3G Services @ Airtel

Business-to-Consumers (B2C) - Retail

1. Video calling: Customers can initiate a Video call to B party and have a online video conference 2. High Speed Internet: With 3 Mbps downlink speed available on the handset, customers can download music, video, movie, games, etc and upload photo, video instantly from their handset 3. Faster access to Social network (Facebook, Twitter, etc) With higher internet bandwidth available on the handset, access to social networking sites has become faster viz. facebook, twitter, google+, etc. 4. Mobile Applications Access With higher bandwidth and VPN enablement, organizational applications are accessible by customers in their handset from anywhere. 5. Mobile TV Television channel video streaming is enabled for customers to view online TV channels from their handset. 6. Live Video Streaming: Live video streaming enables to view customers movies and other contents from Internet online. 7. HD Gaming: Interactive gaming beyond boundaries with their loved ones 8. M-Commerce: Mobile commerce i.e payment through mobile/handset is now available for purchase of grocessery items, recharges, payment of bills, etc 9. 3G Dongles: Using 3G Dongles, high speed internet access is now available for laptop / desktop users.
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Business to Business (B2B) Corporates / SMEs / Govt

1. Location Based Services Vehicle Tracking system: With the help of GPS (or) Cell site location, location of the vehicles can be tracked. Airtel developed an application called trackmate, which enables this tracking. This solution can be implemented by logistics companies, fleet operators for tracking their bus / car / truck, asset tracking, etc 2. Surveillance Third Eye Airtel has given a solution to traffic police in Kerala to track the traffic with the help of surveillance cameras installed in important junctions. Traffic violators photo is captured and challan along with the photo is sent for payment of penalty. Airtel has given a solution in Bangalore, Online Challan for the traffic violators. With this solution, police can also view the past history of challans issued to the same vehicle and enables collecting the payment. This solution works on a blackberry device carried by the traffic police. Portable printer can be connected to the device to take online print outs. The backend database keeps the online information. In Delhi, online challan issuing by traffic police is piloted and the solution will be implemented soon. The device with 3G enabled SIM will talk to the backend server database and provides / stores online information. Location tracking is also integrated with this device. 3. Online Tax Collection House tax, water tax, etc can be collected online with the help of a device enabled with 3G SIM which talks to the backend server and database. This solution is offered in couple of cities. 4. Video Conferencing With 3G enabled devices, due to higher bandwidth available, video conferencing between offices of different geographies are made possible. 5. Remote access network connectivity With 3G, small branches, home offices, project sites and temporary locations can be connected with their main office for accessing to their corporate applications
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and information can be retrieved, uploaded online. High amount of investment is not required with the development of 3G. 6. Enabling access to critical enterprise applications viz. ERP, CRM, Business Intelligence With 3G, critical enterprise applications like ERP, CRM, Business Intelligence, etc can be accessed due to high availability of bandwidth. For security purposes, access through VPN (Virtual Tunnels) can be enabled. 7. Reduce Long Distance Voice Call Charges using VOIP Communications and 3G Network 8. 3G Network as the back-up (or) even primary Internet access method for SMB companies

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3G
In a world, where increasingly our smart phones have not only become the nodal device for communication and entertainment, but also define the way we connect to one another, carry out our daily business, organize our lives etc, there is a demand for technology which makes all this possible in a blink. So be it watching sports live on the go or sharing an important presentation instantly to the other corner of the world from a remote location, we want it all at our fingertips the advent of 3G has made all this possible.

3G refers to the third generation of mobile telephony technology. The International Telecommunications Union (ITU) defined the third generation (3G) of mobile telephony standards IMT2000 to facilitate growth, increase bandwidth, and support more diverse applications. For example, GSM could deliver not only voice, but also data but at low speeds up to 14.4 Kbps. But to support mobile multimedia applications, 3G had to deliver packet-switched data with better spectral efficiency, at far greater speeds. Often termed as game changer, 3G has paved way for instant social networking, video calling, high speed internet, mobile TV, live video streaming, mobile apps, HD gaming, e-commerce and many other related user experiences. 3G promises faster, smarter and better mobile experience than any other wireless technology. What is 3G? 3G wireless technology represents the convergence of various 2G wireless telecommunications systems into a single global system that includes both terrestrial and satellite components. One of the most important aspects of 3G wireless technology is its ability to unify existing cellular standards, such as

