Integrated Marketing Solutions

mile.stone (malstn)
An important event, as in a persons career, the history of a nation, or the advancement of knowledge in a field; a turning point.

m stands for as well as marketing

We believe our Success is based on your success. We have learned, through years of experience, that the best possible way to ensure our own success is to enable yours. Since our birth in 2003, we have been in the business of growing, building, reviving and creating brands. Milestone is a dynamic, client-friendly, integrated marketing solutions company. Our targeted, high performance campaigns have helped our clients, in a variety of industries, to compete more effectively. We are both full-service and service-oriented, working closely with you to understand your business and current marketing challenges and to develop and implement specific strategies and systematic plans to ensure the profitable growth of your business. A team of highly motivated individuals.Whats unique about our team is that we create ideas that last. Ideas that solve problems. We devote our time, energies and efforts to clear thinking and strong ideas. We are committed to outstanding quality, unprecedented innovation and unique marketing strategies for each of our clients.

We keep things simple. It's easier for you, your brand, and your target market.
We work and respond quickly because there is barely a hierarchy in our office. Clients love us because we are efficient and effective. We aim for the best possible outcome with the least amount of time, effort, and budget. Our victory came from your brands success. We took your brands strategy plan personally and seriously. This is why we are direct and personal. We are capable of helping all kind of businesses from small, medium and large. Were not the big guys. Our campaigns are not built upon mundane messages being relentlessly pounded into the publics mind by a big media budget. Our approach is different. What we do is good creative. Creative that sticks in your target audiences head. Creative that makes them like you. Creative that gets results!

Were here to help build brands and grow companies.

Brand Xperience has 5 steps:

Insights
This is where the real creativity takes place. We start by researching your industry, and further, how you fit into that industry. Well find out what you need to take you from where you are to where you want to be. Only then can we take all the information weve gathered and apply our expertise.

how we work: Brand Xperience method

Defining and positioning your brand is essential to success when it comes to identifying yourself in the marketplace. We work with strategic methodology to produce effective results for your company. Our approach is called Brand Xperience. At the end of the day, however, we think its just about doing the job right. Getting to know your business. Your industry. Your competition. And the people who are most likely to buy your product or service. What do they think now? What do we want them to think? And whats the most effective way to get there? Many brand agencies spend little time on the strategy, but we put our whole hearts into it. Thats probably why our work works.

Discovery
We look at it from the perspective of your competitors, customers and your internal management teams. We gain insight into your brand, philosophy, and goals.

2 1
Result is what were after!

3 4

Strategy
What makes your market tick? How can you set yourself apart? We focus in on the key factors and messages that will motivate your market into action and solidify your brand. We create a plan that meets all of your objectives and makes an impact on your market.

Evaluation
The reactions of your market are reviewed against original briefs for intelligence gathering. Did we accomplish what we set out to do? What have we learned that we can integrate into our strategy moving

Implementation
Using messaging, design, media and strategy we bring the project to life. The emotional bond between you and your customers is what were after. Solutions that are customized to your needs & budget are implemented and tested.. Well keep the campaign on-track using client approvals and production reviews

services

BRANDING
Brand/Corporate/Product Identity Naming & Tagline Manuals & Guidelines Brand & Communication Strategy Brand Architecture Brand Positioning Packaging Enviromental Signage Systems

ADVERTISING
Strategic Planning TV Commercials Print Advertising Radio Advertising On line Advertising Billboard

GRAPHIC DESIGN
Company Profile Annual Reports Marketing Collaterals Brochures & Flyers Catalogues Calendar Invitations Newsletter

DIGITAL
Website Design Website Development Microsites E- Commerce Mobile Social Media Strategy SEO &Adwords Games & Applications Email Marketing Viral Campaign

PRODUCTION
Printing Production Video Profile Presentation Animation Motion Graphics Interactive Multimedia Photography

MEDIA
Media Strategy Media Planning Media Buying Media Analysis

ACTIVATION
Event Marketing Sales Promotions New Product Launches Sampling Roadshows

clients
Aviation & Flight Services Royal Brunei Airlines Agriculture & Industrial Pioneer Du Pont Semen Instan Mortar Utama Venus Tiles Banking & Financial Service Bank BII Bank BRI Bank BNI 46 Bank Danamon Bank Standard Chartered Lippo General Insurance Sinarmas MSIG Tripakarta Food & Beverages Indofood Fritolay Makmur Healthcare 2FT Orthotics Family Chiropractic Institution & Non Profit Organization Beacon Academy Yayasan Onkologi Anak Indonesia Oil & Gas PT Indo Tambangraya Megah Tbk Nusam Energy International Shell Property & Commercial Bakrie Tower Mandau City The Manhattan Square The Pakubuwono Residence Rasuna Epicentrum The Suites Spring Hill Golf Residence Srihapan Mega Persada Publisher Mobiliari Group Transportation & Logistics Sinar Wijaya Trans Mobil 88 TRAC Toyota Rrent a Car Technology Axioo Demeta Tel Net Sanex Tel Sharp

