HOCH NH CHIN LC TMT CHO CNG TY IDJ TECHNOLOGY

PHN 1: Gii thiu chung 1. Gii thiu v cng ty

IDJ Technology c thnh lp t nm 2009, s lng nhn vin hin c trn 30 ngi vi mng li i tc v t vn gio dc uy tn rng khp trong v ngoi nc. Tr s ca IDJ Technology t ti tng 16, ta nh Charmvit Tower, s 117 Trn Duy Hng, Trung Ha, Cu Giy, H Ni. Lin h. IDJ Technology l thnh vin ca IDJ Group Tp on u t ti chnh, bt ng sn, y t, cng ngh, v gio dc hng u ti Vit Nam vi nhng cng ty thnh vin: IDJ Financial: cng ty qun l qu v u t ti chnh quc t hng u c nng lc lin kt u t ton cu. IDJ Financial bnh chn l mt trong s 500 cng ty ln nht Vit Nam t nm 2010. IDJ Asset: cng ty u t v qun l cc t hp bt ng sn cao cp nh Trung tm thng mi Charmvit Tower. IDJ Education: cng ty qun l v iu hnh trng quc t song ng Hanoi Academy ti khu th cao cp Ciputra. Hanoi Academy l trng u tin ti Vit Nam vt qua cc tiu chun kht khe v phng php gio dc v c s vt cht tr thnh thnh vin ca T chc gio dc quc t ICA. IDJ Connection: cng ty kt ni cc c hi u t v mua bn doanh nghip. Hin nay c ti gn 500 doanh nghip trong nc tin tng thng qua IDJ Connection tm kim i tc u t, tm ngun vay vn, tm i tc, bn mt phn hoc ton b doanh nghip. IDJ Healthcare: cng ty u t v kinh doanh cc t hp y t v chm sc sc khe cng ng cht lng cao. IDJ Technology: cng ty pht trin v cung cp cc sn phm, dch v, v gii php gio dc trc tuyn th h mi.

2.Lnh vc hot ng: Vi i ng nhn vin v chuyn gia t vn kinh nghim, mng li i tc ton cu, v nn tng cng ngh tin tin IDJ Technology cung cp ti th trng nhng sn phm, dch v, v gii php gio dc trc tuyn cht lng hng u nh s am hiu su sc th trng, phong cch chuyn nghip, v dch v hon ho. Sn phm: Cng thng tin gio dc trc tuyn Luyn thi i hc, ph thng, v trung hc trc tuyn o to v cp bng trc tuyn cp i hc v sau i hc Ting Anh k nng v chng ch trc tuyn cho mi i tng v trnh K nng v chng ch cng ngh trc tuyn K nng kinh doanh trc tuyn K nng sng trc tuyn H thng gii tr tr tu trc tuyn Mng x hi gio dc v o to trc tuyn Mng gia s trc tuyn Mng chia s kin thc gio dc trc tuyn Cc sn phm gio dc trc tuyn khc Dch v: T vn pht trin v trin khai h thng gio dc v o to trc tuyn Dch v pht trin ni dung bi ging in t theo mi nhu cu Dch v ni dung o to trc tuyn mi ngnh ngh dnh cho t chc Hp tc pht trin cc d n gio dc trc tuyn cht lng cao Cung cp ni dung cho Mobile Learning. Cung cp gii php LMS th h mi cho cc khch hng doanh nghip v t chc gio dc

PHN 2: Hoch nh chin lc thng mi in t cho cng ty IDJ technology

1. Phn tch tnh th chin lc thng mi in t 1.1 Phn tch mi trng bn ngoi 1.1.1. Phn tch mi trng v m a. Mi trng kinh t o to trc tuyn l mt trong nhng lnh vc c s tng trng mnh trong vi nm tr li y, theo nghin cu m Cimigo thc hin vi khong gn 3.000 ngi TPHCM, H Ni, Nng, Cn Th, Nha Trang v Hi Phng. Kho st cho thy mua sm o to trc tuyn tng trng 12% trong giai on t nm 2007 TPHCM v H Ni. Ngn hng trc tuyn ang dn tr nn ph bin vi mc tng trng t 7% n 11% H Ni v TPHCM trong vng ba nm (2007, 2008 v 2009). o to trc tuyn c s dng thng xuyn hn pha Bc (H Ni v Hi Phng) v ch yu ph bin vi nhm tui 15-35. Lng ngi s dng Internet hc trc tuyn v s dng ngn hng trc tuyn cng tng theo thnh phn kinh t. + T l tng trng ca nn kinh t Bc sang nm 2011, phc hi ca nn kinh t trong nm 2010 b gin on. Tng trng GDP ca nm 2011 l 5,89%, thp hn mc 6,78% ca nm 2010 v thp hn nhiu mc tim nng 7,3% (Vin CL&CSTC) ca nn kinh t cng nh mc tng trng 7,9% ca cc nc ang pht trin chu trong nm 2011. Tng trng gim st ch yu do gim st ca khu vc cng nghip & xy dng v dch v, nht l cc ngnh chu nh hng ca chnh sch tht cht tn dng: ti chnh tn dng, xy dng, kinh doanh ti sn & dch v t vn + Lm pht Bc sang nm 2011, lm pht lin tc gia tng trong na u nm, gy nguy c mt n nh kinh t v m. Thng 8/2011, t l lm pht so cng k nm trc ln ti 23%, cao hn hn mc lm pht 19,9% ca nm 2008.

