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The design process is a process for solving communication problems. The word problem in this context signifies a challenge or an opportunity to create a meaningful outcome.
The design process is a process for solving communication problems. The word problem in this context signifies a challenge or an opportunity to create a meaningful outcome.
In the process of solving communication problems we first have to shed preconceptions of how we think design should look. Some preconceptions that can get in the way of generating original ideas are previous experience and style.
Function
Style is important, but the communicative qualities and functionality of the work have to be worked out first.
Think of problem solving and critical thinking as the wheels on the design process car.
Relying on previous experience in solving design problems is problematic because you leverage only those things that you have seen or know, which are not original.
Dont limit yourself to what is inside your head. Its a lot of pressure to come up with something completely original based soley from your own head and experiences. It just isnt how good ideas come about.
LOOK
Dont limit yourself to what is inside your head. Feed your eyes: Look at design work, blogs, websites, books etc. But, dont limit yourself to design alone. Read, look at art, fashion, nature, find those things that interest and resonate with you. Compile a personal bank of info and images that function as inspiration samples for your reference.
Design is a critical thinking process. Your ability to find and express unique or original solutions to problems lie outside your head, in new experiences.
Design is a critical thinking process. Your ability to find and express unique or original solutions to problems lie outside your head, in new experiences. Asking questions and leveraging experiences outside of your head open the potential for truly original ideas to come out.
Design is a critical thinking process. Your ability to find and express unique or original solutions to problems lie outside your head, in new experiences. Asking questions and leveraging experiences outside of your head open the potential for truly original ideas to come out. This all speaks to addressing a specific problem appropriately with a uniquely specific solution.
Intentionality
Approach the problem critically & deliberately rather than casually or passively. But remember, a critical approach doesnt necessarily rule out chance or sudden inspiration, but it does offer the opportunity to direct it.
British Graphic Designer Bob Gill Describes this outside of your head ideation process. He designed a logo for a 70s TV show titled Private secretary. The show itself was comedy about an inept secretary.
He started out side of his head doing research, visiting offices, watching secretaries. And decided that the most appropriate way to say private secretary was to use a typewriter.
Next he had to somehow suggest that the secretary was inept. The way secretaries corrected typed mistakes served as the inspiration for this.
Lastly he arranged the text in a way that he though a secretary might, that is the layout appeared as if it was made by someone who hadnt studied design.
Gill felt pleased with the results because they appeared inevitable and easy, and that it communicated precisely what it was supposed to: that it was a comedy about an inept secretary.
Any design decision was valid as long as it solved the communication problem in a precise and interesting way. Bob Gill
Any design decision was valid as long as it solved the communication problem in a precise and interesting way. Bob Gill
Gill describes the Private Secretary work as his first original image.
Divergent Thinking
In the divergent thinking process you create multiple options for yourself. You think about the problem in as many different ways as possible, research the problem, make sketches, etc.
Divergent Thinking
In the divergent thinking process you create multiple options for yourself. You think about the problem in as many different ways as possible, research the problem, make sketches, etc.
You basically create a pool of ideas, information, and imagery to choose from. A lateral spread of options.
Divergent Thinking
Humor all reasonable ideas, without censoring or editing yourself. Allow ideas and sketches to be rough, allowing refinement to come later. Create a lateral spread of options.
This should include but is not limited to tumbnails, sketches, lists, swatches, contextual research, etc.
Thinking Latterally
The brain forms routine patterns, in which the more we carry out the same task, the more ingrained and natural the pattern becomes. Before you know it, youre in a rut. We are creatures of habit.
Thinking Latterally
The brain forms routine patterns, in which the more we carry out the same task, the more ingrained and natural the pattern becomes. Before you know it, youre in a rut. Creative thinking is a skill, Its not just a matter of individual talent. Its not just a matter of sitting by the river and playing Baroque music and hoping you get inspired. Thats very weak stuff. Edward de Bono de Bono is regarded by many as a leader in the field of creative thinking.
