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QUN TR CHIN LC

GVHD: NGUYN THANH LIM

LCH S HNH THNH &VIN CNH &S MNH CNG TY WIPRO LIMITED

Thnh vin nhm: 1. Nguyn Th Cm Lan 2. ng Th Nh Tho 3. ng Th Hin 4. Hong Tr Giang

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NHM WIPRO LTD

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GVHD: NGUYN THANH LIM

I.

1.

Wipro Limited Company: Gii thiu s lc v Wipro Limited

Loi hnh cng ty: Cng ty i chng Ngi sang lp : T ph n Mohamed Hasham Premji. c mnh danh

l Bill Gate n Nm thnh lp: 29/12/1945 Website: http://www.wipro.com Tn cng ty : Wipro Limited Tru s chnh: Dodda Kannelli Sarjapur Road Bangalore, Karnataka 560035 India Nhn vin : Trn 130.000 nhn vin

Cc b phn ca Wipro Group: Wipro Consumer Care & Lighting: Chm sc khch hng v chiu sng Wipro Infrastructure Engineering: C s h tng k thut Wipro GE Medical Systems Limited: Cc h thng y t GE Wipro Technology Services Limited: Nhng dch v cng ngh 2. Qu trnh thnh lp: Nm 1945

NHM WIPRO LTD

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GVHD: NGUYN THANH LIM

Cng ty c thnh lp vo ngy 29 thng 12, ti Mumbai. Thi im ny, cng ty bt u vi ngnh sn xut b thc vt, du thc vt, du tinh ch bao gm c du salad, x phng, sp ong , nghin v kinh doanh xay xt cc loi ht c du v sn xut cc sn phm nng lng lng. Sn phm c cc tn thng mi l "Kisan", "sunflower" v "Camel". Nm 1966, sau ci cht ca cha, Azim Premji vi v tr li i hc Stanford v tr thnh ch tch Wipro tui 21. ng l chuyn i Wipro thnh mt cng ty a ngnh ngh vi gi tr hin ti tm vi t USD. Azim Premji l mt c ng ln ti Wipro. trong nhng nm 1970 v 1980, cng ty chuyn trng tm ca mnh v bt u nhn vo cc c hi kinh doanh trong CNTT v cc ngnh cng nghip my tnh, m l giai on non tr ti Vit Nam ti thi im .Nm 1977, tn ca Cng ty c thay i vi sn phm thc vt t West India Ltd sang Wipro Product Limited t ngy 7/6. Vo nm 1977, khi IBM c yu cu ri khi n , Wipro thm nhp vo lnh vc cng ngh thng tin.Vo nm 1979, Wipro bt u pht trin nhng chic my tnh ca ring n v vo nm 1981 bt u bn ra nhng sn phm hon thin cui cng. Vi chui sn phm ny lm cho Wipro l cng ty ch to ra chic my tnh u tin ca n ). 3. Quy m- phm vi: Wipro Limited (trc y l West India Product Limited) (NYSE: WIT, BSE: 507.685) l mt nh cung cp trong ngnh cng ngh thng tin (IT), dch v t vn v gia cng phn mm a quc gia ca n . C tr s ti Bangalore, Karnataka, n nm 2012, cng ty c hn 130.000 nhn vin v s hin din trn ton th gii vi cc trung tm trn 54 quc gia trn ton cu.

NHM WIPRO LTD

QUN TR CHIN LC

GVHD: NGUYN THANH LIM

Cng ty hot ng trong bn phn on: cc sn phm IT v dch v, chm sc ngi tiu dng v k thut chiu sang, y t v c s h tng. Wipro Technologies c hn 300 khch hng trn khp Hoa K, Chu u v Nht Bn, bao gm 50 cng ty ca tp ch Fortune 500 cng ty. Mt s khch hng ca n l Nortel, Boeing, BP, Cisco, Ericsson, IBM, Microsoft, Prudential, Seagate, Sony, Win Driver v Toshiba.It c k khai trn New York Stock Exchange v l mt phn ca ch s index TMT ca n (cng ngh truyn thng vin thng) . Vi doanh thu vt qu 3 t USD, Wipro l mt trong nhng cng ty IT ln ca n . N t trung tm pht trin v vn phng trn khp n , chu u, Bc M, M Latinh v chu Thi Bnh Dng.The Ch tch hin ti,gim c iu hnh v ch s hu phn ln c phn l Azim Premji, ngi ng u cc b phn phn mm v phn cng k t khi thnh lp ca Wipro. V d v cng vic thit k sn phm ca Wipro bao gm pht trin mt in thoi Internet-duyt web cho cng ty vin thng ca Nht vo nm 1998, gip nh sn xut chip Texas Instruments sn xut phn mm x l k hiu s, v to ra mt n v hin th t cho nh sn xut ca Magneti Marelli m kt hp cc chc nng bao gm c kh nng in thoi di ng, h thng nh v ton cu, v my nghe nhc.)

