Chuyn kim tin ca doanh nghip Internet Vit Nam ----------------------------------------------------------------------(Lifetv.

vn) - Gn y, gii tip th trc tuyn bn tn xn xao khi VC Corp, n v ch qun ca hn 30 website vi h thng qung co Admicro cho bit nm gi hn 30 triu c gi hng thng, tng ng 90% ngi s dng internet ti Vit Nam. Thng s ny c gii thch r l c gi khng trng lp (unique visitor) truy cp vo h thng ca Cng ty trong 1 thng. Hu nh khng c thng tin c lp no xc thc. Nhng nu con s ny ng th n c ngha g? Nm ci g? Tht ra, iu gy tranh ci khng phi l con s 90% m l t nm gi. VC Corp chnh xc nm c g? Cc cng ty i th c nm c t hay nhiu hn khng? Xt v mt sn phm, h thng hn 30 trang web ca VC Corp a phn l cc trang tin in t. Cng ty ch c quyn bn qung co 50% s trang web trn, khng c can thip vo ni dung v cu trc h thng. C th hn, ch c cha n 20% cc trang ny l con ca VC Corp. Vy c th hiu t nm ca n v ny theo ngha l ph rng n, tip cn n.

FPT Online cng c 5 sn phm VnExpress, Ngoisao, Sohoa, Nhacso v Ione, bn cnh mng x hi Banbe.net (ra mt nm 2011). Trong 5 trang bo trn th ch lc vn l VnExpress vi 26 triu c gi khng trng lp v Ngoisao vi 12 triu (s liu do h thng o lng Google Analytics cung cp, theo mt ngun tin trong Cng ty). Nhng nu theo h thng o lng c lp Double Click Google Adplaner, VnExpress ch t n con s 10 triu c gi khng trng lp, so vi 11 triu c gi ca website gii tr 24h.com.vn. Khng n o nh VC Corp, FPT Online v 24h nhng VNG (tin thn l Vinagame) mi l cng ty tht s nm chc khch hng ca mnh. Khc vi c ch ca website bo in t (ngi dng c th truy cp ni dung m khng cn ng nhp), VNG ch yu a ra cc sn phm ng, tc l ngi dng cn ng k v ng nhp mi s dng dch v c. l nhng dch v chnh ca VNG nh tr chi hay cc dch v m rng xoay quanh mng x hi Zing Me. Bn cnh vic ng nhp, VNG cn khuyn khch ngi dng s dng v xc nhn thng tin tht, nh ng k s

5 nm na, 50-60% doanh thu qung co trc tuyn ca Vit Nam, tr gi t 50-100 triu USD, s vo ti ca Google v Facebook.

chng minh nhn dn bo v cc ti sn o. Nhn xa hn ra cc cng ty nc ngoi, Google, chim n hn 95% th trng tm kim Vit Nam, chc chn nm gi c nhiu d liu qu gi v nhng xu hng v hnh vi ca ngi dng. Vi nhng u th v d liu, s khng ly g lm ngc nhin khi h thng qung co Adwords Adsense ca Google vn l knh qung co mng hiu qu nht. Khng nm trong tay nhu cu ngi dng nh Google, Facebook li c li th khi nm gi d liu v hnh vi tht, c bit l nhng thng tin ca ngi dng (tn, tui, ni ) hnh thnh h thng qung co hng theo nhn khu hc l Facebook Advertising. Cng hng n tham vng nh vy, trong nm 2011, Zing Me ca VNG cho ra mt chng trnh ng k thnh vin chnh thc. C bt s gt nn h? V c bn, c cu doanh thu ca cc cng ty hot ng trn nn tng internet vn lun phn lm 2 mng l thu ph (t ngi dng) v doanh qung co (t doanh nghip). Hu ht cc cng ty internet u mong mun xy dng mt c cu doanh thu cn bng nht nh gia 2 mng doanh thu ny, nh Google ang lm vi cc phin bn doanh nghip ca cc ng dng Gmail, Office ca mnh (kim tin t ngi dng) v h thng qung co Adwords (kim tin t doanh nghip). Facebook trc y cng c gng to ngun thu t ph i vi ngi dng bn cnh ngun thu qung co bng cch ra mt cc chi o nhng khng thnh cng. Hin gi, ngun thu ch yu ca Facebook vn n t qung co. Phn ln cc cng ty internet ti Vit Nam tp trung vo mng doanh thu t qung co, ch yu l qung co hin th, tnh theo thi lng hay tnh theo ln hin th. Do , nhng trang web nh VnExpress, 24h ch c th tng doanh thu bng cch tng lng truy cp v lt c (tng ni dung, tng ch hay marketing n c gi mi). tng tnh ch ng v a ng ha ngun thu, Admicro l n v u tin trong nhm 4 cng ty internet ln nht l FPT Online, 24h, VNG v Admicro tung ra nhiu gi nh qung co hin th theo la tui, qung co tnh theo s lng nhp chut... Bn cnh , Admicro cng khng b qua th trng mua chung trn mng khi cho ra mt website muachung. Khng qu ph thuc vo doanh thu t qung co, h thng website Zing ca VNG vn c ngun thu kh n nh t ngi dng cui, thng qua cc mini game trn Zing Play v cc game ng dng trn Zing Me. Theo VNG, trong nm 2011, doanh thu hng thng t game ca Zing Play v Zing Me l 40 t ng. khai thc thm th trng ny, VNG kt hp vi Samsung ra mt Zing Phone - Samsung Galaxy Y, in thoi thng minh gi r, ha hn m ra mng bn ng dng trn in thoi, vi d kin ph l 3.000 ng/ln ti ng dng. Bi ton lu di VNG c ngun thu kh vng chc t ngi dng cui nh vy, song chia s trn trang c nhn,

Tng Gim c VNG L Hng Minh t r lo ngi. Theo ng, 5 nm na, 50-60% doanh thu qung co trc tuyn ca Vit Nam, tr gi t 50-100 triu USD, s vo ti ca Google v Facebook. Khi , hng trm doanh nghip internet Vit Nam s cnh tranh vi nhau chia phn cn li. Hin nay, ngy cng xut hin nhiu n v cung cp nn tng trung gian, l cc nn tng h tr qung co trn gi tr ni dung hay ngi dng ca nhng n v khc. l h thng qung co Admob trn nhng ng dng in thoi chy h iu hnh Andriod hay h thng Adnetwork ti Vit Nam. Adnetwork l mt h thng qung co cho php hin th mt banner trn nhiu trang cng lc v kh nng t ti u ha t c t l nhp chut cao nht. iu c ngha l khi khch hng chn vic qung co qua Adnetwork th s khng c vng an ton cho bt k website no v ch c hiu qu qung co quyt nh tt c. Vi u th v cng ngh v thut ton trong phn tch d liu, cc tp on a quc gia nh Google, Facebook v Yahoo s chim u th trong cuc ua ny. ng Vng V Thng, Ph Tng Gim c VC Corp, cho rng thnh cng khng ch nm c hi m cn kh nng nm bt c hi. V vy, vic nm gi 90% ngi dng internet hay t xng l mng x hi ni a ln nht cng ch l bc u. Quan trng l cc cng ty internet Vit Nam s lm c g nh li th . ----------------(*) Gim c Kinh doanh Cng ty AiiM Education.

Nguyn Vit Dng (*)

Ngun: Nhipcaudautu