Omniture Site Catalyst User Training

OMNITURE SITECATALYST USER TRAINING
Ramkumar K R & Pradeep S V

1 Copyright 2010 2010 Hewlett-Packard Development Company, L.P. Copyright Hewlett-Packard Development Company, L.P.
ABOUT DIGITAL MARKETING COE

HOMEPAGE: http://teams7.sharepoint.hp.com/teams/Digital_Marketing_CoE/ BLOG: HTTP://BLOGS.HP.COM/IMWA/
Copyright 2010 Hewlett-Packard Development Company, L.P.
ABOUT SPEAKERS
Ramkumar K R

Pradeep S V

Experience: 5+ Years Area of expertise: Omniture SiteCatalyst Implementation, Reporting and User Support, SEO, SEM, Web Development Current team: IPG Experience: 9+ Years Area of expertise: Omniture Implementation, SEO, SEM Current team: HP.com OSTEE
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KEY TAKEAWAYS
Learn the Fundamentals of SiteCatalyst Analyzing Traffic, Commerce and Path reports Correlations and Sub-relations Calculated Metrics
Managing Dashboards
Setting Targets and Calendar Events Saving and Sharing Reports Understanding Key Performance Indicators (KPI)
ADOBE ONLINE MARKETING SUITE
ADOBE SOLUTIONS
Discover Test & Target Search Center Genesis SiteCatalyst
OMNITURE SITECATALYST
WHAT IS SITECATALYST?
SiteCatalyst is the web analytics tool from Omniture / Adobe. It's the foundation on which other products of the online marketing suite is built. Its a highly customizable javascript based tagging solution.
WHY SITECATALYST?
Sitecatalyst does the job of measuring what's happening on your website. (from simple things such as traffic to high level conversion metrics)
Sitecatalyst helps us identify

Profitable paths on the website Where users are navigating away Measure critical success metrics
HOW SITECATALYST COLLECT DATA
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SITECATALYST CODE
 <script language="JavaScript" type="text/javascript" src="http://INSERT-DOMAIN-AND-PATH-TO-CODE-HERE/s_code.js"></script> <script language="JavaScript" type="text/javascript"><!-/* You may give each page an identifying name, server, and channel on the next lines. */ s.pageName="" s.server="" s.channel="" s.pageType="" s.prop1="" s.prop2="" s.prop3="" s.prop4="" s.prop5="" /* Conversion Variables */ s.campaign="" s.state="" s.zip="" s.events="" s.products="" s.purchaseID="" s.eVar1="" s.eVar2="" s.eVar3="" s.eVar4="" s.eVar5="" /************* DO NOT ALTER ANYTHING BELOW THIS LINE ! **************/ var s_code=s.t();if(s_code)document.write(s_code)//--></script> <script language="JavaScript" type="text/javascript"><!-if(navigator.appVersion.indexOf('MSIE')>=0)document.write(unescape('%3C')+'\!-'+'-') //--></script><noscript><img src="http://hp.112.2o7.net/b/ss/hphqglobal/1/H.22.1--NS/0" height="1" width="1" border="0" alt="" /></noscript> 
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WHAT DATA IS BEING COLLECTED?
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METRICS BASICS
13Copyright 2010 2010 Hewlett-Packard Development Company, L.P. Copyright Hewlett-Packard Development Company, L.P.
BASIC SITECATALYST METRICS

Page View Visit Unique Visitor Hourly, Daily, Monthly, Yearly
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SITECATALYST NAVIGATION
LOGIN SCREEN
http://my.omniture.com http://sc.omniture.com
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ADOBE ONLINE MARKETING SUITE
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SITECATALYST INTERFACE
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SITECATALYST REPORT SUITES
REPORT SUITE BASICS

What is a Report suite? A report suite is a container for the web analytic data, a report suite may be designed to contain data of a particular website.
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HP.COM REPORT SUITES

Qn: Which are the report suites which contain data from HP Canada?
CA
ALL NA HP.com Sites are tracked into this account
BR MX AR
ALL LA HP.com Sites are tracked into this account
SG
JP
CN
FR UK ES
ALL APJ HP.com Sites are tracked into this account
ALL EMEA HP.com Sites are tracked into this account
WW Program Sites like consumer esupport, special programs Global Report Suite, ALL HP.com Traffic is tracked into this account.
21 Copyright 2010 Hewlett-Packard Development Company, L.P.
QUICK LEARNING CHECK ON REPORT SUITES

Which report suites I can check to get the traffic nos. for HP India Home Page? ( http://www.hp.com/in ) Which report suites I can select to know the traffic for Thailand Ink campaign microsite? ( http://www.hp.com/th/ink )
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A QUICK WAY TO CHECK THE REPORT SUITE

Open the URL in the browser Paste javascript:window.s_account in the address bar and hit enter
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You may also use the Omniture Debugger!