NHM WIPRO LTD

QUN TR CHIN LC
4. Lnh vc hot ng: 4.1.

GVHD: NGUYN THANH LIM

Wipro Consumer Care & Lighting(WCCLG)

Wipro Chm sc Khch hng v Chiu sng, (WCCLG) mt n v kinh doanh ca Wipro Limited, c mt s hin din c li nhun trong th trng bn l mang nhn hiu x phng tm(Forever, Santoor, ), x phng chm sc tc(Sanjeevani, Enchanteur), sn phm chm sc em b(Baby Soft,) v cc sn phm chiu sang(n Smart Life). Trong vi thp k qua, WCCLG nhn thy s tng trng ph hp c v chng loi v uy tn ca cc thng hiu. T mt cng ty hon ton kinh doanh mt lnh vc l du thc vt (Vanaspati)WCCLG chuyn n c rt nhiu ca cc thng hiu ln tri di trong mi hnh. Wipro a ra nhng sng kin tit kim nng lng thch hp cho cc ngnh cng nghip a dng - IT / ITES, bn l v dc phm. WCCLG l mt trong s t cc cng ty tin lin tc nhn danh mc u t thng hiu hin ti ca mnh cng vi vic thm nhp vo cc loi mi hn. Wipro l ch s hu ca cc thng hiu quc t nh Yardley v Unza. 4.2. Wipro Infrastructure Engineering

T nm 1976, c s h tng k thut ca Wipro, mt b phn ca Wipro Limited, c trong kinh doanh sn xut xi lanh thy lc cht lng cao, bnh xe ti, v cc thnh phn v cc gii php ca h. Cung cp xi-lanh ng cp th gii cho cc OEM quc t, mang trong tm tr rng ph hp chnh xc, kh nng chu ti ti a v hiu sut lu di l rt quan trng doanh nghip ca bn. i din cho Kayaba, Kawasaki, Sun Thy lc v Teijin Seiki phm vi ca cc sn phm thy lc n .

NHM WIPRO LTD

QUN TR CHIN LC

GVHD: NGUYN THANH LIM

H thnh cng trong lnh vc kinh doanh ny bi v khch hng ca h thnh cng trong vic h s dng sn phm ca Wipro. Wipro pht trin sn phm v thit b th nghim lm cho Wipro tr thnh mt nh lnh o trong th trng xe ti n . Wipro u t vo h thng x l nc v cc gii php phc v cho nhu cu ca cc ngnh cng nghip khc nhau. Chng ti chuyn trong mt danh mc u t rng ri ca tc dng tr i, tc dng xi lanh n, xi lanh thy tinh v mt lot cc ng dng hot ng trong cc phn on khc nhau nh: Vt liu & X l hng ha Xe ti Thy lc Khai thc m Xy dng & Earthmoving Farm & Nng nghip Khng gian v tr & Quc phng 4.3. Wipro GE Medical Systems Limited

Cc t chc trong ngnh cng nghip chm sc sc khe cnh tranh ngy nay tranh vi nhng thch thc ng k. Ti Wipro GE Medical Systems Limited, c tham gia vo vic nghin cu v pht trin cc gii php tin tin, gip khc phc nhng tr ngi ny. Wipro GE Medical Systems l mt lin doanh gia GE Medical Systems v Tng cng ty Wipro. Nh cung cp h thng bn hng v dch v y t.Wipro GE, nh sn xut v xut khu sn phm cho th trng ton cu, i tin phong trong vic sn xut siu m v CT qut h thng n cho th trng ton cu v cc th trng khu vc. Hot ng kinh doanh ca n bao gm thit k v sn xut cc
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NHM WIPRO LTD

QUN TR CHIN LC

GVHD: NGUYN THANH LIM

my qut siu m, cc sn phm tim mch nh ECG, v theo di thai nhi cc th trng ton cu, dch v phn mm v gii php cng ngh cho cc sn phm GE sn xut trn ton th gii, v doanh s bn hng v dch v ca y cc dng hnh nh y t v thng tin sn phm cng ngh c cung cp bi GEMS.

