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B/ PHN TCH MI TRNG V M I/ MI TRNG KINH T 1/ TNG TRNG KINH T D on vo nm 2010 tng trng kinh t Vit Nam l 7%.

. Mc tng trng kinh t ca Vit Nam trong cc nm t 2005 2007 tng i cao, nhng t nm 2008 2009 th mc tng trng ny gim kh nhiu do chnh sch kim ch tng trng kinh t gim lm pht ca Nh nc. Theo d on mi nht vo nm 2010 mc tng trng kinh t VN s hi phc mc 7%. Kinh t tng trng dn n chi tiu ca khch hng nhiu hn, cng ty c th m rng hot ng v thu c li nhun cao. 2/ Mc li sut: Li sut c bn vo nm 2008 dao ng mnh t 14% - 8.5%, nm 2009 l 7% v li sut c bn hin nay l 8%. Vi li sut c bn hin nay l 8% th li sut trn l 12%, iu ny gy kh khn cho cc DN trong vic vay vn u t, m rng sn xut, 3/ Lm pht: Lm pht Vit Nam cao. Mc lm pht nm 2007 l 16.33%, nm 2008 l 22.97%, nm 2009 l 6.88%. Theo d bo th mc lm pht nm 2010 VN s gia tng v mc 2 con s. Lm pht tng cao, gi c cc mt hng s gia tng, ngi tiu dng c gng ct gim nhng chi tiu khng cn thit, tiu dng gim. Hn na, nn kinh t bt n s gy kh khn cho hot ng kinh doanh ca cc cng ty. II/ MI TRNG CNG NGH Cng ngh ngy cng pht trin v c ng dng rng ri. Cc ng dng cng ngh hin nay trong ngnh gii kht tp trung vo quy trnh sn xut v ci tin bao b sn phm, n lc trong vic gim lng nc v nng lng s dng trong sn xut cng nh ti ch hoc thu mua li cc chai, can, l, tng sn xut v chai thn thin vi mi trng, d ti ch ang c nghin cu v ng dng nh: - V chai PlantBottle c lm t nha v 30% thnh phn t cy ma v mt ng tinh ch, c th ti ch 100%. Vic sn xut loi v chai ny s gip gim 30% lng kh thi CO2 so vi cc loi v chai PET ch yu lm t du m hin nay. - Mt tng cho loi chai tng lai mi y s em n nhiu la chn hn trong cng mt sn phm cho ngi tiu dng. Trong lnh vc ung, cc nh sn xut thng a ra nhiu loi sn phm c hng v khc nhau . Vic xy dng v vn hnh vi dy chuyn nh my cung cp mi loi sn phm nh vy l rt t . Vic phn phi chng cng gp nhiu thch thc, cha k n vic phi c nhng kho cha ln cha loi hng v nh vy. Tuy nhin, loi v chai c lp trnh s ch cn n 1 dy chuyn sn xut to ra th mi v c bn, v d cola. Nhng hng liu khc s c ng trong nhng nt nha hn kn, gn xung quanh ra c chai. va gip gim gi thnh li tn t khng gian trn k. " tng y l cng ty c th a ra nhiu la chn hn, nhng li phn phi t sn phm hn", III/ MI TRNG VN HA_X HI

- Ngi tiu dng VN tr, khe v ham vui, h rt yu nc, t ho dn tc, yu thch th thao c bit l yu thch bng . Ngi dn Vit Nam rt thch th hin bn thn v quan tm nhiu n thng hiu. Gii tr Vit Nam rt sng to, mun th hin bn thn v th nghim nhng iu mi m. y l nhng c im chnh ca ngi tiu dng Vit Nam. - Quan tm hn n vn sc khe: ngoi chuyn n ngon, ngi Vit cn ch n vic n ung sao c li cho sc khe. Mt kt qu kho st ca Cng ty TNS trn 1.200 ngi, sinh sng TP HCM v H Ni, cho thy c n 85% ngi c phng vn tr li rng sc khe i vi h cn quan trng hn c s giu c. Vi thay i, cng ty trong ngnh cn c nhng chnh sch m bo an ton cht lng sn phm, quan tm hn n vn sc khe ngi tiu dng. Trong hot ng Marketing cn nhn mnh vn sc khe. - Trong gii tr ngy cng nhiu ngi thch tr chi in t gii tr hn l xem truyn hnh. iu ny mang li c hi mi cho cc nh lm qung co trn th gii. M, mt s hng qung co cho McDonald's, Coca Cola, Pepsi, Nestle hay Volvo bt u cuc ua tm cch a cc sn phm vo qung co trong cc tr chi in t. Nm bt c yu t ny, y s l c hi cho cc nh Marketing thu ht v nhn c s quan tm ca gii tr nhiu hn. IV/ MI TRNG NHN KHU HC Dn s Vit Nam hin nay khong 86 triu ngi, bnh qun mi nm tng 947 nghn ngi. Vit Nam l mt quc gia a chng tc: c 54 nhm dn tc, trong ngi Vit l ng o nht. Ngi Vit chim khong 86% dn s c nc v sinh sng tp trung ti khu vc ng bng trong khi hu ht nhng nhm dn tc thiu s khc sng ch yu ti khu vc trung du v min ni. Kt qu t s liu iu tra mu cho thy hin nay, Vit Nam ang trong thi k c cu dn s vng, thi k m nhm dn s trong tui lao ng cao gn gp i nhm dn s trong tui ph thuc. Tuy nhin, nc ta cng bt u bc vo thi k gi ha dn s. Ngoi yu t l th trng tr, thu nhp ca ngi tiu dng cc th Vit Nam cng tng ng k trong vi nm gn y. Trong mt chng mc no , iu ny s tip tc nh hng n thi quen tiu dng v li sng ca ngi Vit Nam. Dn s ng v tng ln mi nm, dn s tp trung ch yu ng bng, v cc thnh ph ln, v vy khu vc ny l th trng ch yu. C cu dn s vng s em li c hi cho cc cng ty trong ngnh c c ngun lao ng tr, c tay ngh. V/ MI TRNG TON CU : Cc vn ton cu hin nay gy nh hng mnh m n hot ng kinh doanh ca cng ty nh: - Mi trng nhim: lng kh v cht thi cng nghip do cc cng ty thi ra mi trng ngoi l vn rt c quan tm hin nay. Cc sn phm t thin nhin v thn thin vi mi trng ngy cng ph bin v c nhiu ngi a thch, ng h. - S khan him ngun nguyn liu: Nguyn liu ngy cng khan him v vy i vi cc sn phm gii kht trong ngnh th vic ti ch hiu qu v lon nc ngt l cn thit

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