Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

PHN 1. M U
La go c coi l cy lng thc quan trng nht nc ta, l ngun cung cp lng thc ch yu cho con ngi v vt nui. T go ngi ta c th sn xut ra rt nhiu loi sn phm khc nhau, nh cc loi bnh go, ung v cc thc n nhanh Cng vi s pht trin ca kinh t x hi th i sng ca con ngi ngy mt nng cao, vn n ung c quan tm hn rt nhiu. Trong khi , v qu thi gian qu t nn xu hng la chn nhng sn phm n nhanh cung cp nhiu cht dinh dng v m bo v sinh ngy cng ph bin. Hin nay cc sn phm n nhanh rt c a chung nh: m n lin, cho n lin, hp do chng p ng c cc tiu ch trn ca ngi tiu dng. Cho n lin l mt loi sn phm n nhanh trn thc t c tiu th phn ln trn i tng l tr em. a s cc sn phm cho n lin cha hp dn i vi ngi trng thnh mc d nhu cu ca i tng ny cng rt cao. Bn cnh , mt sn phm cho n lin c thm chc nng phng v cha bnh li hu nh cha xut hin nhiu trn th trng. Cng vi cc cht gluxit, protein, lipid th vic b sung vitamin v cht khong vo cho n lin mt cch hp l s gp phn p ng nhu cu dinh dng, lm gim t l suy dinh dng, t l bnh tt, t l t vong do thiu vitamin v khong, cng nh hn ch t l bo ph. Xut pht t thc t trn vi mong mun to ra mt sn phm cho n lin va thm ngon, giu cht dinh dng, li c chc nng cha bnh, chng ti tin hnh nghin cu ti: Nghin cu v pht trin sn phm cho n lin dinh dng v cha bnh. Trong phm vi nghin cu ca mt tiu lun chng ti xin xut tng v sn phm cho n lin mi v bc u xc nh cc tiu chun k thut, quy trnh ch bin sn phm . Khoa Cng ngh thc phm 1

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

PHN 2. TNG QUAN TI LIU

2.1. Tnh hnh sn xut v tiu th cho n lin trn th gii v Vit Nam Trn th trng c rt nhiu loi sn phm cho n lin vi hng chc thng hiu khc nhau. y l mt trong nhng loi thc phm n lin bn chy v t doanh thu cao. Trn th gii, cc sn phm cho n lin c mt ch yu cc nc Chu (n , Nht Bn, Trung Quc, Thi Lan,), Chu u (Scotland), Chu M (Jamaica). Mt hng ny rt phong ph v hng v v mu sc, a dng v hnh dng v bao b.

Vit Nam, cc sn phm c ngi tiu dng la chn nhiu nh: Vifon, Chu, Thin Hng, An Thi vi nhiu hng v khc nhau. Cc sn phm cho n lin Vit Nam c sn xut trn dy chuyn cng ngh hin i v phn ln c tiu th ch yu trong nc, ch c mt phn nh c xut ra nc ngoi.

Khoa Cng ngh thc phm

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 2.2. Quy trnh sn xut cho n lin 2.2.1. Quy trnh cng ngh Cht b sung
(u xanh, ng)

Go

X l Bc tch v, x l Phi trn

p n

Nghin

Gia v

Trn

Bao gi

Sn phm

2.2.2. Thuyt minh quy trnh Trong sn phm cho n lin th phi cho l ch yu (80 - 90%) (Phi cho l phn go qua qu trnh p n). Bn cnh cn c mui n, ng, hnh tm, cc cht iu v (621, 627, 631), gia v sy, tiu, ti

Khoa Cng ngh thc phm

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 Thnh phn bao gm cc cht c bn nh trn, ngoi ra cn b sung cc hng v ca tht heo, tht b, c, tm, cua 2.2.2.1. Nguyn liu - Nguyn liu chnh: go c x l loi tp cht. - Nguyn liu ph: u xanh, u tng c lm sch, loi tp cht v tch v bng my bc tch v. - V khc nhau c b sung di cc dng nh hng v tng hp, bt sp, sn phm trong du, sn phm sy kh. - Gia v: Hnh v cc loi gia v khc c lm sch, ct nh v sy kh. Du thc vt c th trn hoc khng trn ln vo nguyn liu khi p n. Mt lng nh c ng gi v bao gi cng vi cc nguyn liu khc. 2.2.2.2. Phi trn Nguyn liu qua x l c phi trn theo mt t l nht nh nhm m bo tnh cn i v cc thnh phn dinh dng trong sn phm. 2.2.2.3. p n Nguyn liu sau khi c phi trn s mang i p n. Cng ngh p n thc phm pht trin nhanh chng v ngy cng c ci tin cc sn phm c lm chn ng thi vi qu trnh to hnh trn my nhit v p sut cao. Vi vic s dng cng ngh ny hn ch ti a cc tc dng ph khng mong mun ca cc ht giu protein, lipid trong sn phm. Bng cc phng php ch bin nhit thng thng khng th dit ht cc c t nh antirtrypsin, hemageglutinin nhng khi c x l bng cng ngh p n hm lng cc yu t ny hu nh khng cn hoc cn vi hm lng rt thp v khng cn th hin tc dng khng dinh dng [24]. 2.2.2.4. Nghin Qu trnh nghin bt ca my da vo lc ct, lc va p ca ba nghin vi phi nghin nghin nh nguyn liu thnh dng bt v ht vn. Khoa Cng ngh thc phm 4

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 2.2.2.5. Bao gi - Phn gia v: v (bt sp hoc sn phm trong du hoc sn phm sy dng vin), du n, hnh + mui c ng trong nhng ti nilon nh kch thc khc nhau. - Hn hp phi trn trn s c nh lng thnh nhng phn nh c khi lng l 50g. Hn hp phi nghin c nh lng ny cng vi phn gia v s c bao gi trong ti nilon.

Khoa Cng ngh thc phm

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

PHN 3. I TNG, NI DUNG V PHNG PHP NGHIN

CU

3.1. i tng v a im nghin cu

i tng nghin cu: Sn phm cho n lin.

a im nghin cu: a bn H Ni.

3.2. Ni dung nghin cu

iu tra tnh hnh th trng ca sn phm cho n lin: Loi sn

phm, c tnh ca sn phm, cc hnh thc phn phi,

iu tra th hiu khch hng: nh gi mt s sn phm cho n lin

hin c trn th trng, th hiu i vi sn phm,

tng v sn phm mi: xut tng sn phm trn c s

phn tch cc kt qu iu tra. 3.3. Phng php nghin cu

tm hiu tnh hnh th trng cho n lin, chng ti tin hnh

iu tra 05 i l cp 1 v cc ca hng bn l kt hp vi cc thng tin t bo ch, truyn hnh, internet,

iu tra th hiu khch hng v sn phm nghin cu, chng ti

s dng bng cu hi phng vn iu tra trn hai i tng: cu hi tng hp i vi b m v ngi trng thnh; cu hi cm quan i vi tr em (7 - 10 tui). Tng s phiu iu tra l 200 phiu, trong c 100 phiu dnh cho cc b m, 30 phiu dnh cho tr em t 7-10 tui v 70 phiu dnh cho ngi trng thnh.