Wipro GE Healthcare l mt lin doanh rt thnh cng, v mt phn ca GE Healthcare Nam . Cung cp cc gii php cht lng c hiu qu p ng nhu cu ca khch hng v bnh nhn. Sn phm v dch v ca chng ti t chn on n CNTT, gip cc chuyn gia chm sc sc khe chng li bnh ung th, bnh tim v cc bnh khc. GEMS tun theo tiu chun cht lng Six Sigma trong tt c cc sn phm, trong khi qun l mt khi lng thng tin lm sng trn ton doanh nghip. Mc tiu l t c nng sut ti a, v thu c s hi lng ca khch hng thng qua ton vn kin quyt.

NHM WIPRO LTD

QUN TR CHIN LC
4.4.

GVHD: NGUYN THANH LIM

Wipro Technology Services Limited(WTSL)

WTSL cung cp chng trnh qun l v nh gi dch v thng tin bn th ba m bo an ninh cho cc doanh nghip thu ngoi cng ngh v hot ng cho cc nh cung cp bn th ba n , Vit Nam, Trung Quc, v Lin bang Nga. N cng cung cp phn mm qun l cht lng, m bo cht lng v qun l qu trnh kinh doanh dch v, cng nh h tr c s h tng cng ngh, pht trin, v trin khai cho cc ng dng phn mm cng ngh thng tin v cc chuyn gia kinh doanh.Cc dch v c s h tng cng ngh ca cng ty bao gm bo mt d liu, h thng qun l, qun l thay i, qun tr c s d liu, nh gi v iu khin, thay i v qun l vn , qun l an ninh thng tin, v cc hot ng trung tm d liu. Dch v ng dng bao gm pht trin ng dng, bo tr, qun l d n, phn tch kinh doanh, thc hin, v trung tm dch v h tr v cc dch v th nghim bao gm chc nng, hi quy, hiu sut, ti trng, t ng kim tra, chp nhn ca ngi dng, chuyn i, h thng, v th nghim hi nhp. Ngoi ra, Wipro cung cp dng chy, gi c da trn Oracle, chui cung ng, v gii php qun l ti chnh cho cc thng hiu bn l v bn bun. Cng ty cung cp gii php cho cc doanh nghip trong nhiu lnh vc chuyn ngnh ti chnh, chng hn nh cc ng dng tn dng kinh doanh th, h thng ngn hng, th trng vn, tin mt v thng mi, qun l ti sn, gian ln h thng cnh bo sm, thc hin ngn hng li, h thng tranh chp, thng gia cho php cc dch v, Internet v mng ni b da trn dch v khch hng m-un, c phn, pht trin h thng vn phng gia, v ngn qu. Dch v Cng ngh Wipro Limited trc y c bit n nh Citi Dch v Cng ngh Limited v i tn thnh WTSL trong nm 2009. Cng ty c thnh lp vo nm 2004 v c tr s ti Mumbai, n . Tnh n 01 thng 1 nm 2009, WTSL hot ng nh mt cng ty con ca Wipro Technologies Limited..
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NHM WIPRO LTD

QUN TR CHIN LC

GVHD: NGUYN THANH LIM

5. Lnh o ch cht/ nh sng lp: Hashim Azim Premji (sinh ngy 24 Thng 7 1945) l mt ng trm kinh doanh ca n v l Ch tch wipro Ltd dn dt cng ty qua bn thp k a dng ha v tng trng. ng ni ln nh mt trong nhng nh lnh o trong ngnh cng nghip phn mm n . 6. Nhng thnh tu t c Wipro Ltd c v nh l ngi tin phong trong vic p dng cc k thut Lean Manufacturing dch v CNTT - The Way Wipro. Wipro l cng ty phn mm u tin ca th gii t PCMM Level 5.( PCMM: M hnh trng thnh nng lc con ngi - People Capability Maturity Model (P-CMM) l khun kh hp dn, nui dng, v duy tr nhng ti nng gii nht trong cng nghip) Trong s bn nc ngoi cung cp dch v BPO(Thu ngoi qui trnh kinh doanh) trong th gii v gii quyt yu cu ca COO(Chief Operating Officer: gim c iu hnh). Wipro l mt i tc chin lc th 5 ca Top 10 cng ty sng to nht trn th gii. Mt trong nhng t chc s dng lao ng c a thch nht i vi ti nng ng cp hng u (nm trong top 5 theo kho st ca cng ty Today) Wipro l doanh nghip ln nht th gii cung cp dch v R & D c lp. Th 2 trong th trng n v cung cp dch v. ng u bng xp hng Ch s MSCI th trng mi ni da trn xp hng ca cc cng ty pht trin bn vng Oekom AG
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NHM WIPRO LTD