Selected Works

Bank BII

Advertising , Print and Marketing Collaterals

Milestone assisted BII in several projects: BII Credit Card Campaign, BII Trade Services and BII Treasury print advertisement. BII Credit Card Campaign was to promote the first Formula 1 night race in Singapore. BII Trade Services was to assists entrepreneur to grow their business with BII products and services. BII Treasury print-ad was to inform investors the benefif of the program to gain maximum profit in foreign exchange trading.

BNI 46

Advertising, Print and Marketing Collaterals

BNI 46 is one of the leading government state owned bank in Indonesia. BNI launched new product called BNI Remittance and BNI Transfers, which is fast, secure and affordable for the Indonesian overseas worker. Milestone socialized this internation campaign in Singapore and Hongkong through print collaterals. As the result, transactions of the remittance increased gradually.

Pioneer DuPont

Marketing Collaterals and Production

Pioneer is one of DuPonts products, specializing in producing and selling highyielding corn to the farmer. Their goals are to help farmers increase their productivity and gain more profits. Milestone designed and produced Pioneer 2012 calendar using metaphor approaches. The calendar has an objective to educate the farmers that corn can also be produced for many purposes other than humans food.

Bank Danamon

Digital, E-mail Marketing, Internal Communications Campaign

Bank Danamon is one of the largest private bank in Indonesia. Danamon aspires to be an employer of choice, respected by all of its stakeholders, while embracing 5 of its values: caring, honesty, passion to excel, teamwork and disciplined professionalism. In line with this effort, we were asked to assist Danamon as their retainer brand agency in creating its email marketing and digital activities for their internal communications campaign.

Bank Standard Chatered

Advertising, Graphic Design, Video Profile, and Internal Campaign

Milestone created advertising campaign for SCBs target customer and also relationship building for their internal employees. SCB needed to create large scale of awareness and generate sales in the shortest possible time. Milestone assists SCB with print advertisement, brochures and poster to stenghthened communication and increase awareness for SCBs internal (employees) and external (customers) environment.

Mortar Utama

Branding, Print, Marketing Collaterals, and Strategic Planning

The Suites Tower

Branding, Advertising, Marketing Collaterals, and Production

The Suites Tower is the most advanced office space which is located at the premier area in Pantai Indah Kapuk. Designed by the famous Parametrarchitecture & Sindhu Hadiprana, The Suites Tower is one of the most prestigious project developed by PT Srihapan Mega Persada. Milestone was completely trusted to create The Suites Tower integrated communication campaign, and act as their marketing and brand consultant.

Semen Instant Mortar Utama is the market leader in corporate (premium construction) sector. MU was the first national company that produced ready to use instant cement. Their goal was to grab the market in the retail sector as well. The brief was to inform, educate and push trials for their retail product. Milestone created their brand identity, corporate profile, full advertising campaign, event, and PR campaign to build their brand and to push sales. Sales increased dramatically during the campaign period.

Indofood Fritolay Makmur

Re-branding, Advertising, Marketing Collaterals, Digital, and Activation

Chiki is the pioneer and market leader in snack industry in Indonesia, but they lost 25% of its market share. Milestone re-branded and developed a new of campaign of Chiki including; Chiki Balls, Chiki Potato Stick, and Chiki Chocolate Stick. We tied up the campaign with Nickelodeons Avatar that were shown in TV commercial, print advertisement and below the line campaign. Other TV Commercials were also made regularly. Chiki achieved 250% of initial year sales profit target in only 6 months.

Nusam Energy International

Mandau City

Branding, Marketing Collaterals, and Website

Nusam is one of the fastest growing oil and gas local company in Indonesia. Milestone developed Nusams full brand identity, company profile and websites.