Khoa Cng ngh thc phm

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

PHN 4. KT QU NGHIN CU V THO LUN

4.1. Tnh hnh th trng sn phm cho n lin ti a bn H Ni 4.1.1. Cc nh sn xut chnh v cc sn phm cho n lin trn th trng Chng ti tin hnh iu tra 5 i l phn phi cp 1, hng chc i l cp 2 v nh bn l sn phm ny trn a bn H Ni. Kt qu nh sau: Bng 4.1. Loi sn phm cho n lin trn th trng H Ni Nh sn xut Chu Tam Dng Thin Hng Vifon Bch Chi An Thi Loi sn phm Tht Sn Tm Thp Dinh V Go Chay C G B bm heo cua cm dng t lt + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

Ghi ch: + l sn phm hin c ca cng ty Chng ti nhn thy, kh nhiu doanh nghip tham gia vo th trng cho n lin, cc dng sn phm tng i phong ph v a dng (11 v). Trong , b sn phm a dng nht thuc v Chu, Thin Hng v Vifon . Cc v chnh c cc c s sn xut ch yu l tht bm, c, g v thp cm. 4.1.2. Thnh phn v gi tr dinh dng ca cc loi sn phm cho n lin Thnh phn v gi tr dinh dng l hai yu t quan trng c ngi tiu dng quan tm khi la chn sn phm. Khoa Cng ngh thc phm 7

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 Kt qu iu tra v thnh phn ca cc loi cho n lin, chng ti thy:

Thnh phn chnh l go np v go t. Thnh phn ny chim

50% (Vifon), cn li cc c s sn xut khc khng cung cp thng tin v t l thnh phn ny.
Bn cnh cn c cc thnh phn khc nh u xanh (Hng H), cc

loi u (Thin Hng).

Gia v gm c mui n, ng, tiu, hnh, ng, t. Bn cnh cn

c cc cht iu v (621, 627, 631) (Tn Chu, Vifon). Ngoi ra cn c mu t nhin: Ngh (100ii). Du thc vt c b sung vo trong thnh phn cho n lin ca Tam Dng, Bch Chi cn li cc sn phm khc khng c. Vifon b sung du c tinh luyn thay cho du thc vt. V v ca sn phm: ng vi cc mc gi khc nhau m dng b sung v cng khc nhau. Vi mc gi 1000 2000 ng th v b sung di dng hng tng hp (Tn Chu, Thin Hng), tinh bt thp cm (Saigon Vewong Co.Ltd), bt sp (Bch Chi, Thin Hng, Vifon). Vi mc gi 2500 ng th v b sung di dng gi tht trong du (Vifon).

Bng 4.2: Thnh phn dinh dng ca 1 s sn phm cho n lin chnh (Ngun: Kt qu iu tra trn bao b sn phm) Tn sn phm Gi tr dinh dng (1 gi khi lng 50g) Nng lng m Cht bo Gluxit 8

Khoa Cng ngh thc phm

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 (kcal) Tn Chu Tam Dng Thin Hng Vifon Bch Chi An Thi 180 185 172 176 180 >7% 4.5g 3.08g 3.4g 3.5g 4.5g <3% 2.0g 1.80g 2.0-3.0g 2.0g 2.0g 36.0g 38.0g 35.0g 36.0g 38.0g

Nhn chung, cc sn phm cho n lin cn ngho cht dinh dng. V th khi nh gi v thnh phn dinh dng ghi trn bao b, hn 80% cc b m c hi cho rng cha dinh dng cung cp cho tr em. Tn Chu khng cung cp thng tin v nng lng, gluxit, cht khong. Nhn chung, trong cc sn phm cho n lin rau v vitamin rt t, khng p ng c nhu cu v cht x, vitamin ca tr. 4.1.3. Tnh hnh s dng cho n lin ti a bn H Ni phn no thy c mc a thch ca ngi tiu dng i vi cc sn phm hin c trn th trng, chng ti tin hnh iu tra tnh hnh s dng sn phm ca ngi tiu dng trn 3 nh sn xut chnh: Vifon, Chu, Thin Hng. Kt qu cho thy: s lng tr em s dng cao hn rt nhiu so vi ngi trng thnh (vd: Vi sn phm Vifon tr em l 60%, ngi trng thnh l 40.5%); sn phm Vifon c t l s dng cao nht (60.00%, i vi tr em). Trong khi , s ngi s dng sn phm Chu chim t l thp nht (30%). Lng s dng cho mi ln ch yu l 1 gi (68.27%).

Khoa Cng ngh thc phm

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

60 50 40 % 30 20 10 0 Vifon Chu Sn phm Thin Hng Tr em NTT

Biu 4.1. Tnh hnh s dng sn phm cho n lin ti a bn H Ni.

Khoa Cng ngh thc phm

10

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

Lng s dng
80 70 60 50 % 40 30 20 10 0 gi 1 gi S lng 2gi Khc Tr em NTT

Biu 4.2. Lng s dng cc sn phm cho n lin ti a bn H Ni

4.1.4. Tn sut s dng sn phm. Kt qu iu tra cho thy, tn sut s dng ch yu l 2 ln/tun (46.15%). T l ngi s dng sn phm 3 ln/tun v 4 ln/tun l kh thp, (11.55% v 26.93%).

Khoa Cng ngh thc phm

11

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

50 45 40 35 30 25 20 15 10 5 0 2 ln 3 ln 4 ln kin khc Tr em NTT

Biu 4.3. Tn sut s dng cc sn phm cho n lin ti a bn H Ni 4.1.5. Phng thc phn phi, qung co, khuyn mi Qua iu tra thc t cho thy sn phm c tiu th mnh nht thuc v ba c s ch bin l Vifon, Chu v Thin Hng. Tuy nhin, vic sn phm chim lnh c th trng ngoi yu t cht lng, gi c cn chu nh hng nhiu bi cc phng thc phn phi, qung co v khuyn mi. V hnh thc gii thiu sn phm: sn phm cho n lin c cc b m v tr em bit n ch yu qua bo, t ri v cc ca hng bn l, cc hnh thc khc nh tivi, i, internet cha pht huy c hiu qu qung co. Vi kt qu iu tra ny c th nhn thy sn phm cho n lin trn th trng vn cha thc s gn gi vi ngi tiu dng.