QUN TR CHIN LC

GVHD: NGUYN THANH LIM

Xp hng s 1 trong Index Carbon Disclosure Lnh o (n ) II. Qu trnh pht trin:
1. 1945-1969: Giai on mi thnh lp

Wipro lc u c thnh lp vo nm 1945 vi sn phm chnh l du hoa hng dng Vanaspati v cc loi x phng khc. Cng thi gian ny, cng ty c gp vn c phn vi Western India Vegetable Products limited vi vn phng i din ti bang Maharashtra v Madhyapardhesh ca n . Wipro ban u l cng ty du thc vt c thnh lp vo nm 1945 t mt nh my du ca b Azim Premjis. Khi b anh ta cht vo nm 1966, Azim, khi tt nghip ngnh k thut in ti trng i hc Stanford, tr thnh nh lnh o cng ty tui 21.Anh ti nh v li cng ty v thay i din mo ca Wipro thnh cng ty sn xut hng tiu dng vi nhng sn phm c hidro ha t cht bo thc phm, x phng git,sp,..
2. 1970-2000: Giai on pht trin 2.1.

1970-1980:

Trong thi gian cui nhng nm 1970 v 1980, Wipro bt u dn thn vo ngnh cng nghip CNTT cn non tr n . N l ngi u tin a ra th trng bn a my tnh c nhn vo nm 1985. Giai on ny Wipro m rng tm nhn ca mnh nhanh chng v tn dng cc c hi trong khng gian cng ngh. l trong nhng nm 1990 rng Wipro chuyn mn phn cng ca n vo lnh vc dch v, v l mt trong nhng ngi tin phong trong vic pht trin khi nim (Offshore Development Center) ODC (thng c gi l m hnh phn phi ton cu hoc GDM). Wipro tha hng thnh cng ban u ny vi cc i tc vin thng
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NHM WIPRO LTD

QUN TR CHIN LC

GVHD: NGUYN THANH LIM

c cc dch v ca chng ti cung cp ton cu v cung cp cho dch v R & D (sn phm dch v k thut) cho cc khch hng. Hm nay, Wipro l ln nht th gii bn ngoi R & D cung cp dch v, mt doanh nghip m vn tip tc vn l mt s khc bit quan trng cho sn xut, thng tin lin lc ca chng ti v cc doanh nghip cng ngh. 2.2. 1980-2000

Nim yt trn sn chng khon New York (NYSE: WIT) vo thng Mi nm 2000 Nm 1988, Wipro a dng ha dng sn phm ca mnh vo xi lanh cng nghip hng nng v xi lanh thy lc di ng .Cng ty lin doanh vi General Electric ca M, vi ci tn l Wipro GE Medical Systems Pvt. Ltd c thnh lp vo nm 1989 sn xut, kinh doanh v dch v cc sn phm chn on v hnh nh .Sau , vo nm 1991, h thng ti hn v sn phm thy lc Eaton c a ra. Cht lng Wipro in chia, vo nm 1992, pht trin chuyn mn cung cp cc tiu chun xi lanh thy lc cho cc thit b xy dng v h thng xe ti ti hn. Th trng chng kin s ra mt ca bt "Santoor" v "Baby Wipro Soft" lot cc dng v sinh c nhn em b trong nm 1990 Vo nm 1994,Wipro thit lp mt trung tm thit k nc ngoi, Odyssey 21 cho cc d n cam kt v pht trin sn phm cng ngh tin tin cho cc khch hng nc ngoi. H thng Wipro Infotech v Wipro c hp nht vi Wipro trong thng T nm . Nm sn xut v cc c s pht trin ca Wipro bo m chng nhn ISO 9001 trong thi gian 1994-1995. Nm 1999, Wipro mua li Wipro Acer my tnh c nhn Wipro SuperGenius (PC) tr thnh cc duy nht n PC phm vi t c cc kim tra tr s ti M phn mm quc gia chng nhn (NSTL) ca Phng th nghim nm 2000 (Y2K) s tun th.. Wipro gii hn bt tay vi mt KPN ton cu chnh vin thng (vin thng Hong gia H Lan) to thnh
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NHM WIPRO LTD

