A PROJECT REPORT ON SAMSUNG MOBILE

For the partial fulfillment of BBA program MJP Rohilkhand University SESSION-2008-2011

Guided By: Dr. S.M MEHNDI Faculty of Management

Submitted By: Sanchit narula BBA V1 sem

ACKNOWLEDGEMENT

I would like to take this opportunity to express my deep gratitude to all those who, directly or indirectly made this project possible. I have got considerable help and support in making this project report a reality from many people. I would like to thank MR. Gaurav Sharma, IIMS Bareilly. Whose endeavor for perfection, under fatigable zeal, innovation and dynamism contributed in a big way in completing this project? This work is the reflection of his thought, ideas, concept and above all his modest effort.

.. BBA

PREFACE

A mobile phone or mobile, as well as cell phone, cellular phone, cell, wireless phone, cellular telephone, mobile telephone or cell telephone) is a long-range, electronic device used for mobile voice or data communication over a network of specialized base stations known as cell sites. In addition to the standard voice function of a mobile phone, telephone, current mobile phones may support many additional services, and accessories, such as SMS for text messaging, email, packet switching for access to the Internet, gaming, Bluetooth, infrared, camera with video recorder and MMS for sending and receiving photos and video, MP3 player, radio and GPS. Most current mobile phones connect to a cellular network of base stations (cell sites), which is in turn interconnected to the public switched telephone network (PSTN) (the exception is satellite phones).

In this project I have discussed about Samsung mobile phone. .

CONTENT

CERTIFICATE PREFACE ACKNOWLEDGEMENT CONTENTS INTRODUCTION COMPANY PROFILE KNOWLEDGE ABOUT COMPANY OBJECTIVE OF THE SURVEY RESEARCH METHODOLOGY HYPOTHESIS COLLECTION OF DATA QUESTIONNAIER DATA ANALYSIS AND INTERPRETATION CONCLUSION FINDING AND SUGGESSION BIBLIOGRAPHY APPENDIX

Introduction

SAMSUNG
The Samsung Group is the world's largest conglomerate. It is South Korea's largest chaebol and composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, one of the world's largest shipbuilders and Samsung Engineering & Construction, a major global construction company. These three multinationals form the core of Samsung Group and reflect its name - the meaning of the Korean word Samsung is "tristar" or "three stars". The Samsung brand is the best known South Korean brand in the world and in 2005, Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand and became part of the top twenty global brands overall. It is also the leader in many domestic industries, such as the financial, chemical, retail and entertainment industries. Samsung's strong influence in South Korea is visible throughout the nation, and is sometimes called the 'Republic of Samsung'. Background

Samsung is the world's leading consumer electronics brand and one of the top twenty global brands.

Samsung at the 2009 Consumer Electronics Show in Las Vegas.

View of the Samsung logo inside the Time Warner Center in New York City. Currently helmed by Lee Soo-bin, CEO of Samsung Life Insurance, it has been run by generations of one of the world's wealthiest families, formerly by chairman Lee KunHee, the third son of the founder, Lee Byung-Chull. Samsung Group also owns the Sungkyunkwan University, a major private university in South Korea, with many of its graduates being employed by Samsung Group affiliates. Many major South Korean corporations such as CJ Corporation, Hansol Group, Shinsegae Group and Joong-Ang Ilbo daily newspaper were previously part of the Samsung Group, split apart by the government in order to prevent Samsung from becoming too powerful. Many leading companies in South Korea, notably MP3 player manufacturer iriver and search engine portal Naver, were established by ex-Samsung employees. A large number of South Korean firms, particularly those in the electronics industry, are dependent on Samsung for the supply of vital components or raw materials

such as semiconductor chips or LCD panels. This has led to continued allegations of price fixing and monopolistic practices. Samsung Group accounts for more than 20% of South Korea's total exports, with strong government support, including the ability to access unlimited amount of funds from major banks in South Korea. In many domestic industries, Samsung Group is the sole monopoly dominating a single market, its revenue as large as some countries' total GDP. In 2006, Samsung Group would have been the 34th largest economy in the world if ranked, larger than that of Argentina. The company owns or has taken over so many mid to small sized businesses that it is often called a 'colonial empire' or 'hungry dinosaur'. The company has a powerful influence on the country's economic development, politics, media and culture, being a major driving force behind the Miracle on the Han River; many businesses today use its international success as a role model. History 1938-1969 SAMSUNG's beginning On March 1, 1938, founding chairman Byung-Chull Lee started a business in Taegu, Korea, with 30,000 won. At the start, his business focused primarily on trade export, selling dried Korean fish, vegetables and fruit to Manchuria and Beijing. In little more than a decade, SAMSUNG which means "three stars" in Korean would have its own flour mills and confectionery machines, its own manufacturing and sales operations and ultimately evolve to become the modern global corporation that still bears the same name today.

