OUGD301 Negotiated Briefs

1. Branding & Identity 1.1 Thomas Bone Photography/Videography 1.2 Ella Ruth Photography (TBC) 1.3 Inkquisitive Illustration (TBC) 2. Collaborative Briefs 2.1 Harry Potter / Dr Who / Sherlock - Beth Yates 2.2 Studio Branding / Coffee shop concept - Sarah Pritchard 3. Non - Profit 3.1 I Pledge Orange 3.2 Never Forget 84 4. Research Briefs 4.1 Jelson Homes; branding, marketing & promotional material 4.2 Blazewear Heated Clothes; branding, web, & packaging 4.3 The story of 1984 5. Personal 5.1 Wedding invites for Harnek Johal & Gurlin Mander 6. Live Briefs 6.1 BAGD Year Book pitch 6.2 EOYS Pitch 6.3 BA Fashion or Surface pattern design year book pitch 7. Competition Briefs 7.1 YCN 7.2 D&AD

Baljeet Kaur Samra Negotiated Briefs / September 2012

OUGD301 Negotiated Briefs
1. Branding & Identity 1.1 Thomas Bone Photography/Videography 1.2 Ella Ruth Photography (TBC) 1.3 Inkquisitive Illustration (TBC)

1.1 Thomas Bone Photography/Videography Brief Working with 2nd year DFGA student Thomas Bone to create a new identity that showcases his skills as a photographer and videographer. Background / Considerations Consider a identity that reflects Tom’s passion for photography and videography as well as animation. Clean and contemporary design. Need to consider format and print of business cards as well looking into web presence too. Mandatory Requirements / Deliverables / Studio Deadline / Module Deadline /

Baljeet Kaur Samra Negotiated Briefs / September 2012

OUGD301 Negotiated Briefs
1. Branding & Identity 1.1 Thomas Bone Photography/Videography 1.2 Ella Ruth Photography (TBC) 1.3 Inkquisitive Illustration (TBC)

1.2 Ella Ruth Photography Brief / Background / Considerations / Mandatory Requirements / Deliverables / Studio Deadline / Module Deadline /

Baljeet Kaur Samra Negotiated Briefs / September 2012

OUGD301 Negotiated Briefs
1. Branding & Identity 1.1 Thomas Bone Photography/Videography 1.2 Ella Ruth Photography (TBC) 1.3 Inkquisitive Illustration (TBC)

1.3 Inkquisitive illustration Brief / Background / Considerations / Mandatory Requirements / Deliverables / Studio Deadline / Module Deadline /

Baljeet Kaur Samra Negotiated Briefs / September 2012

OUGD301 Negotiated Briefs
2. Collaborative Briefs 2.1 Harry Potter / Dr Who / Sherlock - Beth Yates 2.2 Studio Branding / Coffee shop concept - Sarah Pritchard

2.1 Harry Potter / Dr Who / Sherlock - Beth Yates Brief / Background / Considerations / Mandatory Requirements / Deliverables / Studio Deadline / Module Deadline /

Baljeet Kaur Samra Negotiated Briefs / September 2012

OUGD301 Negotiated Briefs
2. Collaborative Briefs 2.1 Harry Potter / Dr Who / Sherlock - Beth Yates 2.2 Studio Branding / Coffee shop concept - Sarah Pritchard

2.2 Studio Branding / Coffee shop concept - Sarah Pritchard Brief / Background / Considerations / Mandatory Requirements / Deliverables / Studio Deadline / Module Deadline /

Baljeet Kaur Samra Negotiated Briefs / September 2012

OUGD301 Negotiated Briefs
3. Non - Profit 3.1 I Pledge Orange 3.2 Never Forget 84

3.1 I Pledge Orange Brief / Background / Considerations / Mandatory Requirements / Deliverables / Studio Deadline / Module Deadline /

Baljeet Kaur Samra Negotiated Briefs / September 2012

OUGD301 Negotiated Briefs
3. Non - Profit 3.1 I Pledge Orange 3.2 Never Forget 84

3.2 Never Forget 84 Brief / Background / Considerations / Mandatory Requirements / Deliverables / Studio Deadline / Module Deadline /

Baljeet Kaur Samra Negotiated Briefs / September 2012

OUGD301 Negotiated Briefs
4. Research Briefs 4.1 Jelson Homes; branding, marketing & promotional material 4.2 Blazewear Heated Clothes; branding, web, & packaging 4.3 The story of 1984

