Design. Made in Germany. Just right: Advertise with Lamy.

2012

Precision Functionality Purism Advice Ergonomics Customer-orientation

Advertising classics, long-term sellers, just what you want: The LAMY logo. With its different writing systems and material variations as well as a large selection of surfaces, some elegant and some cheerfully colourful, the LAMY logo is now Lamys largest and most popular model. And the astounding thing is; you cant tell that this writing instrument, awarded with numerous design prizes, already began its success story in 1983. What is the secret of its special popularity? Why do so many companies at home and abroad still prefer to advertise with the LAMY logo for their products or services even after so many years? The wonderful way they are spoilt for choice may have a certain role to play. The functional, timeless design and the high product and service quality the LAMY brand stands for are certainly important reasons as well. However, theres one thing with which the LAMY logo collects additional, important points for popularity: it shows in a particularly impressive way that the design concept from Lamy is not elitist but is classless, in the best sense of the word. The largest brand manufacturer and the smallest business with a tight advertising budget are always offered best value-for-money. You can convince yourself on catalogue pages 18 23.

Good for your logo: The LAMY logo.

Design. Made in Germany.

2012

Lamy writing instruments for advertising, creating and developing contact and sales promotions

Our range of advertising materials is exclusively available to businesses, traders and freelancers. No sales to private individuals.

The secret to a good partnership? Common ground! Birds of a feather flock together. This proverbial saying has been common knowledge for centuries but now has actually been proven in numerous empiric studies by science: Similarities, common interests and values are what make a partnership harmonic and stable over the long run. The fact that these findings are of fundamental importance can also be seen in our everyday business life there are any number of companies that have been working together quite successfully. This could be because their brands represent the same market values although they feature different products. Or perhaps simply because their management philosophies are on the same wavelength. We here at Lamy are happy about the many customers we share this special relationship with because they are similar to us and share our views in so many ways. Be it our concept of what constitutes good design and outstanding product quality, our high demand towards innovation or our understanding of customer focus and serviceability. Six of these kindred spirit companies some of whom have been using our writing instruments to advertise their brands for more than twenty years! will be featured in our new catalogue. We invite you to take a look through and hope you will like the current Lamy range of writing instruments. You may also find some common points of interests with one or more of our advertising partners. Wonderful all the more likely then that advertising with Lamy would work for you too. So for your next big advertising campaign, you could for example select a budget-friendly pen, such as the LAMY logo. Or perhaps you might rather opt for our new fountain pen wonder, the LAMY dialog 3 black a great way of showing appreciation to your business partners and valued employees alike. No matter which way you decide: Welcome to Lamy!

Sincerely, Bernhard M. Rsner

Product program

Program noto pur tipo econ logo pico pickup spirit swift scribble 4 pen tri pen twin pen dialog 2000 accent studio cp1 linea AL-star safari

page 6-9 10, 11 12 - 15 17 18 - 23 27, 28 29 30 31 32 33 35 36, 37 38 - 40 41 - 43 44, 45 47 - 49 50, 51 52 53, 55 56, 57

In every way: typically Lamy. Writing instruments from Lamy remain true to the Bauhaus design concept that the form of an object is determined by its function, but they also vary in ever new and contemporary ways. Despite all of the differences, they always have one thing in common: they are branded products made in Germany, exclusively produced by Lamy in Heidelberg. They are products of unmistakable functional design internationally decorated with awards and are products in a demanding technical quality and excellence in workmanship, which guarantee Lamys business customers long lasting market penetration and therefore an optimum Return on Investment. Whether you are personally looking for a ballpoint pen with particularly good advertising appeal for your next big consumer promotion or want to please important business partners with a special fountain pen you will find plenty of ideas and suggestions on the following pages of this catalogue. You can quickly and conveniently request a quotation without obligation on the Lamy website or ask for individual advice by telephone. After all, alongside price transparency and reliability, permanent availability, binding deadlines and quick delivery, our service levels and proximity to our customers are typically Lamy.

noto

282 black

282 orange

Big on design even for small budgets: A ballpoint pen by the master of the simple form.
Multi-award winning ballpoint pen featuring a triangular body with an original clip. Plastic body, matt finish. Design: Naoto Fukasawa.

V0

Refill 282 noto ballpoint pen M 16; black M, blue M or B (282 black); blue M (282 orange)

Body / Clip tampo print

A love of precision and a creative knack for technical perfection: Thats how Sinn and Lamy make sure Made in Germany remains glamorous and shiny.

Lamy-Promotion runs like clockwork.

