A.

PHN M U
1. L do chn ti
_ Tuy hin nay trn khu vc phng 10 , qun G Vp tn ti nhiu qun c ph nhng
vn ko p ng nhu cu cho tt c cc thnh phn x hi v a phn chng c gi
khong 17.000 tr ln . i vi sinh vin th l gi xa s kh c th chp nhn
c !!! V vy chng ti quyt nh lp 1 d n qun c ph nhm phc v cho nhng
tng lai ca t nc & nhng thnh phn c thu nhp thp
2. Mc ch nghin cu
Thng qua vic nghin cu v th trng, khch hng, i th,.. :
_ Nm c tnh hnh kinh doanh
- a ra chnh sch kinh doanh ph hp mang li hiu qu kinh doanh cho qun
- nh gi kh nng ti chnh - ri ro
- Cung cp dch v gii kht v mt s dch v th gin khc cho khch hng.
3. Phng php nghin cu
- Thu thp thng tin:
+ Trn mng, bo ch, xin s liu trc tip cc ca hng trang tr ni tht, cc
siu th, cc qun caf, tr sa a phng,...
+ Tham kho sch bo, tp ch v xin kin t cc chuyn gia, cc ngi hot ng
cng lnh vc.
-

Tng hp v x l thng tin:

Phng php phn tch SWOT

Cc phng php phn tch nh lng thng qua cc ch s ti chnh

nh gi nh tnh theo kin chuyn gia, theo quan st thc t v cc thng tin

thu thp c.
4. Phm vi nghin cu :
4.1 Phm vi khng gian
-

ti ny ch nghin cu vic khi nghip l d n thnh lp qun caf 7 Sinh

Vin ta lc ti 135 ng Quang Trung, phng 10, qun G Vp.

-

S liu dng tnh ton l d liu th cp, qua kho st thc t v c on .

4.2 Phm vi thi gian

D n c phm vi nghin cu t thng 11 nm 2008 n nay

5. C s d liu
D liu ca d n c thu thp t vic iu tra trn cc ca hng g, trang tr
ni tht trn ng Ng Gia T, qun 10; t siu th Big C, ng T Hin Thnh,
phng 14, qun 10; siu th in my Ch Ln, ng An Dng Vng, qun 5;
cng ty dch v thng mi Phong V, ng Cch Mng Thng 8, qun 3; trang web:
www.vatgia.com v nhiu trang web khc.

B. PHN NI DUNG
Chng 1: M T Tng Quan
I. Gii thiu s lc v qun
- Tn qun: "CAF 7 SINH VIN
- a im : 135 Quang Trung, F.10, Q. G Vp
- Ngnh ngh kinh doanh : cung cp dch v gii kht
- V tr trong ngnh : qun cafe
* Mc tiu ca qun :
- t c li nhun ngay t nm u hot ng
- to tm l th gin cho khch hang
- l ni giao lu ca sinh vin, cn b cng nhn vin, v cc i tng khc.
- Ti a ho s hi lng ca khch hng
- t uy tn vi cc i tng c lin quan: Nh cung cp, khch hng,..

II.Sn phm
1.Cc loi sn phm kinh doanh
Cc loi sn phm ca qun c 4 nhm:
I. CAFE
Cafe
Cafe
Cafe sa nng
Cafe sa
Cafe rum
Cafe sa rum
Cafe capuchino
Cafe capuchino
Bc xu
Bc xu
Cacao nng

II. TR-

III. NC DINH

YAOURT- SIR
Tr lipton
Tr lipton sa
Tr li
Tr o
Tr du
Tr cam
Tr chanh dy
Tr gng
Tr b ao
Yaourt
Yaourt chanh

DNG
Chanh
Chanh dy
Chanh mui
Cam vt
Cam vt mt ong
Tc p
Da
La hn qu
Sm da
Sm da sa
Coktail

IV. SINH TNC P

Sinh t du
b
da
sapch
c chua
c rt
Nc p du
thm
to
cam
nho
4

Cacao
Sa ti
Chocolate
Chocolate

Yaourt cam
Yaourt du
Yaourt bc h
Sir sa
Sir sa du
Sir sa chanh
Sir sa cam
Sir sa bc h

X mui
Sting du
Number one
Twister
Pepsi
Coca cola
7 up
Tr xanh
Dr.Thanh

c chua
c rt

2. nh v dch v
Khi quyt nh kinh doanh ai cng mun bit mnh v tr no so vi i th, ca
hng ca chng ti cng th, da vo kh nng cnh tranh v kh nng pht huy th
mnh ca ca doanh nghip tin hnh nh v dch v v la chn cho mnh v tr nh s
sau.
Cung cch phc v(Tt)
B

Gi (thp)

Gi (cao)
A

Cung cch phc v(Xu)

