TRNG I HC NGN HNG TP.

HCM
KHOA : QUN TR KINH DOANH

BI TIU LUN
MN: XY DNG V QUN TR THNG HIU LP: MG024_112_T01 GVDH: Ths. NG TH XUN BNH

TI: TIP TH GI TR N NHN VIN

CNG TY LA CHN: GOOGLE

NHM THC HIN: NHM 2 THNH VIN NHM 1. L BCH TRN (nhm trng) 2. L THANH NGA
3. TRN TH NGC HN

M S SINH VIN 030325090209 030325090314 030325090265 030325090130

4. NGUYN TH L TUYT

5. 6. 7. 8. 9.

BI TH THANH LOAN NGUYN TH DIU HNG NG C VINH TRNG CNG TUN HUNH TRNG TN

030325090294 030325090277 030325090139 030325090386 030325090136

MC LC
.................................................................................................................. 1 TRNG I HC NGN HNG TP.HCM....................................................1 KHOA : QUN TR KINH DOANH.....................................................1 BI TIU LUN.............................................................................1 TI: TIP TH GI TR N NHN VIN ...............................................................1 MC LC..................................................................................................................... 2 TNG QUAN V GOOGLE.............................................................................................3 GI TR THNG HIU................................................................................................ 7 Khi nim gi tr thng hiu...................................................................................7 2. Gi tr thng hiu ca google.............................................................................8 2.1 Gi tr ct li................................................................................................... 8 2.2 Gi tr m rng ..........................................................................................11

2.3 Tuyn ngn gi tr.........................................................................................13 2.4 tin cy .................................................................................................... 14 III. TIP TH GI TR N NHN VIN.........................................................................14 nh ngha.............................................................................................................14 Li ch khi tip th gi tr n nhn vin..................................................................14 Mc tiu m Google theo ui................................................................................15 PHN LOI NHN VIN..............................................................................................16 Nhn vin tim nng .............................................................................................16 Nhn vin hin ti ................................................................................................16 Phn khc nhn vin hin ti.................................................................................16 V. PHNG PHP TIP TH GI TR N NHN VIN CA GOOGLE............................18 1. Nhn vin tim nng..........................................................................................18

Nhn vin hin ti..................................................................................................21 VI. NH GI............................................................................................................26 VII. HNG GII QUYT.............................................................................................27

TNG QUAN V GOOGLE Tr s: Google l mt cng ty Internet c tr s tn Googleplex t ti Moutain View, California, M v c thnh lp vo nm 1998. Ch tch iu hnh l Tin s Eric Schmidt, trc y l gim c cng ty Novell, Gim c iu hnh Larry Page v nh ng sang lp Sergey Brin. Sn phm: Sn phm chnh ca cng ty ny l cng c tm kim Google, c nhiu ngi nh gi l cng c tm kim hu ch v mnh m nht trn Internet.

 Tn: Tn "Google" l mt li chi ch ca t googol, bng 10100. Google chn tn ny th hin s mnh ca cng ty l sp xp thng tin cua th gii va lam cho thng tin ny tr nn hu dung va co th truy cp trn toan cu (Googleplex, tn ca tr s Google, c ngha l 10googol). u nm 2012, Google ng u trong danh sch 100 cng ty c mi trng lm vic tt nht M do tp ch Fortune bnh chn vi t l tng trng vic lm trong nm 2011 l 33%. S lng nhn vin ca cng ty ln n 31353 nhn vin v hng mc lng trung bnh 141.000 USD/nm. Cng ngh chia lm 6 lnh vc :Tm kim,qung co, ng dng, in thoi di ng v Android, Google Chrome, nhng lnh vc khc. Mc d pht trin rt nhiu k t khi thnh lp vo nm 1998, Google vn duy tr khng kh ca mt cng ty nh. Cam kt i mi ca Google ph thuc vo vic mi ngi cm thy thoi mi khi chia s tng v quan im. Mi nhn vin u l mt ngi cng tc nng ng v mi ngi ai cng c mt vi lnh vc phi chu trch nhim. Bi v tin rng mi nhn vin ca Google u c vai tr quan trng nh nhau trong s thnh cng ca cng ty nn khng ai e ngi khi trc tip t cu hi hoc

trao i kin vi nhng ngi iu hnh trong cuc hp ton cng ty cng nh khi gp mt hng ngy. Trong hot ng tuyn dng, Google c bit ch trng n vn xy dng mt mi trng lm vic ton cu v u tin kh nng hn kinh nghim. Trong qu trnh pht trin, chng ti lun tm kim nhng ngi c cng chung cam kt vi chng ti l to ra mt cng c tm kim hon ho v thc s am m cng vic ny. Vn ha: Google c cc vn phng cng ty c t khp ni trn th gii v mc d cc vn phng ca Google khng ging ht nhau nhng chng c xu hng ging nhau mt s yu t c bn. Di y l mt s iu bn c th bt gp trong khng gian lm vic ca Google: Cc nt c trng ca tng a phng. Xe p hoc xe scooter di chuyn nhanh chng gia cc cuc hp. Cc nhn vin ca Google dng chung cc phng vung, phng bn nguyt v cc phng hi v c rt t vn phng ring. My tnh xch tay xut hin khp mi ni mt sn phm chun vit phn mm di ng, kim tra email khi ang di chuyn v ghi chp. Bng , bn bi-a 6 l, sn bng chuyn, cc loi tr chi in t, n piano, bn chi bng bn v phng tp th dc bao gm cc lp dy yoga v khiu v. Cc nhm nhn vin c s c t chc theo tt c cc s thch, chng hn nh thin, in nh, nm ru v khiu v salsa. Ba tra v ba ti b dng cho tt c nhn vin ti nhiu khu n ung khc nhau. Cc phng ngh gii lao c nhiu mn n nh v ung gip nhn vin ca Google sung sc c ngy. Trit l cng ty :
Tp trung vo ngi dng v mi th khc s theo sau . Tt nht l hy lm mt th g thc s tt. Nhanh tt hn chm. Dn ch trong cc cng vic lin quan n web. Bn khng cn phi bn lm vic mi cn n cu tr li.

