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    Open Graph drives installs and re-engagement in Games. Publish Actions via the API. Expose objects on the web.

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    Open Graph drives installs and re-engagement in Games. Publish Actions via the API. Expose objects on the web.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    27K views51 pages

    GDC EU: Driving Installs and Reengagement With Open Graph

    Uploaded by

    Facebook
    Open Graph drives installs and re-engagement in Games. Publish Actions via the API. Expose objects on the web.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 51

    Open Graph:

    Gareth Morris Partner Engineer, Games

    Driving installs and re-engagement

    LISTEN READ
    Like

    RUN

    Like

    EAT
    Like

    Like

    SongPop
    Grew to almost

    . M MAU in months
    Open Graph drove

    M clicks in July

    Native Apps

    Native Apps

    Open Graph

    Canvas

    Canvas

    Getting started quickly

    Built-in actions

    High Scores
    Publish a score for each player

    High Scores: Timeline

    High Scores: Tournaments

    Perfect t for a weekly tournament Easy to reset all scores for your game High score and passing stories start again from zero

    Diamond Dash

    Moved from custom OG to Scores Saw increase in clicks

    Achievements

    Badges your users can earn and show off on their timeline points to distribute across your games achievements

    Achievement should be things that..


    Users feel proud of Friends nd engaging Are interesting for new users Have a range of difculties Scarcity is important

    Unlock the power of the Open Graph

    Custom actions and objects

    Start simple

    What are the core user interactions in your game?

    . Model your data

    Action type

    Object type

    Action

    Object

    . Model your data

    . Design Timeline Aggregations

    . Markup and expose objects on the web


    <head prefix="og: http://ogp.me/ns#"> <meta property="og:type" content="gdcdemo:weapon" /> <meta property="og:title" content="Master Sword" /> <meta property="og:url" content="http://apps.facebook.com/app/object" /> <meta property="og:image" content="http://mysite.com/img.jpg" /> ...

    . Publish Actions via the API


    curl -F 'access_token=<access_token>' -F 'weapon=http://apps.facebook.com/app/object' \ 'https://graph.facebook.com/me/myapp:craft'

    Object URL

    Action Name

    Craft a weapon
    Action type Object type

    Craft

    Weapon
    Power: integer cost: integer

    Timeline Aggregation

    Cong: Check Namespace / Canvas URL

    Cong: Create Weapon Object Type

    Cong: Create Craft Action Type

    Cong: Create Aggregation

    Markup and Expose Weapon Objects

    Get Code for sample meta tags:

    Expose on a URL - example: https://apps.facebook.com/wfactory/weapon/sword.html Run through the debugger to check syntax: https://developers.facebook.com/tools/debug

    Important: og:url for Canvas apps

    Your objects should live on canvas:


    <meta property="og:url" content="http://apps.facebook.com/wfactory/object/id" />

    Our scraper will use your canvas callback url as with all other requests:

    https://apps.facebook.com/wfactory/object/id => https://stark-river.herokuapp.com/object/id

    Avoids a broken mobile redirect experience Enables install-tracking so your stories get maximum distribution

    Publish Actions

    Use Graph API Explorer to test: https://developers.facebook.com/tools/explorer

    Publish Actions

    View story in Activity Log - click permalink for full story

    Check your App Tabs

    Or navigate directly: https://www.facebook.com/UID/app_NAMESPACE e.g: https://www.facebook.com/gjm/app_wfactory

    Check your App Tabs

    All Activity within your app shown here, including Timeline Aggregations

    User Generated Objects


    Do users create content as they play your game? Create object markup dynamically

    Social context

    Stories are more interesting when a users friends are involved

    User Proles
    <head prefix="og: http://ogp.me/ns#"> <meta property="og:type" content="profile" /> <meta property="og:title" content="Gareth Morris" /> <meta property="og:url" content="http://myapp.com/object_id" /> <meta property="fb:profile_id" content="685145706" /> ...

    Reference a Facebook prole

    Sell a weapon
    Action type Object type

    Sell
    prole: prole price: integer

    Weapon
    power: integer cost: integer

    Cong: Add Prole Object Type to App

    Global object type: No conguration needed

    Cong: Add Sell Action Type

    Custom properties for price / prole - required elds

    Cong: Add Sell Action Type

    Congure action caption to give interesting story context

    Publish Actions

    Specify custom properties at time action is published:

    Markup and Expose Prole Objects

    Remember to include fb:prole_id to reference the Facebook prole:


    <head prefix="og: http://ogp.me/ns#"> <meta property="og:type" content="profile" /> <meta property="og:title" content="Gareth Morris" /> <meta property="og:url" content="http://apps.facebook.com/..." /> <meta property="fb:profile_id" content="685145706" /> ...

    Expose on a URL - example: https://apps.facebook.com/wfactory/prole/ali.html Run through the debugger to check syntax: https://developers.facebook.com/tools/debug

    Sell a weapon: Results

    Timeline Aggregations

    Use different Order By congurations to show interesting data views

    Open Graph Insights

    Track your progress

    Summary

    Use the Built in actions Custom open graph for core user interactions Add social context Monitor usage via Insights

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