A

Nhm qun cc l ng

Qun 7 SINH VIN

Nhm qun tr sa

Nhm qun dnh cho

ngi
C thu nhp cao
S 1: Xc nh v tr ca ca hng so vi i th cnh tranh

Theo kt qu thm d th hai i th hin gi ang ng v tr nh s 1 i

th (D) l nhm qun dnh cho ngi c thu nhp cao c xem l c cung cch phc
v rt tt v gi rt cao nn p ng cho s t khch hng. i th (C) l nhm qun tr
sa c cung cch phc v tt, gi cao nhng c li th vi cc mn tr sa nn p ng
c mt phn khch hang ch yu l nhng sinh vin con nh giu. i th (A) l
nhm cc qun cc l ng, li th l chi ph thp, gi r nn khch hng ch yu l
nhng sinh vin nh ngho v nhng ngi c thu nhp thp.
Da vo nhng thun li sn c v a im, nhn vin, kh nng giao tip tt v
chin lc v gi chng ti s to ra quan h tt vi cc tng lp khch hng, nh cung
cp cng vi s on kt chng ti s c gng quyt tm v cung cch phc v s, v c
nhng chnh sch u i v gi nhm tng bc vt qua cc qun nhm (A), (C), v
vn ti cung cch phc v ca nhm (D) vt qua h.
3. Sn phm tng lai :
Ngoi nhng sn phm nh trn. Hng thng qun chng ti s c nhng sn
phm mi khch hng c th c nhiu la chn hn v t c nhng s tha mn
nh monh mun.
III. Phn tch th trng
1. Th trng tng quan
- p ng cho khch hng G VP l ch yu, thng qua cc cuc tip xc vi
nhng ngi dn G VP chng ti c bit a s nhng ngi y c nhu cu
v ung caf th gin.
-Do d, nhu cu cn c qun caf gi c thch hp v cch trang tr p l rt
cn thit,theo nghien cu th G VP c khong 356 quan caf ln v rt nhiu qun
caf nh v va.
- khi sy ra khng hong kinh t th nhu cu khch hng n qun caf gim i
nhng trong thi gian gn y th khch hng n qun tng ln.

- i th cnh tranh a s vn cha p ng nhu cu ca khch hng .

V d: qun caf o Nguyn ch phc v vo bui ti, khng gian cn hp, khng
thong, khch hng ch yu l nhng ngi c thu nhp kh
Tt c nhng iu trn cho thy nhu cu c qun caf th gin s tng.
a. Phn khc th trng
Theo hnh thc cc qun caf chng ti phn khc th trng theo cch sau:
Hnh thc
Qun cfe
Tiu ch

Qun caf dnh Qun caf dnh cho Qun

cho ngi c thu

ng

nhp cao

caf

dnh

cho ngi c thu

c nhp thp

thu
nhp
trung

S lng ngi
un
g

Chim phn t,ch

bnh
Chim a s,ch

Chim

yu l khch

yu l hc sinh,

i,ch yu l cng

vip(khong 20%)

sinh vin, ngi c

nhn, sinh vin

thu nhp trung bnh

(30%)

Qui m qun caf- Ln, rt sang

(50%)
Tng i ln,cng Rt nh

*
trng
Tiu chun nc Ngon,

kh sang trng
Tng i ngon

Mc va

Trung thnh
Khng cao lm
Tnh trng khch Khng thng

cao
Thng xuyn

cao
thng xuyn

hng

xuyn

(Khong

(Khong 3-4

ln/thng)

tng

un
g

4-5

ln/thng)

Mc s dng

Tng i

Cao

Thp

Da vo cc tiu ch hnh thc qun caf ta c th m ra nhng qun caf thch

hp vi nhu cu ca khch hng hin nay.
b. Th trng trng tm
cng nhn vin ,hc sinh,sinh vin l khch hng ch yu ca chng ti v y l
tng lp c nhu cu ln ung caf rt ln

2. c im khch hng
Do khch hng chnh ca chng ti ch yu l cng nhn vin,hc sinh,sinh vin
nn h c cch sng ca h n gin,d gn gi. Khi n qun, iu m h quan tm
nht l hnh thc phc v v khng gian c thoi moi hay khng... Ngoi ra, theo tm
hiu qua cc cuc ni chuyn vi khch hng chng ti c bit khi n qun caf h
cn cn nhc nhng iu sau :
- qun caf c y tin nghi khng
- Mc gi c ph hp khng
- C phc v nhanh khng
- Ngi phc v c nhit tnh vui v khng
3. i th cnh tranh
Mc d m ra qun cfe c nhiu iu kin khch quan cng nh ch quan thun
li. Nhng thnh cng khng phi l chuyn d v khng ch c qun caf ca mnh
m cn cc i th cnh tranh, h cng mun t nhng g h mun, do chng ti
phi lm tt hn i th th mi thu ht c khch hng .
Hin nay G VP (ng quan trung) c nhiu 14-15 qun c ph, l
nhng i th gn m chng ti phi i mt, h c mi quan h lu bn vi khch
hng trong vng kh lu. D rng, h c nhng thun li nhng theo tm hiu th h
cn yu trong cung cch phc v. Ngay t u thnh lp qun caf chng ti chun
b tt mi th lm hi lng khch hng mc cao nht, c bit l chun b khu m
i th ang yu.
4. Nh cung cp
Theo quan nim ca ti th nh cung cp ng vai tr quan trng to nn thnh
cng qun, vic to quan h tt vi nhng nh cung cp cht lng s c c nhng
thun li to ln cho qun caf ca chng ti,nhng tm c nh cung cp tt v cht

lng, gi hp l l iu khng d. Qua qu trnh tm kim v chn lc hin ti nh

cung cp chnh ca chng ti l : caf TRUNG NGUYN,VINAMIL,cc cng ty nc
gii khc.
5. Cc yu t v m
- Trong nn kinh t th trng hin nay, vic m ra cc loi hnh kinh doanh
khng cn kh khn v lun c nh nc khuyn khch Cho nn vi loi hnh kinh
doanh qun cafe th vic ng k s d dng
6