 Bn c th kim tin m khng lm g xu. Lun c thng tin khc ngoi . Nhu cu v thng tin vt qua mi bin gii. Bn c th nghim tc m khng cn mc com-l. Ch xut sc thi cha .

Nguyn tc bo mt :
S dng thng tin cung cp cho ngi dng ca Google cc sn phm

v dch v c gi tr.
Pht trin nhng sn phm phn nh cc nguyn tc v tiu chun bo

mt nghim ngt.
m bo thu thp thng tin c nhn mt cch minh bch. Cung cp cho ngi dng nhng la chn ngha bo v quyn ring

t ca h.
L ngi qun l c trch nhim vi thng tin m Google nm gi.

Theo bng xp hng gi tr thng hiu ca BrandFinance , Google c nh gi thng hiu l khong 44 t la vo nm 2011. Gi tr thng hiu ny c tnh ton da trn c m hnh kinh doanh v gi tr ca tn Google.

Xp hng gi tr thng hiu nm 2010-2011 (theo BrandFinance)

GI TR THNG HIU Khi nim gi tr thng hiu L nhng gi tr c th m thng hiu mang li cho nhng i tng lin quan (bn thn doanh nghip, khch hng, c ng, nhn vin), bao gm hai kha cnh: Th nht, gi tr cm nhn l nhng cm xc, tnh cm ca ngi tiu dng i vi thng hiu. Th hai, gi tr ti chnh l hnh vi ca ngi tiu dng - h chn dng thng hiu ca t chc hay l nhng i th cnh tranh.

Gi tr thng hiu gm 4 thnh t chnh l: S nhn bit thng hiu Cht lng cm nhn S lin tng thng hiu

 S trung thnh thng hiu Vic to dng c nhng gi tr ny l c mt qu trnh, i hi s u t v quyt tm ca doanh nghip.

2. Gi tr thng hiu ca google 2.1 Gi tr ct li S mnh: sp xp thng tin ca th gii v lm cho thng tin ny tr nn hu dng v c th truy cp trn ton cu. i tng nhm n: Nhng ngi mun tm hiu, cp nht thng tin Nhng ngi yu thch cng ngh Nhng nhn vin tuyt vi Nhng i tc tch cc

Qu trnh thc hin cng vic: Lun sng to, gia tng v duy tr nhng sn phm v dch v tuyt vi, Xem ci tin cng ngh l nhn t mang tnh quyt nh xy dng mt th gii ca nhng sn phm v cng ngh tt nht Lun quan tm n quy m v tnh hiu qu cng nh cc d liu c th, r rang tin hnh cng vic nghin cu, pht trin.

Khi qut mt s cng ngh chnh ca Google: a. Tm kim o ng sng lp Larry Page tng m t cng c tm kim hon ho l cng c hiu chnh xc ca bn v tr v cho bn chnh xc nhng g bn mun. Google khng th khng nh rng hin ti p ng c 100 phn trm k vng nhng Google lun n lc nghin cu nhng cng ngh mi gip tt c sn phm v dch v ca Google ngy cng tr nn hon thin. o Cc tnh nng tm kim ca Google:

 Mc lin quan: hin ti Google s dng tng cng hn 200 tn hiu, bao

gm xp hng trang, xp hng cc trang web v thng xuyn cp nht cc thut ton ny hng tun.
Tnh ton din: Google lp ch mc hng t t trang web v ch mc ca

Google xp x 100 triu gigabyte. Google vn tip tc u t tng tnh ton din cho cc dch v ca mnh.
Tnh cp nht: Google lin tc thu thp d liu trn web m bo rng

bn c th tm thy tin tc, blog v cc cp nht trng thi mi nht sau vi pht hoc thm ch vi giy chng c ng.
Tc : Thi gian trung bnh tr li mt truy vn ca Google l xp x mt

phn t giy. So vi thi gian trung bnh ca mt ci chp mt l mt phn mi giy.Tc l u tin tm kim chnh.Ngoi vit ra nhng m thng minh, Google cn pht trin cc h thng my tnh trn ton cu nhm m bo bn s c c thi gian tr li nhanh nht.Vi cc cng ngh nh t ng in v Google instant, Google gip bn tm thy cc cm t tm kim v cc kt qu m bn mong i thm ch trc c khi bn nhp xong.
b. Qung co: Qung co trc tuyn c mt bc di k t khi qung co biu

ng u tin xut hin trn web. Qung co trc tuyn pht trin hn bt k dng qung co truyn thng no khc nh s bng n ca Internet v s lng ngi dngbao gm qung co theo t kha tm kim, qung co hin th hnh nh a phng tin v qung co video trc tuyn. Mc d cc chng trnh qung co ca Google pht trin theo bc tin ca ngnh, Google vn cam kt cung cp cc qung co di dng thng tin hu ch v ph hp nh bn cht vn c ca chng
c. ng dng: Trong qu kh, nhng ng dng my tnh m mi ngi s dng

kt ni, giao tip v cng tc vi nhaunh email, x l vn bn, lch v bng tnh phi c ci t trn my tnh ca bn. Phn mm ny s tn ti trn my tnh ca bn, cha y tp c v phin bn li thi ca cng phn mm.Ngy nay vi cc ng dng mi ca Google cc bn sao d liu ca bn trn nhiu my mi trong s nhiu v tr, iu c ngha l khng mt thi gian ch v d liu ca bn c sao lu v bo m.
d. Google Chrome: Thit k ca Chrome p v gn nh, cho php bn tp trung

vo nhng g bn ang lm trc tuyn hn l mt thi gian qu gi vo giao din mn hnh vi cc trnh n v biu tng khng cn thit. Chrome chnh l nn tng xy dng Google Chrome OS, mt h iu hnh cho th h thit b mi s cng Chrome chia s mi quan tm v tc , s n gin v tnh bo mt.