An item of daily use only stands a chance of becoming a bestseller if the technology lives up to the expectations raised by the items design. We are convinced that this is one reason why companies owing their success to outstanding performance in engineering often turn to Lamy writing instruments when it comes to advertising. One such company is the Sinn Spezialuhren GmbH in Frankfurt/Main. Their iconic chronographs work with absolute precision and reliability even under extreme circumstances owing to traditional craftsmanship and innovative technical solutions. A joy and reassurance to those for whom exact time-keeping is not only a luxury but also occasionally a vital necessity. Sinn uses the LAMY logo at the Frankfurt manufactury for the brand awareness of visitors and journalists but recently a popular feature has become the LAMY noto by Japanese star designer Naoto Fukasawa. One reason for this is its minimalistic design, which is a highly valued feature in Japan one of Sinns most important markets. Another is that apart from the high manufacturing standard of both products, it shares a very timely feature with Sinns technological watches: a favourable price-performance ratio.

noto

283 matt-black

283 matt-white

Cult for some, affordable for all.

Heavyweight plastic body, matt finish. Contrasting metallised tip and push button. Design: Naoto Fukasawa.

283 anthrazite

283 rubinred

V0

Refill 283 noto ballpoint pen M 16; black M, blue M or blue B

Body / Clip tampo print

pur

Clear form that doesnt distract from your brand signature.

Four writing systems made of matt aluminium. With polished stainless steel clip and black plastic tip. Design: Knud Holscher.

Company logo as emblem on the end of the body / cap

10

pur

247

147

347

047

E 132

E 131

Refill / Nib 247 147 347 047 Set pur pur pur pur pur ballpoint pen mechanical pencil rollerball pen fountain pen 247 / 147 M 16; blue B M 40; 0,7 mm M 63; black steel nib M

Body / Clip / Push mechanism / Cap tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving

End of body / cap emblem emblem emblem emblem

11

tipo

337 black

337 white

337 graphite

337 orange

337 pink

The bestseller in advertising sold more than a million times over.

Rollerball pen, capless, for fluid yet precise writing. Integrated clip/push-button security mechanism. Made of plastic or anodised aluminium. Design: Wolfgang Fabian.

Refill 337 tipo rollerball pen M 66; blue (337 orange, pink) or black (337 black, white, graphite)

Body tampo print

12

tipo

A great deal of writing technology, even for small budgets: when the Lamy safety clip is pressed the pen tip protrudes and the bottom end of the clip retracts. When pressed again the clip returns to its original position and the tip disappears in the body.

339

339

139

339 blue

339 red

E 80

Refill 339 139 Set tipo tipo tipo rollerball pen mechanical pencil 339 / 139 M 66; black M 40; 0,7 mm

Body tampo print, laser engraving tampo print, laser engraving

13

tipo AL

338

138

Rollerball pen, capless, integrated clip/push-button security mechanism. Made of aluminium in natural finish or graphite. Clip and tip made of chromed stainless steel. Design: Wolfgang Fabian.

Fluid and precise: Writing in ink has never been so easy!

338 graphite

E 80

Refill 338 138 tipo AL tipo AL rollerball pen mechanical pencil M 66; black M 40; 0,7 mm

Body

tampo print, laser engraving

14

tipo AL

338 graphite

The packaging with the wow effect: The LAMY tipo stands up straight while opening the packaging and can be seen from all sides.

15

Bene and Lamy believe the Bauhaus principle that the function of an object should decide its form. But they also believe that aesthetics and perception can represent function.

Lamys contribution to effective business.

Great ideas are not only born while sitting behind a desk they can pop up during lunch break, or, for example while sitting on a park bench. This is why Austrian office furniture manufacturers Bene have named their multifunctional furniture system PARCS. Designed by PearsonLoyd, the system transforms boring office hallways and unused transition zones into inspiring areas for visitor reception, spontaneous meetings, intense work discussions and even creative breaks. The parallels to Lamy writing instruments are obvious since they too are there to motivate and give wings to open-minded people at work. A goal achieved through the clear Bauhaus style as well as a multitude of functional ideas that make writing an easy and pleasant experience at a desk or on business trips. So its more than understandable that Bene have chosen Lamy for their advertising partner for ten years now. Today the mainly use the LAMY econ designed by a trio of Austrian designers, EOOS who also work for Bene. What an ally to have against a uniform, grey work environment!

16

econ

240

140

One of Lamys most beautiful sides: Award-winning design at a budget price.

Ballpoint pen, mechanical pencil and 2 System pen made of blasted stainless steel. Distinctive grip and strikingly curved clip. Design: EOOS, Austria.

E 132

E 131

Refill 240 140 Set econ econ econ rollerball pen mechanical pencil 240 / 140 M 16; black M M 40; 0,7 mm

Body / Clip tampo print, laser engraving tampo print, laser engraving

Button laser engraving

17

logo

206

106

Stainless steel body with matt brushed finish, cyclical matt or powder-coated matt black. Spring-action steel clip. Ballpoint pens and mechanical pencils with push mechanism and integrated clip/push-button system. Design: Wolfgang Fabian.

A customer favourite: Lamys attention-grabbing advertising classic.

