KNOWLEDGE MANAGEMENT

AND

AN INTEGRATED APPROACH TO ACHIEVE SUSTAINABLE DEVELOPMENT

Ms. Shikha

SCHOLAR, Deptt. Of - RESEARCHUniversity, ModinagarMBA SRM

Mrs. ANUBHA Dr. AJAY JAIN -

Asstt. Professor, Deptt. Of MBA SRM University, Modinagar

Asstt. Professor, Deptt. Of MBA SRM University, Modinagar

INTRODUCTION
TO BE A WINNER IN 21ST CENTURY AN ORGANIZATION DOES NOT REQUIRE MUSCLE POWER,MILATRY POWER AND ECONOMIC POWER, WHAT ACTUALLY THEY REQUIRE IS KNOWLEDGE POWER. KNOWLEDGE MANAGEMENT PROMOTES AN INTEGRATED APPROACH TO IDENTIFYING, CAPTURING, RETRIEVING, SHARING, AND EVALUATING AN ENTERPRISES INFORMATION ASSET. THESE INFORMATION ASSETS MAY INCLUDE DATABASES, DOCUMENTS, POLICIES, PROCEDURES, AS WELL AS THE UNCAPTURED TACIT EXPERTISE AND EXPERIENCE STORED IN INDIVIDUAL'S HEADS.

 KNOWLEDGE MANAGEMENT MEANS MANAGING RESOURCES FOR

ACHIEVING LONG TERM EFFECTIVENESS AND SUSTAINABILITY OF AN ORGANIZATION.KNOWLEDGE MANAGEMENT CONSISTS OF THE MANAGEMENT OF FOLLOWING RESOURCES:

TECHNOLOGICAL RESOURCES
TECHNIQUES, COPYRIGHTS ,PATENTS AND OTHER TECHNOLOGICAL INNOVATIONS

CUSTOMER RESOURCES
COMPLETE PROFILE OF THE TARGET CUSTOMERS, THEIR NEED, PREFERENCES AND THEIR PROFITABILITY.

HUMAN RESOURCES
THE CAPABILITIES OF THE EMPLOYEES REQUIRED FOR PROVIDING THE SOLUTIONS TO THE CUSTOMERS.

STRUCTURAL RESOURCES

THE INFRASTRUCTURAL FACILITIES AND CAPABILITIES OF THE ORGANIZATION TO MEET THE DEMAND OF THE RAPIDLY CHANGING MARKET AND SOCIETY.

OBJECTIVE
HOW STRATEGICALLY IMPORTANT IT IS FOR AN ORGANIZATION TO MANAGE ITS KNOWLEDGE WHAT ROLE DOES THE LEADERS PLAY IN THIS MANAGEMENT OF KNOWLEDGE FOR LONG TERM SUSTAINABLE DEVELOPMENT

IMPORTANCE
EFFECTIVE KNOWLEDGE MANAGEMENT IS THE KEY DRIVER OF NEW KNOWLEDGE AND NEW IDEAS' TO THE INNOVATION PROCESS, TO NEW INNOVATIVE PRODUCTS, SERVICES AND SOLUTIONS.

WHY THERE IS A NEED FOR KNOWLEDGE MANAGEMENT ?

 THE ANSWER HAS BEEN GIVEN BY ANN MACINTOSH(1999) WHO IDENTIFIES THE FOLLOWING FACTORS WHICH ARE RESPONSIBLE FOR CREATING AN ACUTE NEED FOR MANAGING KNOWLEDGE:

COMPETITIVE MARKETPLACE HIGH RATE OF INNOVATION DOWNSIZING TRENDS FOR EMPLOYEES TO RETIRE EARLIER INCREASED MOBILITY COMPLEX TRANSNATIONAL ORGANIZATIONS

KNOWLEDGE MANAGEMENT

KNOWLEDGE MANAGEMENT
A STRATEGIC TOOL OF MODERN ORGANIZATIONS IN 21ST CENTURY

THE KEY STRATEGIC ASSET FOR THE 21ST CENTURY IS KNOWLEDGE

CURRENTLY MORE ENLIGHTENED ORGANIZATIONS CREATING AND USING THE KNOWLEDGE THEY HAVE ABOUT THEIR INDUSTRY,

CUSTOMERS, PARTNERS AND STAKEHOLDERS, AS THEIR PRIME STRATEGIC ASSET, AND AT THE HIGHEST POINT IN THE VALUE CHAIN. AND MANY ARE BECOMING LESS INVOLVED, AND MORE OPEN TO PROFITABLY OUTSOURCING THE OTHER BUSINESS OPERATIONS.

 HENCE A CONCLUSION CAN BE DRAWN THAT KNOWLEDGE MANAGEMENT IS BOTH A RESOURCE AND A STRATEGIC IMPERATIVE FOR LEADERSHIP DEVELOPMENT IN THE GOVERNMENTAL, NON-GOVERNMENTAL, PRIVATE AND EDUCATIONAL SECTORS. THE VALUE OF KNOWLEDGE MANAGEMENT RELATES DIRECTLY TO THE EFFECTIVENESS WITH WHICH THE MANAGED KNOWLEDGE ENABLES THE MEMBERS OF THE ORGANIZATION TO DEAL WITH TODAY'S SITUATIONS AND EFFECTIVELY ENVISION AND CREATE THEIR FUTURE

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