Professional Documents
Culture Documents
Stage
Related
D2 Project plan D3 Business Analysis Document D4. Specification Document
Required
Revised
Version 1 March 2008
A12
Activity
Evaluate
Marketing - promoting what you do and products or services that you offer Sales - selling your products online Business support - providing support information for an application or business process Reducing help requests via email, phone and feedback forms Educating and informing: providing learning resources Community: building a forum or community The key question is always:
A12
Activity
Evaluate
Define Develop Launch & maintain
Here are some example goals for a site helping students apply for a course: The web site should increase the number of applications from suitably qualified future students The web site should minimise the cost of processing applications
Learn more
Book: Web Project Management: Delivering Successful Commercial Web Sites - by Ashley Friedlein. ISBN: 1558606785 Classic book on the subject, although showing its age in some areas. Online: Never Get Involved in a Land War in Asia (or Build a Website for No Reason) by Greg Storey Clear and brief article on writing clear and brief site objectives and strategies. http://www.alistapart.com/articles/landwarinasia/