Khoa Cng ngh thc phm

12

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% B m NTT

Ti vi

Bo, t ri

Internet

Khc

Biu 4.4. Hiu qu ca hnh thc qung co i vi ngi tiu dng a s hnh thc qung co cc sn phm c nh gi l bnh thng, khng c o (>95%).
70 60 50 40 % 30 20 10 0 c o Bnh thng Mc Khng c o B m NTT

Biu 4.5. nh gi ca ngi tiu dng v hnh thc qung co V phng thc phn phi sn phm: Sn phm cho n lin c phn phi trc tip n tay ngi tiu dng qua cc ca hng gii thiu sn phm, qua cc siu th v cc ca hng i din ca cc cng ty, cn li th c phn phi qua h thng i l, Khoa Cng ngh thc phm 13

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 thng qua 3 cp m bo cho s tip cn d dng ca ngi tiu dng vi sn phm. Ch yu hnh thc phn phi sn phm ca cc cng ty l: Cng ty Cng ty i l cp 1 i l cp 2 i l cp 2 Ngi bn l Ngi bn l NTD NTD

70 60 50 40 % 30 20 10 0 Ni sn xut Siu th Hnh thc i l Ca hng bn l B m NTT

Biu 4.6. Hiu qu ca hnh thc phn phi vi ngi tiu dng Phn phi l phng hng th hin cch m doanh nghip cung ng sn phm cho khch hng ca mnh. Kh nng h hng ca cc sn phm cho n lin l rt thp, khi lng nh nn vn chuyn rt d dng v nhanh chng to ra phn ng tt vi ngi bn l. Ngoi ra, thi gian s dng ca hu ht cc sn phm ny l 06 thng nn c th tiu th sn phm trong nc v xut khu ra nc ngoi m khng thay i cht lng sn phm trong qu

Khoa Cng ngh thc phm

14

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 trnh phn phi. iu ny phn nh gii hn trong phn phi ca sn phm. Qua tm hiu cc doanh nghip hin nay chng ti c bit: Cng ty C phn K ngh Thc phm Vit Nam (Vifon) l cng ty vi h thng tng i l trong nc (H Ni, Hi Phng, Vinh, Nng, Cn Th, ng Nai,) v hn 500 i l cp 1, phn phi rng ri siu th, quy bn l, cc ch trn ton quc. Ngoi ra cn c cc tng i l Chu u, Chu M, Chu , Chu c, Chu Phi. Hin Vifon c kh nng sn xut v tiu th t 40.000 - 50.000 tn sn phm mi nm. Sn phm t go ca cng ty hin chim 80 - 90% th phn pha Bc, 50 - 60% th phn pha Nam vi tc tng trng bnh qun 10%/nm. Nm 2002, tng sn lng sn xut ca cng ty t 50.475 tn cc loi, sang nm 2003, con s ny tng ln 52.676 tn v nm 2004 t 39.038 tn. Mc d sn lng gim nhng nm 2004 va qua doanh thu ca Vifon tng cao so vi nm 2003, t khong 571 t ng doanh thu, tng 43 t ng so vi nm 2003. Cng ty C phn Thc phm Thin Hng: hin nay h thng Cng ty c 2 Cng ty chnh l Cng ty C phn Thc phm Thin Hng (Thnh ph H Ch Minh) v Cng ty TNHH Thc phm Thin Hng pha Bc (Hng Yn). gip cho qu trnh phn phi c thun li, cng ty c mt h thng i l rng ri c min Bc (66 i l), min Ty (15 i l), min Trung (11 i l), min Ty Nam (4 i l). H thng siu th (26 siu th), nc ngoi (11 i l) Cng ty TNHH Thc phm Chu c tin thn l Nh my M n lin ViFood c thnh lp ngy 05/07/1990 ti Qun G Vp, Tp.HCM. Nm 1995 i tn cng ty thnh CNG TY TNHH CNG NGHIP THC PHM CHU, v di a ch v: ng An, Bnh Ha, Thun An, Bnh Dng. Nm 1998 pht trin, m rng cc dng sn phm cho n lin v ph n lin, v tr thnh mt trong nhng cng ty hng u trong lnh vc sn xut v kinh doanh thc phm n lin ti Vit Nam. Nm 2005 khnh Khoa Cng ngh thc phm 15

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 thnh nh my th II ca cng ty - nh my An Ph -1B An Ph, Thun An, Bnh Dng v di tr s chnh v y. Nh my An Ph l nh my u tin ti Vit Nam c trang b hon ton nhng dy chuyn sn xut t ng hin i nht ca Nht Bn, c cc chuyn gia v thc phm trong v ngoi nc nh gi l nh my c qui m ln nht v hin i nht ti Vit Nam trong lnh vc sn xut M n lin. Sn phm chnh ca Thc Phm Chu l M n lin, Cho n lin v Ph n lin vi cc nhn hiu uy tn mang tn Gu , Hello, Vifood , Osami v "Trng Vng". Mng li phn phi ca Thc Phm Chu bao ph khp cc tnh thnh trong nc c bit mnh t Thanh Ha vo ton b khu vc pha Nam. Vi hn 300 i l qun l hng chc ngn im bn l, sn phm ca Thc Phm Chu c 90% ngi tiu dng thng xuyn s dng. Ti nc ngoi, ngoi nhng nc trong khu vc, Chu u, Chu M, Chu c v Nam Phi, phi k ti Cam-pu-chia, ni sn phm ca Thc Phm Chu chim lnh hn 50% th phn M n lin ti nc ny.

V hnh thc khuyn mi:

Chnh sch khuyn mi c vai tr rt quan trng trong qu trnh phn phi sn phm t nh sn xut n ngi tiu dng. Nh c chnh sch khuyn mi m nh sn xut c th tiu th hng ho nhanh chng hn vi s lng nhiu hn. Nhng ta thy cc hnh thc khuyn mi ny ch c p dng vi cc i l m cha thy c hnh thc khuyn mi no i vi ngi tiu dng. y chnh l mt trong nhng im yu trong hot ng marketing ca cc Cng ty, do chng ta cn phi ch hn n vn qung co khi cho ra i sn phm cho n lin mi.

Khoa Cng ngh thc phm

16

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

80 70 60 50 % 40 30 20 10 0 Qu tng km Phiu mua Rt thm hng gim gi trng thng Hnh thc Khng c Khc B m NTT

Biu 4.7. Hiu qu ca hnh thc khuyn mi vi ngi tiu dng

Nhn chung, cc cng ty cha thay i hnh thc khuyn mi kch thch tiu th Khi diu tra cc i l chng ti thy cc hnh thc khuyn mi ca hu ht cc Cng ty cn n iu v ch c cc i l cp 1. Cng ty Chu s dng hnh thc chit khu 10% (mua 10 thng tng 1 thng), Vifon vi hnh thc khuyn mi tng thm 3 gi cho 1 thng nhng gi khng i, Thin Hng mua 25 thng tng 1 thng. 4.2. nh gi ca ngi tiu dng v sn phm cho n lin trn th trng 4.2.1. V thnh phn dinh dng Trn thc t v qua iu tra chng ti nhn thy hu ht ngi tiu dng, c bit l tr em u s dng cho n lin vo ba sng.

