Hc phn

Qun tr tc nghip thng mi in t B2B

PGS TS. Nguyn Vn Minh

minhdhtm@yahoo.com 0912.064692

Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Gii thiu hc phn

S tn ch: 2 (30,3,9,3) Mc ch:
Trang b cho sinh vin nhng kin thc c bn v thng mi in t B2B v qun tr hot ng tc nghip kinh doanh ca doanh nghip thng mi in t B2B

Ti liu tham kho

Marc J. Schniederjans, Qing Cao, E-commerce operations management, World Scientific, 2002 Chan Kah Sing, Electronic commerce and Supply Chain Management, Thomson Learning v CIMNet, 2003 Gunjan Samtani, B2B Integration - A practical guide to Collaborative E-commerce, Imperial College Press, 2002 Cc ti liu khc
Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Ni dung hc phn
Chng 1. Qun tr tc nghip thng mi in t v giao dch thng mi in t B2B Chng 2. M hnh t chc cng ngh giao dch thng mi in t B2B Chng 3. K hoch tc nghip trong thng mi in t B2B Chng 4. Qun tr bn hng trong thng mi in t B2B Chng 5. Qun tr t vn v ti c cu qui trnh kinh doanh thng mi in t Chng 6. Qun tr ngun nhn lc trong thng mi in t Chng 7. Theo di, kim sot v nh gi hiu qu kinh doanh thng mi in t
Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Cc ti tho lun
1. Tp hp v phn tch s liu thng k v d bo v tnh hnh TMT B2B ca mt khu vc (chu , chu u, Bc M, ng Nam ) hoc quc gia trn th gii 2. Tp hp s liu v tm hiu hot ng thng mi in t B2B ca cc tp on ln trn th gii theo sn phm, dch v ch yu hoc theo cc m hnh giao dch (bn mua, bn bn, u gi, th trng giao dch). Cho nhn xt. 3. Phn tch hot ng bn hng trong thng mi in t B2B ca mt doanh nghip theo cc tiu ch: k thut, cng ngh, li ch ca cc bn giao dch, cc vn t ra v nu hng gii quyt 4. Phn tch vic ti cu trc qui trnh kinh doanh thng mi in t ca mt doanh nghip 5. Cc phng php v cng c theo di, kim sot v nh gi hiu qu kinh doanh TMT ca mt doanh nghip thng mi in t

Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Chng 1

Qun tr tc nghip TMT v Giao dch TMT B2B

PGS TS. Nguyn Vn Minh

minhdhtm@yahoo.com

Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Ni dung
Giao dch thng mi in t B2B v B2C Qun tr tc nghip v qun tr tc nghip thng mi in t Thnh phn ca th trng trong thng mi in t B2B

Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Ni dung
Giao dch thng mi in t B2B v B2C Qun tr tc nghip v qun tr tc nghip thng mi in t Thnh phn ca th trng trong thng mi in t B2B

Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

nh ngha thng mi in t
Thng mi in t l vic tin hnh cc giao dch thng mi thng qua mng Internet, cc mng truyn thng v cc phng tin in t khc

Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Phn loi giao dch TMT

Ngi bn Ngi mua Doanh nghip (Business) Ngi tiu dng (Consumer) Chnh ph (Government)

Doanh nghip (Business)

Ngi tiu dng (Consumer)

Chnh ph (Government)

B2B

B2C

(Business-to-Business) (Business-to-Consumer)

B2C

C2B

C2C

C2G

G2B

G2C

G2G

Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Giao dch TMT B2B

TMT B2B (TMT gia doanh nghip vi doanh nghip)
Thng mi in t B2B l giao dch thng mi (trao i tin ly hng ha hoc dc v) c tin hnh gia hai doanh nghip bt k thng qua mng Internet, cc mng truyn thng v cc phng tin in t khc.
Giao dch B2B c th din ra trc tip gia cc doanh nghip hoc thng qua mt i tc th ba (hay mt trung gian giao dch) ng vai tr cu ni gia ngi mua v ngi bn ng thi to iu kin giao dch gia h din ra thun li hn.
Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Giao dch TMT B2C

TMT B2C (TMT gia doanh nghip vi ngi tiu dng)
Thng mi in t B2C l giao dch thng mi (trao i tin ly hng ha hoc dch v) c mt doanh nghip tin hnh vi ngi tiu dng cui cng thng qua mng Internet, cc mng truyn thng v cc phng tin in t khc.
Tng t nh giao dch B2B, giao dch B2C c th din ra trc tip gia cc doanh nghip hoc thng qua mt i tc th ba (hay mt trung gian giao dch) ng vai tr cu ni gia ngi mua v ngi bn ng thi to iu kin giao dch gia h din ra thun li hn.
Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Ni dung
Giao dch thng mi in t B2B v B2C Qun tr tc nghip v qun tr tc nghip thng mi in t Thnh phn ca th trng trong thng mi in t B2B

Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

nh ngha qun tr tc nghip

Vic thit k, vn hnh v tip tc ci tin cc h thng nhm to ra v phn phi cc sn phm v dch v ca mt doanh nghip
(R.B. Chase, 2001)