QUN TR CHIN LC

GVHD: NGUYN THANH LIM

mt cng ty lin doanh "Wipro Net Limited" cung cp dch v internet n . Nm 2000 l nm Wipro a ra cc gii php cho cc mng tp trung nhm mc tiu vo Internet v cc nh cung cp gii php vin thng trong tn ca Wipro "mt ca" thng minh v Wipro WAP thng minh. Cui nhng nm 1990 v u nhng nm 2000 l thi im ngnh cng nghip kinh doanh v cch thc tin hnh thay i hon ton. Ton cu ha l t thng dng trong khi s bng n trong vin thng, theo sau bi s bng n Internet v ph sn, c ngha l th gii ngy cng tr nn lin kt vi nhau. Doanh nghip nhy vo bandwagon tm ngun cung ng ton cu, v GDM bao qut ton b quy m v phm vi cho cc nh cung cp nh Wipro. K t , chng ti chuyn i thnh mt trong nhng phn mm hng u th gii v cc nh cung cp dch v gia cng phn mm.
3. 2001- Nay: Giai on cng c

Cc 'nhng nm 2000 thp nin thy Wipro tp trung vo cc dch v IT v kinh doanh BPO, m ngy nay tr thnh bnh xe tng trng chnh ca cng ty, pht trin t doanh thu khng ng k khong 70% doanh thu ca Wipro IT. Hin nay, Wipro s dng hn 130.000 nhn vin (31 thng 3 nm 2011). Cng ty t tng doanh thu ca 6.980.000.000 $ (IT doanh thu ng mc $ 5.200.000.000) cho nm ti chnh kt thc ngy 31 thng ba 2011, trong khi thu nhp rng cho cng mt nm l $ 1.190.000.000. Wipro tin vo s tng trng bn vng l mt i tc vi cc nh lnh o ngnh cng nghip, thu ht cc nh lnh o tt nht, cung cp chuyn mn ngnh cng nghip hng u v tip tc kin nh s hin din ton cu ca chng ti. III. Vin cnh ca cng ty

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NHM WIPRO LTD

QUN TR CHIN LC

GVHD: NGUYN THANH LIM

Having already achieved the pinnacles of process and quality credentials (through ISO 9000, SEI CMM, PCMM and Six Sigma), Wipro's Vision is focused on attaining leadership in the areas of business, customer and people. Business Leadership: Among the top 10 Information Technology Services companies globally and the No.1 Information Technology company in India. Customer Leadership : The No.1 choice of customers through innovative solutions and Six Sigma processes. People Leadership : Among the top 10 most preferred employers globally by creating an environment of empowerment, intellectual challenge and wealth sharing. Brand Leadership : Wipro to be among the 5 most admired brand in India. Dch l: Sau khi t c nh cao ca qu trnh v cht lng thng tin (thng qua ISO 9000, SEI CMM, PCMM v Six Sigma), vin cnh ca Wipro l tp trung vo vic t c lnh o trong cc lnh vc kinh doanh, khch hng v con ngi: Lnh o kinh doanh: mt trong s 10 cng ty hng u trn th gii v Dch v Cng ngh thng tin v l cng ty Cng ngh thng tin s 1 n . Lnh o khch hng: S la chn s 1 ca khch hng thng qua cc gii php sng to v quy trnh Six Sigma. Lnh o con ngi: Trong s 10 cng ty tuyn dng hng u c a thch nht trn ton th gii bng cch to ra mt mi trng thch thc, trao quyn tr tu, v chia s s giu c. Nhn hiu Lnh o: Wipro l mt trong 5 thng hiu c ngng m nht n . a. T tng ct li T tng ct li xc nh c c tnh lu di ca mt t chc.
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NHM WIPRO LTD

QUN TR CHIN LC
* Cc gi tr ct li

GVHD: NGUYN THANH LIM

Tinh thn ca Wipro l ct li ca Wipro v i din cho gi tr ca n v nhng g Wipro mong mun tr thnh. Nhng gi tr ny gm: Cch thc thnh cng - Lm hi lng khch hng - Lm vic nhm, i mi v to s khc bit iu ny l mc tiu ln nht, l ng lc Wipro c th lm tt nht. L s ht lng vi thch thc nhng gii hn ca Wipro, gip Wipro nhn ra v m rng nhng tim nng. Lm vic nhm to ra sc mnh tng hp. C thnh cng khi nhm ca h thnh cng, nhm ca h thnh cng khi Wipro thnh cng, v Wipro thnh cng khi khch hng ca mnh ginh thnh cng, khi cc bn lin quan thnh cng. l v i mi mi thi im, l mt n lc lin tc lm tt hn so vi thi gian qua. Hnh ng nhy cm - Tn trng C nhn. - Chu o v c trch nhim Wipro tn trng Khch hng l c nhn, nhn ra rng h c nhng nhu cu khc nhau v lin tc c gng hng ti p ng nhng nhu cu ci thin cht lng cuc sng ca h. Mt khc ca tn trng l lng tin. Lng tin vo nhn vin ca mnh. Tin cy rng mi c nhn c dn dt bng vic hc tp, mi c nhn mun ln ln, mi c nhn phn u cho mt cuc sng y ngha v nh hng h lm ht mnh. V vy, thc s tn trng c ngha l to iu kin, trong mi c nhn pht trin thc hin li ha ca mnh v pht huy tim nng.