- Th trng kinh doanh cafe trong tng lai s pht trin cao v l th trng hp
dn cho cc nh u t.
6. Phn tch SWOT
Bng 4: Ma trn SWOT

10

- C khch hng tim - Cnh tranh vi cc

nng ( sinh vin,..)(O1) qun c (T1)
- Tm c ngun cung
cp nguyn liu tt
(O2)
Ma trn SWOT

- Mt dn c cao, s
dn ng(O3)
- S lng qun c
cht lng phc v tt

S:

cn thp(O4)
SO

ST

- Sn phm a dng, cht lng - Thu ht khch hng - Theo di v kim sot
pha ch cao(S1)

tim

tnh hnh dch cm

- Khng gian phc v thong nng(S1,S2,S3,S4,S5,S (S6,S3,T2)

mt, ngn np,(S2).

7,S8,S9,O1)

- Ginh thng li trong

- u th v giao tip(S3)

- Ngun nguyn liu n cnh tranh

- a im thun li (S4)

nh (S6,O2)

- Gi hp l (S5)

- S lng khch hng

(S2,S3,S4,S6,S7,T1)

- Ngi qun l c nng lc, c n vi qun ng

quyt tm(S6)

(S1,S2,S3,

S4,

- Nhn vin nhit, tnh vui v, S5,S7,S8,S9,O3,O4)

hot bt(S7)
- C phc v trc tip bng
(S8)
- Bn gh mi l, tht k c
o(S9)
11

WO

WT

- Qun mi thnh lp, cha c

- Huy ng ngun vn

- Hc hi kinh nghim

nhiu khch hng quen

(O1,O2,O3,O5,W2)

(T1,W1)

thuc(W1)
- Cha c nhiu kinh nghim
(W2)
- a im thu mn(W3)

Din gii ma trn SWOT

SO:
- Chng ti pht huy nhng im mnh nm bt cc c hi nh vi sn phm
cht lng, gi hp l, khng gian bun bn v giao thng thun li cng vi kh
nng tip th, v i ng nhn vin nhit tnh vui v s thu ht khch hng tim
nng thnh khch hng, c th tm c cc hp ng vi cc trang tri ln. Kh
nng giao tip v ngi qun l c nng lc s c c hi tm thm cc nh cung
cp tt.
ST:
-

Nh vo kh nng giao tip v nng lc qun l ca ch ca hng s kt hp vi

phng
chn nui th y a phng hn ch, kim sot nn dch cm
- Da vo vo nhng li th so vi i th v kh nng tip th, k s chuyn
ngnh c trnh cao, nhn vin vui v nhit tnh to sc mnh trong cnh tranh.
WO:
- Cc doanh nghip mi m thng thiu vn v ca hng ca chng cng khng
ngoi l do chng ti s tranh th s ng h ca nh nc v cc c hi lc

12

quan ca ca hng v khch hng, nh cung cp, lm tng tnh kh thi ca d

n c th huy ng ngun vn t ngn hng, tm cc i tc kinh doanh.
WT:
- Trong thi bui kinh t th trng hin nay mi trng kinh doanh lun si ng,
vic
cnh tranh vi cc doanh nghip khc l c hi cho ngi kinh doanh trng
thnh
trong lm n v cng c thm kinh nghim.

Chng 2: HOCH NH CHC NNG V NH GI TI CHNH

I. Tip th
1. Chin lc gi

13

Qun chng ti s cung cp nhiu loi sn phm a dng v chng loi vi nhiu
mc gi khc nhau dnh cho mi i tng khch hng t ngi c thu nhp thp n
ngi c thu nhp cao, t cng nhn, sinh vin n cc doanh nhn, cng nhn vin.
Bng 5: Gi bn cc sn phm ti thi im qun bt u hot ng

I.

TN SN PHM
Cafe

Cafe
Cafe
Cafe sa nng
Cafe sa
Cafe rum
Cafe sa rum
Cafe capuchino
Cafe capuchino
Bc xu
Bc xu
Cacao nng
Cacao
Sa ti
Chocolate
Chocolate
II. Tr-yaourt-sir
Tr lipton
Tr lipton sa
Tr li
Tr o
Tr du
Tr cam
Tr chanh dy
Tr gng
Tr b ao
Yaourt
Yaourt chanh
Yaourt cam
Yaourt du

VT

GIA
ly
ly
ly
ly
ly
ly
ly
ly
ly
ly
ly
ly
ly
ly
ly

10.000
10.000
12.000
12.000
15.000
15.000
20.000
20.000
12.000
12.000
15.000
15.000
12.000
15.000
15.000

ly
ly
ly
ly
ly
ly
ly
ly
ly
ly
ly
ly
ly

10.000
12.000
10.000
10.000
10.000
10.000
10.000
10.000
10.000
10.000
12.000
12.000
12.000
14

