca thc phm ng hp bng kim loi n c chc nng bo v sn phm bn trong xm khi tc ng ca cc yu t: nhp. - Nhit mi trng, khng kh m, bi v cc cht gy hi th kh d - Tc ng c hc trong qu trnh bc d, vn chuyn, bo qun sn phm khng b tro ra ngoi (vi loai sn phm lng nh bia, nc ngt) v khng b ri ra ngoi i vi thc phm tht, cv loi bao b ny c tnh qun 4.2. thng tin Tn c Chc cn thit sn v c trong mt nng sn phm BIA hc thi thng , bao H gian cao. di. tin: gm: NI V th bao b bng kim loi bo v sn phm trnh b h hng v bo

Trn bao b ca tt c cc sn phm ng hp u c cung cp y phm:

- Ni sn xut: Tr s: S 183, Ph Hong Hoa Thm, phng Ngc H, Qun Ba nh, H Ni. in thoi: (84-4) 37.281.476 / (84-4) 37.281.475; Fax: (84-4) 37.281.106; Email: habecotrading@vnn.vn; Website:www.biahoihanoi.com.vn

- Thnh phn v hm lng cc cht trong sn phm: Nc, malt i mch, Hn hoa Thi s dng: Cch houblon. im 12 Nng sn thng ng k t cn xut: ngy m 4.6% sn V. xut np: 09.11.09.

Cch Cch

bo s

qun: dng: Nn

Bo lm

qun lnh

ni trc

kh khi

mt. ung.

- Cc k hiu quy c: khuyn khch ti s dng, gi gn v sinh mi trng. M vch cc loi sn phm Hnh nh thit k trn bao b c php lut bo v, trnh trng hp cc i th cnh tranh sao chp hay lm gi sn phm. Cc thng tin ghi trn bao b u phi c vit bng ting Vit do sn phm ang c bn trn th trng Vit Nam, phc v ngi Vit Nam. Ngoi ra cn c mt phn c dch ra ting Anh. y l yu t th hin mong mun m rng th trng ca nh sn xut, hng n i tng l ngi nc ngoi. 4.3. Chc nng maketting: Bao b khng ch c tc dng bo v sn phm m cn ng vai tr quan trng trong vic xc tin sn phm, xt t gc kinh doanh. Cc hnh thc ca bao b nh : hnh dng, kch thc bao b, mu sc trang tr mt cch hi ha v y thng tin cn thit s to sc ht cho ngi tiu dng. Bia lon H Ni c hnh tr, mu vng, thit k trang nh n gin nhng khng v th m km phn ni bt. Mu vng ca v lon l mu ca la,

ca i mch, mu th hin s quyn uy, hng vng, cng chnh l mu ca sn phm bn trong. Qua mu sc ca v lon, bia H Ni ngm khng nh s sang trng, uy tn cht lng tuyt ho i vi ngi tiu dng. Sn phm t Huy chng vng Hi ch thng mi quc t EXPO, Huy chng vng Hi ch quc t hng cng nghip v huy chng vng Hi ch 4.4. 4.5. Kch hng Chc D thc Chc ph tiu dng nng rt hp nng vi ra th phn tch cht s lng cao. dng: ngoi. 330ml. phi:

- D m v dng np bt, nhng kh m i vi tr em.

Lng sn phm c ng trong hp phi ph hp vi ngi tiu dng v thi quen. Dung tch v khi lng ca lon, hp khng qu nhiu hoc qu t cho ngi s dng. Bia lon H Ni c sn xut v ng dng lon th tch 330ml. Vi n v bao gi l hp cactong 24 lon. y l quy cch lon ph bin vi 4.6. ung c gas. Chc D xp t, nng vn chuyn sn v s dng. xut

Trn dy chuyn sn xut, bao b kim loi thng b tc ng bi cc yu t k thut v th bao b phi va m bo c hiu qu kinh t va tha mn trn m, s cc yu cu dy n k thut sau: chuyn. mn - C bn c hc ph hp vi tnh nng ca cc loi my mc thit b - C kh nng chu c cc yu t cng ngh nh: p sut, nhit ,

i vi bia H Ni ng dng lon th nguyn liu lm bao b l nhm rt nh, do cao, bn vi tc ng ca cc yu t nhit , p sut, m cng nh s va chm c hc trong khi ng gi hoc vn chuyn. 4.7. liu cho Chc cc nng ngnh cng mi nghip trng khc. Bao b kim loi c kh nng ti ch, sau khi s dng c th lm nguyn Tuy nhin vi cht liu l kim loi nn dng bao b ny ch c thu gom ti ch m khng c t phn gii trong mi trng. V lon Bia H Ni c lm t nguyn liu Al - l kim loi c ng dng nhiu trong cc nghnh cng nghip v vy sau khi s dng sn phm ta c th tn dng v lon bia ti ch lm nguyn liu sn xut cho 4.8. cc Chc nng ngnh vn khc. ha

