Jewellery

Quota
checked
Initial Date Edited Initial Date
Back
checked Initial Date
BC
Field Supervisor Yes -1
Quality Team Yes -2
Other: No -3

Interviewer Name:
Interviewer No. (INT_ID)
Questionnaire No.: (QUE_NO)
Supervisor No.
Date (mm/dd/yy) M M D D Y Y (XDATE)

Accompanied Back checked Scrutiny Questions checked during BC & remarks, if any
Tel Personal
TL 1 1 1 1
FE 2 2 2 2
FM 3 3 3 3


Good ______. My Name is _______,I am from _____, a leading market research organisation in India.
We are conducting a survey among people to understand their lifestyle. The survey will take about 10-15
minutes.
Thank You.
New markets questionnaire.
Screener
Please record name of center __________________________________
+i c +i +in f+i +


Name of the Respondent
Address
Landmark
Contact Number (s)
Interviewers Name
------------------------------------
Date of interview
S1.Gender fn^
Female nfrni 1 CONTINUE
Male i 2 TERMINATE

S2.Age n
Less than 18
1a i +n
1 TERMINATE
25 29 2 CONTINUE
30 34 3 CONTINUE
35 39 4 CONTINUE
40 45 5 CONTINUE
45 55 6 TERMINATE
Above 55
ss ii
7 TERMINATE

S3 Which of the following have you purchased in the last one year?
i+ fun v+ in n ,+n +i+ i ii r?
Mobile Phone nii,n i+ 1
Real Jewellery (gold, diamond, gemstone, platinum)
n ^r+ (i+i, ri, -+, nfc+n)
2 If not coded terminate
Artificial / Imitation jewellery
+ic,++n ^r+

Change this to artificial in hindi
3
Watch i 4
Others 5
If Real Jewellery 2 not coded please terminate.
S4Now I would like to know the current occupation of the chief wage earner of your household. By chief wage earner
I mean the person who contributes the maximum to the monthly household expenses. IF RETIRED ASK FOR LAST
OCCUPATION
n i i + n +ni+ ini fu + uni+ i + i n i++i ir^i( n +ni+
in ni nun fu r i i + nif+ ii n fri+un i^i+ ui r(
S5.And up to what level has the chief wage earner of the household studied ?
i i +i n +ni+ ini fu fri+un f+u+i ai ri r?
Graduate/
Post Graduate

Illiterate School
Upto 4
yrs.
School
5-9 yrs.
SSC/
HSC

Some
college but
not
graduate
General Professio
nal

1 2 3 4 5 6 7
Occupation
Unskilled 01 E2 E2 E1 D D D D
Skilled worker 02 E2 E1 D C C B2 B2
Petty trader 03 E2 D D C C B2 B2
Shop Owner 04 D D C B2 B1 A2 A2
Businessmen/Industrialist
(No. of employees)?

- None 05 D C B2 B1 A2 A2 A1
- 1-9 06 C B2 B2 B1 A2 A1 A1
- 10+ 07 B1 B1 A2 A2 A1 A1 A1
Self employed professional 08 D D D B2 B1 A2 A1
Clerical/Salesman 09 D D D C B2 B1 B1
Supervisory level 10 D D C C B2 B1 A2
Officers/Executives
- Junior 11 C C C B2 B1 A2 A2
- Middle/Senior 12 B1 B1 B1 B1 A2 A1 A1

RECORD SEC CODE HERE :


If SEC A, B, or Cselected continues else terminate

S3 Which state do you originally come from.
i i+u n f+ i r(
Tamil Nadu ufnn+i 1
Kerela +n 2
Gujarat ^iu 3
Maharashtra nriic 4
Andhrapradesh irii 5
Other Specify iuv 6

