Phn tch SWOT trong mi trng ngnh dch v vin thng

C hi(O) (O1) Cnh tranh gia tng trn th trng di ng s thc y tng trng ton th trng vin thng; (O2) Tc tng trng th trng bng rng l rt nhanh, d kin vt 1 triu thu bao trong nm 2008 Chnh ph ang thc hin t do ho ngnh vin thng, to iu kin tham gia cho cc tp on vin thng ln; (O2) trin khai 3G ph sng vng nng thn cng vi Viettel, Mobile, VNPT v 1 vi nh mng mi tham gia th trng. (O3)Thu nhp bnh qun u ngi tng nhanh, n nh, trnh dn tr nng ln, dn s ng lm gia tng nhu cu v dch v vin thng (O4)Cng ngh vin thngInternet pht trin mnh to c hi cung cp dch v mi cht lng cao (3G, 3,5G..) (O5) Xu hng gim gi thit b u cui to nhiu c hi thu ht ngi s dng. O6. Chnh sch hi nhp kinh t caNh nc to iu kin giao lu kinh t vn ho chnh tr. Du lch, thng mi pht trin, nhu cu trao i tm kim thng tin tng nhanh.(ci ny l mi trng v m ri) -Pht trin nhiu dch v mi, a dng cho mi i

Thch thc(T) (T1) Qu trnh phn cp qun l nh nc din ra chm chp; (T2)1/3 lng x Vit Nam nm ti cc vng ni non rt kh trin khai dch v vin thng. Lm cn tr vic pht trin mng c inh, di ng v Internet; (T3)T l thu bao di ng ngng hot ng cha c xc nh r rng, to ra s khng minh bch trn th trng di ng; (T4)S gia tng cnh tranh c th dn n chin tranh v gi cc, qua c th lm gim nghim trng cht lng dch v. (T5) Cng ngh v dch v pht trin nhanh, chu k thay i to sc p nguy c tim n tt hu cng ngh T6. Nguy c gim th phn do chnh sch m ca ca Nh nc. Xut hin cnh tranh t cc Tp on vin thng c u th vn, cng ngh v kinh nghim qun l (Beline,) T7. Chnh sch Nh nc tht cht qun l hn i vi DN chim th phn khng ch, bt li cho nhng DN ln khi cnh tranh thng qua gi cc. -Hp tc vi cc nc, n u cng ngh hin i. ------

im mnh(S) Th trng di ng cnh

tranh hn vi s tham gia ca tng khch hng trn phm nhiu tp on ln ( VNPT, vi ton quc Viettel, Mobile,) -Pht trin nhiu dch v mi, dch v GTGT, dch v Dch v di ng v dch v ni dung, gii tr c nh t mc tng trng -Nng cao cht lng dch kh cao tng ng vi 104% v, cung cp dch v cng v 43%(2009) ngh cao. -Chin lc hp tc quc t Vic gia nhp WTO cui v u t ra nc ngoi nm 2006 gip Vit Nam thu cung cp dch v. ht ngun vn u t nc -Kinh doanh linh hot, tm ngoi, nht l tp trung cho i tc lien doanh hp tc thi trng bng rng. trong v ngoi nc pht trin v tham gia vo nhiu ngnh ngh, lnh vc kinh doanh. im yu(W) Thiu cc nh u t chin lc trn th trng; Tuy dch v vin thng kh ph bin ti khu vc thnh th, nhng nhiu vng nng thn vn cha tip cn c vi cc dch v vin thong cht lng cao. Chi ph u t c s h tng mng ln. Mng pht trin theo a d hnh chnh, dn tri gy lng ph, kh khn khi nng cp. -Nng cao cht lng ng truyn phc v nhu cu ngy cng cao ca khch hng -p dng cng ngh hin i ci thin cht lng dch v, tng bng thng ng truyn, cung cp dch v bng rng, gim thiu nghn mch. -Tin ti ng b ho thit b, gim chi ph u t c s h tng, gim cc dch v.

-Khuyn khch u t nghin cu ng dng cng ngh v cung cp dch v mi. -ng dng cng ngh hin i, pht trin dch v cht lng cao, a dng ho dch v, cung cp dch v ni dung thng tin v GTGT. -chin lc maketting hp l, to dng mi trng cnh tranh lnh mnh gia cc cng ty -Phn loi i tng khch hng, chn loi hnh dch v c cng ngh, gi cc ph hp tng nhm i tng. -K hoch ph bin, nh hng v h tr khch hng hiu bit v cc dch v. -Gim cc dch v, n gin ho th tc s dng dch v. -a dng ho dch v, pht trin dch v ni dung thng tin, cc ng dng mng, dch v GTGT.

Key: Gi c cnh tranh Cht lng dch v (chm sc khch hng, dch v chung, dch v tin ch nng cao..) Th phn doanh nghip