Khoa Cng ngh thc phm

17

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

100 90 80 70 60 % 50 40 30 20 10 0 Sng Tra Thi im Ti Tr em NTT

y l mt ba n quan trng nht trong ngy, v vy cc b m u mong mun c mt sn phm cho y dinh dng hn na. Trn 80% ngi c hi u cha hi lng vi nhng sn phm hin c trn th trng:

100 90 80 70 60 50 40 30 20 10 0 B m NTT Khng hi lng Hi lng

Biu 4.8. nh gi ca ngi tiu dng v thnh phn dinh dng

Khoa Cng ngh thc phm

18

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 4.2.2. V trng thi ca sn phm chn Phn ln ngi tiu dng cho rng sn phm ca c 3 cng ty sau khi pha u nhuyn (>60%). Sn phm Chu c nh gi l cn c nhng cc vn vi t l cao nht (19.44%). Trng thi ny c th do ngi s dng pha khng ng theo lng nc quy nh hoc do cc nguyn liu cha nhiu lipid khi em p n s to thnh cc cc vn.
100 90 80 70 60 % 50 40 30 20 10 0 Rt nhuyn Nhuyn Trng thi B vn cc Vifon Chu Thin Hng

Biu 4.9. nh gi ca ngi tiu dng v trng thi sn phm chn 4.2.3. nh gi ca ngi tiu dng v ngy ca sn phm cho n lin V ngy ca cc sn phm th trn 70% ngi c hi u cho rng va. Sn phm ca Chu c nh gi cao nht (80%).

Khoa Cng ngh thc phm

19

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

80 70 60 50 % 40 30 20 10 0 Qu Va Mc t Vifon Chu Thin Hng

Biu 4.10. nh gi ca ngi tiu dng v ngy ca cc sn phm 4.2.4. nh gi ca ngi tiu dng v v ngt ca sn phm cho n lin V v ngt: hu ht cc sn phm c nh gi l va (>60%), sn phm ca Thin Hng c nh gi cao nht (72.73%), sn phm ca Chu c nh gi l t ngt (40.00%).
80 70 60 50 % 40 30 20 10 0 Qu Va Mc t Vifon Chu Thin Hng

Biu 4.11. nh gi ca ngi tiu dng v v ngt ca cc sn phm Khoa Cng ngh thc phm 20

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 4.2.5. nh gi ca ngi tiu dng v vn VSATTP ca sn phm cho n lin Nhn chung, hu ht ngi tiu dng u hi lng v vn VSATTP ca sn phm (>90%).

100 90 80 70 60 % 50 40 30 20 10 0 B m NTT Khng t t

Biu 4.12. nh gi ca ngi tiu dng v vn VSATTP ca cc sn phm 4.2.6. nh gi ca ngi tiu dng v tnh tin ch trong s dng sn phm Hu ht cc sn phm c nh gi l d s dng. y c th hiu cc sn phm c bao b dng gi nilon c cc ng ct hnh rng ca nn d dng m ra v s dng. Cn mt s kin cho rng kh s dng c th l do gi du trong ti cho thng l kh x hn v c lm bng cht liu dai hn, i khi cn lm du vng vo tay gy cm gic kh chu

Khoa Cng ngh thc phm

21

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

90 80 70 60 % 50 40 30 20 10 0 D Bnh thng Mc Kh Vifon Chu Thin Hng

Biu 4.13. nh gi ca ngi tiu dng v tnh tin li trong s dng sn phm Chng ta cn to ra s thoi mi cho ngi tiu dng trong vic s dng. Qua iu tra th y l yu t u tin m ngi tiu dng quan tm ti khi la chn mt sn phm (50%).

31.25

6.25 T hng hiu T tin li khi s dng nh G c i 50 G tr dinh dng i

12.5

Biu 4.14. nh gi v s quan tm ca ngi tiu dng khi la chn sn phm

Khoa Cng ngh thc phm

22

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 4.2.7. nh gi ca ngi tiu dng v mc gi ca sn phm cho n lin V mc gi: theo iu tra th mc gi ca cc sn phm cho n lin c chia lm 2 mc: 1000 2000 ng, 2000 3500 ng, ty theo thnh phn, khi lng v cht lng ca sn phm. Tuy nhin, hu ht ngi tiu dng u cho rng gi bn ca cc sn phm nh hin nay l bnh thng, c th chp nhn c (> 80%).
90 80 70 60 % 50 40 30 20 10 0 Qu cao Cao Mc Hi cao Bnh thng B m NTT

Biu 4.15. nh gi ca ngi tiu dng v mc gi ca cc sn phm hin ti Qua kt qu iu tra trn ta c th rt ra nhn xt chung v sn phm cho n lin trn th trng hin nay: u im: Cc sn phm cho n lin ni chung u phong ph v bao b (dng gi ca V Hng, Vifon, Chu, , dng ly, cc ca An Thi) v a dng v chng loi (t v c, g, tm, cua, tht, ) p ng vi nhiu i tng, gii tnh, tui. Trng lng a dng cho php ngi tiu dng c nhiu la chn: 50g, 70g, 100g, ty theo nhu cu n mi ln. Bn cnh bao b trnh by p mt, hp dn. Cc sn phm u c m thp, c ng gi chn khng, do d bo qun. Ngoi ra sn phm cn c tnh tin li trong qu trnh s dng nh: bao gi d m, d vn chuyn. Khoa Cng ngh thc phm 23

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 Nhc im: Bn cnh nhng u im th sn phm cho n lin cn tn ti mt s nhc im nh: - Cung cp t nng lng: 159 185 Kcal. - Cht lng dinh dng cn thp: Protein (3.08 4.5g), lipid (1.5 3.0g), Cacbonhydrat (33 - 38g). - Cht x, vitamin rt t. - Cha phn loi sn phm i vi tng tui khc nhau. - Kh nng ti s dng thp (khi m ti ra d b ht m). - Chng trnh qung co cha rng ri, t chng trnh khuyn mi (ch c i vi i l), cha pht huy c hiu qu qung co trn mt s phng tin nh: tivi, bo, i, 4.3. Th hiu ca ngi tiu dng v sn phm nghin cu 4.3.1. Mong mun ca ngi tiu dng v mu sc sn phm chn Qua iu tra chng ti nhn thy, t l tr em thch sn phm c mu vng nht v trng xanh (>70%), cn ngi trng thnh ch yu a thch mu vng nht (60.00%).

Khoa Cng ngh thc phm

24

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

T l a thch
80 70 60 50 % 40 30 20 10 0 Trng Trng xanh Trng ng Mu sc Vng nht Vng m Tr em NTT

Biu 4.16. Mong mun v mu sc ca sn phm chn ( nu) Trn c s nhng kin trn, chng ti chn mu vng nht v c th thm mu trng xanh cho sn phm mi. 4.3.2. Mong mun ca ngi tiu dng v thnh phn ca sn phm Theo iu tra chng ti nhn thy, ngoi go, t l tr em thch c u xanh trong thc n sn phm l kh cao (89.57%). Bn cnh th hu ht u thch b sung thm vitamin v cht khong (>60.00%).
90 80 70 60 50 40 30 20 10 0 Ng u xanh Bt cc Vitamin Ca, Fe, Zn Tr em NTT

Biu 4.17. Mong mun ca ngi tiu dng v thnh phn sn phm Khoa Cng ngh thc phm 25

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 Nh vy, sn phm mi c th b sung thm u xanh v cn tng lng vitamin v cht khong. 4.3.3. Mong mun ca ngi tiu dng v b sung v trai vo sn phm Vi tng b sung v trai vo sn phm cho n lin, chng ti nhn thy 81.25% cc b m, 73.33% tr em, 70.31% ngi trng thnh c hi ng vi tng ny.