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SELECTING A REPORT SUITE
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SITECATALYST REPORTS
SITE METRICS
SITE METRICS PV, V, UV, TIME SPENT

How many Page Views? How many visits? How many unique visitors How much time spent?
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SITE METRICS - PURCHASES

What was the Revenue? How Many Orders? How many units?
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SITE METRICS - CARTS

How many carts?
How many cart views? How many cart additions? How many removals? How many checkouts?
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SITE METRICS CUSTOM EVENTS
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REPORT OPTIONS
Saving & sharing options Report date range
Add metrics
Data filter
Chart types
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SITE METRICS
Lets take a look at Site Metrics reports!
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SITE CONTENT
SITE CONTENT REPORTS
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SITE CONTENT REPORTS
Lets take a look at the content reports!
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QUICK LEARNING CHECK

How many page views, visits and unique visitors did the Notebooks & Tablet PCs page of HP India site received in September 2010? How many unique visitors visited HP India site in June 2010?
(Tip: Use calendar feature to select date range, add metrics to include the necessary metrics into the report)
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PATH REPORTS
PATH REPORTS
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PATH REPORTS
Lets try them out!
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QUICK LEARNING CHECK ON PATHS

How many people navigated from HP India home page to the Notebook & Tablet PCs page in September 2010?
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TRAFFIC SOURCES
TRAFFIC SOURCES BASICS

What are the different sources of traffic for a website? Typed / Bookmarked Referred from other websites (links / banners) Search Engines (Paid / Organic) Social Media sites (Twitter, Facebook, Orkut etc)
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TRAFFIC SOURCES
How visitors reach our site?
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QUICK LEARNING CHECK

What are the top 10 paid search keywords which drove traffic to HP India website for September 2010?
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CAMPAIGN REPORTS
JUMP ID BASICS
JumpId is a unique identifier used to identify specific (paid) traffic sources. JumpId constitute information about the traffic source, placement type, destination content identifier etc.
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CAMPAIGN REPORTS
Which external campaigns are effective?
How many visits from Email campaigns? Which creative is performing well?
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CAMPAIGN REPORT
Time to have a look at some campaign reports!
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PRODUCT REPORTS
SITECATALYST PRODUCT REPORTS

Many product views, but how are the conversions?
Which products are bringing in revenue?

Which products sell together?
Which product categories perform well?
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VISITOR RETENTION REPORTS
VISITOR RETENTION
After how many days visitors are returning? How many return visits? How many days before first purchase?
How many unique customers?
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VISITOR PROFILE REPORTS
VISITOR PROFILE REPORTS
What Languages? What Time zones? Which ISPs? Which Browsers? What screen resolution?
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QUICK LEARNING CHECK VISITOR PROFILES

Which screen resolutions visitors use while they visit on HP India web pages? How many percentage of users used Linux operating system while visiting HP India website in September 2010?
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CUSTOM TRAFFIC REPORTS
CUSTOM TRAFFIC REPORTS

Which content types were viewed maximum? What was the traffic for microsites? What visitors were looking for (searched for)? Which market segment received max traffic?
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TRAFFIC CORRELATIONS
Drill down into traffic data by relating one report to other. Find the relationships between page names, site sections, custom traffic and referrers.
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CUSTOM TRAFFIC REPORTS AND CORRELATIONS
An example..
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CUSTOM CONVERSION REPORTS
CUSTOM CONVERSION REPORTS

What the visitors searched for? What was the revenue outcome? How many orders from each reseller?
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SUBRELATIONS
Relate a campaign with the conversions, i.e find the conversion for a specific Jump Id, find the products which are sold to the visitors from a source.
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CALCULATED METRICS
CALCULATED METRICS
They are custom metrics you can create from the available sitecatalyst metrics. Eg. Page views per visit, Revenue per order etc.
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HOW TO ADD A CALCULATED METRIC?
Lets find it out!
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SAVING AND SHARING REPORTS
SAVING & SHARING REPORTS