306

006

V 60

V 52

Refill / Nib 206 106 306 006 Set logo logo logo logo logo ballpoint pen mechanical pencil rollerball pen fountain pen 206 / 106 M 16; black M or blue M M 41; 0,5 mm M 63; black steel nib M

Body / Cap tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving

18

logo

208 black

205 black

205 red

205 blue

105 green

V 60

V 52

Refill 208 205 105 Set logo black logo logo logo ballpoint pen ballpoint pen mechanical pencil 205 / 105 M 16; black M M 16; blue M (205 black also with black M) M 41; 0,5 mm

Body tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving

19

logo

405

005

V 60

V 52

Refill / Nib 405 005 Set logo logo logo multicolour ballpoint pen fountain pen 005 / 205 M 21; black, blue, red steel nib M

Body / Cap tampo print, laser engraving tampo print, laser engraving

20

logo M

204 M blue

204 M red

Making sure that your brand message is heard.

Ballpoint pens and mechanical pencils made of shatterproof, gloss ABS plastic. Push mechanism with integrated stainless steel or plastic spring-action clip. Design: Wolfgang Fabian.

104 M black

204 M white

204 M black

V 52

Refill 204 M 104 M Set logo M logo M logo M ballpoint pen mechanical pencil 204 M / 104 M M 16; black M (204 M white, black); blue M (204 M red, blue) M 40; 0,7 mm

Body tampo print tampo print

21

logo

272 black

272 white

172 white

272 red

V 60

V0

Refill 272 172 Set logo logo logo ballpoint pen mechanical pencil 272 / 172 M 16; black M or blue M M 41; 0,5 mm

Body tampo print tampo print

22

logo S

Want to advertise with a unique ballpoint pen? Maybe even in your company colours? Then the LAMY logo 204 is the ideal advertising tool for you: An almost infinite number of individualised solutions is possible by adding a finish or a soft finish coating available in many RAL, HKS and Pantone colours as well as push buttons and tips in contrasting colours. Let Lamy show you how.

Order 1000 or more and youre the boss!

204 S

204 S

204 S

V 52

Refill 204 S logo S ballpoint pen M 16; colour and line size can be selected

Body tampo print

23

LAMY sets

Two pens and a leather case in an attractive gift pack always an ideal gift for business friends and associates or as an employee incentive. Business gift marking is of course possible on the pens and on the box (1 colour print).

287

205 / 105

206 / 106

product description Set 287 Set 205 / 105 Set 206 / 106 pico logo logo ballpoint pen / leather pouch ballpoint pen / mechanical pencil / leather pouch ballpoint pen / mechanical pencil / leather pouch page 28 page 19 page 18

24

The individual Lamy service: Lamy sets with your advertising insert. You provide the artwork and Lamy will do the rest.

339 / 139

247 / 147

206

product description Set 339 / 139 Set 247 / 147 Set 206 tipo pur logo rollerball pen / mechanical pencil / leather pouch ballpoint pen / mechanical pencil / leather pouch ballpoint pen / note pad / leather pouch page 13 page 11 page 18

25

Close customer contact is an important part of service for both Lamy and RECA NORM. This doesnt only mean providing individual consultation closing deals with swift delivery and short delivery routes is also important.

Value added extras courtesy of Lamy.

In these times of digital media and online shopping it is the personal dialogue with the customer that makes the difference in terms of quality and duration of business relationships whether at exhibitions or on-site visits. This is a point of view Lamy shares with RECA NORM one of Germanys most innovative direct sales enterprises. RECA NORM sends approx. 600 highly motivated sales representatives to manufacturers and industry in order to make their work life easier. They offer first-class technical solutions as well as new ideas on products and services. It is not certain whether the initial contact with Lamy was made through one of these RECA sales representatives. What is certain however, is that the Lamy sales partners have been at the side of this company from Kupferzell in Swabia, Germany, ever since the early 80s answering all questions concerning brand advertisement using Lamy writing instruments. And all for free of course, since good advice is not expensive with us its always free of charge! The latest result of this customer dialogue is the LAMY pico finished in RECAs company colour used by the RECA sales reps in order to keep their customers happiness well in hand!.

26

pico

288 black

288 white

288 blue

288 red

From a quantity of just 500 units, you can use the LAMY pico pocket pen in your company colours to communicate your advertising message.

288 Special colour

E 113

Refill 288 288 pico pico ballpoint pen ballpoint pen special colour M 22; black M M 22; black M

Body tampo print (288 white: tampo print, laser engraving) tampo print

27

pico

pocket size

287

writing size

The Pocket Pen: Innovative metal ballpoint pen with push mechanism. Short and handy, it fits into any pocket, just extend to write. Design: Franco Clivio.

Long on performance but short on space: Practical design meets innovative technology.

289

E 113

Refill 287 289 pico pearlchrome pico chrome ballpoint pen ballpoint pen M 22; black M M 22; black M

Body laser engraving laser engraving

28

pickup

629 polished

Multi-talented: The Lamy pen with hidden inner value literally!

Purist ballpoint pen with twist mechanism and removable marker. Stainless steel, matt or polished surface. Matt black grip, soft finish. Body and clip are one single piece. Design: Wolfgang Fabian.