e.

in thoi i ng: in thoi di ng ang nhanh chng tr thnh cng thng tin ca th gii. i vi nhiu ngi, in thoi di ng l phng tin chnh hay thm ch l duy nht truy cp web, v th vic thit k cc sn phm ca chng ti sao cho c th truy cp c trn in thoi di ng ng vai tr quan trng gip cung cp thng tin cho nhiu ngi hn trn khp th gii. Mc tiu ca Google l to ra cc ng dng dnh cho in thoi di ng, chng hn nh Google Maps v Gmail hot ng c trn nhiu in thoi v nhiu a im. V hn na Google lun tm kim nhng sng kin tuyt vi mi, cch thc mi khin mt th m bn cha bao gi ngh c th s tt hn hoc d s dng hn s tr nn tt hn hoc d s dng hn.

nh hng n cuc sng: Mi trng lm vic Google : to ra mt mi trng ni mi ngi trng thnh v pht trin, khin cho qu trnh lm vic ti Google l mt nim vui, khuyn khch v cho php nhn vin h tr cc hot ng c lin quan n cng ng v hi vng mi nhn vin tham gia, lun cao vn o c trong vic kinh doanh v phc v khch hng. T chc t thin ca Google: Google.org s dng sc mnh thng tin v cng ngh ca Google to ra sn phm v ng h cho cc chnh sch gii quyt nhng thch thc ton cu. Cc n lc trong lnh vc nng lng sch ca Google: Ti Google, tnh bn vng l gi tr ct li khi ngun ngay t cc nh sng lp v Google tin rng mt doanh nghip xanh l mt doanh nghip khn ngoan. Google l mt nhm gm nhiu nh u t, doanh nhn v chuyn gia khc nhau, nhng ngi tin vo sc mnh ca cc cng ty ln c kh nng thay i th gii. T chc t thin ca Google: Google.org s dng sc mnh thng tin v cng ngh ca Google to ra sn phm v ng h cho cc chnh sch gii quyt nhng thch thc ton cu. Cc n lc trong lnh vc nng lng sch ca Google: Ti Google, tnh bn vng l gi tr ct li khi ngun ngay t cc nh sng lp v Google tin rng mt doanh nghip xanh l mt doanh nghip khn ngoan. Google l mt nhm gm nhiu nh u t, doanh nhn v chuyn gia khc nhau, nhng ngi tin vo sc mnh ca cc cng ty ln c kh nng thay i th gii.

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Bng ga tr ct li ti cng ty Google 2.2 Gi tr m rng Tnh cch thng hiu : am m, trch nhim, u tin kh nng hn kinh nghim, th v, sng to, t tin th hin c tnh, thoi mi, nng ng, lun i mi, cp nht, thn mt, gn gi, a dng(quc tch, gii tnh, tui), nhm n nhng g tt nht, tin tng v kh nng ca Internet.

Nn tng ca mi quan h:

nh gi cao nhn vin, i x vi mi ngi bng s cng bng v tn trng. Thch thc tng ca nhau mt cch ci m. nh gi cao s a dng v con ngi v tng. Mong i s tch cc tham gia ca nhn vin vo mt vn no khi lm vic cho Google. Tin tng v chia s cho nhn vin nhng thng tin v cc thng v ln v mong mun h tn trng tnh bo mt ca Google. Yu cu nhn vin c nhng c x thch hp khi ang i din cho Google. Mong i nhng nhn vin lm vic ti Google c th cm nhn v tn hng nim vui cng vi nhau. Mi trng lm vic nng ng nhng y thch thc.

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 Chc mng thnh cng v thnh tu ca nhau c trn phng din ngh nghip ln phng din c nhn. Lun khim tn, trung thc v kim tin bng cch lm nhng iu tt p. Duy tr khng kh ca mt cng ty nh Tp trung vo vic cung cp tri nghim cho ngi dng tt nht c th Xy dng s trung thnh ca khch hng v lun tn trng iu .
Thng hiu con : tp trung vo 3 mng l :

Qung co : Google Adwords, Google Adsense ng dng : Google Docs, Picasa, Web Search, Google Chrome, Android, Chrome +, Youtube, Gmail, Google Maps, Google Translate, Google Store, in thoi Nexus One, my tnh bng(sp tung ra th trng)
Sn phm phc v kinh doanh : Google Apps, Google Apps Premium Edition

(tng t Microsoft Office), Google Security Services

Logo :

c gi l Doodles

Slogan : dont be evil

Lin h vi cc t chc : Nm 2005, Google gia nhp hip hi vi cc cng ty v t chc chnh ph khc pht trin phn mm v dch v. Google cng b mi cng tc vi NASA Ames Reseach Center, xy dng n 1 triu phng chuyn trch v lm vic trong n nghin cu bao gm Qun l d liu trn din rng, cng ngh nano, sp xp cng vic s dng my tnh Google tham gia cng tc vi Sun Microsystem chia s v phn loi cc cng ngh ca nhau. Cng ty tham gia cng tc vi American Online ca Time Warner ci tin dch v video trc tuyn. Nm 2007, Google v New Corp.s Fox Interactive Media tham gia vo bn hp ng tr gi 900 triu USD phc v tm kim vo qung co trn trang mng x hi ni ting Myspace. Ngi i din : Google.com : n hong Anh Elizabeth nh lm i s cho google (2008)

