8/18/12

IDG Connect Dan Swinhoe (Asia)- Gadget Loving Japan- Sent Via Fax or Smartphone?

TheGlobalBusinessLibrary

Start Searching
All WhitePapers Video CaseStudies

Go
Join

WhitePapers FullLibrary

CaseStudies Aboutus

Video Blog

Home>BlogAbstract

Connectwithus:

DanSwinhoe(Asia)GadgetLovingJapanSentViaFaxorSmartphone?
PostedbyDanSwinhoe CompanyIDGConnect 08/07/2012

Searchblog

EditorialCalendar
August 2012 Mon 6 13 20 27 Tue 7 14 21 28 Wed 1 8 15 22 29 Thu 2 9 16 23 30 Fri 3 10 17 24 31 Sat 4 11 18 25 Sun 5 12 19 26

Whatyou'reSaying RoelCastelein(Global)BigData:The ThirdWave

Thenextwavecouldbecreatingwisdomthru collaborationofdata(unstructuredtransactional facts),information(processeddata)and knowledge... Amitava
Tweet 2 Share 1

08172012

StumbleUpon

Like

Send

ThisweekaJapanesecompanyunveiledafourandahalftonrobot,capableofcleaningandputtingoutfiresor killingeveryoneintheroom,completelycontrolledremotelyfromasmartphone.There'snodoubtJapanareworld leadersintechnology,buttheoddthingaboutthatstoryisveryfewpeopleinthecountrywouldbeabletoactually controlthething. DespitehowintogadgetsandtechJapanis,theylagbehindonsmartphoneadoption.Thereareover120million phonesubscribers,yetjustoneinfivepeopleownasmartphone.Thevastmajoritystillownandusefeature phones.WhilecountriessuchastheUKandSouthKoreaboast50%and67%smartphoneownership respectively,Japan'sisequaltoMexico. PlayingCatchUp Despitethis,peoplearequicklycomingroundtotheideaofsmartphones.Thenumberowningeithera smartphoneorbothsmartandfeaturephonesroseby5%betweenOctoberandFebruary,showingevenifpeople aren'twillingtogiveuptheiroldphonesyet,theyaremakingthetransition.Therewere23.3millionsmartphones soldthisyear,totaling56%oftotalphonessold,accordingtotheMMResearchInstitute.Thisyearwasthefirst timesmartphonesactuallyoutsoldfeaturephonesinthecountry,andit'spredictedthatbytheendof2012,the annualsmartphoneturnoverwillexpandto30.5millionandtheyearaftersmartphonesubscriptionswillreach70 million. IntheApplevs.Samsungbattle,theUSgiantwins.AidedbythereleaseoftheiPhone4S,Appleclaimarounda thirdofthemarket.ButintermsofOS,AndroidclaimsalmosttwicethenumberofdevicesQuitehowthereleaseof thehotlyanticipatediPhone5(wheneverthatis)willaffectthemarketisyettobeseen,butit'ssafetoassume Androidwillloseground. berKeen Whiletheoverallnumbersarestilllow,theJapaneseactuallyengagewiththeirdevicescomparativelymore.This infographicshowsthatdespitehavingthelowestsmartphonepenetrationinthesurvey,thecountrycomesouttop in10ofthe18topphoneusercategories.Google'sownresearchshowsthat77%ofpeopleusetheirsmartphone everydayandneverleavehomewithoutit,andover80%usetheinternetandemailcapabilitiesonthem,while

RoelCastelein(Global)BigData:The ThirdWave
Thanksforanice&simplearticle.Kindlyhelpby providingtechnicaldetailsforhandlingbigdata.

