K Hoch Marketing Quc T Cho Vic Xut Khu Lng n Hi An Sang Php

K HOCH MARKETNG SN PHM LNG N HI AN SANG PHP TRONG NM 2013 2015

I. TM TT NI DUNG K HOCH

Nhm n vic gii thiu sn phm lng n Hi An - mt trong nhng sn phm mang tnh truyn thng ca Vit Nam n t nc Php. ng thi tha mn nhu cu ca khch hng v th hiu tiu dng lng n trong lnh vc trang tr nh hng, khch sn, bng cch khai thc li th th trng Php thng qua vic a sn phm ln u tin thm nhp th trng Php v hng n vic tng doanh s lng n t nm 2013 - 2015. II. III. MC TIU MARKETING LA CHN QUC GIA MC TIU (QGMT)
Comment [PVA1]: LM SAU CNG

Tiu ch la chn bao gm: (1) V tr a l; (2) Yu t x hi chnh tr; (3) Yu t vn ha, tp qun; (4) Yu t nn kinh t; (5) Yu t k thut cng ngh. Ba quc gia m cng ty mun nhm n: Php, , Ty Ban Nha Thang im: t 1 5 im nh gi cc quc gia mc tiu
QUC GIA PHP

TBN IM

YU T a. b. c. d. e.
V TR A L X HI - CHNH TR VN HA KINH T CNG NGH

TRNG S 0.15 0.3 0.3 0.15 0.1

3 4 5 5 5

3 2 3 3 5

4 2 3 2 5

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Bng tnh im la chn QGMT

PHP
0.45 1.2 1.5 0.75 0.5

TBN TR.S * IM
0.45 0.6 0.9 0.45 0.5

0.6 0.6 0.9 0.3 0.5

4.4
quc gia cn li. IV.

2.9

2.9

Qua bng tnh im trn, cng ty la chn Php v c tng s im cao nht so vi 2

MI TRNG MARKETING TI QUC GIA PHP 1. Phn tch PEST a. Chnh tr

Nc Php c mt nn chnh tr n nh. Gn y, khi EU ang b e da bi khng hong n cng nhng nc Php vn khng phi quc gia ng trong danh sch cc quc gia EU b thm thng n cng nh Ty Ban Nha hay . V l cng vic kinh doanh ti Php s n nh hn. Nc Php cng khng hay xy ra cc cuc bo ng v trang e da an ninh quc gia. b. Kinh t

Php thuc cc quc gia pht trin. OECD xp hng Php l quc gia c thu nhp cao. GDP bnh qun u ngi l 42.390 USD. Thng k cc bin s kinh t ca Php trong nm 2011 va qua: i vi mng nhp khu vo th trng Php, cc th tc lien quan tng i thun li. Thng k ca website DoingBusiness.Org cho thy:
OECD high income

Indicator Documents to export (number) Time to export (days)

France

OECD

2 9

---

4 10

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K Hoch Marketing Quc T Cho Vic Xut Khu Lng n Hi An Sang Php

Indicator Cost to export (US$ per container) Documents to import (number) Time to import (days) Cost to import (US$ per container)

France

OECD high income

OECD

1,078 2 11 1,248

----

1,032 5 11

i vi th tc nhp khu:
Import Procedures Documents preparation Customs clearance and technical control Ports and terminal handling Inland transportation and handling Totals
Duration (days) US$ Cost

5 1 3 2 11

101 150 316 681 1,248

Th tc nhp khu vo Php tng cng gm 4 cng on tin hnh trong thi gian 11 ngy vi chi ph vo khong 1248 USD (nm 2012). Con s ny so vi quc gia Ty Ban Nha v l: c. X hi

Php l mt t nc c ngh thut m thc tinh t v phong ph. Ngi Php rt snh n v xem trng chuyn n ung. in nh Php l nn in nh lu i nht th gii. Php l mt trong nhng nc c t l ngho i, t l bt bnh ng trong thu nhp thp nht trong cc nc c nn kinh t ln, ng thi c dch v x hi v dch v cng cng vo loi tt nht th gii. d. Cng ngh

