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DEPARTMENT FOR PROJECTS & ALUMNI AFFAIRES BIMM/BIMHRD/BIIB/BITM GUIDELINES FOR PROJECT REPORT POST GRADUATE DIPLOMA IN MANAGEMENT(PGDM) COMPANY PROJECT STUDIES(CPS) What is CPS? 1. The Company Project Studies CPS forms an important constituent of curricula at the Institute. Its aim is to broaden the students perception by providing an exposure to actual and real life organizational and environmental situations. It is an attempt to bridge the gap between academics and the corporate world by providing exposure to current best practices and helping them to acquire professional networking skills. It aims at enabling the students to relate management theory with its practice.
2. It is also an opportunity to optimize the students learning and convert the

SRI BALAJI SOCIETYS

CPS into a placement opportunity through dedication, commitment and hard work. This requires discipline, positive attitude, focused approach and inquisitiveness to learn.
3. During the CPS, the Student intern works closely with the industry guide

on clearly defined project deliverables that are assessed at the end of the summer training. Student interns may be required to make presentations to the leadership team of the division they are working with. The summer internship program provides companies an effective way of enabling the interns to understand the corporate ways of functioning and judge their fit in the company as prospective employees. Objectives of CPS : 4. The objectives of the Summer/Winter CPS Program are: a. To provide an opportunity for the Student interns to apply the concepts learnt in classes to work life situations. b. To sensitize Student interns to the workplace environment by handling time bound projects in a company.

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c. To generate understanding among Student interns about their strengths and weaknesses in the work environment. d. To provide Student interns a platform to take up on-the-job executive training and develop a network which will be useful in enhancing their career prospects. CPS Focus ; 5. To achieve the above objectives, the CPS focuses on :
a. On-the-job management training. This will help the Student intern to gain

a deeper understanding of the work, culture, targets, interpersonal relationships, deadlines, work pressure, etc. of an organization.
b. Research and project work leading to application of concepts learnt in

class. The project work involves project research & design, designing and administering questionnaires, application of sampling techniques, surveys, tabulation of data, and application of statistical / managerial tools for analysis of data and drawing inferences/ testing hypothesis. Stages of CPS : 6. CPS can be broadly classified into three phases: a. Selection for CPS. b. Orientation in the company. c. Management Training. d. Project/Research work leading to Project Report.
7. The selection for CPS is done individually. Individual placement for CPS

will be vetted by Prof and student can inform accordingly.

8. Before joining and during the CPS, Student interns should orientate

themselves to the Company and the industry in which they will be carrying
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out the CPS. In this period, they should understand the company, its customers and the competitors. Ideally they should study the financial statements of the company for the past couple of years, understand the policies of the company, study the macro environment in which the industry is operating and prepare a SWOT analysis.
9. Once they join the Student intern should get oriented to various

departments of the company and get to know the key functionaries. They should meet these functionaries with prior appointment and understand the various perspectives from them in managing their departments. Orientation in the Company: Prior to and during first week of CPS. To make student familiar with the company. Management Training during CPS: Till end of the CPS. Gives direct exposure to execution and support functions of the departments.

Project Report: It is submitted at the end of CPS to the company in format they require. It includes project/research design, questionnaires and surveys, application of classroom learning, application of statistical and other tools for analysis of data and conclusion. Project Report presentation and Viva voce on CPS will be held in the institute as a graded activity.
Management Training : 10. Management Training will be till the end of CPS. During this period, the

Student intern would be assigned various tasks by the organizations, which are part of the day to day functioning of the department within the organization. This training gives direct exposure to execution and support functions of the department. It gives a perspective of teamwork, organizational culture, team dynamics, result orientation, organizational pressures, complexities in achieving the desired result etc. A Student intern should take this as a learning experience and be ambitious in achieving and
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surpassing the desired targets through professionalism and business acumen. Project Report : 11. A student would be assigned a specific project /research work involving projects/research design, designing of questionnaires, application of sampling techniques, administering the survey, tabulation of data, application of statistical/managerial tools for analysis of data and drawing inferences/testing hypothesis thereof and finally culminating in the preparation of a detailed Report. A multi-disciplinary project will be valuable.
12. A company report is submitted at end of CPS to company in format they

desire.
13.

Projects can be chosen by the student in the field of their specialization/interest.