Trc tnh hnh trn, Chnh ph c Ngh quyt s 11/NQ-CP (ngy 24/02/2011), ra 6 nhm gii php nhm n nh kinh t v m, trong tp trung vo kim ch lm pht. Nh thc hin quyt lit nhng gii php trn, tnh hnh lm pht c ci thin trong cui qu 3/2011 khi tc tng CPI hng thng bt u gim t thng 8/2011 v duy tr mc di 1% cho n cui nm. Sang thng 1/2012, mc d l thng Tt, ch s gi CPI cng ch tng 1% so vi thng trc. Nu loi tr nhm lng thc thc phm, CPI thng 1/2012 ch tng l 0,99% so vi thng trc (thp hn mc 1,31% ca thng 1/2011). + Th trng tin t Li sut c xu hng tng cao t u nm 2011 do p lc ca lm pht. Tuy nhin, trong qu 3/2011, li sut cho vay VN c xu hng gim, nhng khng nhiu, do can thip ca NHNN buc cc ngn hng thc hin nghim chnh quy nh v trn li sut 14% v thnh lp nhm 12 ngn hng ln n nh th trng. Li sut lin ngn hng, so vi cui nm 2011, tng mnh trong qu 1/2011, sau gim nh trong hai qu tip theo v t ngt tng cao vo thi im cui nm 2011. Li sut lin ngn hng tng trong nm 2011 c nhiu kh nng l do khi trn li sut c gi nghim mc 14% nhiu ngn hng nh s gp kh khn khi i huy ng vn nn phi vay trn th trng lin ngn hng. Nhng sau vi ng thi bm rng 22.000 t ng qua nghip v th trng m, li sut lin ngn hng gim trong thng 9/2011. Tuy nhin, vo thi im cui nm khi nhu cu thanh ton tng ln li sut lin ngn hng tng cao tr li. Ngoi vn li sut tng cao, cn mt hin tng ng ch l ng cong li sut b o ngc i vi li sut lin ngn hng k hn 6 thng v 12 thng. Hin tng trn c th phn nh k vng ca cc ngn hng li sut s gim trong tng lai (khi lm pht gim) hoc vic cc ngn hng s dng vn ngn hn cho vay di hn m nguyn nhn c th do vi li sut trn 14% cc ngn hng buc phi huy ng tin gi ngn hn gi khch. + Cn cn thanh ton Do nhp siu trong nm 2011 c ci thin cng vi lng kiu hi d kin t mc 9 t USD nn c th thm ht cn cn vng lai s gim so vi nm 2010. Nh nm 2011 c th thng d 3,1 t USD, ci thin ng k so vi mc thm ht 8,9 t USD v 1,8 t USD ca nm 2010 v 2011. Tuy nhin, vi t l lm pht 18,13%, nu khng tnh nm 2008, nm 2011 l nm c mc lm pht cao nht k t nm 1992. Nu so vi mc lm pht ca thng 11/2011 ca cc nc c thng k bi Tradingeconomics, t l lm pht ca Vit Nam ch ng sau Kenya v Venezuela l hai nc c t l lm pht l 18,91% v 27,7%. Nh vy, t nm 2007, lm pht c

chiu hng mt n nh hn v biu hin tnh chu k. Chu k ny vo khong 3 nm khi t l lm pht ln n nh im vo thng 8/2008 (28,23%) v thng 8/2011 (23,02%) D bo tnh hnh kinh t nm 2012 Ch tiu 2012 D bo D bo 2010 2011 Thng 1 Q1* c nm Tng trng, % tng GDP so 6,78 5,89 6,0 6,0-6,5 cng k Xut nhp khu, t -la M - Xut khu 71,6 96,3 6,5 23-24,5 108,8 120,8- Nhp khu 84 105,8 6,6 24-25,5 121,9 * - Nhp siu 12,4 9,5 0,1 1 -1,5 12-13 So vi xut khu 17,3 9,9 2 5-6 11-12 (%) Lm pht, % tng CPI so 11,75 18,13 17,3 13,64 <10% cng k nm trc Bi chi NSNN, 109,46 121,5 t ng So vi GDP (%) 5,6 4,9 <4,8 Ngun: Tng cc Thng k, Ngh quyt v K hoch pht trin kinh t x hi nm 2012 ca Quc hi. Ch thch: *D bo ca Vin CL&CSTC b. Mi trng chnh tr, chnh sch php lut Vit Nam c nh gi l nc c mi trng chnh tr n nh nht trn th gii. Vi cc chnh sch v m gi m thng thong nh nc to iu kin thu ht vn u t nc ngoi v nhiu lnh vc cng nh to iu kn ph duyt nhng d n thng mi in t. Pht trin thng mi in t gp phn thc y thng mi v nng cao sc cnh tranh ca doanh nghip trong bi cnh Vit Nam hi nhp ngy cng su rng vo nn kinh t th gii Nh nc ng vai tr ta lp mi trng php l v c ch chnh sch thun li nhm thu ht cng ngh tin tin v khuyn khch doanh nghip