IF Tamil Nadu, Kerela selected check quota and recruit for booster.
Stores and store attributes
For the next few questions I would like you to think of the various stores you buy gold , silver, and
jewellery from. When we say jewellery we mean real jewellery made of gold, silver, diamonds, etc.
^n +u ini + fnv n ir^i + i ffi+ +i+i + i n i ri i i+i, i, i
^r+ iu r( rn ^r+ +ru r ui rnii nun n i+, i, r, if + rv ^r+i
r(
Q1Which stores have you bought jewellery made of real gold or silver from?
i+ n i+ i i + ^r+ f++ +i+i i r?
Store 1 ______________________

Store 2 ______________________

Store 3 ______________________

Store 4______________________

Store 5______________________











Q2. There are various reasons of choosing a particular store, i will read out few of them. Could you
please tell me which of the following best describes the reason for your choice of store:
inui ,+n +i+ i i i+ + +ci ri+ + +ii +i ru u+ uiui r

Hindi should read like this Aapki pasand ke store hone ke kahi vajah ho sakte hain, main aise kuch
vajah padunga. Bataeyeh inmein se kaun se aapke pasandita store ke liye lagoo hote hain
Store
1
Store
2
Store
3
Store
4
Store
5
This is the only store where my entire family has been
buying jewellery for many years
ni i fi +, ini +n , +ci ^r+
iui i ri r
1 1 1 1 1
This is where I buy my everyday use jewellery
ri n i + ,+unin + fnv Change this to
Rozana pehne wale ^r+ iu r
2 2 2 2 2
This store is considered a super premium store
, +ci +i v+ fnn Add mehnga in
hindi +ci ni+i iui r
3 3 3 3 3
I went to this store because there was an offer
n , +ci n ^ if+ ri v+ i ii
4 4 4 4 4
I went to this store because I saw an advertisement about
it
n , +ci n ^ if+ n+ ,+ i n v+ fni+
Add Ad in Hindi ii ii
5 5 5 5 5
This is one of the few store I or my family visits
r +u +ci n v+ r ri n i ni fi iui r
6 6 6 6 6
I went to this store because it was recommended to me
by family / Friends
n , +ci n ^ if+ n fi,i+ui + ,+
fifi + i
7 7 7 7 7
This store is part of the mall/ large retail store I had visited
r +ci v+ nin, fcn +ci + fr+i Change
this to andar r fn n ^ i
8 8 8 8 8
This store is the one my family goes to shop for special
occasions like marriage etc
r +ci +n v+ r ri ni fi fii i
ii if ii + fnv iui r
Change this to mere parivarwale shaadi
jaise khaas avsar par yahein se kharedari
karte hai
9 9 9 9 9
This is a regular jewellery store in my area
r n vfi ka prachlit dukaan hai
10 10 10 10 10
This is the store that we go to buy diamond jewellery
r +ci r ri rn ri + ^r+ i+ + fnv iu r
11 11 11 11 11
This is the store that we go to buy jewellery with semi
precious and precious stones (other than diamond)
, +ci rn +n nr^ i nr^ Write this in
hindi as semi precious -+i + ^r+ i+ iu
r (r + nii)
12 12 12 12 12
Its a very well know store in the city
r ir n ru i+i ni+i +ci r
13 13 13 13 13


Q3 For how long have you been buying jewellery from this store?
i + , +ci ^r+ i r r
Store 1 Store 2 Store 3 Store 4 Store 5
One-off purchase v+ i i r 1 1 1 1 1
Less than a year v+ in +n 2 2 2 2 2
1-3 years 1a in 3 3 3 3 3
3-5years as in 4 4 4 4 4
5-10 years s1a in 5 5 5 5 5
More than 10 years 1a ini ii 6 6 6 6 6