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 Google Chrome : Lady Gaga, Justin Bieber, Hatsune Miku (th trng Nht

Bn) K tha : Nm 2001 mua li Pyra Labs - cng ty sng to ra Blogger, mt nn tng ca vic xut bn weblog.
Thng 2 nm 2006, cng ty phn mm Adaptive Path bn Measure Map,

mt ng dng thng k weblog cho Google. Cui nm 2006, Google mua li trang web chia s video trc tuyn YouTube vi gi 1,65 t USD bng c phn.
Ngy 31 thng 10 nm 2006, Google cng b h mua li Jotspot, mt

nh pht trin ca cng ngh wiki cho cc website cng ng. Ngy 13 thng 4 nm 2007, Google t c tha thun mua li DoubleClick vi gi 3,2 t USD. Cng vo nm 2007, Google mua li cng ty Postini v s tip tc pht trin cng ngh m h mua c t cng ty ny v t tn l Google Security Services. Ngy 15 thng 8 nm 2011, Google tuyn b mua Motorola Mobility vi gi 12,5 t USD. 2.3 Tuyn ngn gi tr Li ch chc nng : Tm kim trn Google.com thun tin, n gin v thy ngay kt qu. Nhng tng v sn phm vt khi cc gii hn cng ngh hin c. Cung cp tnh nng bo mt cao.
Cung cp cho ngi dng cc la chn ngha v chi tit v vic s dng

thng tin c nhn ca h. Lm cho vic tip cn thng tin tr nn d dng hn i vi ton b th gii v bng mi ngn ng.
Li ch cm nhn : thun tin, nhanh chng, d s dng, y , an ton. Li ch t th hin : t tin khi lun cp nht thng tin, s dng cc ng dng

mi, nm bt xu th.

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2.4 tin cy Tp trung vo vic cung cp tri nghim tt nht cho ngi dng.

Khng ngng n lc lm cho vic tm kim tr nn nhanh hn. m bo s ring t v bo mt cho ngi dng. Cam kt xy dng cc sn phm cho php ngi dng xut thng tin c nhn ca h sang cc dch v khc, khng bn thng tin c nhn ca ngi dng. Bo v d liu m ngi dng giao ph. Kt qu tm kim khng xut hin cc trang web en (tr trng hp ngi dng c tm kim). Khng cho qung co hin ln trn cc trang kt qu tr khi chng c lin quan n trang m trn chng c hin th v c th cung cp thng tin hu ch.

III. TIP TH GI TR N NHN VIN nh ngha Tip th gi tr n nhn vin l nhng hot ng nhm thit lp, duy tr v cng c lu di nhng mi quan h vi nhn vin mt cch c li p ng mc tiu ca cc bn. iu ny c thc hin bng s trao i gia cc bn v tha mn nhng gi tr cam kt. (da theo nh ngha v marketing Brassington v Stephen Pettitt, 1997.) trong Priciple of Marketing, France

Li ch khi tip th gi tr n nhn vin Thu ht v gi chn nhn ti Kho st ca Mc Kinsey & Company 1997 v cc ngun ci tin chnh cho nhn vin cho thy: 58% cc nh iu hnh cho rng l vn ha v cc gi tr thng hiu,39% l yu t tng trng v thng tin ngh nghip.iu ny cho thy cc gi tr tt s thu ht nhng con ngi tt, hay ni cch khc nhng nhn vin tng lai s so snh nhng gi tr ca bn thn vi gi tr ca doanh nghip v tm n ni no ph hp vi h.

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 Khi l thnh vin ca cng ty, h s kim tra tnh chnh trc ca cng ty .Nu doanh nghip c th duy tr v thc hin nhng gi tr m mnh cam kt th nhn vin s ht lng lm vic cho h. Vy gi tr c gi vng s ci thin lng trung thnh ca nhn vin. Nng sut cht lng ca tuyn trc v hot ng ca tuyn sau. Tuyn sau (b phn sn xut, R&D,) : tm trng ca ngi lao ng nh hng ng k n nng sut lm vic ca h. Mt khi nhn vin tin vo cc cam kt m cng ty a ra, iu ny s cng c yu t tinh thn, tm trng ca h v dn n ci thin nng sut lm vic. Tuyn trc (b phn bn hng): nim tin s gip h nh hnh hnh vi bn thn trong cng vic hng ngy, nht l khi tng tc vi khch hng. Khi nhn vin hiu c cc gi tr m cng ty hng n th vic truyn t n n khch hng s thuyt phc hn. iu ny gp phn quan trng trong ci thin cht lng cng vic.

Hp nht to ra mt gi tr chung v h tr vic trao quyn.

Mi doanh nghip , c bit l cc doanh nghip quy m ln, nhiu chi

nhnh lun tn ti nhng khc bit nht nh v nng lc, trnh , gii tnh, tui tc, tnh cch, chng tc, vn ha vng min, nhn sinh quan,. Vic thng nht mt gi tr chung nht gp phn gim i nhng khc bit . T hng nhn vin vo mt khung gi tr chung nht.V gp phn hon thnh cc mc tiu ca doanh nghip.
Mt trong nhng nguyn tc trao quyn l s tin tng vo nhn vin

(nng lc, s nhit tnh, tinh thn trch nhim). Khi nhn vin hiu & tin tng gi tr ca t chc th h c nhit tnh, trch nhim cao hn, v v vy vic trao quyn c hiu qu hn. (ngun: Marketing 3.0, Philip Kotler, 2011)

Mc tiu m Google theo ui C c nhng con ngi tt nht lm ng vic T l thi vic thp. To mi c hi nhn vin c pht huy kh nng sng to cao nht

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Nhn vin hiu r v tin tng vo cng ty t thc hin ng nh hng ra. To nn s gn gi, thoi mi gia cc c nhn trong cng ty t do trao i kin v quan im. To ra mt mi trng lm vic thoi mi, bnh ng .

