Google+ v nhng vn cn gii quyt trong tng lai gn

-Tng t l ngi dng tch cc mi thng. -Phng thc kim tin t qung co. -Google Hangouts cho ngi dng l doanh nghip. -Google+ vn qu tt hu so vi i th Facebook. hn mt nm tri qua k t khi g khng l trong lnh vc tm kim trc tuyn Google cho ra mt mng x hi ca ring mnh Google+. Th nhng, c v nh Google ang mun cho mi ngi bit rng Google+ khng phi l mt mng x hi. iu ny c th gy nhm ln cho khong 150 triu ngi dng tch cc mi thng ca mng x hi ny. H kt ni vi ng nghip v bn b trn Google+ Circles. H tr chuyn vi nhng thnh vin trong gia nh qua dch v Google+ Hangouts. H ng ti ln nhng hnh nh ca mnh. H xem video v chia s chng cho nhng ngi bn khc. c phi l nhng vic m bn thng xuyn thc hin mi khi log in vo mt mng x hi? Bn cng ngh Google+ chng khc g Facebook, Twitter hay thm ch l Zing Me ca Vit Nam? Th nhng, Google li khng ng v iu ny.

Trang tin Mashable c bui tr chuyn cng Vic Gundotra v Bradley Horowitz, hai ph ch tch cp cao ca Google ti Hi ngh dnh cho cc nh pht trin Google I/O c hng t chc vo hai ngy 27, 28/6 va qua. H rt ho hng khi gii thiu v tnh nng mi c cng b ca mng x hi Google+ l Google+ Even; nhng s hng th ny ca h dn gim i khi xut hin mt vi kin cho rng khng nhiu ngi quan tm ti vic

gia nhp v thng xuyn s dng Google+; hay vn mun th - so snh Google+ vi mng x hi ln nht hnh tinh Facebook xut hin. Gundotra cho hay Google+ ch l mt bn nng cp ca Google. C l phi mt thi gian di na, ngi dng mi c th hiu ra iu ny. Ti thy rng dng nh ngi dng lun mun so snh, t chng ti ln bn cn vi nhng i th cnh tranh khc trong lnh vc mng x hi; v nhn Google+ bng gc nhn ca ring h thay v trng thng vo thc t nhng g ang din ra: Google ang to ra nhng sn phm tuyt vi, y kinh ngc; v bng vic tch hp chng vo trong mt sn phm duy nht Google+ Google s ti u ha c li ch ca ngi dng khi mun s dng nhng sn phm, dch v ca hng nh Gmail, Google Search, Youtube

Tng t l ngi dng thng xuyn Trc nhn xt ca gii truyn thng cho rng Google+ ang dn tr thnh mt th trn ma, Google cng b nhng s liu thng k mi nht v mng x hi ny ca hng: Lng ngi dng ca Google+ hin ti l 250 triu ngi, trong c 150 triu ngi dng truy cp mi thng, v hn mt na trong s ny coi Google+ nh mt phn tt yu ca i sng mng ca mnh. Liu chng ta c th tin vo nhng con s ny? Tuy nhin, vi nh ngha ca Google+ rng nh vy, cm t hot ng tch cc mi ngy ca hng tr nn qu m h. Nu ngi dng ng nhp vo Google+ v ch thc hin mt lnh tm kim n gin cho bi tp trn lp ca h; hay ti ln Picasa mt bc nh ca h v ly link chn nh vo mt din n khc, hot ng ca h c c hng tnh ton v a vo s liu khng l trn? C th, chng di g m Google khng "n gian" s liu theo cch nh vy c.

Mt ngi dng s dng nhng dch v c bn nh Search, Gmail, Youtube... ca Google c th s chng bao gi gh thm Stream, tnh nng chnh trn mng x hi Google+. Do vy, tnh ton chnh xc hn, cn da vo thi gian ngi dng Google hot ng trn tnh nng ny. Ti hi ngh I/O, Gundotra tit l rng nhng ngi dng tch cc dnh trung binh 12 pht trn Stream ca Google+, v con s ny tng 3 pht so vi thi im 3 thng trc y.