Q4 Please tell us which of the following attributes apply to each of the stores you mentioned before.
Please select all that apply for each of the stores mentioned above
+i rn uiv f+ ,+n +i+ fiiuiv + -+ +ci ni^ riu r i i+ rn uiv
r?
+i i + i ui -+ +ci ni^ riui r(
Store
1
Store
2
Store
3
Store
4
Store
5
Quality of gold is very good i+ + ifnc Add bahut
achi hai
1 1 1 1 1
Quality of silver is very good i + ifnc Add bahut
achi hai
2 2 2 2 2
Quality of gemstones is very good (precious and semi-
precious)
-+i + ifnc (nr^ i +n nr^) Add bahut achi
hai
3 3 3 3 3
Quality of diamonds is very good r + ifnc Add
bahut achi hai
4 4 4 4 4
Range of designs in expensive category is very good
nr^ +c^ n fi,+i + Add bahut achi hai
5 5 5 5 5
Range of designs in everyday wear category is very good
ii+i r+ i+ in +c^ n fi,+i + Add
bahut achi hai
6 6 6 6 6
Exclusivity of designs there are very few pieces of the same
design
fi,+ + fficui ri v+ r fi,+ + ru +n
r
7 7 7 7 7
Exclusivity of designs designs are different from other stores
fi,+ + fficui fi,+ +ci n^ r
8 8 8 8 8
Their designs are light weight
++ fi,+ + n r-+ r
9 9 9 9 9
The jewellery looks worth the price I have paid for it
i +nu n+ ^r+i + fnv +i, r r u+ +nu +i
fiui r
Change this in hindi to gehne unki keemat se
jyada mehnge lagte hain
10 10 10 10 10
Number of staff is adequate +ci + i Add kafi hai
11 11 11 11 11
Appearance of staff +ci + Add dikhawat /
vaishbhoosha
12 12 12 12 12
Knowledge of staff +ci Add ke jaankari achi hai
13 13 13 13 13
Friendliness of staff is very good +ci +i ri Add
bahut acha hai
14 14 14 14 14
ambience of store i.e. display/lighting is very good
+ci +i nirin f+n,ni,fc^ Add bahut acha
hai
15 15 15 15 15
Gives good discounts and promotions 16 16 16 16 16
Change this in Hindi to Yeh ache discount aur
sale karte hain
Transparent fixed pricing
nu saaf aur spasht hai. Bhavtol nahi karna
padta hai
17 17 17 17 17
Allows me discounts in making charges when I bargain
n ninii +u r ui nn ^r+i koh banana ke
kemat mein chuut mil jati hai
18 18 18 18 18

Q5 Now please think about the time when you go to purchase jewellery. Which of the following attribute
are important for the store that you buy your jewellery from: Please select all that apply
+i n + i n i i ^r+ i+ iu r( ,+n +i+ fiiui nr-i r
jiske vajah se aap dukaan chunti hain
Quality of gold i+ + ifnc 1
Quality of silver i + ifnc 2
Quality of gemstones (precious and semi-precious)
-+i + ifnc (nr^ i +n nr^)
3
Quality of diamonds r + ifnc 4
Range of designs in expensive category
nr^ +c^ n fi,+i +
5
Range of designs in everyday wear category
ii+i r+ i+ in +c^ n fi,+i +
6
Exclusivity of designs there are very few pieces of the same design
fi,+ + fficui ri v+ r fi,+ + ru +n r
7
Exclusivity of designs designs are different from other stores
fi,+ + fficui fi,+ +ci n^ r
8
Their designs are light weight
++ fi,+ + n r-+ r
9
The jewellery looks worth the price I have paid for it
i +nu n+ ^r+i + fnv +i, r r u+ +nu +i fiui r
10
Number of staff +ci + i 11
Appearance of staff +ci + f+ifu 12
Knowledge of staff +ci +i ni+ 13
Friendliness of staff +ci +i ui ri 14
ambience of store i.e. display/lighting
+ci +i nirin f+n,ni,fc^
15
Gives good discounts and promotions
u uc i i u r
16
Transparent fixed pricing
ii u +nu
17
Allows me discounts in making charges when I bargain
n ninii +u r ui nn ^r+i + ^ai,,+i+ rv i n uc fnn iu r
18