PHN LOI NHN VIN Nhn vin tim nng L nhng ngi c nhu cu tuyn dng vo lm vic ti Google v tri qua qu trnh phng vn xin vic. Nhn vin hin ti Sut thi k bng n v dch v "dotcom" vo cui nhng nm 1990, khi cc cng ty k thut hng u c ch s thay th nhn vin vo khong 20-25% th Google l cng ty duy nht khng phi i mt vi vn nn ny. Cho n nay, ch s ny ca Google vn ch xp x mc zero, v Google tr thnh ni l tng, l a im lm vic m c ca hng triu ng vin. Mc d vy, Google khng ngng tuyn dng nhng ngi ti nng. Cng ty nhn c khong 1000 bn CV mi ngy (nm 2003) so vi s nhn vin hin c l trn 20 nghn ngi. V s lng nhn vin Goole n nm 2011 ln n 31353 ngi, trong c 20123 nhn vin chnh thc v hn 10000 nhn vin tm thi.

Phn khc nhn vin hin ti Nhn vin google c phn chia vo 4 phn nhm chnh: Phn khc thu nhp cao, t trch nhim: ch yu l nhm nhn vin thch c ng vin bng lng thng, hay ni chung l cc khch l v mt vt cht. Phn khc ny ph hp vi ga tr th tm trong bng gi tr. Google mong mun nhn vin trong nhm ny nm bt c tinh thn thc t l thnh qu v nhng c gng trong cng vic ca h s c n b xng ng bng tin lng thng, phc li . Mi ng lng nhn vin to ra u tng trng cho nhng ng gp ca h i vi t chc. H c quyn t ho v n. ng thi , Google lun quan tm nh gi chnh xc nhng ng gp ca nhn vin v tng
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thng xng ng ng ngi, ng lc, ng ni sao cho mi nhn vin lun cm nhn c s i x cng bng, bnh ng trong t chc.

Phn khc h tr linh hot: nhm i tng khng thch b buc vo mt lnh vc nht nh, d pht sinh nhm chn nu khng c tri nghim nhng ci mi, thch c s thuyn chuyn thay i cng vic hay mi trng lm vic. Phn khc ny ph hp vi gi tr m Google theo ui l to ra mi trng lm vic nng ng v thoi mi, sao cho mi ngy n cng s l mt nim vui. Cng vic lun y tnh sng to v linh hot, th thch khi ngi cho h lun n lc ht mnh. Mi nhn vin lm vic ht mnh khng ch l v trch nhim m cn do tnh am m v s cun ht m chnh cng vic to ra. Bu khng kh ni lm vic lun to ra s thoi mi, khng gy qu nhiu sc p , s cng thng cho nhn vin. Ngoi ra, mi nhn vin c khuyn khch gn kt vi nhau khng ch da trn mi quan h ng nghip m trn ht l tnh bn. H khng ch chia s cng vic cng nhau, m cn cng nhau chia s thnh cng ln vt qua tht bi trong cng vic, trong cuc sng. (gi tr th 3 trong bng gi tr ct li).

Phn khc ri ro v phn thng: nhm vo nhm i tng thch lm vic mt cch sng to, c lp, thch thc. Phn khc ny tha mn gi tr th 1, th 2 trong bng gi tr ca Google. Google hng ti cao tnh sng to trong suy ngh v hnh ng sao cho mi nhn vin va c th lm vic nhm mt cch hiu qu va c th lm vic mt cch c lp. Google khuyn khch nhn vin thuc phn khc ny lun u tin tnh sng to, a ra cng nhiu gii php, nhiu tng cng tt, hy t tin thoi mi chia s cc tng ny sinh vi cc ng nghip khc . Bt k nhn vin bt k b phn no cng c khuyn khch tm ti , pht hin cc tng, v trnh by n mt cch bnh ng khng phn bit chc nng hay v tr. Mi tng pht sinh lun c ghi nhn sao cho khng c bt k tng no b b st.

Phn khc chuyn mn c nhn v thnh cng tp th: ch yu bao gm nhm i tng c chuyn mn c nhn cao, lc quan, sng to, lm vic theo nhm hiu qu . Google th nhm nhn vin ny thng l cc k s ph trch cc hot ng nh tp trung d liu, qun l phn mm, phn cng, qun l mng ni b hay vit h thng mng. H c khuyn khch khng ch nng cao kh

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nng chuyn mn, m cn c tinh thn hp tc. Tnh hp tc c th hin qua s phi hp lm vic vi cc nhn vin khc. V quan trng hn l tnh tp th khi l mt thnh vin ca Google. L mt nhn vin Google cn phi suy ngh v hnh ng sao cho ph hp vi nhng gi tr, vn ha ca cng ty, t li ch ca tp th , ca t chc ln trn li ch c nhn. (gi tr th t trong bng gi tr)

Thng k v so snh tin lng nhn vin cc cng ty IT (theo Payscale)

V. PHNG PHP TIP TH GI TR N NHN VIN CA GOOGLE 1. Nhn vin tim nng Trc khi tuyn dng : o Cung cp thng tin v cng ty cng nh qu trnh lm vic ca nhn vin trong cng ty nhng ngi mun vo lm vic hiu r nhng gi tr m google mun nhm ti : cao s sng to, tinh thn trch nhim, nng lc