629 matt

M 51

E 132

Refill 629 pickup 2-system pen M 22; black / M 51; yellow

Body / Clip tampo print, laser engraving

29

spirit

261

161

As you can see, the art of omission can be one of the most beautiful.
Ideal for small organisers: Minimalist ballpoint pen or mechanical pencil made of high-gloss polished stainless steel. Body and clip are one single piece. Design: Wolfgang Fabian.

V 52

Refill 261 161 spirit spirit ballpoint pen mechanical pencil M 21; black M 41; 0,5 mm

Clip tampo print, laser engraving tampo print, laser engraving

30

swift

334 anthrazite

Rollerball pen, capless, integrated clip/push-button security mechanism (Lamy world patent). High-quality palladium finish, matt black finish or multi-layer matt finish in blue and anthracite. Design: Wolfgang Fabian.

A delight for those who like to write as fluently as they think.

330

331 black

334 blue

E 132

Refill 331 330 334 swift swift swift rollerball pen rollerball pen rollerball pen M 66; black M 66; black M 66; black

Body tampo print, laser engraving tampo print, laser engraving tampo print

Clip tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving

31

scribble

185 / 3,15

185 / 0,7

Architects, designers, advertisers for creative people everywhere!

Mechanical pencil and ballpoint pen for powerful sketching and accurate note-taking. Short, ergonomic form. Two-component plastic with palladium-coated metal fittings. Design: Hannes Wettstein.

285

E 75

Refill 185 / 3,15 185 / 0,7 285 scribble scribble scribble mechanical pencil mechanical pencil ballpoint pen M 43; 3,15 mm M 40; 0,7 mm M 22; black M

Body tampo print tampo print tampo print

Clip tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving

32

4pen

Several writing systems in one writing instrument: Ballpoint pen with black, red and blue cartridges plus mechanical pencil. High-quality palladium or matt black finish. Can be customized with exchangeable grips (see LAMY accent, page 44 f.). Design: Phoenix Design.

Flexible enough to deal with the ups and downs of your daily routine.

495 (3+1)

497 (3+1)

E 75

Refill 495 497 4 pen 4 pen multi-system pen multi-system pen M 21; black, red, blue / M 40; 0,7 mm M 21; black, red, blue / M 40; 0,7 mm

Body / Clip tampo print, laser engraving tampo print, laser engraving

33

Customer-oriented thinking and close customer relationships are the foundations for successful business something both of the BadenWurttembergian enterprises of Leonhard Weiss and Lamy count on.

A fundamental part of the LAMY brand.

Many of those who stroll through Munichs museum district openly admire the beautifully wave-layered exposed concrete at the new University of Television and Film building and the Egyptian Museum. None of them, however, has a clue about the huge amount of planning and experimenting the construction company of Leonhard Weiss needed in order to match the architects aesthetic demands as well as the quality expected by the state of Bavaria. The same high level of serviceability that puts the customers demands first is also found in Lamys general guidelines. To use an analogy from the construction industry: This serviceability forms the foundation of the Lamy brand on which the two main pillars design and quality Made in Germany can be securely built upon. It should also be mentioned that Leonhard Weiss have been avid customers of Lamy advertising articles for the last 20 years. And the LAMY tri pen continues to spread their passion for construction- to their business partners and customers. A connection which couldnt be more fitting: This high-precision writing instrument serves its owner in more than one way as well.

34

tri pen

759

A Lamy favourite for writing, sketching and marking/highlighting.

Ballpoint pen, mechanical pencil and marker in one. Stainless steel with matt brushed finish, cyclical matt or non-slip black soft finsh. Switch system using twist mechanism. Build-in eraser underneath the removable button. Design: Gerd A. Mller.

745

746

For writing: ballpoint refill M 21 For sketching: lead refill mechanism Z 60 with M 41 (0.5 mm)pencil lead For marking: marker refilll M 55 E 132

Refill 759 745 746 tri pen tri pen tri pen 3-system pen M 21; black / M 41; 0,5 mm / M 55; orange

Body / Clip / Push mechanism tampo print, laser engraving, emblem tampo print, laser engraving, emblem tampo print, laser engraving, emblem

3-system pen 3 x1 M 21; black / M 41; 0,5 mm / M 55; orange 3-system pen 2 +1 M 21; blue, red / M 41; 0,5 mm

35

twin pen

656 black

606

645

One gift, twice the fun.

Ballpoint pen and mechanical pencil in one writing instrument. Made of stainless steel with matt brushed finish, cyclical matt or matt black finish. Spring-action steel clip. Easer under removable push-button.

