Namkeen (Bhujia) is one of the traditional Indian Snacks.

The Namkeen often helps in easy digestion due to the presence of various natural ingredients in it. It is free from excess oil and any foreign contaminants. TICK THE APPROPRIATE CHOICE : 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. How many meals do you have in a day? (a) One (b) Two (c) Four (d) Not fixed Which snacks do you prefer (More than one option can be chosen) (a) Chips (b) Namkeen (c) Sweets (d) Others How often do you buy namkeen? (a) Rarely (b) Occasionally (c) Frequently I purchase namkeen from (More than one option can be chosen) (a) Local/Kirayana shops (b) Supermarket stores (c) Company outlet (d) Others How many packets do you purchase at a time (a) 1 (b) 2 (c) 3 (d) 4 or more How much do you spend on a packet of namkeen (monthly) ? (a) 0-100 Rs. (b) 100-200 Rs (c) 200-300 Rs (d) 300-400 Rs (e) 400 Rs and above I prefer namkeen that is (More than one option can be chosen) (a) Homemade (b) Branded (c) Regional Rank the following Namkeen brands according to your preference (Rank from 1 to 8) __ Lehar __ Haldiram __Bikano __ Local brand __Nanaji __ Rajaji __Everyone__Bikaji Do you use more than a single brand of namkeens ? (a) Yes (b) No How many times do you consume namkeen in a day (a) Once (b) Twice (c) Thrice (d) Anytime and as it suits me Do you consume Namkeen as filler between meals (a) Yes (b) No How do you prefer to consume namkeen (More than one option can be chosen) (a) With Tea or coffee (b) With softdrinks (c) With hard drinks (d) Making chaat Which flavour do you prefer (More than one option can be chosen) (a) Salty (b) Spicy (c) Sweet (d) Crispy (e) Others Rank the flavour according to your choice(Rank from 1 to 8) __ Plain __ Mixture __Aloo Bhujia __ Moong Dal __Bikneri Bhujia __ Nut Cracker __Navratan __others Which type of namkeen do you prefer to buy (a) Fried (b) Roasted Do you use the same namkeen for both your and your guests consumption ? (a) Yes (b) No Do you use the same namkeen brand/flavour for all your family members (a) Yes (b) No What influences your decision on choice of namkeen that you purchase? (a) Children (b) Advertisement (c) Spouse (d) Friends (e) Parents (f) Self (g) Others

Tick the appropriate choice. Strongly Agree 19. I consume NAMKEEN because its rich in nutrients 20. I consume NAMKEEN because it suits my taste 21. I consume NAMKEEN because its light 22. I consume NAMKEEN because its affordable in price 23. I consume NAMKEEN because its crispy 24. I consume NAMKEEN because its packaging 25.I consume NAMKEEN because of presence of dry fruits. 26. I consume NAMKEEN because it has zipped pouches. 27. I consume NAMKEEN because its a traditional Indian food. 28. I prefer NAMKEEN because of its awareness. 29. I prefer NAMKEEN because its easily availability. 30. I prefer NAMKEEN because I can eat anything in any season 31. I consume NAMKEEN because I like the advertisements 32. I consume NAMKEEN because its variety 33. I prefer buying local/regional NAMKEEN over branded one 34. I prefer buying local/regional NAMKEEN because it is affordable 35. I prefer buying branded NAMKEEN because it is hygienic 36. I will continue buying NAMKEEN 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Somewhat Agree 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 Neither Agree Nor Disagree 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 Somewhat Disagree 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 Strongly Disagree 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5

Demographics: (Please tick in the appropriate column) 37. Gender: 38. Age :

Male Below 25

Female 25-34

35-44

Above 45

39. Current Occupation (you may click two if applicable)

Full-Time Student Professional Managerial Self-Employed Housewife Others (Please Specify) __________________________
40. Monthly disposable income (family/personal)

< Rs.20, 000 Rs.20, 001 - Rs.40, 000 > Rs.40, 000
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