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ph hp, kh nng hp tc v a dng (qua video phng vn vi nhn vin hin tai, cc hnh nh v phong cch sng v lm vic ca cc nhn vin trong cng ty, cc s mnh v gi tr m cng ty mun hng n c trnh by r rang trang web ca Google). o Bn cnh , nu ra cc l do m bn nn lm vic ti Google (cng trn trang web ca cng ty): Gip cng ng. Gip cuc sng tr nn tt p hn khi l mt thnh vin sng to cc sn phm. Cung cp mi trng tt nht pht huy sc sang to. Va lm vic va ngh ngi hp l. Google cung cp cc li ch cho nhn vin qua cc chng trnh y t, la chn c phiu, ngh php v ngh thai sn, i mi l ti quan trng. Cng ty tt p bt c ni no bn gh qua. Lin kt ton th gii thng qua mi khch hng. t c nhng iu m ngi khc cha bit n. Cc ba n b dng, thm ngon c cung cp min ph mi ngy. Trong qu trnh tuyn dng : o cao nhng ngi c kh nng hn ngi c kinh nghim (c th hin trong phn hng dn h s xin vic trn trang web ca Google). o Khng phn bit ngun gc, gii tnh, tui ca ngi tuyn dng (iu ny cng c cp n trong phn chun b h s xin vic trn trang web ca Google). o Yu cu ng vin nu ln nhng im to nn s c o ca bn thn trong n xin vic.
o

Khng i hi ngi xin vic phi bit ting Anh v Google cn nhng ngi p ng c yu cu ca ngi dng trn ton th gii m Google phc v

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 to s gn gi v gip ngi dng cm thy nhng nhu cu ca h c hiu thu o.

o

Cc k nghim ngt trong qu trnh tuyn dng : mi nm Google nhn c hn mt triu h s xin vic, c 130 h s xin vic th ch c 1 h s c chp nhn ti Google. Hu nh nhng ngi xin vic phi tri qua t nht 4 cuc phng vn vi cc qun l v ng nghip tim nng, kin ca mi ngi u c tnh m bo qu trnh tuyn dng l cng bng v duy tr c nhng tiu chun cao v nhn vin. Cc nh tuyn dng ca Google rt sng to trong vic a ra cu hi phng vn nhm thm d v tm hiu c im cng nh tnh cch ca cc ng vin. Google khng tm ngi thng minh nht, gii nht m h ch tm kim nhng ng vin ph hp nht cho cng ty. V d :Ngi phng vn: Bn s la chn tr li 1 cu hi kh hay 5 cu hi d hn? Hy suy ngh k trc khi bn a ra la chn cui cng ng vin suy ngh v cui cng quyt nh Ti chn 1 cu hi kh! Tt, chc bn may mn, bn c s la chn ca mnh, sau y l cu hi ca bn: Th g c trc? G hay trng? ng vin t ra hnh phc v t tin tr li: l con g! V sao? ngi phng vn hi Xin li tha ng, ng ha vi ti rng ch c mt cu hi c a ra. V c l ng s khng hi ti mt cu hi kh na ch? Sau anh ta c tuyn dng.

Da vo nhng g m Google th hin trong vn tuyn dng h c xp hng vo mt trong 10 nh tuyn dng tt nht nm 2012 trong lnh vc CNTT ca trang web Glassdoor.com : V tr 1 2 3 4 5 6 Nh tuyn dng Facebook Google Apple Rackspace Salesforce.com Citrix Systems im 4,3 4,0 3,9 3,9 3,9 3,8 Ngi ng u Mark Zuckerberg Larry Page Tim Cook Lanham Napier Mark Benioff Mark Templeton im 89% 92% 96% 84% 88% 92%

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7 8 9 10

Qualcomm SAP America NetApp Intel

3,8 3,8 3,7 3,6

Paul Jacobs Bill MacDermott Tom Jordgens Paul Otellini

89% 85% 100% 93%

Nhn vin hin ti Phn khc thu nhp cao, t trch nhim: : a ra mc lng cao, nhn vin ca Google nhn mc lng trung bnh 141.000 USD/nm, trong khi mc lng trung bnh khu vc t nhn ca Anh l 35.000 USD. Ngoi ra, Google cn thc hin vic tng lng . Vo nm 2011, nhm gi chn i ng nhn vin ca mnh Google tng 10% lng cho ton b nhn vin. ng thi hng cng chi tr thu cho khon thng ny (thng khon thng b thu rt cao ti cc nc nh M). Bn cnh vic tng lng, Google cn a ra chnh sch ngh l c bit hp dn dnh cho nhn vin ca hng. C th, mi nm mi ngi s nhn c 1.000 USD dnh cho k ngh ca mnh. Bn cnh , cn c cc khon thng cho cc thnh vin hon thnh k hoch.

Phn khc h tr linh hot: i vi phn khc ny, to ra s i mi l iu quan trng m bo h khng cm thy nhm chn vi cng vic , cng nh to ra s linh hot, kch thch h pht huy kh nng , th sc trn nhiu lnh vc khc nhau. Google thc hin iu ny bng cch cho php nhn vin tham gia nhng d n khng thuc lnh vc chuyn mn ca h nh lm cng vic qun l hay tham gia mt ngn ng lp trnh mi,Ngoi ra, Google cn nhn vin xoay vng ni lm vic khp ni trn th gii, bao gm vn phng New York, Mountain View v Sydney (c).