Qun tr tc nghip bao gm cc hot ng qun tr c bn nh k hoch ho, lnh o, t chc, nhn s, kim sot i tng ch yu ca hot ng qun tr tc nghip l t chc v kim sot qu trnh sn xut kinh doanh
Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Qu trnh sn xut kinh doanh

QU TRNH BiN I U VO
- Nguyn vt liu - My mc - Lao ng - Cng ngh - Vn

CC HOT NG TC NGHIP NI B
- Cht lng SP/Dch v - D bo nhu cu - Qun tr d tr - K hoch ho - Qun tr mua/bn hng ho - Qun tr nhn s

U RA
- Hng ho - Dch v

Kim sot, nh gi phn hi

Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Qun tr tc nghip TMT

Vic ng dng cc hot ng qun tr tc nghip trong mt mi trng TMT L s kt hp s dng Internet v cc cng ngh s ho thc thi cc hot ng QTTN cn thit nhm vn hnh thnh cng hot ng kinh doanh ca mt doanh nghip N bao gm cc hot ng QTTN c bn (qun tr mua/bn hng ho, qun tr d tr, nhn s) nhng tp trung vo vic qun tr mt doanh nghip hoc mt d n TMT
Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

V d v hot ng kinh doanh ca doanh nghip

Cc nh cung ng
(VD cc nh sn xut linh kin my tnh, cc nh xut bn)

- DN sn xut
(VD Dell Corp.)

(B2B)
SCM

hoc - DN thng mi
(VD Amazon)
Cc ng dng ERP, EAI,

Ngi TD (B2C)
CRM

Tch hp ni b
Tch hp cc i tc
Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Qu trnh x l n t hng trong thng mi B2B & B2C

B2B
hng t
- C c ho t ng tr- c hng t - Ti nhn n hng p - Ki tra mc d tr m - X ph- ng thc thanh to n nh - Lp bng k

B2C
- Ti nhn n hng p (Bao gm ki tra mc d tr) m - Ki tra m - Lp bng k

Thc hi n n hng

- Chp nhn n hng t - Lp k ho ch v thi gian bi u - Tp k hng ho t - ng gi - Vn chuy n - Lp ho n v c c giy t thanh to n - X l thanh to n - D v kh ch hng ch - Hng tr l i
B2B E-commerce
2008

X l thanh to n X l sau b n

Khoa Thng mi in t
i hc Thng mi

Ni dung
Giao dch thng mi in t B2B v B2C Qun tr tc nghip v qun tr tc nghip thng mi in t Thnh phn ca th trng trong thng mi in t B2B

Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Mc ch cc hot ng thng mi B2B

Phc v sn xut (u vo):
Cung ng nguyn, nhin vt liu chnh cho sn xut (eProcurement)- hng ha trc tip (Direct goods). Phc v cc hot ng bo tr, sa cha v vn hnh (MRO - Maintenance, Repaire and Operations) trong doanh nghip Hng ha gin tip (Indirect goods).

Lu thng hng ho, a hng ho t sn xut ti tay ngi tiu dng thng qua cc knh phn phi (u ra).
Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Hai loi giao dch mua bn

Mua giao ngay (Spot purchasing): mua sm cc hng ho, dch v phc v nhu cu tc thi, thng l theo gi ang thnh hnh trn th trng. Loi mua bn ny thng din ra trn loi th trng nhiu ngi mua- nhiu ngi bn. Mua theo hp ng di hn (Long-time Contract): loi mua sm da trn tho thun di hn gia ngi bn v ngi mua i vi mt s loi hng ha nht nh, thng l nguyn vt liu chnh phc v sn xut.
Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Cc hng ho, dch v trong TMT B2B

Hng ho, dch v trc tip: Nguyn vt liu c phc v cho qu trnh sn xut (v d, thp l trong sn xut xe t hay giy trong sn xut sch) Nguyn vt liu gin tip: nhng nguyn vt liu khng c trc tip s dng trong sn xut, m h tr qu trnh sn xut. Thng chng c gi l sn phm phc v duy tr, sa cha v vn hnh (MRO- Maintenaince, Repair and Operation). MRO bao gm:
Cc sn phm vn phng phm Ph tng thay th phc v sa cha Cng c, dng c nh Cc chi tit sn phm, c c trng bi cc giao dch mua bn vi dung lng ln, gi tr nh, lp i lp li vi cng mt khch hng, chi ph t hng ln i vi c ngi mua v ngi bn, c thc hin qua cc website B2B

Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008

Cc bn tham gia giao dch B2B

Ngi mua Doanh nghip sn xut hoc Doanh nghip thng mi Ngi bn Trung gian trc tuyn:
Bn th ba hot ng trc tuyn ng vai tr mi gii/trung gian cho mt giao dch trc tuyn gia ngi mua v ngi bn V d: eBay. COM; iShip.com; E-Trade.com; Ameritrade.com; Schuab.com
Khoa Thng mi in t
i hc Thng mi

B2B E-commerce
2008