Professional Documents
Culture Documents
July2012
DIGITAS PERSPECTIVE
Right now, for instance, brands should be trying to decide if their Facebook presence is still an owned channel where earned media can truly take hold. But instead, most of the industry is moving at the speed of light trying to keep up with every new requirement. At some point, users and brands may feel overloaded with the pace of change. For many, this dynamic is already happening.
July2012
DIGITAS PERSPECTIVE
What Twitter can learn from Facebook: Evolve the product to include more image, video and brandfriendly elements that create an environment to acquire the next 150 million users and capture the next $1 billion in revenue brand revenue. These two properties are charting the course for the social marketing category and, in many ways, for the digital industry as a whole. The fact that each are focused on finding the right balance of user experience, product development and monetization should encourage all of us who care about this space. As they go, they should each look across at the other to learn valuable lessons that bring them towards the center. A more measured Facebook and more aggressive Twitter would serve all of us well in the end.
July2012