1938: Lee Byung-Chull founded his small business as 'Samsung Store' at Daegu 1950: Lee Byung-Chull founded Samsung trading company in Seoul (YPM) 1951: SAMSUNG Moolsan established (now SAMSUNG Corporation) 1953: Samsung starts sugar production, which has since been spun off into the CJ Corporation

1958: Ankuk Fire & Marine Insurance acquired (renamed SAMSUNG Fire & Marine Insurance in October 1993)

1963: The first Shinsegae department store opens in Seoul 1963: DongBang Life Insurance acquired (renamed SAMSUNG Life Insurance in July 1989)

1964: Samsung starts Tongyang Broadcasting Company (TBC), which later merged with KBS

1965: Samsung starts the Joong-Ang Ilbo daily newspaper, which is no longer affiliated with the company

1966: Joong-Ang Development established (known today as SAMSUNG Everland)

1969: Samsung Electronics was founded 1969: SAMSUNG-Sanyo Electronics established (renamed SAMSUNG ElectroMechanics in March 1975 and merged with SAMSUNG Electronics in March 1977)

Lee Byung-Chull founded Samsung in 1938. It started as a small trading company with forty employees, located in Seoul. The company did fairly well until the Communist invasion in 1950 which caused great damage to his inventories. He was forced to leave and start over in Suwon in 1951. In just a year, the companys assets had grown twentyfold. In 1953, Lee created a sugar refinerythe South Koreas first manufacturing facility after the Korean War. The company prospered under Lees philosophy of making Samsung the leader in each industry he entered (Samsung Electronics). The company started moving into service businesses such as insurance, securities, and department store. In the early 1970s, Lee borrowed money from foreign companies to begin the mass communication industry by launching a radio and television station (Samsung Electronics). South Korean President Park Chung-hees regime during the 1960s and 1970s, helped Samsung Electronics and many other Korean firms. Park put great importance in increasing economic growth and development, and assisted large, profitable companies, protecting them from competition and aiding financially as well. His government banned

several exterior companies selling consumer electronics in South Korea. To make up for a lack of technological expertise in South Korea, the South Korean government effectively required foreign telecommunications equipment manufacturers to hand over advanced semiconductor technology in return for access to the Korean market (Samsung Electronics). This enormously helped Samsung to manufacture the first Korean dynamic random access memory chips. Samsung Group later formed several electronics-related divisions, such as Samsung Electron Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co., and grouped them together under Samsung Electronics Co., Ltd. in 1980s. Its first product was a black-and-white television set (Samsung Electronics). In the late 1980s and early 1990s, Samsung Electronics invested heavily in research and development, constructing the company as a leader in the global electronics industry. By the 1980s Samsung was manufacturing, shipping, and selling a wide range of appliances and electronic products throughout the world (Samsung Electronics). In 1982, it built a television assembly plant in Portugal; in 1984, it built a $25 million plant in New York; and in 1987, it built another $25 million facility in England (Samsung Electronics). 1970-1979: diversifying in industries and electronics In the 1970s, SAMSUNG laid the strategic foundations for its future growth by investing in the heavy, chemical and petrochemical industries. During this time, the company also took steps to enhance its competitive position in the world's textile industry, integrating its manufacturing processes from raw materials to end products. As a result, many new companies were created, including SAMSUNG Heavy Industries Company in 1974 and SAMSUNG Shipbuilding and SAMSUNG Precision Company (now SAMSUNG Techwin) in 1977. Another burst of growth for SAMSUNG came from the burgeoning home electronics business. SAMSUNG Electronics, already a major manufacturer in the Korean market, began to export its products for the first time during this period. SAMSUNG also acquired a 50 percent stake in Korea Semiconductor,

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further solidifying SAMSUNG Electronics' position as a leader in semiconductor manufacturing.