Phn khc ri ro v phn thng: to ra mt mi trng lm vic phi cu trc. Ni y to ra mi yu t tha mn nhu cu ca nhn vin , gip h t c s thoi mi cao nht, t kch thch kh nng sng to ca h mt cch ton din. Vn phng lm vic ca nhn vin c thit k theo nhng kiu dng m h thch c th l hnh mt qu bng hay chic xe taxi. Nhn vin cn c khuyn khch chi chi. Bn cnh , khi c nhng trc trc v k thut th lun c mt i ng chuyn gia s lp tc sa cha my tnh cng mi thit b s .Vi nhng ai thch gii lao hay tm tng khi nhm nhi c ph th iu cng c p ng to Google. Ni y c trang hong thm mt"bng tng" nhng khi h ny sinh tng mi th c th trnh by cc sng kin
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ca mnh ln v theo ui nhng d n ring. Tm bng tng ny c thit k nh mt tu khng gian mang tn Google. gii tr, nhn vin Google cn c th chi bi-a trong gi ngh khu gii tr trong khun vin hay chi bng chuyn, hay massage ti phng massage chuyn nghip hay s dng hai b bi ti tr s v c sn mt nhn vin bo v trng chng. Vi nhng ai mun lm tc, Google k hp ng vi cc chuyn gia to mu tc n chnh trang mt cch nh k cho cc nhn vin. Vi nhu cu n ung, nhn vin c thng thc ti 3 ba n min ph mi ngy cng-tin ca hng. Cng tin ny c trang tr hon ton bng nhng tc phm ngh thut do chnh cc nhn vin v ra. Vi nhng nhn vin lp gia nh v c nhu cu Chm sc con tr, ni y c nhng mu chi dnh ring cho con em ca cc nhn vin.

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iu quan trng l, Google lun khuyn khch nhn vin th nghim. S khuyn khch y hng n kch thch nhn vin lun c thi th nghim nhng cch lm mi. Google ng dng rt nhiu tng to iu kin cho nhn vin ca h sng to v th nghim. Mt trong nhng tng c o l Google cho php nhn vin s dng 20% thi gian lm vic ca mnh, ngha l 1 ngy trong mi tun lm vic, tham gia nhng d n m h thy th v. Rt nhiu sn phm v dch v ca Google, nh Gmail, Google News, AdSense u bt ngun t nhng d n nh th. " tng 20%" ny c ngha quan trng khng ch v con s 20% thi gian m Google cho php nhn vin ca h t do tham gia d n h yu thch, n cn th hin s khuyn khch ca Google vi nhn vin trong vic sng to sn phm mi. Vi cc cng ty nc ngoi th yu t chng tc lun l vn nhy cm. Nhng i vi Google,d dng bt gp hnh nh a dng v vn ho v mu da. Theo Google, tiu ch quan trng nht dnh cho nhn vin ca mnh l kin thc, k nng v kinh nghim. V vy , Google c gng to ra mt mi trng lm vic ni mi c nhn u c i x cng bng, bnh ng, cng nh c mt khng gian tt nht pht huy bn thn. Google rt coi trng cc nhn vin ngi chu , v h cng thu rt nhiu c nhn , ch yu xut pht t cc quc gia nh Trung Quc, Nht Bn, Hn Quc khi Google m rng hot ng sang khu vc Chu - Thi Bnh Dng. Bn cnh s vt tri v ti nng, th nhng c nhn ny vp phi tr ngi rt ln l ro cn v ngn ng v vn ha. Tuy nhin, ti y th Google th hin r gi tr m mnh theo ui tr . Google thay i chnh sch cc th trng ny thu c nhng ngi p ng tiu chun ra nh hc lc tt, c kinh nghim nhng khng ni c ting Anh.

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Google cn a ra mt chnh sch rt c bit lin quan n gii tnh nhn vin. H a ra quyt nh tr cho cc nhn vin ng tnh s lng nhiu hn so vi nhng ngi c gii tnh thng thng nc M. S d c iu ny, v theo Google, nhng ngi ng tnh b nh thu cao hn cho dch v chm sc sc khe.Do , m bo quyn li cng nh s bnh ng gia cc nhn vin, Google a ra chnh sch ny nhm bo v quyn li ca ngi ng tnh.Google hng n s cng bng v gii tnh ca nhn vin. Quyt nh ca Google phn no loi b c s phn bit i x v gii tnh ang hin hu nc M. Mi nhn vin ca Google u c hu i, cho d h l ai, min l h lm vic c hiu qu.

Vi nhn vin n, Google cng c nhng quan tm ng mc. i vi cc cng ty thuc lnh vc cng ngh thng tin ,ta thy rng i tng nhn vin n thng t c xem trng.Tuy nhin , vi Google iu ny li khng ng. Theo bng kho st mi nht ca cng ty Payscale v lng, vn ha, s hi lng vi cng vic v nhng li ch m nhn vin c hng khi lm ti mt s hng cng ngh ln nh Microsoft, IBM, Google, Apple...th t l nhn vin n Google ch xp th 2 sau Facebook vi 29% trong khi Facebook l 33%. Ngoi ra, theo tm s ca Marissa Mayer hin ang l ph ch tch Google, ngi gn b vi Google trong nhiu nm, c ni v quan h ca c vi cc ng nghip nam: Ti khng h cm thy c kh khn hay thch thc no c, ngc li, ti lun nhn c rt nhiu s gip t pha h. Vy n y, ta c th thy Google thc s thc hin c phng chm ga tr ca mnh thng qua cc chnh sch vi nhn vin ca mnh , bt k h mang mu da g, gii tnh g.

Phn khc chuyn mn c nhn v thnh cng tp th: i vi nhn vin thuc nhm ny , ty tng c im m Google s phn nhm lm vic. Nhng c nhn c c im ging nhau khi lm vic cng nhau th hiu qu cng vic s cao hn, gim bt cc tranh chp , mu thun , bt ng quan im.