100 90 80 70 60 % 50 40 30 20 10 0 Tr em NTT Khng C

Biu

4.18. T l a thch i vi vic b sung v trai vo sn phm Trn 43% mun b sung di dng sn phm trong du, 30-35% mun b sung di dng sn phm sy kh, cn li l cc dng khc (hng tng hp, bt sp).

Khoa Cng ngh thc phm

26

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

60 50 40 % 30 Tr em 20 10 0 Hng tng hp Bt sp Sn phm trong du Hnh thc Sn phm sy kh NTT

Biu 4.19. T l a thch i vi hnh thc b sung v trai vo sn phm 4.3.4. Mong mun ca ngi tiu dng v sn phm c thm chc nng cha bnh Theo kt qu iu tra th c ti 88.65% ngi c hi mong mun sn phm cho n lin c thm chc nng cha bnh. y cng l xu hng chung khi m con ngi ngy cng bn rn trong khi vic b sung cht dinh dng li rt cn thit. Khi cho n lin c cha nhiu cht dinh dng cn thit th khng nhng c th phng m cn cha c bnh na. Mt sn phm nh vy chc chn s c ngi tiu dng n nhn.

Khoa Cng ngh thc phm

27

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

11.35

C Khng

88.65

Biu 4.20. T l a thch i vi sn phm c thm chc nng cha bnh 4.3.5. Mong mun ca ngi tiu dng v dng bao b Trong 3 dng bao b ph bin (gi, t, cc), qua iu tra chng ti nhn thy hu ht ngi tiu dng thch s dng bao b dng t (52% vi tr em v 51.56% vi ngi trng thnh). Bn cnh th bao b dng ti vn c
60 50 40 % 30 20 10 0 Gi T Dng bao b Cc Tr em NTT

Biu 4.21. T l a thch i vi dng bao b ca sn phm

Khoa Cng ngh thc phm

28

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 4.3.6. Mong mun ca ngi tiu dng v khi lng sn phm Qua iu tra cho thy c n 65.65% ngi c hi cm thy khi lng sn phm ph hp l 50g, 25.25% cho rng 70g l thch hp, cn li

7.00%

3.00%

25.00%

25g 50g 70g 100g Khc 65.00%

Biu 4.22. T l a thch i vi khi lng ca sn phm 4.3.7. Mong mun ca ngi tiu dng v tng tnh tin ch trong s dng Vic s dng sn phm d dng s lm cho ngi tiu dng cm thy thoi mi. tng tnh tin ch khi s dng chng ti thm d kin v vic cho thm mt tha (nha hoc g) + mt khn giy v c hu ht mi ngi ng (>70%).

100 90 80 70 60 50 40 30 20 10 0 B m NTT Khng C

Biu 4.23. Mong mun ca ngi tiu dng v xut lm tng tnh tin ch khi s dng 29

Khoa Cng ngh thc phm

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

4.3.8. kin ca ngi tiu dng v mc gi c th chp nhn vi sn phm xut thm d kh nng chp nhn ca th trng v mt gi c ca sn phm, chng ti thm d ngi tiu dng v sn phm c b sung cc thnh phn u xanh, trai c ng trong bao b gi, t, cc, Kt qu cho thy, t l ngi chp nhn mc gi 2000 2500 ng cao, chim trung bnh 40%, khong 25% ngi chp nhn mc gi 2500 3000 ng.
50 45 40 35 30 % 25 20 15 10 5 0 1500-2000 2000-2500 2500-3000 Mc gi 3000-4000 kin khc B m NTT

Biu 4.23. Mong mun ca ngi tiu dng v mc gi ca sn phm mi Nh chng ta bit, ngi tiu dng l trung tm ca pht trin sn phm, trung tm trc tip trong thit k sn phm. V vy, khi a ra tng sn phm mi, chng ti iu tra v nhn c kin mong mun v sn phm: h thch c sn phm cho n lin thnh phn gm c: go, u xanh v hng v trai b sung cht x v vitamin v khong; c thm chc nng cha bnh; c thm mt tha + mt giy n nh. Ngoi ra cn km theo cc loi rau gia v ring cho mi loi sn phm. Sn phm c mu sc vng nht hoc trng xanh, km theo dng bao b t hoc cc v khi lng sn phm 30

Khoa Cng ngh thc phm

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 khong 50 70g. Mc gi m phn ln ngi tiu dng mong mun l 2000 2500 ng. 4.4. xut tng pht trin sn phm mi Da vo vic nghin cu khch hng, bit c u v nhc im ca cc sn phm hin c, bit c mong mun, s thch ca ngi tiu dng, chng ti a ra tng pht trin sn phm mi. tng vn gi nguyn nhng u im ca sn phm c. Thm vo ta khc phc nhng nhc im to ra sn phm p ng tt hn nhu cu, mong mun ca ngi tiu dng. Sau y chng ti xin a ra tng ca mnh: 4.4.1. Thnh phn chnh ca sn phm

Thnh phn chnh ca sn phm mi gm go t, go np, u xanh

Thnh phn dinh dng ca sn phm mi: Bng 4.3. Thnh phn ho hc c bn ca nguyn liu (trn 100g n c) Nng lng (kcal) u xanh Go t Trai 328 344 Protein Lipid Gluxit Cellulose Vitamin (g) 23.4 7.9 6.8 (g) 2.4 1 0.6 (g) 53.1 76.2 (g) 4.7 0.4 1.2 70 (mg) Km (mg)

Cc thnh phn vi t l nh sau s cho cht lng sn phm cao: go (62%), u xanh (20%), gia v (6%), du n (6%), trai (6%). Nh chng ta d bit thnh phn chnh ca cho n lin l go, thnh phn ph l u xanh. Ngoi nhng thnh phn ha hc c bn (bng 4.3), cc nguyn liu cn c nhng u im khc nh: Khoa Cng ngh thc phm 31

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 Protein ca u xanh cha t cc acid amin khng thay th. Hm lng ca chng kh trng hp vi tiu chun ca t chc FAO/WHO a ra nm 1972, do thc phm c ch bin t u xanh c gi tr dinh dng cao i vi con ngi. Cht x trong u xanh c tc dng phng nga ng trong mu tng mnh, do c th bo v tuyn ty. B sung u xanh cn lm cho mu sc ca sn phm tr thnh mu vng nht rt c ngi tiu dng a thch. V v trai b sung di dng sn phm trong du (Trai x l, lm sch xo trong du bo qun trong ti du) - theo mong mun ca ngi tiu dng hoc dng sy kh dng vin (Trai x l, lm sch luc bm nh sy nghin). B sung v trai ngoi vic to v mi cho sn phm cn p ng rt nhiu nhu cu v vitamin v khong cho c th. Theo TS Nguyn Th Lm, Vin Dinh dng Quc gia, tht trai giu m, canxi, pht pho, mt s vitamin nh B1, B2, PP, C v c nhiu km. Trong 100g tht trai c 6,8g cht m, 0,6g cht bo, vitamin A 0,02mg, B1 0,01mg, B2 0,13mg, E 1,4mg, cc cht khong gm Ca 39mg, Fe 11,4mg, P 127mg, Se 29,79mg.