1970 : Black-and-white TV (model: P-3202) production started by SAMSUNGSanyo

1972 : Began production of black-and-white televisions for domestic sale 1974 : SAMSUNG Heavy Industries incorporated SAMSUNG Petrochemical established Began washing machine and refrigerator production

1976 : 1 millionth black-and-white TV produced 1976 : The company was awarded an export prize by the government as a part of the country's development program

1977 : SAMSUNG Precision Co. established (now SAMSUNG Techwin) Started export of colour televisions SAMSUNG Fine Chemicals established SAMSUNG Construction established

1977: As a result of this export prize, Samsung Construction emerged. In addition, Samsung Shipbuilding is formed

1978 : 4 millionth black-and-white TV (most in the world) produced 1979 : Began mass production of microwave ovens

1980-1989: entering the global marketplace SAMSUNG's core technology businesses diversified and expanded globally during the late 1970s and early 1980s. In 1978, SAMSUNG Semiconductor and SAMSUNG Electronics became separate entities. SAMSUNG Aerospace Industries (now SAMSUNG Techwin) was launched in February 1987 and SAMSUNG has been developing its aerospace capabilities with unprecedented speed ever since. SAMSUNG also entered the systems development business, establishing SAMSUNG Data Systems in 1985 (now SAMSUNG SDS) as a leader in information technology services, including systems integration, systems management, consulting and networking services. SAMSUNG's increasing focus on technology led to the creation of the company's two research and development (R&D)

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institutes that helped expand its reach even further into electronics, semiconductors, high polymer chemicals, genetic engineering, optical telecommunications, aerospace and new fields of technology innovation from nanotechnology to advanced network architectures. In 1987, SAMSUNG's founding Chairman Byung-Chull Lee passed away after almost 50 years at the helm of the company. His son, Kun-Hee Lee, succeeded him as the new Chairman. During this period, SAMSUNG challenged itself to restructure old businesses and enter new ones with the aim of becoming one of the world's top five electronics companies.

1980 : Began producing air conditioners 1981 : First microwave ovens (model: RE-705D) exported (to Canada) 1 millionth colour TV produced 1982 : Samsung establishes a professional baseball team 1982 : Name changed from Korea Telecommunications Corp. to SAMSUNG Semiconductor & Telecommunications Co.

Sales subsidiary (SEG) established in Germany 10 millionth black-and-white TV produced 1983 : Began production of personal computers (PCs) 1983 : Samsung produces its first computer chip: a 64k DRAM chip 1984 : SAMSUNG Data Systems established (Renamed SAMSUNG SDS) First VCRs exported to the US 1986 : Developed the world's smallest, lightest 4mm video tape recorder 1987 : SAMSUNG Advanced Institute of Technology opened for R&D purposes 1988 : SAMSUNG Semiconductor & Telecommunications Co merged with SAMSUNG Electronics. Home appliances, telecommunications and

semiconductors selected as core business lines.

1989 : SAMSUNG BP Chemicals founded 20 millionth colour TV produced

The 1990s and the present

1996: Commercialization of CDMA Handset/System

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1997: Commercialization of GSM Handset 2000: Commercialization of Worlds first Handset/System - CDMA2000 1X 2002: Commercialization of Worlds first Handset/System - CDMA2000 1X EVDO

2003: Commercialisation of World's first Silver Nano washing machine using antibacterial silver nanoparticles

The 1990s saw Samsung rise as an international corporation. Not only did it acquire a number of businesses abroad, but also began leading the way in certain electronic components. Samsung's construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Dubai in United Arab Emirates (founded by Callum Cuirtis), which is the tallest structure ever constructed. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation. In 1993 and in order to change the strategy from the imitating cost-leader to the role of a differentiator, Lee Kun-hee, Lee Byung-chulls successor, sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals (Samsung Electronics). .

Samsung is the world's second largest mobile phone maker. In 2008, Samsung became the largest mobile phone maker in the United States and 2nd largest mobile phone maker in the World.

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Considered a strong competitor by its rivals, Samsung Electronics expanded production dramatically to become the world's largest manufacturer of DRAM chips, flash memory, optical storage drives and it aims to double sales and become the top manufacturer of 20 products globally by 2010. It is now one of the world's leading manufacturers of liquid crystal displays and next generation mobile phones. Samsung Electronics, which saw record profits and revenue in 2004 and 2005, overtook Sony as one of the world's most popular consumer electronics brands, and is now ranked #20 in the world overall. By late 2005, Samsung had a net worth of US$77.6 billion. On April 21 2008, Lee Kun-hee resigned as the chairman of Samsung Electronics owing to the Samsung slush funds scandal. The market value of Samsung in 1997 reached KRW 7.3 trillion in 1997, which amounted to 10.3% of the Korean market but this figure increased to KRW 90.8 trillion taking up 22.4% in 2004. Moreover, the annual net profit of Samsung marked KRW 5.8 trillion in 2001, KRW 11.7 trillion in 2002, KRW 7.4 trillion in 2003, and KRW 15.7 trillion in 2004, showing forth a steady increase. In order to enhance the working environment and build a strong and trustworthy foundation, the semiconductor sector of Samsung Electronics has been conducting a Great Workplace Program called GWP since 1998. Then, in 2003, GWP has spread throughout the entire Samsung Group as Samsung Fire and Marine Insurance, Samsung SDI, Samsung Everland, Samsung Corporation, Cheil Industries, Samsung Networks, and others started to apply its core principles. In 2006, 9 subsidiary companies of Samsung Electronics, 80 overseas branches, and 130 overseas business sectors have reported that they are actively applying the GWP.