Chc nng vn ho mang li cho sn phm thc phm c trng ring v to cho sn phm c kh nng thng tin v marketing c o. Thng tin trn nhn hng c trnh by bng ngn ng dn tc. Trn bao b c in nhng hnh nh biu tng ring ca tng doanh nghip, cng ty sn xut cng c th l nhng sn phm mang c trng ring cho tng vng, tng a phng, tng quc gia. Sn phm Bia H Ni B Quyt Duy Nht - Truyn Thng Trm Nm. Ra i t nm 1890 vi tn gi ban u l Nh my bia H Ni m ngy nay l Tng Cng Ty CP Bia - Ru NGK H Ni. Trn mi bao b ca sn phm u c hnh nh cha Mt Ct. y l mt trong nhng biu tng ca th H Ni nghn nm vn hin. Hng v bia thun Vit kt hp vi nhng yu t hin i th hin trn

bao b lm thng hoa gi tr sn phm. Bia H Ni tr thnh mt nt vn ho ring ca ngi H Ni v l nim t ho ca dn tc Vit Nam.

CHNG V : XU HNG PHT TRIN CA CNG NGHIP BAO B

Bao b c tnh ng v thng xuyn thay i, vt liu i hi phng php sn xut mi, v v vy cn c thit b mi. Chu k thay i s ngy cng nhanh. Cht lng bao b s ngy cng tt hn. Cc nh sn xut bao b lun cn nhc k lng quyt nh lm nh th no bao b l mt th thng nht vi sn phm bn trong v gp phn gia tng gi tr ca sn phm. Khng nhng th, bao b cn phi c tnh kinh t, ngha l vi mt lng vt liu ti thiu phi c s thnh phm ti a. Bao b phi va kht, qu trnh ng gi sn phm d dng t tn thi gian, gim thiu s mu in nhng t hiu qu trnh by... Tuy vy, tng lai cng nghip bao b s phi i u vi nhng thch thc ln v cng ngh, l khuynh hng bao b phi mng hn, nh hn, an ton hn cho mi trng, nng sut ng gi cao hn, in n p hn. Trong khi th nguyn vt liu phc v cho ngnh ny ngy cng khan him, yu cu ca khch hng i vi nh sn xut bao b ngy cng kht khe v thng xuyn i hi cao hn, ng thi s qun l ca chnh ph ngy cng nghim khc. Tt c cc doanh nghip bao b u t xu hng ct gim chi ph ln hng u. Ngy nay chng ta khng th mong i vic gi c hot ng sn xut kinh doanh ca mnh nu nhng khng lin tc nng cao cht lng hiu qu trong sn xut v dch v, phi tm ra cc bin php phc v tt nht, mang li nhiu li ch nht cho khch hng. Xem bao b nh mt cng c tip th cng l mt xu hng quan trng m chng ta cn quan tm. Vic thay i thi quen tiu dng t mua

hng t cc ca hiu nh n mua hng trong cc siu th cng nh hng nhiu n thit k bao b. Nh vy, hnh dng, v b ngoi ca bao b, thng hiu sn phm thc s ng vai tr quan trng trong quyt nh mua hng. Cc nh qun l thng hiu sn phm ngy cng nhn thc c tm quan trng ca nhn hiu mang tnh quc t v nhn hiu mang tnh quc gia. iu ny t ra yu cu cc doanh nghip sn xut bao b phi p dng cc tiu chun quc t trong sn xut v phn phi sn phm bao b. Cc khch hng do trng i vo cc nh sn xut s m rng bao b cung cp khng ch ti ch m cn trong khu vc v ton cu. Th trng m rng, phm vi m rng, sn phm a dng i hi kha nng phi hp nhp nhng linh hot th y yu t con ngi li cng tr nn quan trng v quyt nh. Mi quan h gia cc nh sn xut bao b, ngi s dng bao b v ngi tiu dng tr nn quan trng hn lc no ht. Cng ngh thay i, khoa hc pht trin l iu kin quan trng pht trin sn xut, tuy nhin i vi nn cng nghip bao b ca Vit Nam ch khi c s lin kt cht ch ca cc nh sn xut trong ngnh, c nh hng ng n ca cc nh qun l chin lc th mi c kh nng cnh tranh v ln mnh hn.

LI

KT

Theo xu th pht trin ca x hi, bao b dn vt ln chc nng c truyn ca n l bao gi, tr thnh mt trong nhng yu t trng tm a sn phm thc phm ca nh sn xut ti gn ngi tiu dng hn. iu

ny lm thc y cnh tranh, tng gi tr s dng ca sn phm. Vi nhng c tnh vt tri m bao b kim loi mang li, cc doanh nghip phn no khng nh thng hiu ca mnh v gp phn a cng nghip thc phm c nhng bc tin xa hn. Bn cnh , mt ngnh thc phm tin tin, v sc kho ca cng ng, v mt mi trng xanh cng chnh l mc tiu chng ta cn t ti. Chng ta nn quan tm nghin cu ci tin bao b ni chung v bao b kim loi ni ring ngy cng tr nn thn thin vi mi trng hn.

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