RINGKASAN CADANGAN PROJEK PENYELIDIKAN (SUMMARY OF RESEARCH PROPOSAL) 1.

Nama Ahli-Ahli Projek :

Nama
Zalina bt Hj Samadi

Fakulti/Pusat/Jabatan Jabatan Senibina, FSPU Jabatan Senibina, FSPU

Nurul Husna bt Qamaruzzaman

2.

Pernyataan Masalah (Problem Statement)

Heritage awareness heightened in built heritage development in the globalized world and the research acts as reflection towards the issue. The intent of this study is to find the strategies for revitalizing the existing urban heritage treasure in the historical cities of Malaysia. The study will focus on the urban heritage which found as the most in danger urban heritage especially shop houses due to urban development pressures.

3.

Objektif : (Objectives)
To define the urban heritage revitalization To identify the component of urban heritage revitalization To investigate the concept of the urban heritage revitalization in Malaysia To make recommendation based on the findings, the stategy for enhancing of urban heritage in Malaysia

4.

Kepentingan Projek : (Significance of Project)

In managing the urban heritage, the city stake holders need to know the concept of urban heritage in Malaysia. Once the definition, status and concept of urban heritage are established, then the strategies for enhancing the Malaysian urban heritage can be formulated. Therefore, there will more integrated approach toward promoting Malaysia urban heritage tourism.

5.

Skop Projek/Batasan Kerja (Scope of Project/Limitations)

The scope of study includes four main research questions. Firstly, the research drive is to define the urban heritage revitalization. Secondly, is to investigate the trend of the urban heritage revitalization.Third is to investigate the strategies of urban heritage revitalization. Fourthly, is to make recommendation based on the findings, the stategies for revitalizing the urban heritage in Malaysia

6.

Definisi Terma/Konsep : (Definition of Terms/Concepts)

Architectural heritage as perceived by many geographers as patterns or product created in the physical environment through human activity and cultural systems (Whitehand, 1992).

In urban heritage tourism field (Verbeke,1988) recognized cultural heritage as part of cultural resources for visitor attractions. He had divided cultural resources into primary and secondary element; architectural heritage was of the primary elements with ability to draw tourists and visitor. Those secondary elements were the tourist facilities such as accommodations, transportation, information and amenities used by traveler either to get to a destination or as a service when they were there.

7.

Kajian Literatur : (Literature Review)

Regeneration of heritage city which involves conservation development has created interest amongst authorities, private and public in Malaysia. The effort of conserving urban architectural heritage however required collaboration from multi disciplinarians of professionals and community. Since designers are constantly involved in the built making and redevelopment processes, heritage conservation is yet to be mastered in safeguarding architectural heritage from any measures of development pressures. Architectural heritage as perceived by many geographers as patterns or product created in the physical environment through human activity and cultural systems (Whitehand, 1992). The history of architecture recorded a number of architectural styles of different era from Roman to Byzantine, from Modernism to Post Modernism. However, with the current economic driven culture, brings in the modern development that represent city with simplicity and functional rather than other intentions. The legacy of Modern Movement is obvious in every city today (Galagher, 2001).

Today, our modern society is highly concern on the cost factors and prone to contemporary concept of minimalism (Galagher, 2001); therefore decorative building elements as part of cultural expressions mostly discarded from the overall construction cost. In contrast to this, the existing heritage buildings were designed with cultural detailing motives and pattern in each wall, columns, floors, windows, roof, doors, arches and ceilings. This outlook brings in celebrative character of faade; fully decorated with richness of art and craft of the specific expression of culture and time (Schoonenberg, 2002). The series of different pattern in building faade offered varieties to human sight gives more sensory effects in experiencing the city environment. No doubt, architectural heritage has the power in providing richness and varieties in the urban design of the city. In urban heritage tourism field (Verbeke,1988) recognized cultural heritage as part of cultural resources for visitor attractions. He had divided cultural resources into primary and secondary element; architectural heritage was of the primary elements with ability to draw tourists and visitor. Those secondary elements were the tourist facilities such as accommodations, transportation, information and amenities used by traveler either to get to a destination or as a service when they were there.