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Dramatic surge in Net Profits starting in the late 90's: $2.2Bil (1999), $7.3Bil (2000), $8.9Bil (2002), $11.8Bil (2004). Samsung's Brand Value conducted by Interbrand of the world's top 100 brands: $6.4Bil (2001), $8.3Bil(2002), $10.8Bil(2003), $12.5Bil(2004), $14.9Bil(2005). Market Capitalization (Ratio to the total market value of all Korean listed stocks): A dramatic increase from 7.3 trillion KRW, 10.3% of the total national listing value in 1997. At the end of 2004 national listing value in 22.4%. Samsung's Annual Profits Growth: $4.5Bil (2001), $8.9Bil (2002), $5.6Bil (2003), $11.8Bil (2004) and Debt-to-Equity Ratio Decrease: 104% (2000), 78% (2001), 68% (2002), 56% (2003), 51% (2004).

Circular investment The relations of Samsung companies are very complicated. According to the Financial Supervisory Service of South Korea, Samsung Everland owns 13.3% of Samsung Life Insurance; Samsung Life Insurance holds 34.5% of Samsung Card and 7.2% of Samsung Electronics, as well as more of other Samsung companies; Samsung Electronics in turns keeps 46.0% of Samsung Card and stocks of other Samsung companies; and finally, Samsung Card holds 25.6% of Samsung Everland. The family of Lee Kun-hee owns 40% of Samsung Everland, whilst Samsung Card holds 25.6%, and related people have another 30%. Thus it is thought that Lee controls 95% of Samsung Everland. Control of one company, through the circular investment, enables the Lee family to control other Samsung companies despite having only relatively minor holdings.

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Main competitors
Sams ung's Products globa Competi l m/s tors M/ S M/ S M/ S M/ S

Competi tors

Competi tors

Competi tors

Year Sour ce

DRAM

34.3 %

Hynix

21. 6%

Micron Technol ogy

14. Elpida

14.

6% Memory 2% Micron Technol ogy

Qimonda

4.8 Q1 % 2009

[20]

NAND Flash

40.4 %

Toshiba

28. 1%

Hynix

15. 1%

7.9 %

Intel

5.8 %

2008

[21]

Large-size LCD Panel

26.2 % 30.5 %

LG

25.

AU Optronic s

14 %

Display 8%

Chi Mei

13. 9% 4.4 %

Sharp Corporat ion -

7% ?

2009 Febru ary Q1 2008 Q2 2008

[24] [23] [22]

PDP panel

LG

34. Panasoni 27 8% c Sony % -

Hitachi

Active-Matrix 90.0 OLED %

LG

Lithium-ion battery

18%

Panasoni 30 c %

BYD Sony ? Compan ? y 11. 9% 9.9 % 17. 8% 9.3 % 9.5 % 7.2 % LG ?

Nove mber , 2008 Acer 2008

[26] [25]

LCD Monitor

16.1 %

Dell Seagate

14. 6%

HP

LG

Hard drive

disk

9.5% Technol ogy 20.2 % Sony

34. Western 22. Hitachi 9% Digital 13. Sharp 5% GST 10.

Fujitsu

2007

[27]

LCD TV

8% Corporat 2%

LG

Philips

7.0 Q3 % 2008

[28]

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ion PDP TV 22.7 % Panasoni 33. c 7% LG 16. 4% Pioneer ? Hitachi ? Q2 2008 Q1'0 Whole(LCD,P 21.5 DP,CRT)TV % 13. 3% 13. 1% Sharp Corporat ion 7.2 Panasoni 6.1 % c % 9 Reve nue Share Mobile phone 18.8 % Nokia 38. 1% 19. 2% LG 9.2 % 17. 5% Motorola 6% 9.0 % Sony 5.9 Q1 2009 2007
[32] [31] [30] [29]