Khoa Cng ngh thc phm

32

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 Lng km trong tht trai cao hn c tht b, 100g tht trai c 70mg km, trong khi 100g tht b ch c 4mg km. Theo Vin Nghin cu sc khe Quc gia (M), km kch thch hot ng ca khong 100 enzym trong c th, nhng enzym ny l yu t xc tin cc phn ng sinh ha trong c th. Km gip tng cng h thng min dch, gip lm lnh vt thng v gip duy tr v gic v khu gic, km cn thit cho tng hp AND. Km cng gip cho s sinh trng v pht trin bnh thng ca tr trong giai on mang thai, tui th v v thnh nin Km c hp thu t ch n giu protein ng vt d dng hn so vi ch n giu protein thc vt. Gi gia v s gm c hnh c, rau rm, th l, mc nh, nm hng c x l sch v sy kh, ng gi. Ngoi ra, sn phm mi bao b dng t hay cc c b sung thm mt gi gm 1 tha (g hoc nha)+1 giy n nh. Gi ny c t mua v c cho vo trong bao b khi ng gi. Bn cnh d, tng cht lng v sinh v m bo cho cho khng b ht m th cho s c bao gi bng mt ti nilon mng trc.

Khoa Cng ngh thc phm

33

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

u xanh

Go

X l Bc tch v, x l Phi trn

p n

Nghin ng ng gi ln 1 giln 1 Gi trai bo qun trong du

Gi gia v

Sn phm ng gi ln 2 Sn phm

(Tha + giy n)

S 4.1. Quy trnh sn xut cho n lin c b sung u xanh, trai v cc gia v khc

Khoa Cng ngh thc phm

34

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 4.4.2. xut gi ca sn phm mi Trn th trng hin nay, cc cng ty cnh tranh nhau nn mc gi xp x nhau. Cnh tranh bng gi c ngy cng nhng ch cho cnh tranh bng cht lng sn phm nhng gi c vn lun c vai tr quan trng. Ngi mua s ch b tin ra mua hng ho khi h ang cn v ph hp vi ti tin ca h. Bng 4.4: c tnh gi ca sn phm cho n lin mi Nguyn liu th Go u xanh Du Gia v Trai Gi nguyn T l liu th thu hi (vnd/kg (%) ) 8.000 87% 14.000 25.000 20.000 5.000 87% 98% 20% 0.15% Gi nguyn liu sau x l (vnd/kg) 9.195 16.092 25.510 100.000 33.300 T l phi trn (%) 62.00% 20.00% 6.00% 6.00% 6.00% 100.00 % Thnh tin (vnd/kg) 14000 7.5 14007.5 40000 18.75 40018.75 400 800 35 Gi thnh sn phm (vnd/kg) 5.700 1.609 1.530 6.000 1.998 16.637

Stt

1 2 3 4 5 Tng

Tn Ti (gm c ti gia v) Thng (ti) Tng T (gm c ti gia v, tha v giy) Thng (t) Tng in Tin cng

Gi (vn/ti) 700 15

S lng (ti,t/kg) 20 0.5

Bao b

2000 15

20 1.25

Khoa Cng ngh thc phm

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 Tng 1.200 Vy tng gi cho 1 kg cho n lin bao b dng ti l: 30.647 ng Tng gi cho 1 kg cho n lin bao b dng t l: 56.657 ng 1 gi cho n lin 50g c gi thnh l 1.533 ng bao gm: 1 ti soup + 1 ti trai bo qun trong du + 1 ti gia v. Mt t cho n lin 50g c gi thnh l 2.833 ng bao gm: 1 ti soup + 1 ti trai bo qun trong du + 1 ti gia v + 1 (tha + khn giy). 4.4.3. xut bin php phn phi, qung co v khuyn mi c ngi tiu dng dng th, chp nhn v ti mua sn phm mi th vic a ra cc phng php phn phi, khuyn mi, tip th, qung co l vn c bit quan trng.

V phng php phn phi: Chng ti vn p dng cc phng i l cp 1 i l cp 2 i l cp 2 Ngi bn l Ngi bn l NTD NTD

thc phn phi m hin nay cc cng ty ang s dng. Cng ty Cng ty

V qung co, khuyn mi: Ta c th lm t qung co ri v

phn phi chng cc bng thng bo cng cng, ni lm vic, hp giy bn n, cng vin, ni gii tr (ni c nhiu ngi n), Ni dung ngn gn, n tng, sinh ng v hp dn.

Qung co vi mc tiu ngi xem bit n tm hiu

hng th hnh ng. Qung co bo: Vi sn phm cho n lin ta tp trung vo mi i tng ch yu l tr em v ngi trng thnh. Nn tp trung vo nhng t bo h c, h xem nh bo ph n, tip th gia nh, i vi b m v bo nhi ng, thiu nin vi cc em nh, trn mng internet ng o ngi c bit n. Qung co truyn hnh, radio: Cn nhn mnh c nhng tng thng qua vic qung co: ngoi hnh nh sinh ng, s nhn mnh cc u 36

Khoa Cng ngh thc phm

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 im cnh tranh ca sn phm: Khng ch ngon ming m cn y dinh dng c bit cha c mt s bnh. Sau y chng ti a ra tng v qung co

Ngoi ra, ta c th chn qung co vo phim hot hnh v y l chng trnh thu ht tr em nhiu nht. Vic xut hin lin tc trn mt hay vi phng tin truyn thng s hiu qu hn trn v s phng tin truyn thng vi mt thp. Thng ip c a ra lin tc, lp i lp li s to s ghi nh v n tng vi khch hng. Qung co trn mng: y cng l mt phng thc qung co hiu qu v hin nay chng ta ln mng tm kim thng tin trn mng ngy cng nhiu. Cc b m cng ln mng a ra cc thc mc cn c gii p v n ung ca con mnh. Do sn phm s d dng tip cn vi ngi tiu dng. Bn cnh ta cng cn quan tm n vic cc i l, ngi bn l qung co ti ch. cc i l ta c th t mt bng thng bo vi cc dng ch ngn gn Cho mi c b sung trai.

Khoa Cng ngh thc phm

37

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 Vic t chc cc gian hng hi ch trin lm sn phm v gii thiu sn phm cng s em li hiu qu cao. Ngoi ra hot ng ti tr cho cc em khuyt tt s to quan h cng chng tt vi khch hng. Qung co s hiu qu hn khi c cc hot ng h tr qung co. i khi l cc cuc thi trong lc lng bn hng ca cng ty, chng trnh chm im trng by, Khi cng ty c cc hnh thc ng vin, khen thng, khuyn khch, lc lng bn hng s n lc hn bao gi ht. c th l t ra ch tiu bn hng hng thng l 10 triu mi ngi. Khi t 50% s c thng 1%, 80% s c thng 1.5%, 100% s c thng 3%. Trong khi cng chng li khng h bit c hot ng h tr qung co ang din ra. N lng l cng lu li nhun cng tng. Bn cnh l cc cng vic bn hng, mi hnh thc bn hng, t bn gim gi, khai trng ln, bn hng ngoi ng n t chn, Ngoi ra cng c th l phiu t hng vi gim gi, nm th hay dng th, tng qu. C th qung co kt hp nh mua mt thng cho s c mt phiu i qu, 5 phiu c mt b truyn siu nhn, 7 phiu c khn n vi nhiu hnh con th ng nghnh, 10 phiu c mt bt n, hay lin kt vi hng thu a phim hot hnh qung co. Mt hot ng khc phi k n l t chc cc cuc thi cho cng chng tm hiu v sn phm. Hot ng ny s to nn cng lun. Vic to phiu cm n v nh tn i vi khch hng mua nhiu l rt cn thit. iu ny s tng kh nng ti mua ca khch hng. Ngoi ra cng cn c hot ng t vn min ph qua in thoi v sn phm. Cc hot ng h tr qung co tt u c thi gian n nh v ngy kt thc r rng. S khn cp thm vo cng vi ngy kt thc r rng em n cm gic gp gp khch hng mua gp.

