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We're watching: The camera that can recognise you from your Facebook picture every time you walk i

The Facebook camera that can recognise you every time you walk into a shop
Could be used by shops to offer discounts to customers System already being trialled in Nashville shops and bars Users must sign up to take part and 'teach' system what they look like
By Mark Prigg PUBLISHED: 15:46 GMT, 13 August 2012 | UPDATED: 16:46 GMT, 13 August 2012

Shoppers could soon be automatically recognised when they walk into a shop using a controversial new camera. Called Facedeals, the camera uses photos uploaded to Facebook to recognise people as they walk in. Shoppers who agree to use the system, which has not been developed with Facebook, will be offered special deals. Scroll down for video

Facedeals - a new cam era that can recognise shoppers from their Facebook pictures as they enter a shop, and then offer them discounts

A promotional video created to promote the concept shows drinkers entering a bar, and then being offerend cheap drinks as they are recognised.
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'Facebook check-ins are a powerful mechanism for businesses to deliver discounts to loyal customers, yet few businessesand fewer customershave realized it,' said Nashville-based advertising agency Redpepper. They are already trialling the scheme in firms close to their office. 'A search for businesses with active deals in our area turned up a measly six offers. 'The odds well ever be at one of those six spots are low (a strip club and photography studio among them), and the incentives for a check-in are not nearly enticing enough for us to take the time. 'So we set out to evolve the check-in and sweeten the deal, making both irresistible. 'We call it Facedeals.'

The Facedeal cam era can identify faces w hen people w alk in by com paring Facebook pictures of people w ho have signed up to the service

Facebook recently hit the headlines when it bought face.com, an Israeli firm that pioneered the use of face recognition technology online. The social networking giant uses the software to recognise people in uploaded pictures, allowing it to accurately spot friends.

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The softw are uses a com plex algorithm to find the correct person from their Facebook pictures

The Facebook camera requires people to have authorised the Facedeals app through their Facebook account. This verifies your most recent photo tags and maps the biometric data of your face. The system then learns what a user looks like as more pictures are approved. This data is then used to identify you in the real world.

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In a dem onstration video, the firm behind the cam era show ed it being used to offer free drinks to custom ers if they signed up to the system .

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Comments (92)
Newest Oldest Best rated Worst rated View all Really.......... oh dear. - David, Isle of Man, 14/8/2012 08:16 Click to rate Report abuse Bill, USA - my sentiments exactly. The "complex algorithm" screenshot reminded me instantly of the scene near the beginning of "Terminator" where the cigar smoke is analysed. - Veritaserum, UK, 14/8/2012 07:52 Click to rate Report abuse SCARY! The sad thing is the number of willing participants who'll sign up. - Veritaserum, UK, 14/8/2012 07:35 Click to rate Report abuse Somewhere, not very distant, I can hear HAL & Skynet whispering words of encouragement.
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- Bill, USA, USA, 14/8/2012 07:24 Click to rate Report abuse For what it may be worth?? - if you don't opt out you're in on further intrusions. - GC1534, ZONE 47, 14/8/2012 07:23 Click to rate Report abuse I'm often told I look like someone else. I feel sorry for that person now! This is yet another great reason why I am Facebook Free. - KipNoxzema, USA, 14/8/2012 06:39 Click to rate Report abuse One needn't necessarily be a member of Facebook to be "tagged". One just has to be at a gathering where one person who is a member takes a photo and tags the people in it; the office Christmas party for example. Having been "tagged" a camera like this can potentially spy on the movements of people who have nothing directly to do with Facebook. Am I the only one who thinks this is more than a bit scary? - Pete Laidler, London, UK, 14/8/2012 06:38 Click to rate Report abuse Facebook is going down the drain.I am plagued by it every day on my internet because I used to use it - BUT I caught on and dumped it. The problem is it embeds into you computer so it is difficult to close it down. A law should be enacted with all these sights to ensure that when you cease to use them they are removed permanently. - albert hall, hove england, 14/8/2012 06:29 Click to rate Report abuse Haha, enjoy your police state! Seriously, it's pretty hiliarious the way this is going. If the government tried to do something like this, everyone would scream about how wrong it is. The second a company does it though, oh, it's innovative (even though they will and already are sharing all this data with the government). Really pathetic and sad that the idiots out there can't figure this out. - Harold, Beijing, China, 14/8/2012 06:14 Click to rate Report abuse Why would we want such a thing? Its not that I'm anonymous, but I truly resent the existing cameras that are installed for our "safety". I've never seen a camera that could prevent a crime or anything else. There is no need to substitute good old fashioned customer service with a flippin camera loaded with software. I wouldn't worry about them siezing the guns Alan, the most dangerous thing we have is our minds. - Marvin, Medford, Oregon, 14/8/2012 05:44
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