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CDMA, GSM, and TDMA, under one umbrella. The following three air interface modes accomplish this result: wideband CDMA, CDMA2000 and the Universal Wireless Communication (UWC-136) interfaces. To meet the IMT-2000 standards, a system was required to provide peak data rates of at least 200 kbit/s. Recent 3G releases like 3.5G and 3.75G also provide mobile broadband access of several Mbit/s to smartphones and mobile modems in laptop computers. 3G networks have potential transfer speeds of up to 3 Mbps (about 15 seconds to download a 3-minute MP3 song). For comparison, the fastest 2G phones can achieve up to 144Kbps (about 8 minutes to download a 3-minute song). 3G's high data rates are ideal for downloading information from the Internet and sending and receiving large, multimedia files. 3G phones are like mini-laptops and can accommodate broadband applications like video conferencing, receiving streaming video from the Web, sending and receiving faxes and instantly downloading e-mail messages with attachments. 3G in India In India, 3G and BWA (broadband wireless access) licenses were auctioned through competitive bidding process in May 2010. Need for 3G Imagine you are out doing some errands on a weekend evening and want to get together with some friends for a movie. If it's a Saturday night, the chances are once you get to the theater there will be long lines, sold out shows for the movie you want to see, and a bunch of other movies playing of which you've never heard Here is a technology that takes life leaps ahead from what we know today. The advent of 3G will change the way we connect, how we live our passions and enjoy our entertainment. 3G is predicted to be a game changer in the realm of social networking, video calling, high speed internet, mobile TV, live video streaming, mobile apps, HD gaming, e-commerce and many other related user experiences. 3G has huge potential in enterprise application space with the growing need for M2M (machine 2 machine) devices giving a 360 degree experience to the user. For instance, sales force automation (SFA) can enable a sales representative to check inventory in a Mumbai office while sitting in Guwahati and simultaneously place order for delivery, on a single mobile device. SFA has done well in pharmaceutical and FMCG companies. With the arrival of 3G, this data transfer can be faster, enabling better reporting and efficiency improvements. 3G promises FASTER, SMARTER and BETTER mobile experience than any other wireless technology. High speed data transfers expended the need for 3G. Though GPRS (2.5G, data rates from 56 kbit/s to 115 kbits/s) and EDGE (2.75G, data rate up to 236 Kbit/s) had evolved from 2G to cater to the non-voice data, however they are unable to handle the data transfers for e.g as required in online streaming of video content, video calling. Two shortcomings of the second generation bearer (2G) networks are low bandwidth and limited network capacity which negatively impact the user experience and the reliability of the service. Thus there rose the need to develop new access technologies in order to handle the exponential growth of data volume traffic.

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The 3G standard became well known because of a massive expansion of the mobile communications market post-2G and advances of the consumer mobile phone. An especially notable development during this time is the smart phone (for example, the iPhone, and the Android family), combining the abilities of a PDA with a mobile phone, leading to widespread demand for mobile internet connectivity. 3G also introduced the term "mobile broadband" because its speed and capability make it a viable alternative for internet browsing, and USB Modems connecting to 3G networks are becoming increasingly common. Overall mobile data traffic is expected to grow to 6.3 exabytes per month by 2015, a 26-fold increase over 2010. Of the 6.3 exabytes per month crossing the mobile network by 2015, 4.2 exabytes will be due to mobile video. Mobile data traffic will grow at a CAGR of 92 percent from 2010 to 2015. The introduction of laptops, tablets, and high-end handsets onto mobile networks is a major generator of traffic, because these devices offer the consumer content and applications not supported by the previous generation of mobile devices. Smartphone users are expected to grow at 24% CAGR from 2010 -15 period. These developments highlight the importance and need of newer, faster, scalable access technologies to support the ever increasing data communication requirements. With 3G technology, portable bandwidth rose to the level of wired broadband connections and the data transfer rates of up to 2 Mbps are possible (128 Kbps in a car, 384 Kbps when a device is stationery or moving at pedestrian speed and 2 Mbps in fixed applications). The latest UMTS release, HSPA+ (High Speed Packet Access), can provide peak data rates up to 56 Mbit/s in the downlink in theory (28 Mbit/s in existing services) and 22 Mbit/s in the uplink. UMTS supports maximum theoretical data transfer rates of 45 Mbit/s when HSPA+ is implemented in the network. Since 2006, UMTS networks in many countries have been or are in the process of being upgraded with High Speed Downlink Packet Access (HSDPA), sometimes known as 3.5G. Currently, HSDPA enables downlink transfer speeds of up to 21 Mbit/s.