LG

Sony

Ericsson % Kodak 8.8 %

Digital camera 9.1% Canon

Sony

Olympus

Camcorder Sony, Panasonic Laser printer HP, Brother Industries, Xerox Corporation , Epson Laptop computer HP, DELL, Acer Inc, Lenovo Projector Epson MP3 players Apple Inc, Iriver Home appliances Whirlpool Corporation, Electrolux, LG, General Electric, BOSCH SIEMENS Optical disc drives LG, Toshiba Home theater Sony, Philips, Panasonic, LG CCTV Pelco Telecommunications equipment Alcatel-Lucent, Nortel, Ericsson LED Nichia, Osram Shipbuilding Hyundai Heavy Industries, Daewoo Shipbuilding & Marine Engineering

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Subsidiaries of the Samsung Group Electronics industries

Samsung Austin Semiconductor Samsung Corning Precision Glass Samsung Electro-Mechanics Samsung Electronics Samsung Fiberoptics Samsung Multi-campus Samsung Networks Samsung Opto-Electronics Samsung SDI (Samsung Display Interface) Samsung SDS (Samsung Data System) Samsung Semiconductor Samsung Techwin Samsung Telecommunications

Machinery and heavy industries

Samsung Engineering Samsung Heavy Industries Samsung Techwin

Chemical industries

Samsung BP Chemicals Samsung Cheil Industries Samsung Fine Chemicals Samsung Petrochemicals Samsung Total

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Financial services

Samsung Card Samsung Fire Samsung Investment Trust Management Samsung Life Samsung Securities Samsung Venture Investment

Retail services

Home Plus (Joint Venture between Tesco & Samsung) Samsung Mall Samsung Plaza

Engineering and construction

Samsung Engineering Samsung C & T Corporation Samsung Texas Construction Inc.

Entertainment

Everland and Caribbean Bay Hotel Shilla Samsung Lions Seoul Samsung Thunders Suwon Samsung Bluewings Yongin Samsung Life Insurance Bichumi Daejeon Samsung Fire & Marine Insurance Bluefangs

Others

Cheil Communications

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Cheil Industries Renault Samsung Motors S1 Corp. Samsung C&T Corporation Samsung Advanced Institute of Technology Samsung Cheil Apparel Samsung Culture Association Samsung Economic Research Institute Samsung Hoam Association Samsung Manpower Association Samsung Media Association Samsung Medical Center Samsung Welfare Association Sungkyunkwan University

Joint ventures

GE Samsung Lighting Joint venture between GE(US) and Samsung Samsung Corning Precision Glass Joint venture between Samsung and Corning Incorporated(US)

Samsung Hewlett-Packard(1984~1998) Joint venture between Samsung and HP(US)

SD Flex Company Joint venture between Samsung and DuPont(US) SIGMA SAMSUNG COATINGS Joint venture between PPG Industries(US) and Samsung

SB LiMotive Joint venture between Samsung and BOSCH(Germany) Siltronic Samsung Wafer Joint venture between Siltronic(Germany)and Samsung Home Plus Joint Venture between Tesco(UK) & Samsung Samsung BP Chemicals Joint venture between Samsung and BP(UK) Renault Samsung Motors Joint venture between Renault(France) and Samsung Samsung Total Joint venture between Samsung and Total S.A.(France)

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Samsung

Thales

Joint

venture

between

Samsung

and

Thales

Group(France/Dutch)

S-LCD Corporation Joint venture between Samsung Electronics and Sony(Japan) Toshiba Samsung Storage Technology Corporation joint venture between Toshiba(Japan) and Samsung

Sub-brand

Anycall - Mobile Phone brand (Used in some countries) SENS - Laptop computer brand Magic Station - PC brand SyncMaster, Samtron - Monitor brand (Being Phased out for ToC Monitors) SpinPoint - PC hard disk drive brand Hauzen - Premium home appliances brand Zipel - Home refrigerator brand PAVV -Premium TV, home theater brand VLUU, Kenox - Digital camera brand Yepp - MP3 player brand Mobile WiMAX - Telecommunications equipment COMBO - Optical disc drives BEAN POLE, FUBU - Apparel UNIERP - Solution RAEMIAN - Construction Staron, Starex- Plastic chemical resin (Starex) and solid surface materials (Staron)

THE SHILLA - Hotel S1 - security Everland, Caribbean Bay - Theme park Zaigen - Samsung computer support centre MagicBright - LCD display technology brand Magic Tune - Mouse operated OSD panel Magic Rotation - Image is automatically rotated by pivoting the monitor

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Magic Clear - Providing Vivid color and crystal clear image Ultra Edition - Slim Mobile Phone brand Pleomax - PC peripheral and battery brand CLP - Laser printer brand MyMy - Cassette player brand Nexus - MP3 player and XM satellite radio Touch of Color - Adds style to monitor/TV's with a rose red hue inside a glasslike frame.