Cng ngh ti Php khng c ch trng nhiu nh cc nc ang pht trin trong khu vc Chu , hay Bc MTuy nhin v l mt quc gia pht trin nn ngi dn Php tip cn k thut cng ngh rt ph bin. Vic ng dng cc m hnh t ng ha trong qu trnh kinh doanh hon ton thch hp quc gia ny.
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2. Phn tch 5 p lc a. b. c. d. e. p lc t khch hng p lc t nh cung cp p lc t i th cnh tranh hin ti p lc t sn phm thay th p lc t i th tim n im mnh

3. Phn tch SWOT a. Theo cc nh nghin cu biu tng vn ho ca th gii th: ngha biu trng ca lng n gn vi ngha ca s to sng. Ngn n l mt biu tng ca con ngi. Vic cng dng n vo mt in th cng c ngha l t hin dng mnh, t mnh di s bo v ca cc ng v hnh v cc thn bn mnh. Mt trong nhng mn qu lu nim c ngha. c s dng nhiu trong cc khch sn, nh hng trang tr v mang tnh truyn thng c o. L mt nt vn ha ca con ngi Hi An ni ring Nh gn, nh v d dng trong qu trnh s dng. Thn thin vi mi trng. b. tng i cao. D b hng nu c va chm mnh Cn bo qun nhit ph hp. Cng ngh th cng nn t nhiu cng cha bt kp nhu cu ngy cng cao ca khch hng. c. C hi im yu

L sn phm lm t my, tre, na nn yu cu v v sinh an ton sc khe

Internet pht trin mnh v cng ngh tin tin l mt li th trong tin trnh xut khu lng n.

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Php chim khong 11.9% th trng tiu th mt hng qu tng v trang tr ca EU nm 2005. Tng tiu th c tnh 1.261 triu trong nm . Nhp khu vo Php v gi tr v s lng c tnh l 988 triu v 405 nghn tn nm 2006, trong khi Php chim 12% tng xut khu cc mt hng qu tng v trang tr vo EU v l nc xut khu ng th 3 trong EU (ch sau c v Anh quc). Nm 2006, phn trm nhp khu vo Php t cc quc gia ang pht trin khong hn 29%. So snh con s ny vi nm 2004 l 26%. Cc nh cung cp hng u cho Php nm 2006 l Trung Quc 19.0%, Vit Nam 2.1%, Indonesia 1.4%, Thi Lan 1.0%, n 1.0% v Tunisia 0.7%.

Cc nh xut khu t cc quc gia ang pht trin s phi i mt vi nhu cu ang ngy cng tng ca ngi tiu dng v cc sn phm c cht lng cao, thn thin vi mi trng v x hi. Rt nhiu nh sn xut Php s tip tc a vic sn xut sang cc quc gia ang pht trin. Ngy cng t h gia nh c nhu cu v loi sn phm lm bng cht liu nhn to. Dn s th ang ngy cng m rng v x hi hin i ngy cng i hi s vn ng ln. Do vy nhng sn phm nh, n gin v d mang vc s tip tc c a chung.

Php c mt th trng bn l kh trng thnh, vi h thng cc ca hiu ngoi thnh cc k pht trin dn n mt s lng i siu th c th c coi l ln nht Chu u. Carrefour (http:// www.carrefour.com/) l mt siu th ln hng u ca Php vi 216 chi nhnh. Theo Euromonitor, cc i siu th ca Php c mong i chim 40% th phn kinh doanh cc sn phm qu tng v trang tr ti Php. Cc ca hng bch ha cng chim mt th phn ng k trn th trng bn l sn phm qu tng v trang tr.

Trong khi gi tr xut khu ca mt hng ny ngy cng tng cao th vic u t v c chnh sch khuyn khch, m rng quy m sn xut l mt hng i ng. Lng n khng ch l mt sn phm c o, mang m cht vn ha a phng m cn l mt trong nhng th mnh xut khu ca Hi An.

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d.

Thch thc

C mt nhm ngi ng h vn ha truyn thng Php phn i vic qung c i. So snh iu ny vi mt x hi tiu dng nh M, qung nhng chic cc, chic a c hay b m l chuyn bnh thng, th mt ngi Php li c xu hng s dng n hay n gin l tng l i nhng li . Do vy tinh thn mua sm Php khng cao nh mt s quc gia khc, chnh iu ny dn n vic tiu th thay th t hn so vi cc ni khc.

