Project Presentation

MANAGEMENT
INFORMATION
SYSTEM IN IDEA
CELLULAR
About Idea Cellular
Idea Cellular is a wireless telephony company
operating in 13 Circles in India
part of the Aditya Birla Group, a US$ 24 billion
corporation and in the league of Fortune 500
Idea's subscriber base is over 30 million
The services being offered by Idea Cellular are
Pre Paid Connection
Post Paid Connection
Value Added Services
Roaming
Call Management Services
Bills and Payments
Services Offered
 Value Added Services
SMS : Text and Voice
GPRS : Internet On Mobile ,Idea
NetSetter USB
Voice Based Services : Call
Conference ,Fixed Cellular
Terminals (FCT), GSM PRI
Gateway
 Business Applications: Remote Energy
meter reading Solution ,Vehicle
Tracking Solution,Toll Free Number
Technology Partners
 Value Added Services
OnmobileAsia Pacific Ltd
Cellebrum India Ltd
Kodiak Ltd
Net4nuts India Ltd

 ROAMING
Roamware.Inc
Technology Partners
Starhome
Bharti Telesoft

 NETWORK
Nokia – Siemens
Ericsson

 BILLING

Atos Origin
Software and
Applications
 Data and Financial Transaction
Processing – IBM Mainframe, IBM CICS,
IBM DB2, IBM Websphere Application
Server
 Customer Relationship Management -
Oracle's Siebel Customer Data
Integration
 Supply Chain Management - Oracle
CRM
 Internal HR - Oracle's PeopleSoft
Enterprise Human Resources
 Media Conferencing and Integrated
Transaction Processing
 Transaction processing is designed
to maintain a computer system in a
known, consistent state, by ensuring
that any operations carried out on
the system that are interdependent
are either all completed successfully
or all cancelled successfully
 Transaction processing allows multiple
individual operations to be linked together
automatically as a single, indivisible
transaction
Online transaction
processing
 Online transaction processing, or OLTP,
refers to a class of systems that facilitate and
manage transaction-oriented applications,
typically for data entry and retrieval
transaction processing
 Online transaction processing increasingly
requires support for transactions that span a
network
 For this reason, OLTP software uses
client/server processing and brokering software
that allows transactions to run on different
computer platforms in a network.
 n large applications, efficient OLTP depends on
sophisticated transaction management
software (such as CICS) and database
optimization tactics to facilitate the processing
IBM's Software
Transaction Processing
 Mainframe is a server which supports
thousands of applications and
input/output devices to simultaneously
serve thousands of users
 CICS stands for Customer Information
Control System. It is a general-purpose
transaction processing subsystem for the
z/OS operating system. CICS provides
services for running an application online,
by request, at the same time as many
other users are submitting requests to run
the same applications, using the same
files and programs.
Mainframe Screenshot
CICS interface
screenshot
Application in IDEA
cellular
 IDEA employs IP based IVR system
for end user self service.
 IBM provides consultancy for IVR
optimisation, operates and manages
the systems and provide continuous
improvements for IDEA subscribers
self service experience
Customer Relationship
Management
 Customer relationship management
(CRM) is a term applied to processes
implemented by a company to handle its
contact with its customers
 CRM software is used to support these
processes, storing information on current
and prospective customers
 Information in the system can be
accessed and entered by employees in
different departments, such as sales,
marketing, customer service, training,
professional development, performance
management, human resource
development, and compensation
Oracle's Siebel Customer
Data Integration
 Siebel Customer Data Integration:
helps businesses obtain complete and accurate
customer information
Made up of three solutions, Universal Application
Network, Data Quality and Universal Customer
Master
Oracle’s Siebel CRM
 IDEA has implemented several modules
from Oracle's Siebel CRM including
Siebel Loyalty, Siebel Marketing, Siebel
Service and Siebel Partner Management.
 The applications enable seamless
integration of the operator's mission-
critical business and customer interface
with the growing third party dealer
systems
Siebel CRM OnDemand
 Supply Chain
Management
 Supply chain management (SCM) is the
management of a network of interconnected
businesses involved in the ultimate provision of
product and service packages required by end
customers
 Supply Chain Management spans all movement and
storage of raw materials, work-in-process inventory,
and finished goods from point-of-origin to point-of-
consumption
 Supply chain management software (SCMS)
Customer requirement processing
Purchase order processing
Inventory management
Oracle E-Business Suite
Supply Chain
IDEA cellular employs Oracle E-Business Suite to
efficiently manage its Supply Chain Management
This family of applications integrates and automates
all key supply chain processes, from design,
planning and procurement to manufacturing and
fulfilment, providing a complete solution set to
enable companies to power information-driven
value chains
A unified data model provides a single, accurate
view of entire supply chain. Companies can
implement lean, demand driven principles and
manage their increasingly complex, global supply
chains
The software utilizes Oracle's core Oracle relational
database management system technology
Oracle E-Business Suite
Oracle E-Business Suite
Dashboard
PeopleSoft Enterprise
Human Resources
 Idea employs Oracle’s Enterprise Human
Resources application for maintaining its
employee’s HR records and transactions
 It delivers comprehensive HR capabilities, from
workforce management to compensation and
talent management
 It is an enterprise wide human resources database
to support business processes, maintain historical
records and job related data, report progress on
critical HR functions
 Create applicant profiles; identify contingent
workers, hire employees and track persons of
interest
PeopleSoft HR Interface
PeopleSoft HR
Screenshot
Telecommunication and
Internet Applications
 Idea Cellular has CISCO’s Unified MeetingPlace
implemented by IBM Technology services
 Uses IP telephony (VOIP)with touch screen phones
integrated with rich media (Voice, Video and Web)
conferencing facilities, enabling IDEA Cellular to set
up and conduct remote meetings with a face-to-face
quality and to speed decision-making
 Supports multiple types of devices to accommodate
distributed operations along with integrating
collaboration tools with the corporate user
management system, directory, e-mail and
calendaring
 Supports a range of applications and user roles
implemented by IBM to promote highly collaborative
meetings, training sessions, and presentations
Cisco Unified
Communications (UC)
 Cisco UC is part of an integrated solution that includes network
infrastructure, security, mobility, network management products,
lifecycle services, flexible deployment and outsourced
management options, end-user and partner financing packages,
and third-party communication applications.
 Cisco Unified MeetingPlace is deployed on-premises, over
internal networks, so that:
 Conferencing traffic runs over the host organization's IP networks
to reduce toll charges and recurring conferencing fees
 Organisation can isolate confidential meetings behind the firewall
to enhance security while also having the flexibility to set up
Internet-accessible meetings with external parties
 Integration with other enterprise applications is simple and secure
Unified Meeting Place
Architecture
Thank You

 Anuj Surana(14/08)
 Gautam
Malhotra(45/08)
 Karan Malhotra(77/o8)
 Kush Shrimali(135/08)
 Nidhi Mittal( /08)
 Soumik Mitra(139/08)