4.1 Jelson Homes; branding, marketing & promotional material Brief Looking at how the current Jelson Homes brand can be refreshed to appeal to a broader range of customers looking to buy a brand new home. Background / Considerations Look at the history of the company - goes back 125 years. Consider the values of the company and how that needs to be refelcted in the branding. How do Jelson Homes differ from other home builders, work on what makes them better than their competition. Mandatory Requirements / Deliverables New logo, brand guidelines, printed material such as information packs & newsletters as well as other relevant promotional material. Studio Deadline / Module Deadline /

Baljeet Kaur Samra Negotiated Briefs / September 2012

OUGD301 Negotiated Briefs
4. Research Briefs 4.1 Jelson Homes; branding, marketing & promotional material 4.2 Blazewear Heated Clothes; branding, web, & packaging 4.3 The story of 1984

4.2 Blazewear Heated Clothes; branding, web & packaging Brief Give the current Blazewear brand a new look that reflects the quality of the products. Background / Considerations Blazewear is a successful company providing heated clothes all over the world, with a range of different products from heated jackes to gloves and socks. Mandatory Requirements / Deliverables New logo, brand guidelines, catalogue, web, labels, product packaging, POS - showroom display. Studio Deadline / Module Deadline /

Baljeet Kaur Samra Negotiated Briefs / September 2012

OUGD301 Negotiated Briefs
4. Research Briefs 4.1 Jelson Homes; branding, marketing & promotional material 4.2 Blazewear Heated Clothes; branding, web, & packaging 4.3 The story of 1984

4.3 The story of 1984 Brief Design and print a publication that highlights the facts and the real story about what happened during the 1984 Sikh genocide. Background / Considerations Research into the facts of the attack, consider the effect of the attack on todays society. (Dissertation research!) Mandatory Requirements / Deliverables Printed publication. Studio Deadline / Module Deadline /

Baljeet Kaur Samra Negotiated Briefs / September 2012

OUGD301 Negotiated Briefs
5. Personal 5.1 Wedding invites for Harnek Johal & Gurlin Mander

5.1 Wedding invites for Harnek Johal & Gurlin Mander Brief Design and print a set of wedding invites for Harnek and Gurlin. Background / Considerations Look into appropriate colour schemes and styles for the overall look of the wedding. Mandatory Requirements / Deliverables A set of printed invitations with envelopes. Studio Deadline / Module Deadline /

Baljeet Kaur Samra Negotiated Briefs / September 2012

OUGD301 Negotiated Briefs
6. Live Briefs 6.1 BAGD Year Book pitch 6.2 EOYS Pitch 6.3 BA Fashion or Surface pattern pitch

6.1 BAGD Year Book Pitch Brief / Background / Considerations / Mandatory Requirements / Deliverables / Studio Deadline / Module Deadline /

Baljeet Kaur Samra Negotiated Briefs / September 2012

OUGD301 Negotiated Briefs
6. Live Briefs 6.1 BAGD Year Book pitch 6.2 EOYS Pitch 6.3 BA Fashion or Surface pattern pitch

6.2 EOYS Pitch Brief / Background / Considerations / Mandatory Requirements / Deliverables / Studio Deadline / Module Deadline /

Baljeet Kaur Samra Negotiated Briefs / September 2012

OUGD301 Negotiated Briefs
6. Live Briefs 6.1 BAGD Year Book pitch 6.2 EOYS Pitch 6.3 BA Fashion or Surface pattern year book pitch

6.3 BA Fashion or Surface pattern design year book pitch Brief / Background / Considerations / Mandatory Requirements / Deliverables / Studio Deadline / Module Deadline /

Baljeet Kaur Samra Negotiated Briefs / September 2012

OUGD301 Negotiated Briefs
7. Competition Briefs 7.1 YCN 7.2 D&AD

7.1 YCN Brief / Background / Considerations / Mandatory Requirements / Deliverables / Studio Deadline / Module Deadline /

Baljeet Kaur Samra Negotiated Briefs / September 2012

OUGD301 Negotiated Briefs
7. Competition Briefs 7.1 YCN 7.2 D&AD

7.2 D&AD Brief / Background / Considerations / Mandatory Requirements / Deliverables / Studio Deadline / Module Deadline /

Baljeet Kaur Samra Negotiated Briefs / September 2012

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