Jewellery purchase behaviour
^r+ i+ +i ri
Now for the next few questions please think about the jewellery purchases for you and your family
^n +u ini + fnv +i + i + fi + fnv ^r+ i+ + i n i
Q6 How often do you and your family buy each of the following type of jewellery on an average? If they
have never purchased that type of jewellery write (NA)
i i i+i fi ,+n -+ +i + ^r+i +i iu+ zyadatar f+u+ baar iu r?
Every
month
r
nr+
3-4
times
a year
v+
in
n
a+
i
Twic
e a
year
v+
in
n
i
i
Once
a
year
v+
in
n
v+
i
Once
in
two
years
i
ini
n
v+
i
Less
often than
once in
two years
i ini
n v+ i
i +n
I dont
buy this
type of
jewellery
n ,
+i +
^r+ +r
iu
r
Regular every day gold jewellery
f+fnu + ii+i r+ i+ in
i+ + ^r+
Gold jewellery for special occasions and
festivals
fii i i -irii + fnv i+
+ ^r+

Diamonds r
Jewellery with other previous/ semi
previous stones
nr^,+n nr^ -+i in ^r+

Jewellery /gold bought for gifting
uir n + + fnv ^r+,i+i ii

Gold coins / bars i+ + f+,i
Silver coins / bars i + f+,i
Silver jewellery i + ^r+
Silver objects- plates/ bowls, murthy, etc
i + +uv nc, +ci, nfu if


Q7For every purchase how much do you and your family spend on each of the following on an average?
(Please code the amount. If they have never purchased that type of jewellery write (NA)
i i i+i fi ,+n -+ ii iu+ zyadatar f+u+i i +u+i r?
Enter amount in Rs
Gold Jewellery i+ + ^r+
Ring ^a
Bangle
Only earrings +n nn+,ifni
Only necklace +n ++n
Set c
Mangalsutra n^n
Gold coins / bars i+ + f+,i
Silver coins / bars i + f+,i
Silver jewellery i + ^r+
Silver objects- plates/ bowls, murthy, etc
i + +uv nc, +ci, nfu if

Jewellery with stones (precious - semi precious)
-+i in ^r+ (nr^ +n nr^)

Ring ^a
Bangle
Only earrings +n nn+,ifni
Only necklace +n ++n
Set c
Mangalsutra n^n
Diamond Jewellery r + ^r+
Ring ^a
Bangle
Only earrings +n nn+,ifni
Only necklace +n ++n
Set c
Mangalsutra n^n

Q8Typically what are the charges you incur on purchase of jewellery? How much for each
inui i+i ^r+ i+ f+u+ pratishat if + u r? r v+ + fnv f+u+i
% of total cost
Making charges ^ai,,+i+ + i
Wastage ii ri i+i
Loss in value of gold because of weight of the stone / beads
-+,niu + + i+ + +nu n +n

Other pl specify__________________________________
+i uiv


Q9Have you or your family ever bought jewellery for a large special occasion in like a family wedding? If
yes how much did you spend?i i i i+ fi + f+ fii fi n ii
+ fnv +i ^r+ i r? f ri u i+ f+u+i i f+i?
Enter amount in Rs
We have never bought jewellery for marriages in my family
rn+ + fi n ii + fnv ^r+ +i +r i

Gold Jewellery i+ + ^r+
Ring ^a
Bangle
Only earrings +n nn+,ifni
Only necklace +n ++n
Set c
Mangalsutra n^n
Gold coins / bars i+ + f+,i
Silver coins / bars i + f+,i
Silver jewellery i + ^r+
Silver objects- plates/ bowls, murthy, etc
i + +uv nc, +ci, nfu if

Jewellery with stones (precious - semi precious)
-+i in ^r+ (nr^ +n nr^)

Ring ^a
Bangle
Only earrings +n nn+,ifni
Only necklace +n ++n
Set c
Mangalsutra n^n
Diamond Jewellery r + ^r+
Ring ^a
Bangle
Only earrings +n nn+,ifni
Only necklace +n ++n
Set c
Mangalsutra n^n