The ideas support the existence of heritage city as a city rich in real artifacts to support the historical background and urban morphology of the city. Historical monuments such as bridge, museum, memorial, shop houses, library, administrative building, castle, fort and fortresses, zoo, historic botanical garden, farm and orchards are considered as living antique resources to demonstrate the significance of cultural system in physical form. The famous historical cities such as Oxford, Cambridge, Rome and Vienna are amongst urban tourism cities with these qualities. Besides strengthening city with proof of cultural history; built heritage acts as a bundle of product for promoting the city to potential visitors. When our cities in Malaysia are fully-developed the existing buildings at presence will be the heritage buildings in the future. What is strategy of continuously maintain the urban vitality? Since we are involved in the process of building future heritage and conserving the past heritage; and our hope to have the great heritage city in the future; therefore it essential to determine the strategy of revitalizing urban heritage In managing the urban heritage, the city stake holders need to know the concept of urban heritage in Malaysia? Once the definition, status and concept of urban heritage are established, then what is strategy for enhancing the Malaysian urban heritage? Therefore this research is to act as strategies for integrating urban heritage tourism.

7.1 Rujukan (References) (Sila senarai sekurang-kurangnya 5 rujukan) Please provide at least 5 references)
Cross, N. (1982). "Design as Discipline: Designerly ways of knowing." Design Studies 3(4): 221227. Cross, N. (1990). "The nature and nurture of design ability." Design Studies 11(3): 127-140. Hudson, L. (1966). Contrary Imaginations: A psychological study of the English schoolboy. London, Methuen & Co. Ltd. Lawson, B. (1993). "Parallel lines of thought." Languages of design 1: 321-331. Lawson, B. (1997). How Designers Think: The Design Process Demystified. Gillingham, Kent, Architectural Press.

7.2 Perkataan Utama (Key Words) (Sila berikan tidak lebih dari 5 perkataan utama) (Please provide not more than 5 key words)
Regeneration, heritage, conservation, urban, tourism

8.

Kaedah Penyelidikan : (Research Methods)

(Huraikan tentang Research Design, Teknik Pesampelan dan Prosedur Analisis) (Elaborate on Research design, Sampling techniques and Analytical procedures)
1. Description of Methodology The research will be conducted by employing qualitative type of research inquiry on study population including focus group and public. Research methods will include in the obtrusive data analysis through individual interviews and survey research. The unobtrusive data will be conducted through contents analysis and direct observations in addressing the research questions.

Data Collection and Analysis Focus Group Interviews with Controller In depth individual perception study to be conducted with citys local controller. The purposes are to investigate vision, mission and contents of control from each personnel in regenerating cities as a heritage city. Focus Group perception study and survey research with end users Informal method includes shop houses user, including the shop houses tenants, visitors and local people to investigate their reactions towards old and new development through focus group discussions which involved below selected parties: shop houses tenant, owners, tourist and general public. Data Analysis Interviews will be transcribed, coded and then to be analyzed the qualitative data using NUD. IST prior to final discussions. Direct Visual Observation The research conducted architectural visual analysis to the study site. The visual analysis conducted for comparing the quality of different style of city image and identity (modern technology and architecture style

2.

Flow Chart of Research Activities ( Please enclose in the Appendix)

Preliminary Literature Review Chapter 1,2,6

Theoretical Framework Chapter 2

Pilot Study + Method test. Chapter 3

Site Study Chapter 4

Analysis Chapter 5

Chapter 6 / Final Writing Viva

CARTA PERLAKSANAAN PERANCANGAN PROJEK PENYELIDIKAN (PROJECT SCHEDULING)

1. Gantt Chart of Research Activities Research activity FebMac 2009 AprilMay 2009 JuneJuly 2009 AugustSept 2009 OctNov 2009 Dec Jan 2010

Preliminary Literature Review Chapter 1,2,6 Theoretical Framework Chapter 2 Pilot Study + Method test. Chapter 3 Site Study Chapter 4 Analysis Chapter 5 Chapter 6 / Final Writing Final Presentation 1 2 3

Note: Legend Research Activity Writing Progress Milestone/Important Dates 2. Milestones and Dates Milestone 1: April 15, 2009: the obtrusive data collection survey research. Milestone 2: May 2, 2009: the obtrusive data collection through individual interviews Milestone 3: June 1, 2009: the obtrusive data collection analysis