THE DEFINITIVE INTERNATIONAL PGDBM

An Approach Paper for

ASIAN SCHOOL OF MANAGEMENT

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The PGDBM Positioning

The proposed PGDBM will be positioned along the changing standards and innovative teaching methodology which will be robust, flexible and accommodative to industrial changes.

Broad points of consideration : Industry focus Higher Education Institute with Super Specialty Specialization. International Teaching & Certification Dynamic Curriculum Inter Domain Knowledge Highly Research Base Teaching Collaborative Teaching

Unique Feature : Ten Thousand Teacher Ten Million Mind The above concept to be developed along with Central and State Governments collaborative efforts. The Institutes PGDBM, will be positioned with a curriculum structure that follows the best US MBA programs. Curriculum would have a strong focus on Asia. School will position itself around the faculty. Branding exercises will focus on seminars and workshops done by faculty members who are brands by themselves. The seminars will target all major corporate and educationists such as : Christopher Earley, Robert Goffee, Ram Charan, Kulwant Singh, Trichy Krishnan, Clement Wang, Takeshi Yamada, Rachel Davis, Chandru Rajam. Faculty members would be in involved in both teaching and research. Industry consulting would also be a focus area. The idea is to create knowledge in-house through industry interaction and research , Research Areas would be Asia and India Centric, and would be focused on bringing fresh constructs without the legacy baggage of US centric management theories.

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Collaboration & Certification

The B School will enter into strategic alliance with any of the leading B Schools of international repute to validate and offer PGDBM with Super Specialization in Project Management or any of the specialized subjected opted by the participation audience. The PGDBM will be awarded by AICTE (India) whereas the foreign body will act as an added validated along with international exposure in Higher Studied. Some of the Institutes we can have tie-ups.

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Program Structure
The B School will be offering a 24 month PGDBM with Super Specialization in Project Management. The PGDBM will be awarded by AICTE and specialization validated by any reputed foreign management body. The proposed 24 months PGDBM program structure will be as followed at a (Conceptual Level): Core Subjects 1st Semester Core Subjects 2nd Semester Core Specialization in Marketing Finance Operations HR Entrepreneurship 3rd Semester Industrial Specialization (Research / Work Base) General Management Media & Entertainment Medical & Clinical Management Family Run Business Houses Super Specialization 4th Semester Super Specialty Specialization by Foreign Institute in Project Management The 3 months teaching will be undertaken by the Foreign Faculties at the Indian Campus. This teaching will be Classroom / Cases Study & Research Base 2 Months the Students will undertake implementation of the Super Specialization at the Industrial location undertaken under Sem. 3rd. 1 Month Students will undertake a 1 months learning tour at Foregin Campus. They will undergo the Leadership Module Undertake Industrial visit. Face Campus if the same would be arranges or undertake Internship. Note : A Semester is equal to 6 months.

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Branding & Promotion

We will not be challenging any existing setup But create our own Brand

The B School will derive its strength from the initial tie-up with prestigious institutions and having few prominent management and social thinkers on boards as honorary members on advisory panel. Our Challenge is to create a Trust and Recognition. We will adopt the Peeling Approach Layer 1 Soft launch of the institute with market research on burning economic topics along with the leading industries. Focus on the Entrepreneur Development Position our self as Research Centric Organization with strong overseas analysis base. Target Audience Industries Layer 2 Conduct Industrial Seminar on business economics with eminent management personalities such as Ram Charan, Christopher Earley, Robert Goffee likes under our institutes banner. This will align the Industry with the Brand and in turn send a very strong message to the Faculties & student community. Target Audience Industries, Entrepreneurs, PSUS and Students Layer 3 Launch Entrepreneur Development workshops across major cities of India. Bringing in Sr. Faculties from NUS to conduct such workshops. Target Audience Entrepreneurs, Faculties and Students The above exercise will create a BRAND IDENTITY which will become RECOGNIZABLE and can be related with NEED AND A DESIRE to be ASSOCIATED with the BRAND. Placement will be self paced under this branding process. Once the process is in place the B School will initiate admission notice through print media.

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Indicative Assumptions
Infrastructure That infrastructure as per the AICTE norms will be establisged by the management. PGDBM Course Curriculum That the consulting group will be taking the sole responsibility of developing the Course Structure / Curriculum as per the AICTE guidelines. Foreign Tie-up & Faculties That the consulting group will be initiating the Tie-up process with the Foreign Institutions in consultation with Shankara Group representative. The consulting group will be responsible towards sourcing the Faculty resources for the above mentioned PGDBM courses. Industrial Tie-Ups (Research & Placement) That the consulting group will initiating the Tie-up process towards undertaking research base studies with different industries for the PGDBM course specilization requirements. Branding & Promotion That the consulting group will be designing and defining the entire Branding & Promotion activities. A complete action plan towards the same will be submitted to the Shankra Group and on approval the consulting group will execute the same. Admission Intake (Marketing) That the consulting group will be sole responsible towards initiating and executing the enrollment of candidates towards the above mentioned PGDBM courses. All the activities will in consultation with the group. Note : The process and initiation will be undertake by the consulting group, all the relevant financial implications will have to be undertaken by the management. All the above process will be in direct consultation with both the parties. That management will have to nominate a representative who will be directly interaction with the Consulting Group to avoid any ambiguity in execution.

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