Tuy nhin, ng vi so snh con s ny vi mng x hi hng u hnh tinh. Theo mt ti liu cng b trc t IPO, ngi dng Facebook trn ton cu dnh ra 10,5 t pht "sinh hot" trn mng x hi ny mi ngy. Nu bn ly con s "khng" trn chia cho lng ngi dng - nn nh l nhng ngi dng thng xuyn ca Facebook - hn 900 triu ngi, chng ta s thy thi gian trung bnh m ngi dng dnh cho ti khon Facebook ca h ln hn con s 12 pht ca Google+ rt nhiu. Nh vy, cu hi c t ra y l lm th no Google+ tng t l ngi dng thng xuyn,cng nh tng cng hot ng tham gia ca nhng Plus-ers vo chc nng Stream? Gundotra cho bit "Ti ngh rng chng ti c th thc y s tham gia ca ngi dng bng vic cung cp ti h nhng dch v gip h kt ni vi nhng th m h quan tm. Chng ti t nhu cu, tm t, nguyn vng ca h ln trn ht. Ngi dng mun chat

video, h c Google+ Hangouts; mun t chc mt party, h s dng tnh nng mi Google+ Event, ..." Horowitz cho bit thm "Nhiu ngi dng lp mt ti khon Google+ ch vi mt mc ch duy nht: cho nhng Plusers khc bit mnh l ai, hay v t m. Chng ti s khin h thy rng nhng dch v ca Google s hu ch v th v hn vi h nu c thc hin trn Stream ca Google+. Vi ngi dng, nhng ngi lun mun ti a ha li ch ca mnh khi s dng nhng dch v ca hng; s la chn g hn ai cng on c" Con ng sinh tn Google l mt doanh nghip; tt nhin hng s chng bao gi thc hin mt d n c quy m ln nh Google+ m khng xy dng k hoch kim tin t y c. Th nhng, nu l mt ngi s dng Google+, bn s t hi mnh rng khng bit g khng l s kim tin t u trn d n ny. Google khng c nhng khu vc "sponsored stories" nh Facebook hay "sponsored trends" nh Twitter - vn l nhng c my "in tin" cho cc mng x hi ny. Khi c hi v thi im chnh xc Google+ trin khai nhng tnh nng tng t Facebook hay Twitter trn mng x hi ca mnh, Gundotra khng ni. ng cho bit Google c th s khng i theo nhng hnh thc trn.

"M hnh kinh doanh gia chng ti v nhng i th cnh tranh rt khc nhau. Mt s i th ca chng ti c cch thc qung co nh ti mt sn bng chy. Nu c 90.000 ngi trong sn v bn t qung co khp mi ni; c th coi nh y l mt m hnh kinh doanh trng tm v c th hiu qu; nhng kh phn cm. Cn chng ti khng lm nh vy. Chng ti s qung co theo nhu cu ca ngi dng. Chng ti ngh rng thi

im thch hp hin th qung co l khi bn ang tm kim chng vi mc ch thng mi - tc l khi mun bn hay mua nhng sn phm no . Chng hn, khi ti chuyn nh, ti mun sm mt chic l vi sng mi. Ch khi no ti tm kim trn Google+ vi t kha l sn phm ny, nhng qung co mi hin ln. Chng ti s khng khin ngi dng phi "ngp th" v qung co. iu ny ht sc ngha vi h - khi m nhng qung co v ang nh hng rt nhiu ti thi quen s dng Internet ca tt c chng ta". Gundotra nhc li mt thng k c Google cng b trc - khi cc doanh nghip s dng cc tin ch (extensions) ca mng x hi Google+ trong qung co ca h, t l nhp chut (CTR) tng t 5 - 10%. y cng l iu khin nhiu doanh nghip coi Google+ l ni "chn mt gi vng" ca h. Kinh doanh trn Hangouts Ngoi ra, vic kinh doanh trn Hangouts c th cng l mt ngun doanh thu tim nng ca hng. Mt trong nhng li th m Google+ s hu l tnh nng Hangouts - tn gu vi bn b qua video. Vi tnh nng ny, bn c th tr chuyn vi nhiu ngi thng qua mt thit b di ng v tt nhin - vi mt chi ph gn nh bng 0.