Yaourt bc h
Sir sa
Sir sa du
Sir sa chanh
Sir sa cam
Sir sa bc h
III. Nc dinh dng
Chanh
Chanh dy
Chanh mui
Cam vt
Cam vt mt ong
Tc p
Da
La hn qu
Sm da
Sm da sa
Coktail
X mui
Sting du
Number one
Twister
Pepsi
Coca cola
7 up
Tr xanh
Dr.Thanh
IV. Sinh t-nc p
Sinh t du
b
da
sapch
c chua
c rt
Nc p du
thm
to
cam

ly
ly
ly
ly
ly
ly

12.000
10.000
12.000
12.000
12.000
12.000

ly
ly
ly
ly
ly
ly
ly
ly
ly
ly
ly
ly
chai
chai
chai
lon
lon
chai
chai
chai

13.000
13.000
13.000
15.000
15.000
12.000
10.000
10.000
12.000
14.000
12.000
10.000
10.000
10.000
10.000
10.000
10.000
10.000
12.000
12.000

ly
ly
ly
ly
ly
ly
ly
ly
ly
ly

15.000
15.000
15.000
12.000
12.000
12.000
15.000
12.000
15.000
15.000

15

nho
c chua
c rt
2.Chin lc marketing

ly
ly
ly

15.000
12.000
12.000

Pht t ri qung co ti cc trng H, trung hc, cc cng ty v ngi trung

nin khu vc xung quanh . (1000 t ri pht trong thng u, sau c th
cn nhc pht thm hay khng). Mi t ri gim 10% cho 1 ly, nhng khng cng
gp vi nhau

Qung co thng qua cc hnh thc ch yu treo bng rn cc tuyn ng

chnh

Trong tun u khai trng khch hng s c gim gi 50% trong ngy u v
30% trong cc ngy tip theo cho tt c cc sn phm.

3. chin lc phn phi

y l loi hnh qun caf nn ch yu l bn trc tip ngi tiu dng khng
thng qua knh phn phi trung gian no theo s phn phi sau:
Khch hng ti ch
Qun caf 7 sinh vin

Khch hng mang v

II. Hoch nh nhn s

1. S t chc
CH QUN

16

K TON

THU NGN

PHC V CA 1

QUN L

PHC V CA 2

LAO CNG

BO V

2.Ngha v
- Ch qun: Ngha v : L ngi qun l v iu hnh mi hot ng qun, chu trch
nhim trc php lut
- qun l: L ngi thay mt ch qun iu hnh hot ng ca nhn vin
- K ton: Theo di v ghi chp li tt c mi hot ca qun v tng hp chi ph v xc
nh doanh thu, li nhun ca qun bo co thu
- Pha ch: l ngi pha ch cc loi thc ung
- Thu ngn: L ngi trc tip tnh chi ph, thu tin..
- Phc v: gii thiu menu v phc v khch hng
- Lao cng: l ngi ra ly v dn v sinh
- Bo v: l ngi gi xe v bo v ti sn ca qun
3. Nhu cu nhn vin, lng, o to v khen thng
a. Nhu cu nhn vin
- qun l : 1 ngi, trnh cao ng ngnh Qun Tr Kinh Doanh
- K ton : 1 ngi, trnh trung cp tr ln chuyn ngnh k ton
- thu ngn: 2 ngi, trnh trung hc ph thng tr ln, bit s dng y tnh
- Pha ch: 4ngi, c bng ngh chuyn ngnh.

17

- Phc v : 15ngi, c kinh nghim phc v, thng qua s kim tra ca ch

qun.
-Lao cng: 2 ngi
- Bo v: 6 ngi, nam tui t 18 n 35, c sc khe tt
b. Lng nhn vin
Bng 6: Lng hng thng
Ch tiu

S lng

Tin

Thnh tin

lng

(1000)

(triu
ng)
qun l
K ton
thu ngn
Pha ch
Phc v
Lao cng
Bo v
Tng

1
1
1
4
15
2
6
30

7
2
1.5
2
1.2
1.4
1.2

7
2
3
8
18
2.8
7.2
48

c. o to v khen thng
- o to: Ch qun chu trch nhim hng dn cho nhn vin ca mnh quen
vi cng vic, c bit l nhn vin phc v v qun l hng dn phc v v ng x,
ngoi ra chnh bn thn ngi ch cng cn phi hc v kin thc chuyn ngnh
phc v tt hn.
- Khen thng: Ngoi tr nhng t thng thm lng vo dp l, tt, tng lch,
o, nn, ca hng cn trch li nhun thng nu vt ch tiu doanh thu. Bin php ny

18

nhm kch thch s phn khi nhit tnh ca nhn vin trong cng vic h lm tt
cng vic.
III. Trang thit b, m hnh xy dng, a im
1. Trang thit b u t ban u

BNG TNH CHI PH U T BAN U

QUN C PH
SINH VIN
STT

HNG MC U T

SL

VT

vt: ngn ng.

THNH
GHI

GI

TIN

Bn my trn:
Gh my lng ln, en

trng:

50

ci

2
00

4
50

x
ci

22,5

Gi do

00

60,0 hng
00 trn

3
00

CH

cc ca

ng
x
3

Bn g_king vung, thp:

25

ci

1
4

nm ngi

00

4
20

x
ci

10,5 Ng Gia
00 T cung
3,7

37

cp

00
Gi do

lt ly bng g (hiu: Cty

5

Chn Minh):

3
00

x
ci

1,0 Siu th
3,65

95

Big C
cung

Gt tn thuc bng gm
6

(TA58):
Mm Inox bng nc cho

x
30

ci
ci

5
19,3

=
1

cp.