SunitaMarwah

08172012

Viewallcomments

IDGConnectSoundbite
Global:Howtoencouragepositive#socialmedia feedbackhttp://t.co/Ep5jo4xS US:Why#privatizationisthepathtotheStatesfor contractorshttp://t.co/oFFe03pC Global:Music#streamingrevenuesup40%in 2012,digitalmusicsalestotop$8.6billion http://t.co/RSupJFM5 Global:BillGatesbacksthe'toiletofthefuture' http://t.co/E9cNju4j FollowidgconnectonTwitter

Partners

Contributors

idgconnect.com/blog-abstract/596/dan-swinhoe-asia-gadget-loving-japan-sent-via-fax-smartphone

1/3

8/18/12

IDG Connect Dan Swinhoe (Asia)- Gadget Loving Japan- Sent Via Fax or Smartphone?
SeoulSpace IDGConnect Marketers ILXGroup GerdauSA Afrinnovator SouthAfrican LocalGovernment Association idgconnectlaw idgconnect PopularTags (ISC)2 Monster Reksoft CSC Netmagic Solutions SmartSky Electronics We45Solutions BusinessDaily Websense

thesamenumbermultitaskwiththemandotherdevices.Japaneseusersarealsokeenontheirappsandmobile videoswithanaverageof40appsinstalled,and76%usingtheirdevicestowatchvideos. TheJapanesearealsobigonlocalinfoandMCommerce.Aquarterlookforlocalinformationontheirphones daily,whilehalfsearchweekly,39%havemadepurchasesontheirsmartphoneand59%ofthosehavemadeat leastoneinthelastmonth.TheMmarketisahealthysectorandonlylookingtogrowfurtherinthefuture. NotAllRosy Despiteallthis,theredoesn'tseemtobearealloveofthedevices.67%oftheGooglesurveywouldprefertousea PCorlaptopformostoftheservicessmartphonesprovide,whilejust36%saidtheywouldgiveuptheirTVfora smartphone.IncountriessuchasChina,thatfigureroseto54%. Japan'soddrelationshipwiththesedevicescanbetrackedbacktotheearlydaysofmobilephones.Inthe nineties,whiletheWestwasenjoyingthemagnificentbutlimitedNokia3310etal,Japaneseusershadbigcolor screens,email,internetaccess,andaglutoflocalgadgetsanddevicesthatneverleftitsshores.Everyonegot usedtothedevicestheyalreadyhadandthefunctionalitytheyalreadypossessed. Japanisacountryoftwohalves.Onetheoneside,weseeanationbegrudginglyembracingsmartphones(while stillenjoyingthejoysofthefaxmachinehalfofhouseholdsstillhaveandusethem),andontheotheracountry rapidlybuyingtabletsandusingthefewsmartphonestheydohavetotheirupmostpotential.Butoverall,inany countrywheresmartphonepenetrationrisesfrom5to20%inayear,thesignsaregoodthattheywillinevitably becomeamajorpartofthemobilemarket.Andtheneveryonecancontrolhugerobots. ByDanSwinhoe,EditorialAssistant,IDGConnect