Q9a. How much gold or diamonds have you bought in the last one year?
i+ fun v+ in n f+u+i i+i i r i?
____________________
Q9b You mentioned you have purchased ________________ (read what is mentioned in Q9a) How
many grams was it?
i+ uii + i+ ......................... ii r? r f+u+ ^in +i ii?
____________________________
Q9c How much did it cost approximately?
,+ +nu n^i^ f+u+ i?
_________________________________
Q10How often do you change your old jewellery for new jewellery?
i f+u+ i +v ^r+i + fnv i+ ^r+ nu r?
Never changed my old jewellery for new
+v + fnv i+ ^r+ +i +r n
1 Go to Q12
Twice a year in n i i 2
Go to Q11
Every year r in 3
Once every two years r i ini n v+ i 4
Less often than twice a year
in n i i +n
5
Other Specify____________________________
uiv
6

Q11Why do you typically change your jewellery?
inui i + ^r+ i nu r?

My old jewellery broke
n i+ ^r+ cc ^v
1
I did not like the previous design and wanted to
change it
nn fun fi,+ +r iv i ,fnv ,
n+i iru i
2
It was an old-fashioned design and I wanted to
change it to something modern
vh i+ ni+ +i fi,+ ii i n i +
ni+ + fi,+ + ii n+i iru i
3
It was a large/ bulky piece and I wanted to change it
to smaller items that I can wear more easily
r v+ i,ii ii i n , chote
gehnon mein n+i iru i f n ii+
r+ +u r
4
It was a small item and I wanted to add gold and
make it heavier
r v+ uic i i n ,n i+i i+i
iru i i , ii +i+i iru i
5
Other Specify
___________________________________
uiv
6

Q12Have you sold gold / Jewellery?
i i+ i+i,^r+ ?
Yes ri 1 Go to Q13
No +r 2 Go to Q14




Q13 Typically what are the charges you incur on purchase of jewellery? How much for each
inui i+i ^r+ i+ + fnv f+u+ pratishat i + u r? r v+ + fnv f+u+i
% of total cost
Making charges ^ai,,+i+ + i
Wastage ii ri i+i
Loss in value of gold because of weight of the stone / beads
-+,niu + + i+ + +nu n +n

Other pl specify__________________________________
+i uiv


Q14Have you ever got your jewellery valued?
i i+ +i + ^r+i + +nu +i ui +ii r?
Yes ri 1 Go to Q13
No +r 2 Go to Q14

Q15How did you go about getting your jewellery valued?
i+ + ^r+i + +nu +i + ui +ii?
_________________________________________________________________________________
Q16 Have you heard of any quality marks / certifications?
i i+ f+ ifnc ni,fcf+i,nii+i + i n +i r?
Yes ri 1 Go to Q17
No +r 2 Go to Q18

Q17Which ones have you heard about? i+ f+ f+ + i n +i r?
________________________________________________
Q18 When you buy jewellery how do you know the purity and quality of your jewellery?
i ^r+ iu r ui i + ^r+i + iqui i ifnc + i n + ui n^iu r?
___________________________________________
Q19 Have you heard of the BIS mark? i i+ i,v ni+ + i n +i r?
Yes ri 1 Go to Q20
No +r 2 Go to Q21

Q20What do you know about it?
i ,+ i n i i+u r?
______________________________________
Q21 Are you enrolled in any frequent shopper program? If yes , Can you please tell us about it?
i i f+ fc ii i^in n v+i- r? f ri, +i i i rn ,+ i n ui +u
r?
Description fi
None +i, +r
Program 1 i^in 1
Program 2 i^in z
Program 3 i^in a


Q22. Are you part of any scheme like chit fund?
i i f+ ++n fc +i fr+i r?
Yes ri 1 Go to Q17
No +r 2 Go to Q18

Q22a. What is the frequency of the payment?
n kitne baar payment karna padta hai
Weekly iuifr+ 1
Monthlynif+ 2
Quarterly nif+ 3
Other pls specify