Samsung Star-Let's Touch "Samsung Star"

Full Touch UI TouchWiz v1.0 offers more versatile, intuitive and easy-to-use navigation Large 3.0 LCD with 262K Color WQVGA showcases brilliance and optimized view 16:9 LCD supports hyper QWERTY keypad for upgraded ease of input Haptic offers tangible feedback when using the touch screen Auto rotating display easily switches back and forth to optimize viewing of large content

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Design Compact size measures a palm-friendly 104x53x11.9mm Sleek squared shape with chic black color completes touch style

Widgets Mobile widgets customize screen with embedded widgets such as clock, scheduler, and other useful apps Online widgets connect you to useful info including stock updates, weather forecast, latest news, etc..

Enhanced Camera Features 3.2 Megapixel Camera takes high quality photographs on the go Smile Shot only takes a photo when the subject is smiling, helping you capture even the most elusive smilers Camera-like touch user interface makes mobile photography a breeze Organize your pics in an easy-to-browse photo album Edit photos right on your mobile, no PC needed

Music " MP3 Player plays multi-format music files (MP3/AAC/AAC+/e-AAC+/WMA/WAV) DNSe enhances acoustics including a virtual 3D sound effect and an equalizer
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 Music Recognition identifies songs for you; just record a clip of the song (just a few seconds is enough) on your phone, send it to the server, and the song will be identified within seconds Music Library is easy to organize and manage with MTP Background Music lets you keep listening while you access other applications FM Radio with RDS lets you tune into 24-hour music and information

Internet Experince Full browser (Jasmine) support lets you surf the web from anywhere Both vertical and horizontal views offer optimum viewing (auto rotates when you move the unit) Easy access to Google Mail, Google Search and Google Maps RSS Reader automatically streams news and entertainment directly to your mobile Update your blogs via SharePix, no PC needed

The Future of Multimedia "Samsung C3053"

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Super Refined Design Modern and minimal design is satisfying to style seekers Compact size has superior ergonomic grip Large 2 LCD offers a vivid view of the mobiles contents

Advanced Camera Feature VGA camera so you are always camera-ready Full Display Mode lets you preview your photos by taking advantage of the full LCD screen Panorama shot lets you take several photos and stitch them together to create a picturesque panoramic image (up to 360 degree view)

Dynamic Music Experience Built-in MP3 player and FM radio offers entertainment around the clock microSD support enables easy multimedia file transfers (up to 8GB) Background Music Play lets you keep listening when accessing the mobiles other applications Next is to bring alive your olympic spirit "TouchWiz"

Touch and go Display is large enough so its not cramped when using the touch screen, yet still compact enough to not be cumbersome. Colorful icons reveal labels for easier identification. Widgets allows you to

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customize the user interface with useful applications that move with drag-and-drop ease.

Wide and Shallow UI Customers will enjoy the ease with which the full touch screen operates. New touch UI brings new standards of convenience for the consumer navigating the mobile phone, from menu reorganization to a new look for the icons. Intuitive to use, the UI is so easy that users wont have to think about how to navigate the mobile; itll all come naturally. In addition, widgets allow users to customize the user interface in a way that suits their personal needs

A Universe of Choices (Music Sources) Music fans will benefit from the advanced music features of F480. It is Able to playback in any music format, the embedded music player lets users download music files quickly through fast connection speeds; ample memory and microSD can store it all. For around-theclock news and music, the embedded FM radio with RDS offers customers further entertainment

5 Megapixel Camera Customers will enjoy the luxury of having a 5 Megapixel camera in their mobile phone. Users never need to be caught off guard should a photo opportunity arise. Day or night, users can expect great photos with features like Power LED and Image Stabilization. Bloggers can enjoy the convenience of being able to upload their photos directly to blogs and websites, no PC required. Mobile users will be able to shoot, edit and playback video directly on their mobile.

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HSDPA & Internet Experience Whether downloading large files, streaming videos, surfing the web or even holding video conversations, everything is easier than ever with HSDPA speeds as fast as 7.2Mbps. The full browser lets customers surf the web on their mobile, just as they would on their PC. Built-in access to Google search and Gmail further enhance the users experience.

Next is Mobile Karaoke "Beat270"

Dual Stereo Speakers Dual Stereo Speakers pump up doubly powerful sound you can share

DNSe DNSe brings you the ideal sonic experience for various genres

Micro SD Card MicroSD slot supports up to 4GB

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3.5mm Earphone Jack You could plug in the earphones you use with other music play devices

Music Recognition Can tell you just everything related to the songs you wonder You could get the info. of the songs by recording part of it and by waiting for a few seconds

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OBJECTIVES

To find out the interest shown by the individuals and societies in Mobile.