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Bng so snh t l gii tnh nhn vin VI. NH GI Nhn bit c vai tr quan trng ca nhn vin, Google c nhng hnh ng c th tip th gi tr n nhn vin v t c nhng thnh cng ng k: Google cung cp cho nhn vin mt mi trng lm vic thoi mi, vui v, to mi c hi nhn vin lm vic v hoc hi t pht huy kh nng sng to ca bn thn v em li nhng gi tr to ln cho Google. M tng v s sng to chnh l iu ct yu to nn thnh cng cho Google Vn ha Google tr thnh mt huyn thoi, l biu tng thnh cng ca cc cng ty Internet, c kh nng thu ht v gi chn nhn ti. Do nhn vin c s gn gi, thoi mi, t do trao i kin v quan im nn h s pht huy tt kh nng ca mnh khi tham gia lm vic nhm lc cn thit. To dng c nim tin v s hiu bit ca nhn vin vo cng ty. Bn cnh cng khng trnh khi nhng sai lm:
Nhiu cu nhn vin vn ri b Google do h cm thy nh thit k, hay bt

c nhn vin khc u khng c ting ni nng bng k s. Ti Google, k

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s c ting ni quyt nh tt c mi vic , ng thi tn ti s phn chia quyn lc qu ln do cc k s, chnh iu ny to ra s bt mn cho s nhn vin cn li.
Nhiu nhn vin thch nghi tt vi mi trng lm phi cu trc ti Google.

Nhng cng c nhiu nhn vin do khng th thch nghi c t ra chn nn. Vi vy, h chn cch thay i mi trng lm vic. Google a ra s tin 150 triu USD gi chn cc nhn vin. Khi thng cho nhng ngi c tim nng o ng bng nhng khon tin ln nh vy, chnh Google ang to ra mt ng lc cc nhn vin ca mnh tm kim c hi vic lm nhng ni khc.

VII. HNG GII QUYT To ting ni chung v s cng bng gia k s v cc nhn vin khc ca Google. To nn mt mi trng lm vic nng ng v sng to hn na nhn vin nhn thy s i ng ca cng ty v khng nhm chn vi mt cng vic, Khng ph thuc qu vo lng thng gi chn nhn ti, m phi to nn s thay i nhn thc ca nhn vin v gi tr ca cng ty. To s lin kt cht ch gia cc vn phng chi nhnh nhn vin lm vic chi nhnh khng cm thy mnh b b ri.

KT LUN: Google l mt thng hiu ni ting khp th gii, Google ngy cng vn xa hn vai tr mt phng tin tm kim. Google l c th gii h thng dch v, tt c di mt ci tn v c th tip cn c t bt k my vi tnh c nhn no.Google ang chng kin v s pht trin mi trong nhng nm gn y. Khng cng ty no c th y mnh ngoi giao hay gii thiu nhng sn phm mi tht u n v nhanh chng nh Google. Du cho s pht trin ca Google khp ni nh mt cng ty c t chc c nhn, Google vn qun l theo mt cch khc. Google cng nhn mnh rng khng kh sng to v th thch nhng iu gip chng ti cung cp cch tip cn khng thnh kin, chnh xc v t do n vi thng tin cho nhng ai da vo chng ti trn khp th gii.

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Tuyt vi khng hn l tt; Google khng ng tr thnh ngi gii nht im cui cng, nhng nh l im bt u. Du cho i mi v lp li, Google vn tip nhn nhiu th lm tt hn v ci thin chng nu chng khng theo hng mong i. Google c nhc n nh mt trong nhng cng ty Internet c s khi u thnh cng nht cng nh tc tng trng ng ngng m. Google l cng c tm kim c a thch nht trn th gii nh s nhanh nhy v chnh xc khi x l cc kt qu tm kim. Bn cnh s vt tri v cng ngh so vi cc i th cnh tranh, Google cn thnh cng nh kh nng thu ht v lu gi nhn ti da vo vn ha cng ty. Vn ha Google tr thnh mt huyn thoi, l biu tng thnh cng ca cc cng tyInternet. Gi tr tt l nhng gi tr thc y v nui dng cc kha cnh hp tc,vn ha v sng to ca ngi lao ng Google thnh cng trong vic tip th gi tr n nhn vin.

NGUN THNG TIN:

1. Sch: Marketing 3.0, Philip Kotler, 2011

2. Internet:

http://www.askstudent.com/google/list-of-google-core-values/ http://www.google.com/intl/vi/about/corporate/company/culture.html http://www.tinmoi.vn/ban-duoc-gi-khi-la-mot-nhan-vien-cua-google03735789.html http://www.google.com/diversity/workforce.html http://www.google.com/diversity/workforce.html http://www.google.com/intl/en/jobs/lifeatgoogle/toptenreasons/index.html http://www.tinmoi.vn/vi-sao-nhan-vien-google-nghi-viec-02777155.html

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http://www.tinmoi.vn/nhung-anh-hung-sau-thanh-cong-cua-google03596798.html http://vietbao.vn/Vi-tinh-Vien-thong/10-san-pham-hang-dau-cuaGoogle/55141857/217/ http://www.kynangkinhdoanh.com/kien-thuc-kinh-doanh/232-hoc-tap-cach-sangtao-cua-intel-google-va-toyota.html http://www.baomoi.com/Google-bat-ngo-tang-luong-va-thuong-chonhanvien/76/5184764.epi http://vnexpress.net/gl/vi-tinh/2012/02/tru-so-ruc-ro-cua-google-qua-con-matgoogle/ http://dantri.com.vn/c25/s119-468008/thuong-hieu-google-dat-gia-nhat-hanhtinh.htm http://www.talkvn.vn/2011/06/ban-muon-lam-viec-cho-google-hay-facebook/ http://www.talkvn.vn/2011/05/phong-van-hai-huoc-o-google-yahoo-microsoft/

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