___________________
+i uiv
4

Q22b How much do you pay each time?
-+ i i f+u+i i^ui+ +u r?
__________________
Q22c What are the benefit of taking up the a chit fund? If the respondent is unable to tell us then prompt
(E.g. 1 month amount free)
fc n+ + i nii r? f f+ic rn ui +r +ui ui i-c + ( v+ nr+ + ifi
nu......)
__________________
Q23 Have you heard of any south Indian jewellery stores?
i i+ ^r+i + f+ f+ii iiu +ci + i n +i r?
Not heard of south Indian store
f+ii iiu +ci + i n +r +i
None
+i, +r
Store 1 +ci 1
Store 2 +ci z
Store 3 +ci a

Q23If a leading South Indian Jewellery store opens a shop in your City, will you expect it to be
f ^r+i +i v+ jaana maana f+ii iiu +ci i+ + ir n inui r? i , i
+ii +^
Better than others yeh ru hoga

Not as good as others i + fu+i ui +r
Makes no difference yeh baaki dukanoon jaisa he
hoga


Q24Why do you say so?
i vi i +ru r?
_______________________________________________





Media habits
M1 which channels do you watch on TV ?
i c +i+ i +- iu r?
Will append a pre-coded list based on city










M2 which channels do you watch on TV? (Repeat Question)
i c +i+ i +- iu r?
Will append a pre-coded list based on City










M3 What are your favourite programs?
i+ i i^in i r?
_______________________________
M4 Do you watch local channels? If yes which ones?
i i ni+n +- iu r? f ri ui +i+ ?
___________________________________
M5What time do you watch TV mainly?(Deleted)
M6Which newspaper do you read
i +i+ i ii au r
Attach precoded list as per city.













M7Which radio channels do you listen to
i f++ fi +- +u r
Attach precoded list as per city.










M8 Which of the following places do you visit, and how frequently do you visit these places in a month?
i ,+n f++ ^ri iu r, i i v+ nr+ n ,+ ^ri f+u+ uin iu r?
Never
visit
+i
+r
iu
Visit
every
day
i
iu
r
Visit
2-3
times
a
week
v+
Visit
every
week
r
ru
iu
Visit
2-3
times
a
month
nr+
Visit
once
a
month
nr+
n v+
ru
n
za
i
iu
r
r n
za
i
iu
r
i
iu
r
School ++n
Bank +
Post office i+ i
Train station n +ci+
Bus station +ci+
Mall nin
Cinema/ multiplex
f+ni, n-cn

Kitty party / regular get togethers
f+c ic,i fnnu r


Demographic info
Now we would like to ask you some questions about you and you family.
rn i i i+ fi + i n +u in u^
D1 Where do you come from?
i nnu +ri + f+i r?
______________________
D2 What is your mother tongue?
i+ niuiiii i r?
______________________
D3 Type of house you live in?
i f+ +i + i n ru r?
Rented f+i
Own house + i n
Other Specify uiv

D4 How many people live in your household? _________
i+ i n f+u+ + ru r?
D5 How much is your monthly electricity bill?
i+i nif+ fn +i fn f+u+i iui r?
Rs _______________________________________
D6 How many flights have you taken in the last one year?
i+ fun v+ in n f+u+ i ri, ii + r?
None +i, +r
1-3 Flights (Count each way as one)
1a ni,c (v+ u + i+u +i v+ r f^+)
3-5 Flights (Count each way as one)
as ni,c (v+ u + i+u +i v+ r f^+)
5-10 Flights(Count each way as one)
s1a ni,c (v+ u + i+u +i v+ r f^+)
Over 10 flights (Count each way as one)
1a ni,c ii (v+ u + i+u +i v+ r f^+)


D7 Which of the following do you own?
,+n i+ i i i r?
Fridge f
Washing Machine ifi^ ni+
TV Flat Screen c nc +++
Car +i
AC v
PC / Laptop ,nci

D8 How many phone connections do you have in the household?
i+ i n f+u+ i+ ++i+ r?
_______________________
Thank you!
rii!