E 132

Refill 656 606 645 twin pen black twin pen twin pen 2-system pen 2-system pen 2-system pen M 21; black / M 41; 0,5 mm M 21; black / M 41; 0,5 mm M 21; black / M 41; 0,5 mm

Body / Clip / Push mechanism tampo print, laser engraving, emblem tampo print, laser engraving tampo print, laser engraving, emblem

36

twin pen

M 21 M 41 For writing: ballpoint refill M 21 For sketching: lead refill mechanism Z 60 with M 41 (0.5 mm)pencil lead

656 black

37

dialog 1

Richard Sapper. This German designer legend lives in Italy and has designed such world famous classics as the Tizio desk lamp from Artemide, the Alessi Espresso Machine and the IBM Thinkpad.

Ballpoint pen with triangular body and bevelled edges. All-metal, titanium-coated.

Lamy meets Richard Sapper. And another chapter in the history of the ballpoint pen is written.

274

E 110

Refill 274 dialog 1 ballpoint pen M 16; black

Body tampo print, laser engraving

38

dialog 2

Danish architect and designer Knud Holscher has an elegant, reductionist style which has not only won him countless awards both nationally and internationally, but which has also inspired many young designers.

Minimalist rollerball pen with an innovative twist mechanism. All-metal construction, palladium-coated.

Lamy meets Knud Holscher. To the delight of all real lovers of design who like to write with real ink.

374

E 129

Refill 374 dialog 2 rollerball pen M 66; black

Clip laser engraving

39

dialog 3

Retractable nib and clip. All-metal body, palladium-coated or matt black finish. 14 carat gold nib, partially platinised.

Franco Clivio. The renowned Swiss designer was a student at the legendary Ulm Hochschule fr Gestaltung. So it comes as no surprise that today much of his work is regarded to be a prime example of perfect functional design.

Lamy meets Franco Clivio. The result is a new type of twist-action fountain pen which both fascinates and inspires.

new:

074 black

Nib 074 dialog 3 twist fountain pen gold nib M

Body / Clip laser engraving

40

2000

201

301

A modern classic: The pen which wrote Lamys name in the annals of design history.
The Bauhaus influence is certainly visible: Piston fountain pen with hand-polished, partially platinised 14 ct. gold nib; rollerball pen; ballpoint pen; four-colour ballpoint pen; mechanical pencil made of fibreglass polycarbonate and stainless steel with matt brushed finish. With spring-mounted steel clip. Design: Gerd A. Mller.

401

001 E 75

Refill / Nib 201 301 401 001 101 2000 2000 2000 2000 2000 ballpoint pen rollerball pen 4-colour ballpoint pen fountain pen mechanical pencil (not illustrated) M 16; black M M 63; black M 21; black, blue, red, green gold nib M

Body / Cap tampo print tampo print tampo print tampo print

Clip tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving

M 40; 0,7 mm / M 41; 0,5 mm tampo print

41

2000

Ballpoint pen made of exclusive wood, with spring-mounted stainless steel clip and fittings in a palladium finish. Design: Gerd A. Mller.

The continuation of a successful idea: Sensuality added to modern practicality.

203 blackwood

203 taxus

HW 97 Massive wooden pen holder including the LAMY 2000 blackwood ballpoint pen. E 107

Refill 203 HW 97 2000 blackwood / taxus 2000 blackwood ballpoint pen Desk Set M 16; black M M 16; black M

Body / Ball tampo print tampo print

Clip tampo print, laser engraving tampo print, laser engraving

42

2000 M

Available from July 2012.

new:

202

new:

302

Glamorous Premiere: Lamys design classic in matt stainless steel.

New: Piston fountain pen with partially platinised 14 ct. gold nib, rollerball pen and ballpoint pen made of matt stainless steel. Design: Gerd A. Mller.

new:

002

E 107

Refill / Nib 202 002 302 2000 M 2000 M 2000 M ballpoint pen fountain pen rollerball pen M 16; black M gold nib M M 63; black

Body / Clip tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving

43

accent

095 (AB)

295 (AB)

195 (KK)

395 (KK)

E 75

Refill / Nib 095 295 195 395 accent accent accent accent fountain pen ballpoint pen mechanical pencil rollerball pen steel nib M M 16; black M M 40; 0,7 mm M 63; black

Body / Clip / Cap tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving

44

accent

098 (LD)

298 (LD)

Writing instrument with quality palladium or brilliant high-gloss black finish. With spring-mounted steel clip. Easily customisable to taste thanks to various interchangeable grips. Design: Phoenix Design.

Each customer is individual their writing instrument should be as well.

398 (BY)

E 107

Refill / Nib 098 298 398 accent accent accent fountain pen ballpoint pen rollerball pen gold nib M M 16; black M M 63; black

Body / Cap tampo print tampo print tampo print

Clip tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving

45

Lamy and the luxury of simplicity.