How a Company Project Studies fits within an PGDM : 14. Ideally most of you are undertaking your degree to learn skills that will

enhance your employability and / or earning potential. Obtaining a degree is important for a number of reasons: it demonstrates that you have the ability to learn, have some core knowledge base in an aspect of management domain and have obtained important skills that will allow you to assist your future, or present employer in operating more effectively.
15. What is it that employers are looking for in new employees? This question

is significant as it is important that you adopt a marketing perspective of yourself early in your career you need to arm yourself with skills, abilities, and knowledge that make you more attractive to potential employers.
16. Many studies have generally found that the main attributes employers are

looking for are not so much an understanding of theory related to a specific discipline, but rather a range of generic managerial skills. These managerial skills include the ability to communicate effectively, to be selfdirected and work without supervision, and the ability to think outside the box and examine alternative solutions to complex problems. This broader set of business skills enables new employees to effectively integrate into organizations and assist with solving business issues. While you might not
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use all these skills from Day One in an organization, employers wish to absorb those of you who can demonstrate these skills.
17. This implies that employers are keenly interested in ensuring that you not

only have a firm academic background (i.e., good grades), but that you have obtained level of proficiency in skills that are not frequently the primary focus of a given subject e.g. developing team work, critical thinking, problem solving, etc. Summer projects, individual or team-based, is an activity that allows you to develop these skill sets. Successful completion of a company project study can then be used to demonstrate to a future employer that you have the skill sets they are seeking which are as important as having a strong academic record.
Conduct and Behaviour : 18. The Student interns must remember that they are the representatives of the

institute and should behave in a manner projecting its stated values especially ethical standards. It is vital to be punctual, obedient, honest and sincere at work with the company. Unprofessional behaviour, dishonesty, misconduct, irregularity at work and unsatisfactory performance will tarnish the image of the institute and affect its placements. It will also result in a disciplinary issue with the college. Dos : Student Interns Should : a. The research on company you are placed in should start before arrival in the company. Get hold of a record of the latest Annual Report and explore the financial statement. Compose an assessment of the company including core business of the company, organizational structure, marketing channels, policies of HR and Finance and prepare a SWOT analysis. b. Always be positive and open to suggestions. c. Always keep a note of the important issues and points during the meetings/discussions. d. Focus on assignments given and complete your individual responsibilities allotted on schedule. e. Get in touch with the company guide / mentor as early as possible.
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f. Maintain strict confidentiality of the company information.

g. Always maintain corporate attire for formal presentations and meetings

and decent dress routinely. h. Always try to maintain cordial and professional relationships within the organization.
i. Consult Faculty guide or refer textbooks and other reference sources to

reinforce the relevant concepts. j. Always submit bills on time when reimbursement is to be claimed. Get acquainted with company policies/rules before incurring expenditure. Donts : 19.Students Intern should not : a. Criticize the company policies and /or company executives. b. Go to meetings and presentations ill-equipped or ill-prepared. c. Be behind schedule. d. Leave the office without prior permission. e. Make adverse comments about institute and /or faculty guide to cover up own deficiencies. f. Attend the office in a casual dress. g. Enter into arguments and lose temper. h. Mistreat the amenities offered by the company. i. Exceed the limits prescribed or try to extract the information which is confidential in nature.
j. Borrow money or any other personal things from the company executives.

k. Interfere in third party assignments.

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l. Encourage friends visiting workplace during office hours and cause inconvenience to others. m. Dont misuse the resources such as telephone, fax, internet, photocopy machine, coffee machine, vehicles etc., of a company. It costs as much money for the company as for you.
Faculty Guidance :

20.Faculties are nominated to partner the process of learning and research. They can be consulted as and when required. BIMM/BIIB/BIMHRD/BITM. Sr. Contact Name of Professor E-mail ID No. Number 95030597 1 Prof. Nanda Das 84 95525052 2 Prof. Mayur 90 99609531 3 Prof. Rucha Kamdi 22 99228387 4 Prof. Garima Sharma 14 5 Prof 6 Prof. 7 Prof.

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SBS/CPS/ PGDM PART II CPS REPORT PROCESS

1. Please note that as soon as you report to college after CPS you are

required to submit a certificate from the company (on the company letter head) specifically mentioning : a. The exact duration (from which date to which date) the project was undertaken. b. Name of the company guide under whom the project was undertaken and the name of the project. c. The status of the project completed / report submission pending / presentation pending etc. d. Anything else that the company feels important to mention. Date of submission of Reports (CDs)
2. Prof

In-charge of the respective class will carry out CPS viva and evaluation process.

3. The project submission has to be on CD. The CDs must be in PDF form.
4. Two Hard copies of project report

to be submitted along with

certificate from the internal project guide.

5. On the cover of both the please specify mention your name, roll no.,

Class, name of the project and the name of the internal guide.

Students to follow following points strictly for writing the Project Report :
1) Contents and chapter scheme of the company project study:

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1. Cover page of the Report 2. Project completion certificate from the company 3. Certificate of the guide 4. Brief Contents 5. Table of contents
6. List of figures

7. Acknowledgements 8. Declaration 9. Executive Summary

A) Chapter 1: Introduction, Details of the organization. Purpose of study with Objectives

B) Chapter 2: Literature review

C) Chapter 3:
A. The research methodology :

(a) Introduction (b) Secondary Data (c) Sources of secondary data (d) Classification of Secondary data (e) Development of Hypothesis (f) Research design for Primary data collection
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i. ii. iii. iv. v. vi. vii.

