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BI tp QUN TR CHIN Lc
phn tch chin lc kinh doanh ca cng ty Yamaha ti th trng Vit Nam
GVHD:
* Vi nt v cng ty Yamaha Nht Bn Yamaha ban u l mt cng ty ch to n Piano, Toyakusu Yamaha l ngi sng lp vo nm 1890 ti thnh ph Mahamatsu Nht Bn. Nh nm c cng ngh ch to hp kim nh, bn trong cc chi tit ca n piano nn t sau th chin th hai, Yamaha bt u ng dng thnh cng nhng kinh nghim vo sn xut ng c xe my. Khi ngun t cu ni ca ng Genichi Kawakami (Ch tch u tin ca tp on Yamaha motor) vo nm 1953: Ti mun chng ta th ch to ng c xe my m Tp on Yamaha motor ngy nay mi c ra i.
Toyakusu Yamaha Genichi Kawakami sinh nm 1912, l con trai ca ng Kaichi Kawakami ch tch cng ty Nippon Gakki (Tp on Yamaha Corporation ngy nay). Sau khi gia nhp Nippon Gakki vo nm 1937, ng nhanh chng tin b, t c v tr gim c nh my Tenryu Factory ca tp on (chuyn sn xut nhc c) v tr thnh ch tch tp on (nm 1950) khi mi 38 tui. Vo nm 1953, Genichi bt u nghin cu, tn dng cc ng c cnh qut my by c s dng t th chin th II, ng khm ph v th nghim sn xut nhiu sn phm bao gm my khu, ph tng t, xe scooter v xe gn my.
- 2/10/1998: Khi cng xy dng nh my u tin. (n nay, din tch nh my l 100.000 m2 vi hn 2000 cn b, cng nhn) - 7/10/1999: Sn phm xe my sirius u tin xut hin - 3/1999: Nh my c hon thnh u tin - 9/1999: Ra mt sn phm xe my u tin ca Yamaha ti Vit Nam - 10/10/1999: Yamaha VN khai trng cc i l chnh thc - 3/12/1999: Chnh thc khai trng v i vo hot ng nh my sn xut xe Yamaha - 7/10/2000: Xe my Sirius 2001 version ra i - 4/2000: Yamaha bt u cc ha ng x hi, ti tr, t thin bng vic xy tng 1 nh tr cho x Bnh An Sc Sn H Ni - 2001: Tung ra th trng Sirius R v Jupiter
Yamaha hng n cc th trng c quy m ln nhng khng b qua cc th trng quy m nh. Hin nay, Yamaha Vit Nam m rng th trng khp c nc vi quy m i l, ca hng rng khp v hin i. - Bt u ch vi 33 ca hng t nm 1999, tri qua 10 tng trng khng ngng, h thng i l ca Yamaha Motor Vit Nam t n con s hn 300 i l, ca hng. H thng tiu chun cng nh hnh nh ca i l, ca hng, phng trng by cng thay i theo tng nm. Nu nh trc kia ch l i l Yamaha 3S thng thng th n nay, h thng ny bao gm:
Yamaha Town: L h thng bao gm: Phng trng by xe my, chi, ph kin, thi trang Yamaha Chm sc khch hng Fans Club H thng ny c mt hu ht cc tnh thnh ln trong ton quc. Yamaha Town cng l ni i hi cao nht, hin i nht v sang trng nht trong h thng ca hng, i l ca Cng ty Yamaha Motor Vit Nam.
* Mt s hnh nh v qu trnh hnh thnh v pht trin ca Yamaha motor Vit Nam:
II. TM NHN, S MNH YAMAHA MOTOR VIT NAM * Tm nhn: Yamaha Motor Vit Nam (YMVN) s bng mi n lc tr thnh mt thnh vin tch cc ca cng ng Vit Nam nhanh chng gp phn vo s nghip pht trin cng nghip Vit nam trong lnh vc sn xut xe gn my.
Tm nhn ca Yamaha motor Vit Nam hng n cc yu t c bn: + Cc mc tiu di hn: Ci tin cht lng, mu m sn phm. Ph bin sn phm mt cch rng ri. Nng cao th phn. + S tha mn ca khch hng: Khch hng hi lng vi sn phm, dch v mang thng hiu Yamaha motor Vit Nam. + Hiu qu, nng sut ca nhn vin + Bin php cn u t di hn vo nh xng, my mc thit b, R&D, con ngi v cc qu trnh. Mc ch: + Tng cng v th cnh tranh ca cng ty + Thc y kh nng sinh li di hn + Cc i ha thu nhp cho nhng ngi ang gi c phiu ca cng ty * S mnh
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