Cc th tc xut khu v nhiu loi thu quan to ra chi ph cao cho nh xut khu. Php l quc gia c nn vn ha truyn thng m bn sc dn tc. Do , kh khn len li vo th trng ny vi cng sn phm lng n truyn thng. LA CHN CHIN LC THM NHP TH TRNG Th trng Php khng phi l mt th trng d tip cn d cho l c nhn hay

V.

t chc ti Php c a thch lng n. Vi mt cng ty Faifo, kinh nghim cho vic xut khu lng n sang Php cn nhiu hn ch th vic t lc cnh sinh giai on khi u ny tht l mo him. Cho nn m bo an ton v nhn lc v ti lc th cng ty chn phng n da vo cng ty xut khu y thc thc hin cc hot ng bn hng ny. Nh vy bn cng ty Faifo s tin hnh sn xut v lp k hoch cn vic xut khu l s giao cho cng ty xut khu y thc chu trch nhim. Chin lc: Xut khu gin tip thng qua cng ty trung gian VI. PHN KHC, TH TRNG MC TIU, NH V Ni c cng ng ngi Vit sinh sng. Ni c nhiu khu du lch khch sn trang tr kiu c in. Ni thu ht nhiu khch du lch tham quan. Cc khu c nhiu t im tham quan, khu mua sm ni ting.

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Th trng mc tiu nhm n l cc khu mua sm, cc ch, ca hng ti Php ni ting thu ht bn a, khch du lch ni m mi ngi thng xuyn mua sm nh: Carcassonne: thu ht mt lng ln khch du lch qua v p c o v nhng nt vn ha lu i ca mt thnh ph pho i c. Ni y, c nhiu ca hng mua sm nhng mn qu lu nim th v cho ngi thn: Inthrieur 13 (13 rue Chartran, 11000 Carcassonne) chuyn bn nhng trang tr ni tht c o; DiSogni (22 rue Chartran, 11000 Carcassonne) qun o thi trang cao cp ca cc nh thit k ni ting, nh Christian Lacroix, Olivier Strelli, Nathalie Garon and Huevo Blanco; DiMeo (32 rue de la Libert, 11000 Carcassonne) thy tinh, iu khc, trang sc bng thy tinh c thit k theo c phong cch hin i ln truyn thng; Casa del Sol (27 rue Barbs, 11000 Carcassonne) ca hng bn cc loi nc hoa, trang sc, nn, trang tr ni tht nhp khu t nhiu nc chu u khc. Richard Lenoir: Khu ch ny l mt trong nhng ni thu ht nhiu du khch nht ti thnh ph Paris. Ch c t chc vi mt quy m kh ln v ch bn vo th 5 v Ch Nht hng tun. Khi mua sm ti y, ngai s lng hng ha phong ph nh cc loi thc phm thm ngon (tht, bnh m, ph mai) n t mi min t nc v thm ch c cc nc khc nhau trn th gii (mn n Trung u, cm thp cm Ty Ban Nha) cng mi chng lai qun o, giy dp, vi vc v cng n tng v c o. Marche Des Puces, St. Ouen De Clignacourt: Khu ch rng ln ny nm ngai vi thnh ph Paris cng c rt nhiu ngi chn lm ni mua sm ca h. Tng cng khun vin ch c tt c ti 3.000 gian hng by bn mi chng loi hng ha, c bit l c, l v qun o gi r. Ch ch m ca t sng by hng tun n ti th hai ca tun sau, t 9 gi sng n 7 gi ti. Cannes: Rue Meynadier c th c gi l con ng mua sm Cannes vi nhiu ca hng bn nhiu mt hng khc nhau. Loi b ho hng nht ca thnh ph c bn Ceneri, s 22 Rue Meynadier; Cannolive (16 Rue Vnizelos) ni ting vi nhng mn qu lu nim nh xinh; cn nhng tm poster ca cc l hi ln c
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bn Cine-Folie (14 Rue des Frres). Ch m ca t 7g00-13g00 cc ngy t th ba n ch nht. VII. K HOCH MARKETING MIX 1. D bo doanh s nm 2012 2015 K hoch xut khu sn phm sang th trng Php trong nm 2012 2015:
nm 2012 Din gii S lng Gi bn (5 euro) Doanh thu Gi vn Gi vn tng Logistic v chi ph khc Chi ph Li nhun 10,000 160,000 14,000 160,000 16,000 160,000 18,500 160,000 2,960,000,000 30,000 555,000,000 1,400,000,000 1,955,000,000 1,005,000,000 2013 2014 2015