79
1,0

19

x
7

nhn vin (304-36cm):

10

Ly nh ung tr cho khch

8

(Lucky LG-36-213, 75ml):

00,9

3
00

x
ly

Ly nh ung caf sa nng

9

(Lucky LG-36-203, 50ml)

1

0
1
1

75

50

50

7,6

ly

1
50

5
=

3,3
22

x
ly

70

00
1,5

10,6

90

x
Fin pha caf

50

ci

1
3

1
2

1,6
5,5

ly

Ly ung cam vt, ung sinh t

(Ocean Pils.B00910, 300ml):

09

Ly ung c ph (Ocean
Nyork B07811, 320ml):

2
5,6

80

17

68

x
Ly pha ch

ci
x

14
1
5

Mung c ph v c ph
sa bng Inox:

1
6

Mung nh

Cy khuy nc (cam vt,

Lipton, nc khc, ...):

1 Bnh thy tinh ln chm tr

75

ci

2
00

1,8

35

x
ci

1
00

9
4,8

60

x
ci
ci

1
1,2

20
3
20

x
7

(LUMINARC, 1,3 lt):

1

63

Phin ln pha c ph bng

Inox:

ci

1
60

20

25

50

x
Tm lt pha c ph:

ci

2
0

15

1
9

x
Bnh thy Rng ng

ci

1
47

2
=

94
Gi do

2
1

x
Ni ln nu nc si:

ci

2
2

ci

2
2

2 mt s th khc (ng, mui,

chanh mui, ):

in
1

Ch

20

1,2 cung
00 cp

1,0
00

my

=
6

00
x

00

1
20

ci

5 siu th
=

x
K ln ng ly bng Inox:
Cc loi chai, l khc ng

00
x

Bnh cha c ph pha sn:

Ln

1,0
=

00
Gi do
wed:
vatgia.c

2
5

D g ln che nng thi

trang:
2 Dn Amply (hiu Pioneer

x
16

ci
ci

1,4

23,8 om cung

90 =
8,3

40 cp
8,3 Gi do

21

x
6

VSX-817-S, cng sut 360W):

90

2
7

x
u a a nng:

ci

2
8

Tivi 40 inch (hiu TCL):

ci

2
9

ci

9,9

00
9,9

90

17,9 in
70 my

5,9
90

90
1,9

90
x

Tivi 32 inch (hiu TCL):

1,9
00

siu th

Ch
3
0

x
My quay sinh t (SANYO):
T ng , kem, tri cy

ci

3 da lnh, yaourt, dng

1

lnh khc:

ci

3
2

ci

3
2

8,5

cp

7,3

cp

00
14,6

3,5
00

1,9 Ln
00 cung
8,5

00
x

Dn loa (M, 500W/cp):

00
x

My iu ha LG

50
x

00
7,0

00
Gi d

3
4

Cp truyn Quc t:
3

x
1

Tin lp t Internet + B

pht sng Wifi:

3 in, n, nc, tin cng:

00
x

b
b

6 tr.
=

1,5
00 =
35,0

00
1,5
00
35,00
22

x
6

00

3
7

x
ng phc nhn vin:

3
8

30

My tnh tin in t CASIO

TK-T200 (c kt tin):

00
x

ci

12,0
=

6,9
70

00
6,9

70
Gi do
cng ty
Phong

3
9

x
My vi tnh

4
0

ci

01 t quy bar tnh tin v

dn nhc:

Trang tr ni tht, sa cha

qun, trang tr cy cnh:

00
x

ln

20,0 V cung
=

4,0
00

x
1

10,0

cp

4,0
=

300,0
00

00

00
300,0

00

Gi d
tr.

4
2

x
Chi ph bng hiu, hp n:

00
x

43

Chi ph PANO vi qung co:

20,0

tm

20,0
=

1,5
00

00
4,5

00
Gi do

Chi ph t cc 02 thng thu

44
45

mt bng:
Chi ph h tr bi thng xy

thn x

40,0

80,0 ch t

g
ln

00 =
60,0

00 ngh.
60,0

23

x
dng cho ch t:

00

TNG CNG:

00
750,3
15,

2. M hnh xy dng:
Hnh 1: M hnh xy dng
Qun caf gm: tng trt, lu 1, lu 2 v sn thng.
- Tng trt: gi xe
- Tng 1: gm 25 bn my trn, c 3 tivi, ch yu phuc v khch hng c nhu cu
xem truyn hnh, bong.
- Tng 2: gm 25 bn g king vung, ch yu phc v truy cp wifi.
- Sn thng: 25 bn my trn, c khng gian thong mt. T c th ngm cnh
nhn nhp thnh ph v sn bay Tn Sn Nht.
3. a im xy dng
Qun ta lc ti s 135 ng Quang Trung, phng 10, qun G Vp. l ni tp
trung dn c ng c, cch i hc Cng nghip khong 2km. Xung quanh c rt
nhiu cng ty. Caf 7 Sinh Vin tuy nm ngay mt tin nhng vi cch xy dng v
thit k qun to ra khng gian thong ng v yn tnh cch bit vi khng kh n
o no nhit bn ngoi, rt thch hp cho nhng ai yu thch s yn tnh v th gin.
Vi v tr c a nm ngay mt tin ng Quang Trung, pha sau l sn bay Tn
Sn Nht, chung quanh qun t c nhng ta nh cao tng, nn khi qu khch ngi trong
qun, c bit l sn thng th s cm nhn c s mi l trong cm gic thng thc
caf y vi nhng chic my bay bay st tm u.
IV. Hoch nh ti chnh
1. Cc khon u t v ngun vn ban u