Functional, straightforward, focused on the essential, no flash-in-the-pan but characterised by timeless style. If you come across these lines in a magazine on writing culture you will most probably be reading an article about Lamy. But being faced with the same words while leafing through an issue of VOGUE? Chances are that the pages opened to reveal an article on Germanys last independent luxury fashion brand: Strenesse. With their sophisticated yet simple designs and an outstanding degree of passion for high-end materials manufactured to perfection, this family business from the Bavarian town of Nrdlingen belongs to the internationally successful prt-a-porter brands. Apart from their young label Strenesse Blue it is also the Strenesse Gabriele Strehle that has risen to exemplify the concept of finding beauty in simplicity, now recognised all over the world. On the line spanning from luxury to asceticism, the LAMY studio might well be the most beautiful intersection point for the two brands. With its incredibly individual and sophisticated vibrancy it has often been used as the ideal mediator for Strenesse to bring across their very own vision of things.

There is a good reason why the purism featured by both Strenesse and Lamy is so successful: It is not the loudest who is understood best, it is the clearest.

46

studio

Metal writing instrument with an unusual propeller-shaped chrome-plated or platinum-finished metal clip. Choose from quality palladium, platinum or matt anthracite finish. Design: Hannes Wettstein.

If design is art which can be useful, this pen is definitely a beautiful work of art.

368

268 platinum grey

069

E 107

Refill / Nib 368 068 268 369 069 269 studio Palladium / platinum grey studio Palladium / platinum grey studio Palladium / platinum grey studio Pt studio Pt studio Pt rollerball pen fountain pen ballpoint pen rollerball pen fountain pen ballpoint pen M 63; black gold nib M M 16; black M M 63; black gold nib M M 16; black M

Body / Clip / Cap tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving laser engraving laser engraving laser engraving

47

studio

067 black

267 black

367 imperialblue

267 imperialblue

E 75

Refill / Nib 067 267 367 studio studio studio fountain pen ballpoint pen rollerball pen steel nib M M 16; black M M 63; black

Body / Clip / Cap tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving

48

studio

For those who want to see the world from a different angle
Metal writing instrument with bright chrome-plated metal clip with unusual propeller-shape. Choose from stainless steel with matt brushed finish, matt black/matt blue finish. Design: Hannes Wettstein.

065

265

E 75

Refill / Nib 065 265 365 studio studio studio fountain pen ballpoint pen rollerball pen (not illustrated) steel nib M M 16; black M M 63; black

Body / Clip / Cap tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving

49

cp1 Pt

Less is more even when acquiring new customers.

An especially slender, cylindrical writing instrument. Body guilloched and platinum finished, with matt black finish or made of stainless steel with matt brushed finish. With large spring-action stainless steel clip. Design: Gerd A. Mller.

053

253

353

E 107

Refill / Nib 053 253 353 cp 1 Pt cp 1 Pt cp 1 Pt fountain pen ballpoint pen rollerball pen gold nib M M 16; black M M 63; black

Clip laser engraving laser engraving laser engraving

50

cp1

256 black

156 black

056 black

259

E 132

Refill / Nib 256 156 259 056 cp 1 ballpoint pen cp 1 mechanical pencil cp 1 ballpoint pen cp 1 fountain pen M 16; black M M 40; 0,7 mm M 16; black M steel nib M

Body / Clip / Push mechanism / Cap tampo print, laser engraving, emblem tampo print, laser engraving tampo print, laser engraving, emblem tampo print, laser engraving, emblem

51

st/linea

249 S

Extremely slim and elegant writing instruments made of stainless steel with cyclical matt finish or anodized aluminium. With sprung, steel ring clip. Design: Gerd A. Mller.

Not only can the workday be more enjoyable, it can also be a little bit easier.

245

145

E 132

V 52

Refill / Nib 245 145 249 S 045 Set st st linea st st ballpoint pen mechanical pencil ballpoint pen fountain pen 245 / 145 M 16; black M M 41; 0,5 mm M 16; black M steel nib M

Body tampo print, laser engraving tampo print, laser engraving

Clip / Push mechanism tampo print, laser engraving, emblem tampo print, laser engraving tampo print, laser engraving, emblem

tampo print, laser engraving

tampo print, laser engraving, emblem

52

AL-star

028

328

Your best bet for investing in aluminium.

Robust yet elegant writing instrument made of high-tech aluminium natural or graphite colour and/or colour anodised. With distinctive, spring-action metal clip and a transparent grip. Design: Wolfgang Fabian.

126

229 black purple V 60

Refill / Nib 026 /028 / 029 AL-star fountain pen rollerball pen mechanical pencil ballpoint pen steel nib M M 63; black M 41; 0,5 mm M 16; black M

Body / Cap tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving

326 / 328 / 329 AL-star 126 226 /228 / 229 AL-star AL-star

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The congeniality between FSB and Lamy becomes palpable when user-friendly ergonomics and distinctive, modern design meet: Jasper Morrison and the FSB 1144.

Lamy opening doors to new business.