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NHM WIPRO LTD

QUN TR CHIN LC

GVHD: NGUYN THANH LIM

Wipro chu trch nhim, v c ngha v sng trong s ha hp vi mi trng sinh thi, tch cc hnh ng bo v thin nhin, v khng lm bt k hnh ng no gy tn hi n h sinh thi. V vy, khi ti hnh ng vi s chu o, hnh ng mt cch c trch nhim, hnh ng vi s ng cm... chng ti hnh ng vi tnh nhy cm. Khng khoan nhng, trung thc - Gi li ha bng cc cam kt - Trung thc v cng bng trong hnh ng Ton vn l mt cam kt tm kim v tc ng ln s tht. "Chn l" l mt t vi nhiu biu hin - n c ngha l gi li ha, n cng c ngha l s hiu bit v nhn ra vin cnh cao nht ca chnh mnh. C nhn v cc mi quan h kinh doanh ca chng ti c iu chnh bi cc tiu chun cao nht ca tnh ton vn. Tnh ton vn, y l s khng c nhng b ... chng ti s lun hnh ng thit lp cc tiu chun quan trng nht ca s trung thc v cng bng. Cc gi tr ct li trn l nn tng cng ty hnh dung ra mt vin cnh cho ring mnh. Gip cc thnh vin ca cng ty gn b vi nhau pht trin cng ty bn vng. Vi cc nguyn tc lm hi lng khch hng, i mi, lm vic nhm, to s khc bit, tinh thn chu o, c trch nhim, gi li ha v trung thc hon thin sn phm, em li s tt nht cho cuc sng, cho x hi. * Mc ch ct li Applying thought Wipro thc hin trit l p dng tng, suy ngh, qua gip khch hng kinh doanh tt hn. Con ng ca chng ti ph v cc sng kin v tng ln n nh im gip khch hng thnh cng. mt qu trnh m nh hng trc tip n li ch ca
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NHM WIPRO LTD

QUN TR CHIN LC

GVHD: NGUYN THANH LIM

khch hng bng cch ci thin thi gian a ra th trng, tng cng kh nng d bo v tin cy, ct gim chi ph. y l l do Wipro tn ti. Hnh dung tng lai Nhn vo tng lai, Wipro nhn thy mt th gii mi. N l mt trong nhng ni m t cc ngun lc s dng cho vic ti u - c th l ti nng, vn, nguyn liu. cng l mt th gii c ni mng v c kt ni v c nhim v chuyn i m hnh kinh doanh. C hai th gii ny s c thc y bi mt s bng n thng tin v phn tch trong thi gian ti. Chng ti ngh rng cc t chc s phi nhanh chng thit k li mnh h c th p ng tt hn nhu cu khch hng thay i. H s cn mt i tc v ng sng to trong cuc hnh trnh ny gip h chuyn i doanh nghi, tng hiu qu, cho php cc m hnh kinh doanh mi, v khng ch ct li ngay c khi h th nghim thng qua phn tch v kin thc. Wipro gip tm hng i cho cc doanh nghip, gip cho tng lai ca h sn sng pha trc. - Mc tiu thch thc Tp trung vo vic t c lnh o trong cc lnh vc kinh doanh, khch hng v ngi dn Wipro a ra mc tiu ln, to bo v thch thc. t c mc tiu ny, Wipro phi n lc ht mnh. - M t sng ng Wipro, mt trong nhng thng hiu ng tin cy nht th gii, l mt tn vi mt lch s lu di m quyn hn chnh n vo cc d n mi. S tin tng ny ko di n mt lot cc sn phm, dch v v cc gii php bao gm cc doanh nghip a dng - chm sc t ngi tiu dng n cng ngh thng tin tin tin. Trong nhng nm qua, danh ting ca gip pht trin vic kinh doanh ca chng ti, thch ng vi thay i ng lc ton cu. Chng ti mong mun em li cho khch hng ca mnh nhng g tt nht bng i
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NHM WIPRO LTD

QUN TR CHIN LC

GVHD: NGUYN THANH LIM

ng lnh o, sc mnh t i ng 122.000 nhn vin giu kinh nghim thc tin, c o to bi bn. IV. S mnh ca cng ty.