Saving & sharing options
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DO YOU KNOW?
Recurring reports? You can get them even without getting into SiteCatalyst for the second time! You can download reports from SiteCatalyst in Excel, Word, CSV, PDF, and HTML formats. But how?
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DASHBOARDS
SITECATALYST DASHBOARDS
Dashboard provides a snapshot of many of your reports at once. You need not have to open too many reports to know whats happening on your site!
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HOW TO CREATE A DASHBOARD?
Lets try it out!
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REFERENCES
FURTHER READING & HELP RESOURCES

SiteCatalyst knowledge base. HP.com Analytics http://hpcomadmin.corp.hp.com/helpdesk/ https://h10014.www1.hp.com/hpweb/metrics/jump_ids.html
HPs JumpID standards -
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Q&A
FEEDBACK
Your feedback is very important to us to develop and enhance. Feedback Link: http://teams7.sharepoint.hp.com/teams/Digital_Marketing_CoE/Lists/ OmnitureUserTrainingNov10/NewForm.aspx
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OMNITURE SITECATALYST USER TRAINING

Ramkumar K R & Pradeep S V

ABOUT DIGITAL MARKETING COE

Copyright 2010 Hewlett-Packard Development Company, L.P.

Copyright 2010 Hewlett-Packard Development Company, L.P.

Copyright 2010 Hewlett-Packard Development Company, L.P.

ADOBE ONLINE MARKETING SUITE

Copyright 2010 Hewlett-Packard Development Company, L.P.

Copyright 2010 Hewlett-Packard Development Company, L.P.

Sitecatalyst helps us identify

Copyright 2010 Hewlett-Packard Development Company, L.P.

HOW SITECATALYST COLLECT DATA

Copyright 2010 Hewlett-Packard Development Company, L.P.

Copyright 2010 Hewlett-Packard Development Company, L.P.

WHAT DATA IS BEING COLLECTED?

Copyright 2010 Hewlett-Packard Development Company, L.P.

BASIC SITECATALYST METRICS

Copyright 2010 Hewlett-Packard Development Company, L.P.

Copyright 2010 Hewlett-Packard Development Company, L.P.

ADOBE ONLINE MARKETING SUITE

Copyright 2010 Hewlett-Packard Development Company, L.P.

Copyright 2010 Hewlett-Packard Development Company, L.P.

SITECATALYST REPORT SUITES

REPORT SUITE BASICS

Copyright 2010 Hewlett-Packard Development Company, L.P.

HP.COM REPORT SUITES

ALL EMEA HP.com Sites are tracked into this account

QUICK LEARNING CHECK ON REPORT SUITES

Copyright 2010 Hewlett-Packard Development Company, L.P.

A QUICK WAY TO CHECK THE REPORT SUITE

You may also use the Omniture Debugger!

SELECTING A REPORT SUITE

Copyright 2010 Hewlett-Packard Development Company, L.P.

SITE METRICS PV, V, UV, TIME SPENT

Copyright 2010 Hewlett-Packard Development Company, L.P.

SITE METRICS - PURCHASES

Copyright 2010 Hewlett-Packard Development Company, L.P.

SITE METRICS - CARTS

Copyright 2010 Hewlett-Packard Development Company, L.P.

SITE METRICS CUSTOM EVENTS

Copyright 2010 Hewlett-Packard Development Company, L.P.

Saving & sharing options Report date range

Copyright 2010 Hewlett-Packard Development Company, L.P.

Lets take a look at Site Metrics reports!

Copyright 2010 Hewlett-Packard Development Company, L.P.

SITE CONTENT REPORTS

Copyright 2010 Hewlett-Packard Development Company, L.P.

SITE CONTENT REPORTS

Lets take a look at the content reports!

Copyright 2010 Hewlett-Packard Development Company, L.P.

QUICK LEARNING CHECK

Copyright 2010 Hewlett-Packard Development Company, L.P.

Copyright 2010 Hewlett-Packard Development Company, L.P.

Lets try them out!

Copyright 2010 Hewlett-Packard Development Company, L.P.

QUICK LEARNING CHECK ON PATHS

Copyright 2010 Hewlett-Packard Development Company, L.P.

TRAFFIC SOURCES BASICS

Copyright 2010 Hewlett-Packard Development Company, L.P.

Copyright 2010 Hewlett-Packard Development Company, L.P.

QUICK LEARNING CHECK

Copyright 2010 Hewlett-Packard Development Company, L.P.