MARKETING QUC T MKT 401 Nm hc 2011 2012 GING VIN: Trn Thu Trang Khoa Kinh t v Kinh doanh

h quc t Tng 2 nh B E-mail: thutrang@ftu.edu.vn 1. M T MN HC: Phn b thi gian: - Ln lp: - Thc hnh, bi tp, tho lun nhm: 70% 30%

Mn hc cung cp cho sinh vin nhng kin thc tng quan v Marketing, Marketing quc t; cc yu t mi trng Marketing quc t; ni dung, phng php v quy trnh nghin cu th trng; vn dng vo vic hoch nh v trin khai cc chnh sch Marketing quc t (sn phm, gi, phn phi, xc tin) v lp k hoch chin lc Marketing trn c s nm vng cc yu t mi trng, th trng nhm tm kim v p ng mt cch tch cc, mnh m v hiu qu nht nhu cu v c mun ca khch hng. Mn hc cng trang b cho sinh vin cc k nng thuyt trnh, lm vic nhm, k nng nghin cu th trng... 2. TI LIU THAM KHO - Gio trnh (sinh vin phi c trc khi ln lp): + Marketing l thuyt (H Ngoi thng), PGS.TS. L nh Tng (ch bin), NXB Gio dc, 2000. + Marketing cn bn (H Kinh t quc dn), GS, TS. Trn Minh o (ch bin), NXB H KTQD, 2006 + Marketing quc t (H Ngoi thng), PGS, TS. Nguyn Trung Vn (ch bin), NXB Lao ng X hi, 2008 - Ti liu tham kho: + Marketing cn bn (bn dch) Philip Kotler NXB Thng k, nm 2007 + Marketing quc t H Kinh t quc dn, GS.TS. Trn Minh o v PGS, TS. V Tr Dng (ng ch bin), NXB H KTQD, 2007 + International Marketing, Philip R. Cateora, Mary C. Gilly, John L. Graham, 15th edition, McGraw-Hill Irwin, 2011 + Principles of Marketing - Philip Kotler, Gary Armstrong, ti bn ln th 13, NXB Pearson, 2010 + Essentials of Marketing - William D.Perreault, Jr., Joseph P. Canon, E.Jerome McCarthy, ti bn ln th 12, NXB McGraw-Hill Irwin, nm 2010 + Cc sch chuyn kho, tp ch chuyn ngnh v marketing v cc ti liu tham kho khc c lin quan 3. BI TP NHM (tnh im cng) Ngoi cc bi tp tnh hung, cc cu hi tho lun trn lp, sinh vin thc hin bi tp nhm. Sinh vin ng k lm bi tp nhm trong 2 bui hc u tin. Gio vin ch chn 4-5 nhm. S thnh vin trong mt nhm ti a 5 sinh vin. Mi nhm c 1 nhm trng. Yu cu i vi bi tp nhm: + La chn mt ti nghin cu theo cng chi tit ca mn hc + Tiu lun dng file word di ti thiu 15 trang v ti a 20 trang. Font ch Times New Roman, c ch 13 hoc 14, dn dng 1,5 lines, l trn v l di 3cm, l phi 2cm v l tri 3,5 cm. Ba tiu lun ghi r: tn ti, tn cc thnh vin trong nhm, m s sinh vin, lp.

+ Thuyt trnh bi tp nhm: Mi nhm s trnh by file powerpoint ti a 20 slide v thuyt trnh trong vng 15 pht/nhm v c ti a 10 pht tr li cu hi ca ging vin v cc sinh vin khc (ti a 5 cu hi) + Mi nhm np tiu lun v file powerpoint thuyt trnh cho gio vin vo cui bui thuyt trnh ca nhm. + Bi tp nhm s c tnh im theo cc tiu ch: 1) ni dung v hnh thc bi tiu lun 2) ni dung v hnh thc bi thuyt trnh 3) p ng quy nh v thi gian thuyt trnh v tr li cu hi 4) cng tc chun b trc khi thuyt trnh (trang thit b, handout, ...) 5) phn tr li cu hi 4. PHNG PHP, HNH THC KIM TRA NH GI KT QU HC TP Phng php nh gi Chuyn cn im gia k (kim tra vit) Thi kt thc hc phn (vn p) Mi im thnh phn tnh trn thang im 10. C th: im chuyn cn: - Sinh vin c tnh trn vn im chuyn cn khi c mt y , nghim tc cc bui hc v 5 bui gio vin im danh bt k trong ton kha hc. - Sinh vin s khng c tnh im chuyn cn trong cc trng hp: vng mt khng c giy php khi im danh, lm vic ring trong gi hc (c sch bo v cc ti liu khng lin quan n mn hc, s dng in thoi, s dng my tnh,...). Trng hp n mun sau khi im danh, sinh vin c tnh im chuyn cn cho ln im danh . im gia k: - im gia k bng im kim tra gia k ca c nhn + im cng - im cng c tnh trong cc trng hp: tch cc pht biu trn lp vi mc ti a l 1, tch cc tham gia lm bi tp nhm vi mc ti a l 1. Tng im cng khng qu 2. - Nu im gia k ( c im cng) >10, sinh vin khng c chuyn phn im cng d vo im trng s khc. im thi kt thc hc phn: - Hnh thc thi cui k l vn p. Mi sinh vin bc thm 1 gm 2 cu hi c lin h thc t. Ngoi ra, gio vin hi thi c th hi cc cu hi ph. Phng php nh gi im thi: thuc bi c 50% s im; hiu bi v lin h thc t c 50% s im cn li. 5. LCH HC D KIN Bui hc 1 2 3 4 5 6 7 Ni dung Gii thiu tng quan v mn hc Chuyn 1. Gii thiu v marketing v mi trng marketing Chuyn 2. Nghin cu th trng Chuyn 3. Cc cng c xy dng chin lc marketing Chuyn 4. Marketing mix c cc ti liu Chng 1. Tng quan v marketing quc t Marketing quc Ghi ch c cc ti liu Marketing cn bn Trng s [%] 10% 30% 60%

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Chng 2. Mi trng marketing quc t KIM TRA GIA K Chng 3. Nghin cu th trng trong marketing quc t Chng 4. K hoch ha marketing quc t Chng 5. Chin lc sn phm quc t Chng 6. Chin lc gi quc t Chng 7. Chin lc phn phi quc t Chng 8. Chin lc xc tin quc t

t (D kin) c cc ti liu Marketing quc t