Branding, Environmental Signage System, Strategic Planning, Advertising, Marketing Collaterals, Production, Website, and Activation
Mandau City , the first integrated shopping mall and lifestyle experience located in Duri, Riau. It comes with the latest concepts and complete the needs for family and expatriates in Duri. Fully equipped with 4 floors of facilities, from shopping, entertainment to lifestyle, Mandau City will be The Center of Your Lifestyle. Milestone was directly appointed by PT Adhi Persada Realty to create Mandau City full campaign from branding identity, advertising, complete signage system, marketing collaterals to website to help the success of Mandau City.

Sinar Wijaya Trans

Branding
Sinar Wijaya Group comprises of many companies that represents different line of businesses, which include forestry, plywood/sawmill, shipping, and coal mining. Milestone created brand identity and marketing collaterals for Sinar Wijaya Trans which focuses on the shipping and logistics sector.

Srihapan Mega Persada

Branding and Marketing Collaterals

PT Srihapan Mega Persada is a PMA company focusing its activity in building developer and building management, The Company is committed to build distintive, and advanced office buildings that are helping businesses to invest and grow their business. Milestone was directly appointed to develop their complete Corporate identity and Brand Architecture.

Bank BRI

Advertising, Printing Production, Marketing Collaterals, Graphic Design and Multimedia

PT Bank Rakyat Indonesia (Persero) Tbk is an Indonesiabased financial institution and was named the most profitable national company by Forbes International. It is engaged in banking activities and its products and services include savings, loans, consumer products and investment banking. Milestone created advertising campaign for BRI Priority Banking, BRI Consumer Banking and BRI Zone.

The Manhattan Square

Branding, Advertising, Marketing Collaterals, Printing Production and Website

Sumber Mesin Raya Group, the standard-bearer for the national machinery industry in Indonesia, is building their first mixed used property project in the most fastest growing area, TB Simatupang, South Jakarta, named The Manhattan Square. It will consist of three office towers, a hotel and a retail area, expected to finished in Q4 - 2013. The idea was to create a sophisticated brand image and to convey their green building environment concept. Milestone created The Manhattan Square brand identity and whole integrated marketing campaign from advertising, print collaterals to digital multimedia.

The Pakubuwono Residence

Branding, Advertising, and Print Collaterals
Pakubuwono Residence is a premium residence located in South Jakarta. This apartment is an ideal home for many of Jakartas emerging urban families. Our aim of this campaign was to build an exclusive and a worthwhile investment image to the consumer. Healthy Living campaign were produced in several prints communication, outdoor, direct mails, to paper bags. The response were tremendous, Most of the unit were sold out during the campaign. Its popularity with consumers can be seen by its full occupancy rates and it has become the most preferred homes in South Jakarta.

Bakrie Land

Branding, Advertising, Print and Marketing Collaterals

Bakrie Land built new superblocks in Rasuna Said, Kuningan called Rasuna Epicentrum consisting of Bakrie Tower, The Wave, Epicentrum Walk and The Grove Condominium. They needed a strategy to create the brand image and also to subtly push sales. Milestone developed Bakrie Tower and Rasuna Epicentrum brand identity and integrated marketing campaign. Print advertisements, events and P.R campaign were made to achieve the goals. A well-developed conceptualized venture, it is now one of the most recognized flourishing property development in Jakarta.

Trac

Rebranding, Advertising, and Print Collaterals

TRAC Astra Rent A Car is the market leader in transportation management services. They were loosing 20% of their market share and needed to communicate their leadership position to their target. The TRAC Spirit campaign built back their confidence and now, TRAC gained back their lost market share and is still the market leader in Car Rental industry.

Sanex Tel Axioo

Advertising and Marketing Collaterals
Axioo launched Zetta Series notebook in Indonesia in 2008. Milestone created their printed advertisement campaign on numerous local newspapers and magazines. Outstanding results were seen in the first month of its campaign.

Branding, Advertising, Marketing Collaterals, and Activation

The brief was to launch Sanexs new CDMA mobile phones. The target orientation is to push sales and compete with other CDMA competitors. Milestone advised Sanex to focus on the product core strengths and value for money. We created a niche market for the brand and the products. The campaign was a big success.

lets talk
If you would like more information or to arrange a meeting, please get in touch. Together we can make big things happen. We look forward to hearing from you.
Milestone Integrated Marketing Solutions PT. Milestone Dinamika Perkasa Grand Panglima Polim Kav.88, 2nd Floor Jln Panglima Polim Raya no 1 Jakarta 12170 Indonesia t +62 21 723 2707, +62 21 723 2748 f +62 21 721 1210 e info@milestone.co.id

www.milestone.co.id

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