Our mission is to be a RF System Solution Provider, through its innovative research and design works for a new world of broadband wireless communications Dch : ": S mnh ca chng ti l tr thnh nh cung cp gii php h thng RF thng qua thit k v nghin cu sng to p dng cng trnh cho mt th gii mi ca truyn thng khng dy bng thng rng.
1. i vi khch hng:

To support customers who rely on our ability as an advanced RF System Solution Provider h tr khch hng da trn kh nng ca chng ti nh l mt nh cung cp gii php v h thng tin tin RF Vi trit l ca WIPRO "T tng p dng ', qua khch hng s gip WIPRO " kinh doanh tt hn ". Con ng ca WIPRO l ph v cc sng kin v tng ln n nh im vo WIPRO '- mt qu trnh m nh hng trc tip n li ch ca khch hng bng cch ci thin thi gian a ra th trng, tng cng kh nng d bo v tin cy, v ct gim chi ph.Vi mt ci nhn 360 "kinh doanh thng qua cng ngh" WIPRO tin rng khch hng gip doanh nghip thnh cng v thch nghi, lm c iu ny WIPROcn phi c gng m bo khch hng mc hi lng v thoi mi trong tt c cc kha cnh. Trong n lc ca WIPRO theo ui ny, WIPRO gn y a ra mt online'Customer Trung tm Chm sc, vi mc tiu tip cn vi tt c khch hng khiu ni, m bo cc hnh ng thch hp v kp thi. 2. i vi nh cung cp:
17

NHM WIPRO LTD

QUN TR CHIN LC

GVHD: NGUYN THANH LIM

WIPRO coi cc nh cung cp ca h ng mt vai tr quan trng trong cc n lc my tnh xanh ca h. Cc nh cung cp s tun th 100% v quyn lao ng v con ngi (Quy tc ng x v o c kinh doanh) ph hp vi chnh sch bn vng ca WIPRO
3. i vi i tc: To build up core competencies through collaboration with

technological partners Xy dng nng lc ct li thng qua hp tc vi cc i tc cng ngh WIPRO lm vic vi cc i tc lin minh cung cp cho cc khch hng mt cch tt nht. S lin kt ca WIPRO vi cc nh lnh o cng ngh trn khp cc ngnh cng nghip khc nhau s gip WIPRO cung cp cho khch hng vi ng cp th gii v cc gii php chuyn i cc quy trnh kinh doanh ca h 4. i vi cng ng a phng: WIPRO duy tr i thoi thng xuyn vi cc bn lin quan a phng, t c dn a phng cho n cc chnh khch, xy dng mi quan h bn vng, xc nh cc c hi hp tc mi v tho lun gim thiu cc tc ng t hot ng ca cng ty nh bin php tit kim nng lng chng hn nh mi trng v phc hi thm ha, qun l in nng my tnh bn, h thng qun l cht thi hiu qu v cc ta nh LEED nhm mc ch lm gim cng kh nh knh ca cc hot ng ca n t 2,6 tn cho mi nhn vin n 1,3 tn 2014-15 . WIPRO CARES Sng kin ny WIPRO cng tham gia vi cng ng a phng vi cc mc tiu chnh ca WIPRO Cares l h tr cc nhu cu pht trin ca cc cng ng b thit thi cc thnh ph, th x ni WIPRO t tr s, phc hi cc cng ng b nh hng bi thin tai v to c hi cho nhn vin WIPRO cng tham gia hot ng c ngha ny vi cc cng ng a phng .. WIPRO Chm sc Y t hin ang tham gia vo 15 d n trn khp n
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NHM WIPRO LTD

QUN TR CHIN LC
5. i vi nhn vin:

GVHD: NGUYN THANH LIM

Vi gn 135.920 nhn vin (nm 2012) lm vic trn ton th gii .WIPRO vi trit l xy dng cng ty da trn cc gi tr o c, ly nhn vin lm trung tm, nn tng cho pht trin lu di v bn vng ca WIPRO l nhn vin a dng , sc khe v an ton, hc hi v pht huy cng vi phn hi,cng tham gia v xy dng vn ha ni lm vic. WIPRO c c cu nhn s rt a dng vi nhng ngi khc nhau v hon cnh gia nh v gii tnh, la tui, ngun gc dn tc, tn gio v h t tng, k c nhng ngi khuyt tt. s dng s a dng mt cch hiu qu, trnh gy ra nhng xung t, mu thun trong cng ty, iu quan trng chnh l tiu ch bnh ng, t nhng tiu ch tuyn dng ca WIPRO da trn trnh v nng sut lm vic, cho n lut ng x ca cng ty trong chng phn bit i x, nhng tiu ch v tin lng ,cng bng, PHN TCH S MNH
1. nh hng khch hng v nh ngha kinh doanh