Khoa Cng ngh thc phm

38

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

PHN 5. KT LUN V NGH

5.1. Kt lun

Qua iu tra th hiu, kt qu chng ti nhn c l a s ngi

tiu dng cho rng u im ni bt ca sn phm l gi c va phi, chng loi phong ph, a dng, p ng c VSATTP, sn phm c ngi tiu dng a thch l Thin Hng v Vifon, Bn cnh th hu ht cc sn phm cho n lin trn th trng hin nay cha c hnh thc qung co hp dn v hnh thc khuyn mi. Ngoi ra, vn cn sn phm c cc cc vn, ngy v v ngt cha p ng th hiu ngi tiu dng. V kt qu iu tra th trng, chng ti nhn thy hnh thc phn phi, qung co v khuyn mi ca cc cng ty cha c rng ri.

Da vo kt qu iu tra nh trn chng ti a ra tng pht

trin sn phm mi. Sn phm ny ngoi nhng thnh phn c th b sung thm u xanh v v trai. T c th p ng mt phn no nhu cu v cht khong v vitamin. 5.2. ngh Do thi gian c hn, chng ti xut: Tng lng mu, a bn iu tra kt qu mang tnh i din hn. Nghin cu, nh cc ch tiu k thut cho thit k sn phm (cht lng dinh dng, cht lng cm quan,). Trin khai th ngim sn phm trn cng ng nh gi mc a thch v kh nng chp nhn sn phm trn cng ng.

Khoa Cng ngh thc phm

39

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

TI LIU THAM KHO

Ti liu ting Vit:
1. 2.

Nng Th Cn. Thnh phn dinh dng, NXB Nng nghip, H Ni L Th Hi (2005). Lm g khi tr b to bn, Dinh dng sc khe v i sng, s 4 2005, c san ca Vin dinh dng. Mai Xun Huy (2005). Ngn ng qung co, Vin KHXH Vit Nam, Vin ngn ng hc, NXB KHXH. Phm Vn Thiu (2001). Cy u xanh, k thut trng v ch bin sn phm, NXB Nng Nghip. L Vn Tri, Nguyn Ngc Don (1987). Sinh hc vitamin, NXB KHKT, H Ni.

3.

4.

5.

Ti liu Internet:
6. 7. 8.

http://www.vifon.com.vn/index.php?pg=product&idcat=60. http://www.thienhuongfood.com/?id=sp2. http://www.asiafoodvietnam.com/index.php? o=modules&n=products&f=products_list&idtype=4.

9. http://www.kiencuong.com/

10. http://www.dinhduong.com.vn/story/chao-trai-mon-du-c-thienquy 11.http://vzone.vn/Resources/StyleOld/2009_04_21/2451/chao %20trai.jpg

Khoa Cng ngh thc phm

40

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

PH LC
PHIU IU TRA V SN PHM CHO N LIN (B M) Xin bn vui lng cho bit kin ca mnh v sn phm cho n lin dnh cho con bn. (nh du V vo mi phng n bn la chn) Tui ca con bn: Gii tnh con bn:

Cu 1: Con bn tng s dng sn phm cho n lin sau cha

P.N SP

Cha s dng

s dng

Vifon VIEFO Thin Hng Cu 2: Mt tun con bn s dng my ln

P.N SP

Khng s dng

2 ln

3 ln

4 ln

kin khc

Vifon VIEFO Thin Hng

Cu 3: Con bn s dng vo ba no trong ngy

Khoa Cng ngh thc phm

41

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

P.N SP

Sng

Tra

Ti

Vifon VIEFO Thin Hng Cu 4: Con bn s dng sn phm nhm mc ch g TP chnh TP B sung Cha bnh

Cu 5: Bn quan tm iu g nht khi la chn sn phm cho n lin Thng hiu Gi c Gi tr dinh dng Tnh tin li khi s dng

kin khc Cu 6: Lng s dng cho mi ln ca con bn l bao nhiu (1 gi kl 50g) gi 1 gi 2gi Khc

Cu 7: Bn mua sn phm cho n lin u

P.N SP

Ni sn xut

Siu th

i l

Ca hng bn l

Vifon VIEFO Thin Hng

Cu 8: Bn thy n ca sn phm cho n lin nh th no

P.N SP

Rt nhuyn

Nhuyn

B vn cc

SP thch nht 42

Khoa Cng ngh thc phm

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 Vifon VIEFO Thin Hng Cu 9: Mong mun ca bn v mu sc ca sn phm Mu sc Thch Bnh thng Khng thch Trng Trng xanh Trng ng Vng nht Vng m Cu 10: Bn mong mun b sung cht no tng mu sc, hng v, dinh dng kch thch con bn n Ng u xanh Bt cc Vitamin (A, B1, B2, PP, C) Ca, Fe, Zn, P, Se Cu 11: Bn c thch b sung v trai vo sn phm cho n lin cho con bn khng C Khng

Cu 12: Nu c, bn mun b sung di dng g sau y Hng tng hp Sn phm trong du Bt sp Sn phm sy kh dng vin

kin khc Cu 13: Bn nh gi nh th no v ngy v v ngt ca cc sn phm Qu Va t Thch 43

Khoa Cng ngh thc phm

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 nht ngy Vifon VIEFO Thin Hng Vifon VIEFO Thin Hng Cu 14: Theo bn khi lng gi (t, cc) nh th no l hp l 25g 50g 70g 100g Khc

V ngt

Cu 15: Bn hi lng vi thnh phn dinh dng ca sn phm cha Hi lng Cha hi lng

Cu 16: Bn c mong mun mt sn phm cho n lin c thm chc nng cha bnh khng C Khng

Cu 17: Bn thy sn phm c p ng v sinh an ton thc phm khng t Khng t

Cu 18: Bn thy s dng v bo qun sn phm th no

SP P.N

Bnh thng

Kh

Thch nht 44

Khoa Cng ngh thc phm

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 Vifon S dng VIEFO Thin Hng Bo qun Vifon VIEFO Thin Hng Cu 19: Bn thch s dng loi bao b no Gi T Cc

Cu 20: Bn c mun sn phm c thm (1 tha + 1 giy n nh) tng tnh tin li khi s dng khng C Khng

Cu 21: Bn bit sn phm qua phng tin no Tivi i Bo, t ri Internet Khc

Cu 22: Bn thy hnh thc qung co c hp dn khng c o Bnh thng Khng c o Thch nht

Cu 23: Bn nhn c hnh thc khuyn mi no ca sn phm

P.N SP

Qu tng km

Phiu Rt thm mua Khng trng hng c thng gim gi

Khc

Vifon Khoa Cng ngh thc phm 45

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 VIEFO Thin Hng Cu 24: Bn thy gi ca sn phm c hp l khng
P.N SP

Qu cao

Cao

Hi cao

Bnh thng

Vifon VIEFO Thin Hng

Cu 25: Mc gi bn c th chp nhn c vi sn phm cho n lin 1500-2000 2000-2500 2500-3000 3000-4000 kin khc

Xin cm n s gip ca bn. Chc bn sc kho v thnh cng trong cuc sng!