1,600,000,000 2,240,000,000 2,560,000,000 30,000 300,000,000 30,000 420,000,000 30,000 480,000,000

900,000,000 1,100,000,000 1,250,000,000 1,200,000,000 1,520,000,000 1,730,000,000 400,000,000 720,000,000 830,000,000

2. Cng c Sn phm a. im cu thnh Nguyn liu lm n lng dng tre v vi la l chnh. Tre dng to khung lng n l loi tre gi c ngm k vi nc mui t 10 15 ngy chng mi mt. Sau tre c phi kh vt mng cho ph hp vi kch c ca cc loi n.

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Vi la t tm c dai khi cng trn khung n khng b rch. Ngi Hi An thch dng la H ng bc n. Th la ny lm cho nh sng thm huyn o sng ng. hon chnh mt chic n lng cn phi b cng sc tin g qut sn hay vc ni, kt tua n, un dy thp lm ch treo n. Kch c trung bnh 25x120cm; tre lm nan phi gi 3 nm tr ln, thn thng, v khng b try xc. Vi bc l loi vi tt, c co gin. Thp kho n trung bnh 0,3 - 3mm. Vt liu lm n phi c x l chng mi mt, nm mc v c sn bo v. b. ng gi Cc sn phm ca chng ti c ng gi theo 2 cch: Cch 1: c xp v b vo cc bao vi va vn vi kch c ca n ( kiu truyn thng). Cch 2: c b vo cc hp ph hp vi tng yu cu ca khch hng, lm qu cho ngi thn v bn b. Khi vn chuyn xut khu vi l hng c khi lng ln, s c ng kin bng cacton v c chuyn theo container bng ng bin, hay l ng khng ty thuc vo yu cu ca khch hng. Trng hp s lng va phi th hnh thc gi kin hng qua bu in l kh thi nht. c. Dch v H tr Chng ti c dch v lp t tn ni cho khch, hay c nhn vin n gim st vic lp t vi cc sn phm c mua trang tr khch sn, nh hng. i vi cc sn phm lm qu chng ti m bo nhn vin s hng dn tn tnh chu o cho qu khch hng. 3. Cng c Gi Biu gi xut sang th trng Php nh sau:
Din gii Ni a Th trng Php

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1.00 0.30 1.30 1.00 0.30 1.30 0.60 1.90 0.67 2.57 1.30 0.39 1.69 0.85 2.54 2.57 0.77 3.33 1.67 5.00

GI THNH LI NHUN TNG CHUYN CH GI THU (=GI*35%) NH NHP KHU NGI BN S (W) LI NHUN BN S (W*30%) BN L (R) LI NHUN BN L (R*50%) GI CUI CNG

4. Cng c Phn phi Do ln u xut khu sang Php nn cng ty Faifo u tin s dng hnh thc cng ty xut khu y thc hc cch tip cn th trng ny nn phn phn phi cng ty Faifo khng phi ch trng nhiu ch yu l bn cng ty xut khu y thc lo cho khu xut khu sn phm. Tuy nhin cng ty vn nghin cu s b v cch thc xut khu thi gian sau cng ty s trc tip xut khu ging nh cc n hng xut khu sang M, Trung Quc. v phn tm hiu ni dung ny nh sau: a. i. Cng xut
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La chn cng

K Hoch Marketing Quc T Cho Vic Xut Khu Lng n Hi An Sang Php

Cng chnh c s dng l Tin Sa ( Nng) v cng Sng Hn. ii. Cng nhp Cng Maseille (Macxy) l mt cng ln ca nc Php. L mt trong nhng thnh ph c nht nc Php. y s l c hi thun li cho sn phm lng n xut khu mang tnh truyn thng. b. i. Hnh thc la chn ng bin