Vi vic tm hiu nhu cu ca cc khch hng, WIPRO pht trin rt nhiu dch v, tr thnh mt nh cung cp dch v ton cu v cng ngh nhm tha mn cc khch hng da trn mng li rng khp ca mnh trn ton th gii WIPRO Limited c thnh lp vo nm 1945 v bt u hot ng vo nm 1946 nh l mt Cng ty du thc vt. u nhng nm 1980, WIPRO a dng ha Thng tin Lnh vc cng ngh vi T do ha nh n trong nhng nm 1980. y l mt s chuyn i t mt cng ty du thc vt thnh mt cng ty khng l ton cu v dch v Hin ti,WIPRO tr thnh mt nh cung cp dch v ton cu v cng ngh, hng gii php kinh doanh p ng cc mc tiu chin lc ca khch hng. WIPRO c hn 40 Trung tm to ra cc gii php lin quan n cc nhu cu c th ca ngnh cng nghip. WIPRO c th t ho cung cp gi tr kinh doanh cha tng c cho khch hng thng qua mt s kt hp ca qu trnh cht lng xut sc vi cc khun kh v s i
19

NHM WIPRO LTD

QUN TR CHIN LC

GVHD: NGUYN THANH LIM

mi v cung cp dch v. Mt im nhn khi xy dng mt mi trng lm vic chuyn nghip, cc nh lnh o t bn trong, v c mt ci nhn ton cu cho doanh nghip v tng trng dn n s i mi ca ngi dn qu trnh trn c s bn vng. Trong nhng nm qua, WIPRO tng cng ng k ca n nng lc ngi mua da trn cc quy trnh v chng minh thc tin sng to ti nng trong vic trin khai v pht trin, da trn nhu cu chin lc

2. H thng gi tr H thng gi tr ca chng ti l nn tng ca nhng g m chng ti tin tng v c nim am m v kt qu t c Outstanding (ni bt) Teamwork ( lm vic nhm) :T qun l WIPRO bao gm cc c nhn c ng lc cao gip t chc khng ngng pht trin cung cp ng cp th gii v cc gii php kinh doanh. Nhm nghin cu bao gm cc nh lnh o ton cu vi kin thc cao v nhiu kinh nghim Challenge (thch thc) WIPRO tin rng cng ty lun sng sng i ph vi nhng thch thc thnh cng Spirit (tinh thn): Tinh thn i din cho nhng g WIPRO mong mun. Tinh thn l mt tng hp chia ca c yu t. l biu hin cng chin thng, hnh ng vi nhy v khng nhng b ,tnh ton vn tt c cc thi gian Innovation (i mi) Chng ti cam kt pht trin cc sn phm v gii php sng to 3. Cc mc tiu

20

NHM WIPRO LTD

QUN TR CHIN LC

GVHD: NGUYN THANH LIM

h tr khch hng da trn kh nng ca chng ti nh l mt nh cung cp gii php v h thng tin tin RF Xy dng nng lc ct li thng qua hp tc vi cc i tc cng ngh ng gp cho Hi Mng Ubiquitous bng cch cung cp cc gii php h thng cp chip RF 4. Trch nhim x hi: Mt t chc kinh doanh, ging nh l mt cng ng hay l mt quc gia, phi ph thuc nhiu hn vo cc tri tim ca nhng cc c nhn thay v tnh nghim minh ca php lut hoc hiu qu ca vic thc thi php lut.WIPRO tp trung good citizenship (quyn cng dn) Tnh bn vng ca WIPRO l quyn cng dn.N bt ngun t nim tin rng cc tp on kinh t - x hi cng dn v cc mc tiu ca h c c ng dng vi cc mc tiu x hi. Ngy nay, h vn dng nng lc ng k nh hng n cc vn x hi, ngha l "sc mnh lm iu tt". y l mt trch nhim v phi th hin chu o v thn trng ca cc sng kin.iu ny phi phn nh mc tng t ca s cht ch v t duy chin lc nh trong cc sng kin kinh doanh. WIPRO tin rng n phi c gng , hng ti vic to ra mt x hi cng bng, bnh ng, nhn o & bn vng. y l l do WIPRO hnh ng. Mc ch: Cung cp trong t tng lnh o v hnh ng v cc vn quan trng ca x hi Cn i ph vi cc vn trc mt ca th h hin ti Cn phi lm vic hng ti xy dng mt x hi tt p cho cc th h tng lai

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NHM WIPRO LTD

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