24

TNG CNG CHI PH U T BAN

U

750,315,000
200,000,000
600,000,000
49,685,000
Thnh tin

Vay NH:
Vn t c:
D phng
S c phn hng vn

Stt
1

50,000,000

50,000,000

100,000,000

100,000,000

100,000,000

100,000,000

100,000,000
600,000,000

TNG CNG:
2. Hot ng kinh doanh

BNG THNG S CHI TIT HOT NG KINH DOANH

D N U T: QUN C PH 7 SINH VIN
S lng bn:

75

bn

Tng s ly/bn/gi:
Gi hot ng/ngy:

1.5

ly/bn/gi
gi/ngy (T 8h n 23

25

16

gi, v nhng m c
bng)
1,

Tng s ly bn/ngy:
800
ly/ngy
Cng sut nm hot ng u tin l 40%
S lng bn bnh qun:

720

ly/ngy
12,

Gi bn bnh qun/ly:

000

/ly
8,640

Doanh thu bnh qun/ngy:

,000

/ngy

S lng nhn vin qun:

21

ngi
1,371,

Lng bnh qun:

429

/ngi/thng
28,800

Tng lng qu lng/thng:

,000

/thng
960,

Lng bnh qun/ngy:

000

/ngy
1,

Lng tnh trn 01 ly nc:

333

/ly/ngy
4,000

Chi ph in cho qun:

,000

/thng

Chi ph in/ly nc:

185

/ly/ngy
8,

Tin n cho nhn vin:

750

/ngi/bui

26

Chi ph n cho nhn vin:

292

/ly/ngy
2,000

Chi ph nc sch cho qun:

,000

/thng

Chi ph nc sach /ly nc:

93

/ly/ngy
40,000

Gi thu mt bng:

,000
480,000

/thng

Tin thu mt bng hng nm:

,000

/nm

Chi ph cho ngi trc tip qun

7,000

l:

,000

/thng
5,000

Chi ph cho thu ngn, k ton:

,000

Chi ph thu bo v xe, dn xe cho

/thng
7,200

khch:

,000
230,400

/thng

Chi ph qun l cho 01 nm:

,000

/nm

Li vay trung hn:

Li vay hng nm:

1.25% thng
15.00% nm

Nhn vin
bn:

18,000,0
15

ngi

Lng:

00

/thng
2,800,0

Lao cng:

ngi

Lng:

00

/thng
8,000,0

Pha ch:

ngi

Lng:

00

/thng

27

Tng
Tng:

21

28,800,0

ngi lng/thng:
Lng bnh

00

qun:

29

/thng
/thng/ng

1,371,4
i

nhn vin
qun l
nhn vin thu

1 ngi

lng

7000000

/thng

ngn
nhn vin k

2 ngi

lng

3000000

/thng

ton
nhn vin

1 ngi

lng

2000000

/thng

bo v xe

6 ngi

lng

7200000

/thng

TNG CHI PH HOT NG CA QUN C PH 01 NGY

1

/ly/ng

96

- Lng nhn vin:

,333

y
/ly/ng

0,000
13

/ngy

- in:

185

y
/ly/ng

3,333
6

/ngy

- Nc:

93

y
3 /ly/ng

6,667
2,16

/ngy

- Nguyn liu:

,000

y
/ly/ng

0,000
21

/ngy

- Tin n nhn vin:

292

0,000
1,33

/ngy

/ngy

3,333
64

/ngy

/ngy
/ngy

=
=

0,000
8

/ngy
/ngy

1,33
- Chi ph mt bng:
- Chi ph qun l:
- Chi ph li vay

3,333
640
,000
83

28

ngn hng:

,333

3,333
45

455
- Thu:

,775

/ngy
=
TNG CNG CHI

PH/NGY:
DOANH THU NGY
T:
LI NHUN

40%

T/NGY:
LI NHUN

T/THNG:
LI NHUN

5,775
6,04

/ngy

2,442
8,64

/ngy

0,000 /ngy
2,59
7,558
77,9

/ngy
/thn

26,750 g
935,1

T/NM:
=
21,000
T sut LN/Dthu/ngy: 30.1%

/nm

3. Thng s u vo v nhy ca d n
3.1 Thng s u vo ca d n
Gi tr
I.

NHM THNG S VN U T

(VND)
750,31

T trng

1.

Tng vn u t

5,000
750,31

100%

2.

Ngun vn u t

5,000
600,00

100%

Vn t c
Vn vay TCTD khc

0,000

80.0%
0.0%

29

200,00
3
4

Vn vay VIB
Kh nng tng gim vn u t
Nhu cu vn lu ng

0,000
26.7%
0%
5% Doanh thu
Nhu cu

Vn t c

100%

VL
Nhu cu

Vn vay TCTD

0%

VL
Nhu cu

5
5.