Vn ti ng bin c th phc v chuyn ch tt c cc loi hng ho trong bun bn quc t. Cc tuyn ng vn ti trn bin hu ht l nhng tuyn ng giao thng t nhin. Nng lc chuyn ch ca vn ti ng bin rt ln. Nhn chung nng lc chuyn ch ca cng c vn ti ng bin khng b hn ch nh cc cng c ca cc phng thc vn ti khc. u im ni bt ca vn ti ng bin l gi thnh thp. Tuy nhin, vn ti ng bin c mt s nhc im: Vn ti ng bin ph thuc rt nhiu vo iu kin t nhin, tc ca tu bin cn thp v vic tng tc khai thc ca tu bin cn b hn ch. T nhng c im kinh t k thut ni trn ca vn ti ng bin, ta c th rt ra kt lun mt cch tng qut v phm vi p dng nh sau: Vn ti ng bin thch hp vi chuyn ch hng ho trong bun bn quc t. Vn ti ng bin thch hp vi chuyn ch hng ho c khi lng ln, chuyn ch trn c ly di nhng khng i hi thi gian giao hng nhanh chng. c. ng gi

ng du v ghi nhn quy nh Lng n l sn phm cn hn ch s va chm do phi c ng gi bao b cn thn trong qu trnh vn chuyn v bo qun. V vy, t chc ng gi, bao b, k m hiu l khu quan trng ca vic chun b hng ho.

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Loi bao b c la chn thng thng l: Bao (bag) : Mt s sn phm lng n c kch thc nh gn v lm bng tre th thng c chn ng vo bao b. Cc loi bao b thng dng l: bao ti (gunny bag), bao vi bng (Cottonbag), bao giy (Paper bag) v bao cao su (Rubber bag). c khi vi bng cng c dng lt trong. Trong my thp k gn y, ngi ta dng cht tng hp ch ra vt liu bao gi nh cc mng mng PE, PVC, PP hay PS. Kin hay b (bale): Tt c cc loi lng n c th p gn li m phm cht khng b hng th u ng thnh kin hoc b, bn ngoi thng buc bng dy thp. Thng (barrel, drum): Cc loi lng n g, n bn, n hoa sen c kch thc tng i ln v hn ch s va chm th phi ng trong thng. Thng c loi bng g (wooden barrel), g dn (plywood barrel), thng trn bng thp (steel drum), thng trn bng nhm (aluminium drum) v thng trn g ghp (fiberboard drum). Ngoi ra ngi ta cn pht trin vic chuyn tr bng con-t-n (container), c bn (palette), thng lu (thit b ng gp hng my bay - igloo) va tit kim bao gi, va thun tin cho vic bc d v xp t hng trn phng tin vn ti. Vic k, k m hiu hng: K m hiu (marking) l nhng k hiu bng ch, bng s hoc bng hnh v c ghi trn cc bao b bn ngoi nhm thng bo nhng chi tit cn thit cho vic giao nhn, bc d hoc bo qun hng ho. K k m hiu l mt khu cn thit ca qu trnh ng gi bao b nhm: Bo m thun li cho cng tc giao nhn. Hng dn phng php, k thut bo qun, vn chuyn, bc d hng ho. K m hiu cn phi bao gm:

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Nhng du hiu cn thit i vi ngi nhn hng nh: tn ngi nhn v tn ngi gi, trng lng tnh v trng lng c b, s hp ng, s hiu chuyn hng, s hiu kin hng.

Nhng chi tit cn thit cho vic t chc vn chuyn hng ho nh: tn nc v tn a im hng n, tn nc v tn a im hng i, hnh trnh chuyn ch, s vn n, tn tu, s hiu ca chuyn i.

Nhng du hiu hng dn cch xp t, bc d v bo qun hng ho trn ng i t ni sn xut n ni tiu th, nh: d v, m ch ny, trnh ma, nguy him...