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History of 3G The first pre-commercial 3G network was launched by NTT DoCoMo in Japan, branded as FOMA (Freedom of Mobile Multimedia Access). It was first available in May 2001 as a pre-release (test) of WCDMA technology. The first commercial launch of 3G was also by NTT DoCoMo in Japan on 1 October 2001, although it was initially somewhat limited in scope; broader availability of the system was delayed by apparent concerns over its reliability. The first commercial United States 3G network was by Monet Mobile Networks, on CDMA2000 1x EV-DO technology. Architecture Description In 1998 Third Generation Partnership Project (3GPP) was formed to continue the technical specification work. 3GPP has five main UMTS standardization areas: Radio Access Network, Core Network, Terminals, Services and System Aspects and GERAN. Third Generation Partnership Project 2 (3GPP) was formed for technical development of cdma2000 technology which is a member of IMT-2000 family. A UMTS network consist of three interacting domains; Core Network (CN), UMTS Terrestrial Radio Access Network (UTRAN) and User Equipment (UE). The main function of the core network is to provide switching, routing and transit for user traffic. Core network also contains the databases and network management functions. 3G wireless networks consist of a Radio Access Network (RAN) and a core network. The core network consists of a packet-switched domain, which includes 3G SGSNs and GGSNs, which provide the same functionality that they provide in a GPRS system, and a circuit-switched domain, which includes 3G MSC for switching of voice calls. Charging for services and access is done through the Charging Gateway Function (CGF), which is also part of the core network. RAN functionality is independent from the core network functionality. The access network provides a core network technology independent access for mobile terminals to different types of core networks and network services. Either core network domain can access any appropriate RAN service; e.g. it should be possible to access a speech radio access bearer from the packet switched domain. The basic Core Network architecture for UMTS is based on GSM network with GPRS. All equipment has to be modified for UMTS operation and services. The UTRAN provides the air interface access method for User Equipment. Base Station is referred as Node-B and control equipment for Node-B's is called Radio Network Controller (RNC).

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3G rel 99 Architecture (UMTS) - 3G Radios

3G rel5 Architecture (UMTS) IP Multimedia

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Core Network The Core Network is divided in circuit switched and packet switched domains. Some of the circuit switched elements are Mobile services Switching Centre (MSC), Visitor location register (VLR) and Gateway MSC. Packet switched elements are Serving GPRS Support Node (SGSN) and Gateway GPRS Support Node (GGSN). Some network elements, like EIR, HLR, VLR and AUC are shared by both domains. The Asynchronous Transfer Mode (ATM) is defined for UMTS core transmission. ATM Adaptation Layer type 2 (AAL2) handles circuit switched connection and packet connection protocol AAL5 is designed for data delivery. The architecture of the Core Network may change when new services and features are introduced. Number Portability Database (NPDB) will be used to enable user to change the network while keeping their old phone number. Gateway Location Register (GLR) may be used to optimize the subscriber handling between network boundaries. MSC, VLR and SGSN can merge to become a UMTS MSC. Radio Access: Wide band CDMA technology was selected to for UTRAN air interface. UMTS WCDMA is a Direct Sequence CDMA system where user data is multiplied with quasi-random bits derived from WCDMA Spreading codes. In UMTS, in addition to channelization, Codes are used for synchronization and scrambling. WCDMA has two basic modes of operation: Frequency Division Duplex (FDD) and Time Division Duplex (TDD). The functions of Node-B are: Air interface Transmission / Reception Modulation / Demodulation CDMA Physical Channel coding Micro Diversity Error Handing Closed loop power control

The functions of RNC are: Radio Resource Control Admission Control Channel Allocation Power Control Settings Handover Control Macro Diversity Ciphering Segmentation / Reassembly Broadcast Signalling Open Loop Power Control Radio Access Network has several interfaces, which need to be configured and dimensioned. Following are the RAN interfaces: 3G@airtel Page 9

Iu: Interface between the RNC and the Core Network (MSC or SGSN) - Iucs: Iu circuit switched (voice from/to MSC) - Iups: Iu packet switched (data from/to SGSN) Iub: Interface between the RNC and the Node B Iur: Interface between two RNCs

Access Technologies in 3G 3G comprises several cellular access technologies. The three most common ones as of 2005 are: CDMA2000 - based on 2G Code Division Multiple Access WCDMA (UMTS) - Wideband Code Division Multiple Access TD-SCDMA - Time-division Synchronous Code-division Multiple Access

Advantages of 3G Higher bit rate, Higher data transmission up to 2MBPS. Efficient use of radio frequency helps faster access to communication Can effectively use internet through 3G, faster access to internet help users to quickly download music, files, transfer any files of any size. Video talk: This is the highlight feature of 3g technology, 3g enabled mobile phones help users to see face to face and talk through mobile. 3G Wireless network help people well in business in providing video conferencing -oOo-

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