Vn vay VIB
K hoch gii ngn

0%

VL

Nm th nht

0,000 ng
600,00

Vn t c

0,000

Vn vay TCTD khc

ng
200,00

5.

Vn vay VIB

0,000

Nm th hai

ng

Vn t c

ng

Vn vay TCTD khc

ng

Vn vay VIB

ng

800,00

ng

ng

Nhm thng s v ch thu, chi ph

II.
1

s dng vn
Thu TNDN

28% /nm

30

2
3
4
5

III

Li vay vn
Li vay trung di hn huy ng khc
Li vay trung di hn ca ngn hng
T sut LN/VCSH
Li sut chit khu
Thi gian tr n trung di hn
Ngun vay huy ng khc:
Vay ngn hng:
Hnh thc tr n trung di hn
Tr n gc bnh qun, li gim dn theo

0.0%
6.00%
25%
21.6%

/nm
/nm
/nm
/nm

0 /nm
3 /nm
1

s d

Tr n gc + li bnh qun

Tr n gc theo t l %
Ngun tr n vn vay hng nm
- LNST

3
25%

Nhm thng s KTKT, khai thc d n

648 ly

1
2
-

Cng sut thit k

Mc huy ng Cng sut thit k
Nm u tin sau u t
Nm th 2 tng CSTK so vi nm u

,000

tin
Cc nm sau, tng CSTK so vi nm

10% tin

trc
Kh nng tiu th SP

4 Gi bn sn phm
5 Chi ph
5.1 Bin ph

nc/nm

40% CSTK
Nm u

5% Nm trc
100%
12
,000

/ly

3,
-

Nguyn vt liu

000

/ly
31

Thay i CP NV L
-

in

Nc

Lng
Chi ph khc (n tra, chiu cho nhn

- vin):
5.2 nh ph

0%
185

/ly

93 /ly
1,
333

/ly

292

/ly

230,40
-

CP qun l

0,000

CP bn hng

/nm
480,00

CP thu mt bng

0,000 /nm
12,000

CP khc (quan h, qu biu, tip khch):

,000

/nm

/nm

3.2 Thng s nhy ca d n

32

Bng 1: S thay i gi bn nh hng n hiu qu ca d n

Ch tiu
NPV
IRR
ROE
T s kh

0%
-5%
2,553,975,587 2,136,255,543
116%
102%
141%
123%
8.

nng tr n 65
T sut

Gi bn
-15%
-20%
1,300,815,455 883,095,412
73%
57%
86%
68%

-25%
465,375,368
41%
48%

7.56

5.37

4.27

3.18

30%

27%

22%

19%

16%

LN/VCSH
T sut

200%

176%

127%

103%

79%

LN/VT
Thi gian

161%

142%

103%

83%

64%

LN/DT
T sut

tr n thc
t VIB
S nm b

sung ngun
tr n

33

Bng 2: S thay i chi ph NVL nh hng n hiu qu ca d n

Ch tiu
NPV
IRR
ROE
T s kh

0%
10%
2,553,975,587 2,345,115,565
116%
109%
141%
132%
8.

nng tr n 65
T sut

Chi ph NVL
15%
20%
25%
2,240,685,554 2,136,255,543 2,031,825,532 2
106%
102%
99%
128%
123%
119%

8.11

7.83

7.56

7.28

30%

28%

27%

26%

25%

LN/VCSH
T sut

200%

188%

182%

176%

170%

LN/VT
Thi gian

161%

151%

147%

142%

137%

LN/DT
T sut

tr n thc
t VIB
S nm b

sung ngun
tr n

Bng 3: Kh nng tiu th sn phm nh hng n hiu qu ca d n

Ch tiu

Kh nng tiu th sn phm

34

NPV
IRR
ROE
T s kh

100%
90%
85%
2,553,975,587 1,718,535,499 1,300,815,455
116%
88%
73%
141%
105%
86%
8.

nng tr n 65
T sut

75%
465,375,368
41%
48%

70%
47,655,324
24%
27%

6.46

5.37

3.18

2.08

30%

25%

22%

16%

12%

LN/VCSH
T sut

200%

152%

127%

79%

55%

LN/VT
Thi gian

161%

122%

103%

64%

44%

LN/DT
T sut

tr n thc
t VIB
S nm b

sung ngun
tr n

Bng 4: Kh nng huy ng CSTK nm u tin nh hng n hiu qu ca d

Ch tiu
NPV
IRR
ROE
T s kh

35%
2,553,975,587
116%
141%
8.

nng tr n 65

Kh nng huy ng CSTK nm u tin

30%
25%
20%
15%
1,597,388,559 1,119,095,044 640,801,530
146,943,368
80%
63%
45%
27%
95%
73%
52%
30%
5.99

4.65

3.32

1.94

35

T sut
LN/DT
T sut

30%

27%

25%

22%

18%

LN/VCSH
T sut

200%

147%

120%

94%

67%

LN/VT
Thi gian

161%

118%

97%

76%

54%

tr n thc
t VIB
S nm b

sung ngun
tr n

Bng 5: S thay i gi bn v chi ph nguyn liu nh hng n ch tiu NPV

S thay i gi bn
2,553,975,
587

-15%
5% 1,196,385,444

-20%
778,665,401

-25%
360,945,357

-28%
110,313,331

10% 1,091,955,434

674,235,390

256,515,346

5,883,320

15%
20%

569,805,379
465,375,368

152,085,335
47,655,324

(98,546,691)
(202,976,702)