FSB (Franz Schneider Brakel) has been manufacturing door and window hardware for more than 130 years. Ever since the mid 1980s ergonomics has become the focus of the product development process and the culture of the hand the core of their brand management. It comes as no surprise that it was around this time when former FSB CEO Jrgen W. Braun and Dr. Manfred Lamy met. They came to appreciate each anothers like-mindedness since the manual culture at FSB and the writing culture at Lamy were based on the same ideas of a perfectly ergonomic yet functional hand tool. It was obvious that the LAMY AL-star would become the preferred advertising article for this brand cooperation. Considering its non-slip, distinctive aluminium body, it is the perfect device for communicating FSBs products for the hand. It embodies a brand messenger which is able to say everything without using a lot of words yet is still understood by everyone. Guaranteed and sealed with a handshake!

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AL-star

225

125

025

V 60

Refill / Nib 025 125 225 325 AL-star AL-star AL-star AL-star fountain pen mechanical pencil ballpoint pen rollerball pen (not illustrated) steel nib M M 41; 0,5 mm M 16; black M M 63; black

Body / Cap tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving tampo print, laser engraving

55

safari

219 white

019 black

For Lamys young writers. Robust, functional writing instrument made of rugged ABS plastic transparent or in attractive colours. With distinctive, spring-action metal clip. Design: Entwicklungsgruppe Mannheim, Prof. Bernt Spiegel.

With our highest recommendation. A new employee for your advertising department.

212

012

V 60

V 52

Refill / Nib 212 / 219 012 / 019 312 / 319 112 / 119 safari safari safari safari ballpoint pen fountain pen rollerball pen (not illustrated) mechanical pencil (not illustrated) M 16; black M (219 black), blue M (219 white) steel nib M M 63; black (319 black), blue (319 white) M 41; 0,5 mm

Body / Cap tampo print tampo print tampo print tampo print

Refill M 16 212: tampo print (MOQ = 500 pcs.)

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safari

014

318

117

216

V 60

V 52

Refill / Nib 014 / 016 / 017 / 018 314 / 316 / 317 / 318 114 / 116 / 117 / 118 214 / 216 / 217 / 218 Set Set safari safari safari safari safari safari fountain pen rollerball pen mechanical pencil ballpoint pen ballpoint pen / fountain pen ballpoint pen / mechanical pencil steel nib M M 63; blue M 41; 0,5 mm M 16; blue M (214, 216, 218), black M (217)

Body / Cap tampo print tampo print tampo print tampo print

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Inner values LAMY M 16 Made in Germany

Anyone who has ever used a blotchy rollerball pen while working on an urgent set of documents or an empty ballpoint pen in an important meeting with a customer can now breathe a sigh of relief: As you would expect, all writing instruments from Lamy are produced not only with an attractive outer finish but also with highly functional inner mechanisms.

Thus, making the large-capacity M 16 refill the heart and soul of most Lamy ballpoint pens: Naturally, it is not made of plastic but of metal and writes with a hard tungsten-carbide ball, which applies the non-toxic, document-proof ink evenly, cleanly and smoothly onto the paper.

By the way, the first writing test is carried out by Lamy itself, because like every Lamy refill the M16 refill also has to be tested and pass quality control before it leaves the factory. So that later, in everyday working situations, it will provide many hours of writing pleasure. Durability, reliability and nice writing to the very last stroke of the pen. Take a closer look and see what Lamy has to offer on the inside. Here, too, you will only find high-quality work.

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LAMY 2000

LAMY studio

LAMY noto

LAMY logo

LAMY econ

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This page shows you our packing ideas for your writing instruments.

LAMY gift cases

E 131

personalised gift box V0 in your CI V0 V 60 Min. quantity: 500 items

V 52

E 113

E 80

E 131/2

E 132/1 for one pen also available.

E 119 60

E 147 Standard transparent gift box for two LAMY pens of your choice.

new:

E 146 Standard gift box for a LAMY pen and a diary A6 (diary not included in delivery)

E 107 E 75

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T 10

Accessories M 40 / M 41 Lamy leads 0.7 / 0.5 mm fine-line leads in HB. M 43 Lamy leads 3,15 mm (scribble) Z 10 / 11 / 15 / 18 / 19 Lamy eraser tips Replacement sets for LAMY mechanical pencil: econ, accent, 2000, cp1, st (Z 10); spirit (Z 11); twin pen, tri pen, 4pen (Z 15); safari, AL-star, vista (Z 18); scribble (Z19). M 51 Lamy marker refill Colour: yellow For LAMY pickup. M 55 Lamy marker refill With steel point. Colour: orange (For LAMY tri pen and 4pen.) M 21 Lamy multicolour ballpoint refills With stainless steel point in black, blue, red and green. M 16 Lamy giant ballpoint pen refill Giant, metal refill in black, blue and red in the line sizes F (fine), M (medium) and B (broad); green in M only. Writing capacity approx. 10,000 m. M 22 Lamy compact ballpoint pen refill Metal refill with stainless steel tip in black and blue in line sizes F (fine), M (medium) and B (broad). M 63 Lamy rollerball refill Lamy ink rollerball refill for ink rollerball with cap in black, blue washable, red and green. M 66 Lamy rollerball refill Giant metal refill in black, blue and red.