PHIU IU TRA V SN PHM CHO N LIN (TR EM) Xin bn vui lng cho bit kin ca mnh v sn phm cho n lin dnh cho bn. (nh du V vo mi phng n bn la chn) Tui ca bn: Gii tnh: Cu 1: Bn tng s dng sn phm cho n lin sau cha
P.N SP

Cha s dng

s dng

Vifon Khoa Cng ngh thc phm 46

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 VIEFO Thin Hng Cu 2: Mt tun bn s dng my ln
P.N SP

Khng s dng

2 ln

3 ln

4 ln

kin khc

Vifon VIEFO Thin Hng

Cu 3: Bn s dng vo ba no trong ngy

P.N SP

Sng

Tra

Ti

Vifon VIEFO Thin Hng Cu 4: Bn s dng sn phm nhm mc ch g TP chnh TP B sung Cha bnh

Cu 5: Bn quan tm iu g nht khi la chn sn phm cho n lin Thng hiu Gi c Gi tr dinh dng Tnh tin li khi s dng 47

Khoa Cng ngh thc phm

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 kin khc Cu 6: Lng s dng cho mi ln ca bn l bao nhiu (1 gi kl 50g) gi 1 gi 2gi Khc

Cu 7: Mong mun ca bn v mu sc ca sn phm Mu sc Trng Trng xanh Trng ng Vng nht Vng m Thch Bnh thng Khng thch

Cu 8: Bn mong mun b sung cht no tng mu sc, hng v v dinh dng kch thch bn n

Cht b sung Ng u xanh Bt cc Vitamin (A, B1, B2, PP, C) Ca, Fe, Zn, P, Se Cu 9: Bn c thch b sung v trai vo sn phm cho n lin khng C Khng

Cu 10: Bn thch s dng loi bao b no Gi T Cc

Cu 11: Bn bit sn phm qua phng tin no

Khoa Cng ngh thc phm

48

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 Bo, t ri

Tivi

Internet

Khc

Xin cm n s gip ca bn. Chc bn sc kho v thnh cng trong cuc sng!

PHIU IU TRA V SN PHM CHO N LIN (NGI TRNG THNH) Xin bn vui lng cho bit kin ca mnh v sn phm cho n lin dnh cho bn. (nh du V vo mi phng n bn la chn) Tui ca bn: Gii tnh: Cu 1: Bn tng s dng sn phm cho n lin sau cha
P.N SP

Cha s dng

s dng

Vifon VIEFO Thin Hng Cu 2: Mt tun bn s dng my ln

P.N SP

Khng s dng

2 ln

3 ln

4 ln

kin khc

Vifon VIEFO Thin Hng Khoa Cng ngh thc phm 49

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

Cu 3: Bn s dng vo ba no trong ngy

P.N SP

Sng

Tra

Ti

Vifon VIEFO Thin Hng Cu 4: Bn s dng sn phm nhm mc ch g TP chnh TP B sung Cha bnh

Cu 5: Bn quan tm iu g nht khi la chn sn phm cho n lin Thng hiu Gi c Gi tr dinh dng Tnh tin li khi s dng

kin khc Cu 6: Lng s dng cho mi ln ca bn l bao nhiu (1 gi kl 50g) gi 1 gi 2gi Khc

Cu 7: Bn mua sn phm cho n lin u

Khoa Cng ngh thc phm

50

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

P.N SP

Ni sn xut

Siu th

i l

Ca hng bn l

Vifon VIEFO Thin Hng

Cu 8: Bn thy n ca sn phm cho n lin nh th no

P.N SP

Rt nhuyn

Nhuyn

B vn cc

SP thch nht

Vifon VIEFO Thin Hng Cu 9: Mong mun ca bn v mu sc ca sn phm Mu sc Trng Trng xanh Trng ng Vng nht Vng m Thch Bnh thng Khng thch

Cu 10: Bn mong mun b sung cht no tng mu sc, hng v v dinh dng kch thch bn n Ng u xanh Bt cc Vitamin (A, B1, B2, PP, C) Ca, Fe, Zn, P, Se

Khoa Cng ngh thc phm

51

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 Cu 11: Bn c thch b sung v trai vo sn phm cho n lin khng C Khng Cu 12: Nu c, bn mun b sung di dng g sau y Hng tng hp Sn phm trong du Bt sp Sn phm sy kh dng vin

kin khc Cu 13: Bn nh gi nh th no v ngy v v ngt ca cc sn phm Qu ngy Vifon VIEFO Thin Hng Vifon VIEFO Thin Hng Cu 14: Theo bn khi lng gi (t, cc) nh th no l hp l 25g 50g 70g 100g Khc Va t Thch nht

V ngt

Cu 15: Bn hi lng vi thnh phn dinh dng ca sn phm cha Hi lng Cha hi lng

Cu 16: Bn c mong mun mt sn phm cho n lin c thm chc nng cha bnh khng C Khoa Cng ngh thc phm Khng 52

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51

Cu 17: Bn thy sn phm c p ng v sinh an ton thc phm khng t Khng t

Cu 18: Bn thy s dng v bo qun sn phm th no D Vifon S dng VIEFO Thin Hng Vifon Bo qun VIEFO Thin Hng Cu 19: Bn thch s dng loi bao b no Gi T Cc Bnh thng Kh Thch nht

Cu 20: Bn c mun sn phm c thm (1 tha + 1 giy n nh) tng tnh tin li khi s dng khng C Khng

Cu 21: Bn bit sn phm qua phng tin no Tivi i Bo, t ri Internet Khc

Cu 22: Bn thy hnh thc qung co c hp dn khng Khoa Cng ngh thc phm 53

Tiu lun Pht trin sn phm Nhm 2 - Lp BQCBA-K51 Bnh thng Khng c o Thch nht

c o

Cu 23: Bn nhn c hnh thc khuyn mi no ca sn phm

P.N SP

Qu tng km

Phiu Rt thm mua Khng trng hng c thng gim gi

Khc

Vifon VIEFO Thin Hng Cu 24: Bn thy gi ca sn phm c hp l khng

P.N SP

Qu cao

Cao

Hi cao

Bnh thng

Vifon VIEFO Thin Hng Cu 25: Mc gi bn c th chp nhn c vi sn phm cho n lin 1500-2000 2000-2500 2500-3000 3000-4000 kin khc

Xin cm n s gip ca bn. Chc bn sc kho v thnh cng trong cuc sng!

Khoa Cng ngh thc phm

54