OBJECTIVES OF THE SURVEY: To study the customer satisfaction levels for various mobiles and SAMSUNG To find out reason behind various levels of customer satisfaction To rank different models of SAMSUNG on the basis of customer satisfaction

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RESEARCH METHODOLOGY

RESEARCH DESIGN:

Research design is a research plan which requires that: What data are to be collected? What research techniques and instruments are to be used? How a sample is to be selected? and How information is to be collected from this sample?

A research design specifies the methods and procedures for conducting a particular study. Broadly speaking, research design can be grouped into three categories-exploratory research, descriptive research and casual research. RESEARCH INSTRUMENT

Exploratory research is used in this project report in order to understand the perceptions of different consumers towards mobile industry, and their behavior pattern by studying their different demographics ( such as age, occupational, income level etc.). This is the most popular type of research

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technique, generally used in survey research design and most useful in describing the characteristics of consumer behavior.

The methods used were following: Questionnaire method Data collection. Direct Interaction with the users.

QUESTIONNAIRE METHOD

This is the simplest method of collecting data. In this method a list of printed questions is placed to the people, in which questions are asked with the given objective answers, from which people have to select the best option. This is to be found that questionnaire must be interesting, objective based, unambiguous, ease to complete and generally not burdensome, just to motivate respondents to answer truthfully and completely because consumers are often unwilling to give time for responding the surveys. The format and wording of questionnaire should be simple and questions are arranged in a proper sequence so that consumers can understand it easily.

The interview was conducted by filling up the questionnaire by different categories (mainly businessman serviceman) of people and they are given full liberty to fill up these questionnaire.

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DATA COLLECTION

PERSONAL INTERACTION: Personal interaction means direct communication with the consumers to get some information about their needs and requirement. In this method face to face communication takes place. We also go to the market and to near people and interact with them personally, about their problem and what they actually need. SECONDARY-DATA Data already collected by any person or institution is called secondary data. These data are often used by the investigators and other people having its need. The advantages of the secondary data can be It is economical, both in terms of money and time spent. The researcher of the report also did the same and collected secondary data from various internet sites. The researcher of the report also visited various libraries for collection of the introduction part. The sources of secondary data were Books, Magazines and Internet sites.

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 The secondary data could be collected from Journals, Reports, and various publications.

SAMPLE SIZE PLANNING:

Sampling is simply the process of learning about the population on the basis of sample drawn from it. It is that part of the universe {population} which is selected for the purpose of investigation. Sampling may be defined as a part of the whole {population} that represents all the features of the whole under consideration.

Sample size: 70 Approach: Convenience sampling

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HYPOTHESIS The population uses the phones offered by SAMSUNG. Samsung company have brand name and cater to a major share in the market. Samsung companies have a competitive edge over other models . Both the companies cater to the needs of varied age groups. Collection of data Data forms an important source of any study. Information is derived from data accumulated. Thus, data plays a vital role in research. Data can be collected from two sources viz. internal and external. The external data is yet derived from two sources: primary and secondary. PRIMARY DATA: primary data is original and first hand information. Primary data collection techniques: Direct personal interview Indirect personal interview Information from correspondents Mailed questionnaires Questionnaires filled by enumerators

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SECONDARY DATA: SECONDARY DATA IS COLLECTED BY SOME OTHER AGENCY AND USED FOR FURTHER STUDIES. THUS, IT IS SECOND HAND INFORMATION

SECONDARY DATA COLLECTION TECHNIQUES: Published sources like newspaper articles, magazines, research institutions etc. Unpublished sources The method used in this survey is primary data collection and the technique used is direct personal interview and questionnaire filled by enumerators

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DATA ANALYSIS
Which model of Mobile you are using ?

15 10

20

25 30

LG

SAMSUNG

NOKIA

MOTOROLA

OTHERS

INTERPRETATION: People are using all types of Mobile. There is no majority .

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How long have you been using your mobile?

13% 30% 0- 12 months 12-24 months 24- 36 months 36 & above

34%

23%

INTERPRETATION: MOSTLY PEOPLE OWN THEIR MOBILES FOR LONG DURATION.

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Are you satisfied with the feature of your mobile ?

Show your level of satisfaction towards the functioning of your mobile phone?