Container Ngy nay, khong 90% hng ha c ng trong cc cngten v c xp ln cc tu chuyn ch thnh tng cm. Hn 200 triu cngten c chuyn ch hng nm. Vic s dng rng ri ca cc cngten tiu chun ISO nh hng ti vic thay i trong cc tiu chun vn ti, ch yu l vic thay i cc phn tho lp c ca xe ti hay cc phn trao i thnh cc phn c cng kch thc v hnh dng (mc d khng cn thay i cng sut), v n thay i ton b vic s dng rng ri khp th gii ca cc thng pallet vn ti cho ph hp vi cngten ISO hay cc xe ti thng mi. d. Knh phn phi

V y l ln u cng ty Faifo xut khu sang Php nn vic m cc i l hay ca hng bn l l iu liu lnh m cha mang tnh kh thi do cng ty ch la chn phng n bn sn phm cho cc i l phn phi hng handmade ti Php thi gian u nu nh qua cc bng kho st th trng cho thy nhu cu mua sn phm ny tng cao th cng ty s m cc i l phn phi ti Php. ng thi trn thc t cho thy nu nh cng ty chuyn sn phm sang cho cc ca hng bn l hay l cc gian hng ti ch ni ting c trnh by trn bn th
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cho thy rng doanh s tng cao hn so vi vic t m ca hng. Do , vic xut khu hng cho cc i l v knh phn phi tai ch a phng hay ch ln l mt phng n kh thi hn so vi lp cc ca hng ca mnh ti nc bn. Tc l cng ty s lin kt vi mt cng ty phn phi sn phm handmade ti Php xut hng vi gi thnh thng nht nh trn. V iu ny cng c khng nh trn thc t khi m cc doanh nhn ti Php sang VN v ra hp ng i bn cng mua bn sn phm ny.

5. Cng c Xc tin hn hp a. i. Mc tiu Nhm thc y trc tip hnh ng mua lng n ca khch hng. Khuyn khch mi ngi tm hiu v thng tin sn phm ngay ti trn t Php. To mi lin kt gia sn phm v nhu cu th trng Php. Nhc nh khch hng v s tha mn trong qu kh v to hng th mua tr li. Thay i thi ca ngi mua hng i vi lng n. b. Phng tin truyn thng Qung co

Do c tnh sn phm lng n nn phng tin truyn thng ch yu ti Php c s dng l cc hot ng festival, l hi truyn thng, cc chng trnh ca ma nhc dn gian, y l hnh thc tuyn truyn ph bin v hiu qu nht bi n thu ht phn ln s lng khch du lch tham quan v chim ngng cc sn phm c bit v dn c nhu cu s tin ti hot ng mua hng ln u v mua li nu c nhu cu trang tr. Tham gia cc chng trnh l hi ti Php a n cho khch bn a v khch du lch n Php bit n lng n Hi An ng thi to ra mt c hi cho chnh mnh gii thiu, qung b hnh nh ca mt sn phm Vit Nam xut khu sang cc nc v thc s c gi tr v vn ha.

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S dng cc tp ch a phng, kinh t, vn ha nh l mt knh truyn thng a sn phm tip cn vi khch hng. Vi hai hnh thc ny, chng ti thit ngh chi ph b ra tuy nhiu nhng gi tr mang li l khng th o m c khi m n thu ht phn ln lng khch tham quan cc l hi. Ngoi ra chng ti cn thit lp h thng trang web http://www.hoianlantern.com gip khch hng tm hiu v sn phm lng n v nu c nhu cu th c th t hng. ng thi hnh thc ny cng tin cho vic qun l, kim sot hng vn chuyn v cng thun li cho bn hng qua mng vi cc khch hng mi ni. c. Phiu mua hng Tng s lng mua hng to iu kin cho khch mua cc sn phm cng loi khc nh n bn, n g phc v cho cc nh hng khch sn. Theo nh nhng ti liu nghin cu th trng ti Php cho thy Php l mt t nc c nn vn ha truyn thng v rt l c knh. Chnh iu ny lm cho cc thnh ph ven con sng tr nn rt th mng. Chnh nt tng ng ny lm cho th trng Php c th s l th trng tim nng Vit Nam xut khu lng n. Chc hn doanh s thi gian qua ca cc doanh nghip khc khi xut khu lng n sang Php cho thy li nhun cha cao so vi c, Ty Ban Nha nhng nc thuc Chu u. Tuy nhin v lu di chc hn vi nn vn ha v kinh t pht trin ca Php vi hng lot cc khch sn mc ln th vic s dng cc loi lng n g, lng n bn, lng n treo tng l vic hin nhin. Do k hoch t ra l vi cc doanh nghip hay t chc mua lng n s lng ln th chng ti s c chnh sch khuyn mi: tng phiu mua sn phm th cng m ngh c ngun gc t Hi An nh cc sn phm la, qut giy, hoc chit khu trn s lng sn phm nhm to s bn vng trong mi quan h lm n lu di ca i bn. Phiu mua hng c xc nh nh sau: Nu mua s lng 100 chic th tng phiu mua hng tr gi: 62,5 euro Nu mua s lng 200 chic th tng phiu mua hng tr gi: 130 euro Nu mua s lng 500 chic th tng phiu mua hng tr gi: 330 euro
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Bn hng khuyn mi