S thay
i gi
nguyn vt
liu

987,525,423
883,095,412

36

25%

778,665,401

360,945,357

(56,774,687) (307,406,713)

(1

Bng 6: S thay i gi bn v chi ph nguyn liu nh hng n thi gian tr n

S thay i gi bn
1

-5%

-10%

-15%

-20%

5% 1

i gi
nguyn vt

10% 1

liu

15% 1

20% 1

25% 1

S thay

Bng 7: S thay i gi bn v kh nng tiu th sn phm nh hng n ch tiu NPV

37

2,553,975,

S thay i gi bn
-10%
-15%

-5%

-20%

587
95% 1,739,421,501 1,342,587,460
90% 1,342,587,460 966,639,420
85% 945,753,418
590,691,381

Kh nng
tiu th

945,753,418
590,691,381
235,629,344

548,919,377
214,743,341
(119,432,694)

(1

214,743,341 (119,432,694) (462,263,585)

(161,204,698) (484,940,247) (826,821,196)

(4
(7

sn phm
80%
75%

548,919,377
152,085,335

Bng 8: S thay i gi bn v kh nng tiu th sn phm nh hng n thi gian tr n

S thay i gi bn
-10%
-15%

-5%

-20%

1
95%
Kh nng
tiu th

90%
85%

sn phm
80%

38

75% 3

4. Kt qu kinh doanh ca cng ty

PHC LC 3: BNG KT Qu KINH DOANH HNG NM

Khon
STT

mc

Nm
0

TNG
DOANH
I

THU
CS hng

3,110,400
,000

nm
Sn lng
-

3,888,000,
000

40%
259,

4,276,800,
000

50%
324,

000
55%
356,

tiu th
Gi

200

bn/DVSP
TNG

000

II

CHI PH

,000
1,270,800

,000
000
000
1,588,500,
1,747,350,
1,906

Bin ph
Nguyn

,000

000

vt liu

000

000

4,665

12,

12,
000

2,028,240

777,600,

in
Nc
Lng

000

60,000,

345,600,

000
66,000,

000
30,000,

000

72
000

33,000,
000

432,000,

2,651

,000
1,069,200,
1,166

000

000

000

000
2,496,790,

972,000,

24,000,
-

000

000

000

800
12,

2,341,940

48,000,
-

400

36
000

475,200,

518
39

000
Chi ph
-

khc

000
75,600,

000

94,500,
000

757,440,
2
-

nh ph
CP qun

000

l
Qu khen

000

thng
CP thu

000

000

CP khc

TDH
Li

000

000

480
000

12,000,
000

8,000,
000

23

480,000,

12,000,

12,000,
000

23,040,

480,000,

000

230
000

000

000

000

000

000

000

745

230,400,

23,040,

480,000,

000

000

000

113

749,440,

230,400,

23,040,

Li vay

000

000
230,400,

000
103,950,

753,440,

12,000,
-

000

12
000

4,000,
000

nhun
trc
III

thu
Thu
TNDN
Li

1,082,160,00

1,546,060,00

1,780,010,00

303,004,800

432,896,800

498,402,800

563,908

1,113,163,20

1,281,607,20

1,450,05

nhun
IV

sau thu
im ho

vn
Doanh thu

ho vn
Cng sut

ho vn

779,155,200

2,013,96

1,280,681,331 1,273,918,121 1,267,154,912 1,260,391

41.17%

32.77%

29.63%

27
40

Cng sut
ho vn
-

bnh qun
Doanh thu

31.10%

ho vn
-

bnh qun
CH TIU

VI

SINH LI
T sut

1,268,507,
554

LN/DT
T sut

30%

LN/VCSH
TSLN/VDT
THI

200%
161%

GIAN
HON
VII

VN
Dng tin

hon vn
Lu k

(774,315,000)

779,155,200

1,113,163,200 1,281,607,200 1,450,051

dng tin
Thi gian

(774,315,000)

4,840,200

1,118,003,400 2,399,610,600 3,849,661

hon vn

1.00 nm

5. K hoch tr n vn vay
STT

Ch tiu

Li

Nm

41

sut
1
200,000,

2
133,333

3
66,666

000
200,000,

,333
133,333,

,667
66,666

000
66,666,

333
66,666

,667
66,666

D n u k

Vay VIB
Tr n gc trong

667
66,666,

,667
66,666,

,667
66,666

Vay VIB
Tr n gc bnh

667
66,666,

667
66,666,

,667
66,666,

qun

667
66,666,

667
66,666,

667
66,666

Vay VIB

667
133,333,

667
66,666

,667

D n cui k

333
133,333,

,667
66,666,

Vay VIB
Tr li vay trong

333
300,

667
200,

0
100,

000
300,

000
200,

000
100,

Vay VIB

000
66,966,

000
66,866

000
66,766

Tng n phi tr
Tr n gc trong

667
66,666,

,667
66,666,

,667
66,666

k
Tr li vay trong

667
300,

667
200,

,667
100,

000

000

000

0.2%

42

43