8% 15%

18%

highly satisfied satisfied neither satisfied nor dissatisfied dissatisfied highly dissatisfied

13%

46%

INTERPRETATION: MORE THAN HALF THE POPULATION IS SATISFIED WITH THE FUNCTIONING OF THEIR MOBILE PHONES

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Which model of samsung mobile you like most ?

15% 10% Corby Pro Corby Plus 50% 20% Corby Others

Interpretation : Most of the persons ( 50%) like samsung corby pro.

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Are you satisfied with the quality of additional equipments provided by your mobile phone?

18%

yes no

82%

INTERPRETATION: MOST OF THE PEOPLE ARE SATISFIED WITH THE QUALITY OF ADDITIONAL EQUIPMENTS PROVIDED WITH THEIR LG AND SAMSUNG PHONES.

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Which model of samsung mobile you like most ?

15% 10% Corby Pro Corby Plus 50% 20% Corby Others

Interpretation : Most of the persons ( 50%) like samsung corby pro.

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Show your degree of agreement by assigning a against each of the following Statement

number from 1-5

0% 5% 5% 40%

Strongly agreed agreed Disagree Strongly disagree Neither agree nor disagree

50%

Interpretation : Most of the persons are agreed

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Which brand provides you most economic services

0% 40% 40% Reliance Nokia Sansung Others 50%

Interpretation : Nokia mobile provides most economic service

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For what purpose you buy the mobile phone ?

10% 20% 40% official household business any other 30%

44

From where you collect the information regarding the mobile handset services ?

10% 20% 40% News Paper Television Magazine Others 30%

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FINDINGS
After the survey, we came across the following points: SAMSUNG has a global market. People prefer using SAMSUNG products because of their affordability, easy reach, reliability and innovativeness. A major share is held by SAMSUNG but a lot is to be attained.

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SUGGESTIONS
Although SAMSUNG hold a major share yet they need to emphasize on their marketing strategies to make the consumer aware more and more about their latest products and updates. Service centres should be within easy reach of the customers. So, more service stations should be offered. More outlets can be opened to increase the sales of the products. Better offers can be made to attract the customers off season demand.

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CONCLUSION
A survey is done to identify various problems and level of satisfaction of consumers, so that efforts can be made to satisfy them which would result in building long term relationship between the customer and company. This survey has lead to the knowledge about the SAMSUNG offerings, brand awareness among the customers and customer satisfaction. Due to delivery in customer need and expectations, it becomes a difficult task to satisfy every customer, therefore to satisfy each and every customer the importance of building relationship with them exists. For this purpose a number of questions were asked to find out behavior of customer. This research is also done to know the views of the customer towards the products and quality provided to them by SAMSUNG. And according to the survey, the

customers seem contended with the products and services by SAMSUNG.

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BIBLIOGRAPHY

BOOKS:(1) C. R. Kothari (2) Philip kotler Research Methodology Marketing

WEBSITES: www.samsung.in www.google.com

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QUESTIONNAIRE
PERSONAL PROFILE: Name Address Telephone No. E-Mail Age Education [ ] Undergraduate [ ] Graduate Occupation [ ] Businessman [ ] Government Official [ ] Private Job [ ] Any Other [ ] Post graduate [ ] Professionally Qualified : ____________________________________________ : ____________________________________________ : ____________________________________________ : ____________________________________________ :____________ Gender:__________________________

Q. Which model of mobile you are using ? [ ] Motorola [ ] Samsung [ ] Nokia [ ] Any other handset

Q. How long have you been using your mobile? [ ] 0-12 months [ ] 12-24 months [ ] 24-36 months [ ] 36 months and above

Q. Are you satisfied with the features of your mobile? [ ] highly satisfied [ ] satisfied [ ] neither satisfied nor dissatisfied [ ] dissatisfied [ ] highly dissatisfied

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Q. Which model of Samsung mobile you like most? A) Samsung Corby Pro C) Samsung Corby Plus D) Others

B) Samsung Corby

Q. Are you satisfied with the quality of additional equipments provided by your mobile phone? [ ] yes [ ] no

Q. Show your degree of agreement by assigning a number from 1-5 against each of the following statements. Each number represents your degree of agreement as mentioned below [ ] Strongly agreed [ ] Agreed [ ] Neither agree nor disagree [ ] Disagree [ ] Strongly disagree

Q. Which brand provides you most economic services ? [ ] Reliance [ ] Nokia

Q. For what purpose you buy the mobile phone? [] [] Official Household [] Business [ ] Any Other

[ ] Samsung [ ] Other

Q. From where you collect the information regarding the mobile HAND SET services? [] [] Newspaper Magazines [ ] Television [] Other

Any Suggestion : ______________________________________ _____________________________________

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