K Hoch Marketing Quc T Cho Vic Xut Khu Lng n Hi An Sang Php

Nu mua trn s lng th s c t vn trc tip ca nhn vin chng ti v chnh sch u i i vi khch hng. 6. Phng thc thanh ton a. Tin mt trc

Phng thc chuyn tin: Khi c mt khch hng (ngi tr tin) yu cu ngn hng phc v mnh chuyn mt s tin nht nh cho mt ngi khc ( ngi th hng) mt a im nht nh th gi l chuyn tin ca ngn hng. thc hin vic chuyn tin th ngn hng chuyn tin phi thng qua i l ca mnh nc ngi th hng. Phng thc chuyn tin c th thc hin bng hai cch: - Chuyn tin bng in - Chuyn tin bng th Hai cch chuyn tin trn ch khc nhau ch l: chuyn tin bng in nhanh hn chuyn tin bng th, nhng chi ph chuyn tin bng in cao hn. Tin chuyn i c th l tin ca nc ngi th hng hoc l tin ca nc ngi tr hoc l tin ca nc th ba. Nu l tin ca nc ngi th hng v tin ca nc th ba th gi l thanh ton bng ngoi t. Trong trng hp thanh ton bng ngoi t th ngi chuyn tin phi mua ngoi t theo t gi hi oi ca nc . Phng thc chuyn tin t c s dng trong thanh ton thng mi quc t. N c s dng ch yu trong thanh ton phi mu dch, cng nh cc dch v c lin quan n xut nhp khu hng ho nh cc vn ti, bo him, bi thng b. M ti khon

Phng thc tn dng chng t: Phng thc tn dng chng t l mt s tho thun m trong mt ngn hng theo yu cu ca khch hng s tr mt s tin nht nh cho mt ngi th 3 hoc chp nhn hi phiu do ngi th 3 k pht trong phm vi s tin , khi ngi th 3 ny xut trnh b chng t thanh ton ph hp vi nhng quy nh ra trong th tn dng. Nh vy, tin hnh thanh ton bng phng thc ny, bt buc phi hnh thnh mt th tn dng. y l mt vn bn php
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K Hoch Marketing Quc T Cho Vic Xut Khu Lng n Hi An Sang Php

l quan trng ca phng thc thanh ton ny, v nu khng c th tn dng th xut khu s khng giao hng v nh vy phng thc tn dng chng t cng s khng hnh thnh c. Th tn dng c hnh thnh trn c s hp ng thng mi, tc l phi cn c vo ni dung, yu cu ca hp ng ngi nhp khu lm th tc yu cu ngn hng m th tn dng. Ngoi ra c th thc hin thanh ton qua th tn dng hoc th ghi n u c th thc hin c. c. Giao nhn hng

Cc loi th tn dng ch yu l: - Th tn dng c th hu ngang: y l loi th tn dng m sau khi c m th vic b sung sa cha hoc hu b c th tin hnh mt cch n phng. - Th tn dng khng th hu ngang: L loi th tn dng sau khi c m th vic sa i, b sung hoc hu b ch c ngn hng tin hnh theo tho thun ca tt c cc bn c lin quan. Trong thng mi quc t th tn dng ny c s dng ph bin nht. - Th tn dng khng th hu b c xc nhn: L loi th tn dng khng th hu b, c mt ngn hng khc m bo tr tin theo yu cu ca ngn hng m th tn dng. - Th tn dng chuyn nhng: L loi th tn dng khng th hu b, trong quy nh quyn ca ngn hng tr tin c tr hon ton hay tr mt phn ca th tn cho mt hay nhiu ngi theo lnh ca ngi hng li u tin.

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