Categories

AddComment

Japananalysisdoesn'tshowthefullpicture DanSwinhoe'sarticleonsmartphoneadoptioninJapanlookslikeithasbeenwrittenbyreadingafewindustry reportsbutlackstherealitygainedfroman'ontheground'perspective.Caseinpoint:theremightwellbe120 millionphonesubscribersbuttherearen't120millionphoneowners.How?Manypeopleownmultiplephonesitis notuncommontoseepeopleincafe'swithtwoorthreephonesonthetableinfrontofthemandoneisinevitablya smartphone.Thusthe%ofthepopulationowningasmartphoneishigher.Caseinpoint:practicallyevery schoolchildhasaphonebutnotasmartphone.Thesearephonesthatcandialtwoorthreenumbersonlye.g. parents.Takeouttheschoolchildrenandthe%ofadultsowningasmartphonegoesupagain.Caseinpoint: regionalvariations.InTokyo,smartphonesareubiquitousthisisinstarkcontrasttoruralareaswherepeoplewho workoutdoorsorinmoremanualvocationstendtopreferfliptopphoneswithwhichtheycandialwithasingel thumb Postedby:AndrewCoad 07Aug2012|08:45 SmartphoneUsageinJapan IhavebeenlivinginJapanfor45yearscontinuoussoIthinkIamqualifiedtocomment.Iobservethatsmartphone usageisgreatestamongyoungpeoplewholovetodownloadsongs,sharevideos,accesstheInternet,shopon lineandandbasicallydoallthestuffyoucandoonasmartphone.Thereareamultitudeofperipheralproducts marketedforsmartphonesrangingfromexternalkeyboardsandtrackers,radardetectorsthattieinwiththeGPSin thesmartphone,photoprinters,wirelessmemorytransferchipsandthelike.TheyoungerJapaneselove technology,andIthinkthisisuniversalofyoungpeople.TheolderfolksIknowpersonallyhavetroublewith smartphonesandsomehaveevengiventhemupandgonebacktofeaturephones.Priceandfeesareoneissue, butjustbeingtoocomplicatedtouseisamajorone,andalotofpeoplejustdon'tneedorwantallthefeatures. thereisalearningcurvethatalotofpeoplejustdon'twanttodealwith.IownasmartphonewhichIbought (believeitornot)becauseIlovethedisplaysizeandclarity,the8mpcameraforstillsandvideo,andthelarge memoryoptions.IuseaSonyEricsonSO02CAndroidphone.IchoseitovertheIphonebecausetheIphone monthlyfeewaswaytoohighformypocket.MyonlycomplaintaboutAndroid(atleastthismodelandOS)isthat sometimesitgetsunstableandIhavetoshutitdown(reboot).Iknowitistimetodothatwhenitstartsdoing randoms..tlikecallingpeopleinmycontactsoraccessingtheInternetwhenIdidn'twantto,etc.Also,thetouch screenisnotassensitiveastheIphone.Willmynextphonebeasmartphone?Maybe,maybenot.IfIcangeta goodfeaturephonethatdoesallthethingsthatIdoonthissmartphoneandwithsimilarquality,thenitwillbethe cheaper(upfrontandmonthlyfee)featurephone.Also,someonementionedfaxinginthisblog.Japanese businessesrelyonfaxingmuchmore,andfaxesareusuallybuiltintotheirmediadevices,likecopiers,phone,and MFPssothereisamonetaryandphysicalreasonfornotintegratingsmartphonesintothesemediaasquicklyas onewouldexpect. Postedby:JosephRoginski 07Aug2012|21:42
PREVIOUSPOST>GeoffBennett(Africa)LightingupAfricawithFiberOpticTechnology NEXTPOST>DanSwinhoe(SouthAmerica)Argentina'sBoomingMobility

Afrinnovator Business TechNode CloudComputing Security Cibecs MobilityManagement Mobility Venafi RegionalContent CloudComputing ILXGroup MobilePhones Data CAMM Technology ITSkills ISACA ITskills Internet Brocade DataManagement Trends EpicorSoftware DataSecurity SocialMedia GerdauSA SocialMedia Other CIOEastAfrica ITInfrastructure eDevelopment ResourceCentre

WhitePapers Copyright2012,IDGConnect,Allrightsreserved. Designatedtrademarksandbrandsarethepropertyoftheirrespectiveowners. UseofthiswebsiteconstitutesacceptanceoftheIDGConnectTermsandConditionsandPrivacyPolicy. FullLibrary Connectwithus:

CaseStudies Aboutus

Video Blog

idgconnect.com/blog-abstract/596/dan-swinhoe-asia-gadget-loving-japan-sent-via-fax-smartphone

2/3

8/18/12

IDG Connect Dan Swinhoe (Asia)- Gadget Loving Japan- Sent Via Fax or Smartphone?
CIO Computerworld CSO GamePro Games.net WorldExpo Infoworld PCWorld ITworld JavaWorld Linuxworld MacUser Macworld NetworkWorld

idgconnect.com/blog-abstract/596/dan-swinhoe-asia-gadget-loving-japan-sent-via-fax-smartphone

3/3