Thinking Latterally
The brain forms routine patterns, in which the more we carry out the same task, the more ingrained and natural the pattern becomes. Before you know it, youre in a rut. Creative thinking is a skill, Its not just a matter of individual talent. Its not just a matter of sitting by the river and playing Baroque music and hoping you get inspired. Thats very weak stuff. Edward de Bono
Just as you can learn how to speak another language, so too can you learn how to be creative. The aim of thinking laterally is to consider possibilities that are outside your normal train of thought.
Thinking Latterally
Consider possibilities that are outside your normal train of thought How do you do this?
Thinking Latterally
Consider possibilities that are outside your normal train of thought How do you do this? Sketch each and every idea that pops into your head Study the sketches with the design brief in hand. This will allow you to produce more sketches that wouldnt have come to mind without such analysis.
Thinking Latterally
Consider possibilities that are outside your normal train of thought How do you do this? Sketch each and every idea that pops into your head Study the sketches with the design brief in hand. This will allow you to produce more sketches that wouldnt have come to mind without such analysis. Phisically change your perspective: Turn your design concepts upside down. Look at them from afar. Ask someone to share some thoughts about your sketches. The more creative your ideas, the happier your client becomes, and the more satisfied you will be with the results.
Divergent Thinking
Humor all reasonable ideas, without censoring or editing yourself. Allow ideas and sketches to be rough, allowing refinement to come later. Create a lateral spread of options.
This should include but is not limited to tumbnails, sketches, lists, swatches, contextual research, etc.
Mind Mapping
Mind maps help you consider as many different design directions as possible, and at the stage when theyre most needed.
Mind Mapping
Its a relatively straightforward process of word association. You write a word thats central to the design brief, and then branch out from it, writing other words that spring to mind. Form as large a thought cloud as possible, giving you a strong tool to refer to when it comes to the next stagesketching.
Mind Mapping
Mind-mapping is effective for working through the design process: Collecting your thoughts Generating ideas Getting into a creative groove Associating words with images
Designer Nancy Wu was given the task of creating a logo for Tenth Avenue Alliance Church in Vancouver, British Columbia (popularly known as just Tenth Church). The clever result was born from these sketches. Nancy Wus preliminary sketching for Tenth Church
Church officials wanted a refreshed brand identity that avoided stylistic trends, clichs, and traditional cues that speak of the past, versus what the church is accomplishing today.
They wanted the design to represent human emotion and vitality, and reflect the virtues of being down-toearth, welcoming, and authentic.
Tenth Church By Nancy Wu 2009 The logo is deceptively simple. But a lot of behindthe-scenes effort goes into every successful identity project. The effectiveness as a mark was apparent on launch day, in watching how church members and visitors reacted to it, said Wu. It was accessible, and people seemed to understand it instinctively. The simple wordmark incorporates a graphic icon with multiple conceptual themes of worship, welcome, transformation, outreach, and the cross.
Divergent Thinking
Humor all reasonable ideas, without censoring or editing yourself. Allow ideas and sketches to be rough, allowing refinement to come later. Create a lateral spread of options.
This should include but is not limited to tumbnails, sketches, lists, swatches, contextual research, etc.
Convergent Thinking
The convergent thinking process is editing your pool to focus on select concepts based on deductive reasoning and formed conclusions.
Convergent Thinking
You literally converge on the best possible solution to refine and implement.
Convergent Thinking
You literally converge on the best possible solution to refine and implement. Through the creative process you move from divergent to convergent thinking, & the interplay between the two generates and refines the options.
Derivative: imitative of the work of another person, and usually disapproved of for that reason. Mimicry: the action or art of imitating someone or something.
Derivative: imitative of the work of another person, and usually disapproved of for that reason. Mimicry: the action or art of imitating someone or something. Copying is lazy and unispired, remixing is natural, reimagining an original thing or idea in a new light or different context. It is like adding to the conversation that is already started.
Are you designing for a law firm? Then ditch the fun approach. Perhaps your client produces a kids TV show. OK, so nothing too serious. Maybe you are designing for By refraining from using color una Michelin star restaurant. In this til the end of the process, you and case, youll likely favor muted colyour client are free from distractions of a preference for, say, green, ors over bright, fluorescent ones. I could go on, but you get the picwhich leaves you free to focus on ture. the idea.