Sampling Questionnaire preparation with the help of Focus Group Discussion Sample size Processing of data Statistical techniques used Interpretation of the analysis Conclusion

D) Chapter 4: Secondary Data Analysis E) Chapter 5: An analysis of the field survey Testing Of Hypothesis Conclusions

F) Chapter 6: Summary : a) Finding of the Study b) Findings of objectives c) Contributions of the study d) Limitations of the study e) Areas for further research f) In nutshell G) Chapter 7:
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a) Scope for further research b) Appendix c) Bibliography

BIBLIOGRAPHY A) Books : 1. Belch George E. & Belch Michael A., Advertising and Promotion: An Integrated Marketing Communication Perspective, Tata McGraw-Hill Publishing Company Limited, New Delhi, 2003. 2. Black Kenneth Jr. and Skipper Harold D., Life and Health Insurance, Pearson Education (Singapore) Pvt. Limited, Delhi, (Thirteen Edition), 2000. 3. Booms B.H. and Bitner M.J., Marketing Strategies and Organizational Structures for Service Firms, in Donnelley J.H. and George W. R, (Eds), Marketing of Services, American Marketing Association, Chicago, IL, 1981. Journals : Anderson Eugene W. and Mittal Vikas, Strengthening the SatisfactionProfit Chain, Journal of Services Research 3, Sage Publication Ltd., London, November, 2000, pp. 107-120. Dham Shivaji, Create the System and Go beyond It, IRDA Journal, IRDA, Hyderabad, April, 2004, p.14. C) Magazines : Gupta Hima, Gupta Sudhir, and Aggarwal Naresh, Growth of Life Insurance Sector, Insurance Chronicle, The Icfai University Press, Hyderabad, May, 2004, pp. 28-29. Purdy Stuart, Big companies give you the critical mass and the brand power where as the small and medium companies enhance your portfolio quality, Asia Insurance Post, New Media Services Pvt. Limited, Mumbai, April, 2005, p.33. D) Monograph :
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1. Sinha Tapen, The Indian Insurance Industry: Challenges and Prospects, Swiss Reinsurance Company Limited, Honk Kong, 2005. E) Newspapers :
1. Balakrishnan Ravi, LICing the Competition, The Economic Times,

Brand Equity, 15th December, 2004, p. 3. 2. Dham Shivaji, Private insurers are more customer-oriented The Economic Times, Big Bucks, 9th September, 2003, p.1. F) Papers discussed/presented in conferences: 1. Sinha Tapen, Bancassurance in India: Who is tying the knot and why, Paper presented in Actuarial Conference, Mexico, 2005. 2. Uma S. and Kumar S., How Equitable Are Equity-Linked Insurance Products, Paper presented in 7th Global Conference of Actuaries, New Delhi, 2005. G) Reports : 1. Annual Report of IRDA 2000-01, Insurance Regulatory Development Authority, New Delhi, 2001 2. Committee of Reforms in Insurance Sector, submitted to the Ministry of Finance, Department of Economic Affairs, Insurance Division, New Delhi, 1994. 3. Sigma Re, Swiss Reinsurance Company Limited-Economic Research and Consulting, Zurich, 2000, Vol.9. (Note: Students can refer to the Book Research Methedology by C.R. Kothari for further reference.)

Additional Guidelines for your information :

1) Project Report for PGDM Guidelines :

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An all-inclusive PGDM project report must be prepared considering the below mentioned guidelines:

The PGDM project work must be submitted at the predetermined time It is mandatory for all PGDM students to prepare project report in their specializing subjects. No two students can submit a project report on same topic or same firm. Students can seek the supervision of the in-house teacher and the teacher can give an official document to the effect that the students has executed his responsibilities effectively under her/his leadership. The project report must be prepared using MS Word and should be typed preferably in the Times New Roman 14 or Arial 12 font size. The PGDM project reports must be printed in standard A4 size with one inch margin on both sides and line alignment of 1.5 The project report must be bounded with white color art paper displaying the topic, student's name, institution's name, and other relevant details. The report must carry an acknowledgement proof by the Head of the Department representing the authentic presentation of assignment by the student. A genuine proof of work submitted by the student is autonomously executed by him.

The report must also carry the certificate from the firm, if the report is performed outside the institution.
2) CPS REPORT WRITING :

In the Report Presentation aspects are important in written format. Please note: 1. All reports must have an Executive Summary.
2.Project Objective must be clearly defined. 3.State Conclusions and Findings clearly. 4.Index page / Table of contents are a must. 5.Do not present common knowledge . 6.Be brief quality not size of your report is not

factor for evaluation!

7.Give your contact details (emails id) to get evaluators: 13

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comments / questions/ additional info / suggestions. 8. For long descriptive passage highlight / underline key phrases. 9. Use Graphs, Chart and tables extensively.
10. Be careful in Labels, Axis names, Colour legends. 11. 12.

Indicate sources for all data Provide a reference list. Provide notes to clarify points in any chapter. Maintain consistency in use of font / point size. No spelling mistakes not even one. Date your report. All pages must be numbered. All sections & Sub sections must be numbered e.g. 3.3.1; 3.3.2 .. Header on each page with name of report. Footer on each page with section name. Copy of Research instrument used to be invariably included as annexure. Dont forget Acknowledgement.

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