K t khi ra mt, tnh nng Hangouts to ra s khc bit gia Google+ so vi nhng i th khc. Cho n thi im gn y, hng vn coi Hangout nh mt tnh nng thn thin vi nhng ngi dng bnh thng ch khng h l mt cng c kinh doanh. Tuy nhin, theo qung co mi nht ca Google cho tnh nng ny (c bi cnh l mt nhm nhn vin t chc hp qua Hangouts); rt nhiu doanh nghip (trong c c Mashable) s dng Hangouts nh mt cng c hu ch i vi cng vic ca h, nht l khi v tr a l khng cho php h gp mt trc tip. Mt cu hi c t ra y: Ti sao Google+ li khng khai thc ngun doanh thu tim nng ny t khch hng l nhng doanh nghip? Horowitz cho bit: "Rt nhiu doanh nghip ln cng nh cc startup thc hin vic kinh doanh ca h qua tnh nng hu ch ny ca Google+. n gin, l bi s tin li v gn nh. Mt chic camera s tn nhiu thi gian khi ng hn l vic bn bt laptop ca mnh ln, truy cp vo Internet v bt u hp trc tuyn thng qua tnh nng ny ca chng ti" Tuy nhin, y vn ch l tnh nng dnh cho ngi dng l c nhn. Vy n khi no, hng s trnh lng Hangouts cho cc doanh nghip? Chc chn Google+ nhn ra v s khng b l c hi ny trong tng lai; tuy nhin hng c l cn thm thi gian Hangouts tr thnh mt sn phm hon ho hn trong mt nhng ngi kh tnh nh ng ch cc doanh nghip.

Cuc chi cn di

i vi nhiu ngi, Google+ thc hin qu nhiu vic tnh c trn bc ng pht trin ca mnh ri "b" coi nh mt i th cnh tranh ca Facebook. Gundotra v Horowitz ph ci v iu ny bi hai ng cho rng Google+ n gin ch l cch Google gip ngi dng s dng nhng dch v ca hng mt cch tin li nht theo kiu "all in one" - Tm kim, Bn , Youtube... u tch hp trong mt sn phm - v quan trng hn c l khin cho nhng dch v ny ph hp hn thng qua vic kt hp vi d liu c nhn ca ngi dng. Trong bc tranh ln v th gii Internet ngy nay, mi s so snh u l khp khing. C Facebook v Google u mun ngi dng dnh thi gian nhiu hn cho "a con cng" ca h. Facebook i theo hng "tng tc" v pht trin quy m ca nhng tnh nng i theo xu hng ny nh Tin nhn (Messaging)...Trong khi , Google+ i theo cch c bit hn - trnh lng v pht trin nhng sn phm ph bin v hu ch vi ngi dng; sau tch hp su rng vi nhng sn phm ny. Tuy nhin, xt v tng quan gia lng ngi dng, Facebook vn vng vng vi v tr "ngi vng" trong h thng cc mng x hi. Stream ca Google+ chc s chng bao gi "nh bi" c News Feed ca Facebook. Nhiu ngi vn coi Facebook l mt g "trc ph" bo trn; trong khi Google+ l mt ngi n ng ngho i, rch ri. Tht kh c th hnh dung th gii mng s nh th no khi Google+ "son ngi" ca "Phy". Tuy nhin, k c khi xt trong di hn, kh nng ny cng rt kh c th xy ra. Thi th hy c coi nhng thch thc ny nh nhng ng lc Google+ phn u trong tng lai vy.... Tham kho: Mashable