Z 26

T 51/T 52 Lamy ink In 30 ml (T 51) or 50 ml (T 52) ink bottle. In black, blue washable, red. T 52 also available in green, turquoise and blue-black. T 10 Lamy ink cartridges Pack of 5 ink cartridges in blue washable, black, red, turquoise, purple and blue-black and green. Z 24/26 Lamy converter Piston operated converter for Lamy fountain pens instead of T 10 ink cartridges.

M 41

M 51

M 55

M 16

M 21

M 22 M 63

M 66

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Service Personal name engravings All our writing instruments can be engraved with personal names. Individual dispatch (according to list provided) If so requested, we can send the goods you ordered to several different recipients. We can offer a number of other services too, such as gift wrapping, a guaranteed date of delivery and much, much more. Durability of the promotional message The laser engravings and colour printing on our writing instruments are applied using a special method and are therefore highly durable. You can therefore rest assured that your message will continue to be communicated for a long time to come! Spare parts and accessories Thanks to our widespread presence on the German market and indeed throughout Europe, the necessary refills, ink, spare parts and other accessories are sure to be available locally. This, too, ensures that the writing instrument bearing your message will remain in use for a long time to come making it all the more effective as an advertising medium. Delivery times Writing instruments with a promotional message take no more than 23 weeks to deliver, as a rule. It goes without saying that you will be sent a detailed order confirmation.

Nib exchange This extra service fromLAMY ensures that fountain pens, as the most personal of all writing instruments, never have to be left in a drawer unused not even those that are promotional gifts. Every LAMY fountain pen comes with a vouch-

er entitling the owner to a free replacement nib from our Customer Service Department, should the nib provided not match his or her hand. And this is what makes a Lamy fountain pen such a personal advertising medium. If the nib provided does not suit your hand, simply send the fountain pen with the completed

voucher to our Service Center by recorded delivery within four weeks after receiving it and we will replace the nib according to your instructions, free of charge.

www.lamy.com If you would like further information about the Lamy range of advertising items please visit our website www.lamy.com. You will find all the details you need under the heading Advertising items, and in particular you can get in touch with us direct from there under Services.

EF

BB

OM

OB

OBB

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64

Imprint Text Hans Gerd Klein, Stuttgart Conception and Creative work Burkardt | Hotz, Bro fr Gestaltung, Offenbach am Main Photograph Products: Michael Himpel, Frankfurt am Main Uli Maier, Stuttgart Further pages: Christian Kaufmann, Munich (Page 2) Uli Maier, Stuttgart (Cover, side flap) Markus Purkart, Heidelberg (Page 51) Lithography Karpf-Kreativ, Aschaffenburg Printing ColorDruck, Leimen

Printed in Germany modifications and errors excepted P 780 Lamy GmbH 2012

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Business gift markings

tampo print

LG laser engraving

LG laser engraving of personal names

emblem

Remarks D tampo print LG laser engraving On metal or plastic in all RAL / HKS / Pantone colours On metal blind

On metal dark

LG laser engraving P emblem

laser engraving of personal names emblems in one or several colours Printing formats: Reproduction works: Paper proof: Maximum height of print 7 mms, Maximum height of laser engraving 6 mms Printing/Laser width corresponding to model requested Reworking of print data/files can create additional costs The first paper proof is free of charge. Any subsequent proof requirement will incur an additional cost.

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A highlight in black: The new LAMY dialog 3 black. There are plenty of design enthusiasts for whom black is the one and only true colour; expensive leather furniture and hi-fi systems are just some examples. And this, of course, also applies to writing instruments from Lamy. Black is not just a symbol of individuality and value, but is also viewed as the colour of objectivity and functionality. The time has finally arrived for these demanding purists to stop waiting because the highlight among Lamys fountain pens, the LAMY dialog 3, is now available in black. To be precise: in an exclusive, matt black lacquer finish with a platinum clip as an exciting contrast. Of course, the new LAMY dialog 3 black is also available as a twistaction fountain pen. Equipped with the unique writing technology that has been impressing writing instrument aficionados for the past two years, filling design prize committees with enthusiasm and encouraging many people who like writing with nib and ink to purchase it: The partially platinised 14 carat gold nib of this distinctive writing instrument can be retracted into the body with a simple twist! A ball valve closes precisely, protecting the nib against dirt and drying out and making a protective cap unnecessary. Even the clip raises and sinks down when twisted! If you twist the nib out, the clip sinks down and does not disturb your writing. Twist the nib back again after your work; the clip raises and is ready to use again. Everyone will feel that the spectacular precision mechanism that takes the LAMY dialog 3 black out of its beautiful beech wood case and lets the shiny nib elegantly glide out with a twist is particularly fascinating in black.

Black Magic by Lamy.

C. Josef Lamy GmbH D-69111 Heidelberg Tel. +49 (0) 6221-843-0 Fax +49 (0) 6221-843-208 www.lamy.com E-Mail: pp@lamy.de