ng dng thng mi in t, cung cp cc dch v cng h tr hot ng thng mi in t. ng ch ,trc nm 2004 khng c mt vn bn php lut no quy nh v o to trc tuyn thng mi in t. Nh vy trong thi gian u website hot ng vn cha c mt khung php l r rng cho pht trin. M chnh thc phi n u nm 2006 mi c Lut giao dch in t. V n nay th TMT c kh nhiu lut vn bn, php lut lin quan... Nhn chung, TMT trc 2005 mi manh nht, hnh thnh v thiu rt nhiu iu kin pht trin. V l do ny m cc hot ng giao dch thng mi in t ni chung v ca cng ty SKYQUESTCOM VIT NAM ni ring cn gp nhiu kh khn. Kh to c nim tin cho khch hng v cc i tc v cha c khung php l. n nay c 32 tnh, thnh ph xy dng k hoch pht trin TMT ti a phng. Php lut Vit Nam dn g b cc ro cn cho thng mi in t pht trin, hot ng ca doanh nghip d dng hn, thng sut hn v doanh nghip cng nh ngi tiu dng gim bt lo ngi xy ra vng mc. a phn cng nhn nh rng, vic y mnh v hon thin c s php l cho hot ng thng mi in t kt hp vi vic cc ch th tham gia thng mi in t lm quen v tun theo nhng quy tc quc t s thc y thng mi in t ti Vit Nam tip tc pht trin nhanh v si ng hn trong thi gian tip theo, hi nhp dn vi thng mi in t quc t. Th trng B Cng thng L Danh Vnh cho bit: Trong giai on 2011 2015, d kin TMT s thc s tr thnh cng c c lc v hiu qu ca doanh nghip trong hot ng sn xut v kinh doanh.

Nh vy c th ni thi gian ti l thi c thun li ca php lut to ra cho thng mi in t ca Vit Nam ni chung,i vi ngnh bn l trc tuyn, c bit i vi IDJ Technology ni ring c. Mi trng vn ha x hi Dn s ng, tr ( 79 triu ngi di 65 tui) d dng tip nhn hnh thc hc tp trc tuyn, nhu cu cng vic cao thi gian ngy cng hn hp s ngi dng Internet ng to iu kin pht trin trong ngnh Thu nhp trung bnh ca ngi tiu dng Vit Nam ngy cng tng trong nhm c tc tng thu nhp nhanh nht trong khong t 500 n 1000USD/thng. Bn cnh t l tiu dng trn thu nhp ca ngi Vit Nam thuc loi cao nht ng Nam . Ngi tiu dng Vit Nam chi tiu khong 70% thu nhp hng thng Nhn t vn ha x hi lun c tc ng mnh n quyt nh hc tp ca ngi dn Vit Nam. c th c th vn xa trn th gii th trnh ca mi ngi ngy cng phi tng cao. Nhng vn v thi gian v trnh ca cng vic th mi ngi bt u chuyn dn sang hnh thc hc trc tuyn tit kim thi gian v chi ph, cng nh thi gian i li. Do , s thay i trong thi quen tiu dng c tc ng ln n pht trin ca ngnh d. Mi trng cng ngh thng tin v c s h tng Yu t cng ngh l mt trong nhng yu t rt quan trng trong bt k ngnh ngh lnh vc no. Nht l cc doanh nghip ang cnh tranh trong ngnh c ng dng cng ngh cao. Mng internet bng n, t l ngi truy cp internet ti Vit Nam gia tng mnh m l c hi thun li cho lnh vc o to trc tuyn. Ti Vit Nam vic trin khai cc h thng cng ngh cao trong o to trc tuyn cn kh kh khn. Vic trin khai ng b i hi tim lc v ti chnh cng nh nhn lc. Do IDJ Technologic cn cn nhc khi u t vo yu t cng ngh. H thng ging dy l yu t quan trng i vi o to trc tuyn. iu ny cn u t nhng h thng c bo mt cao, x l linh hot. Tuy nhin, cng ngh bo mt cn hn ch rt ln v thiu my mc cng nh nhn lc. Bn cnh , thi quen hc truyn thng ca ngi VN dn n t

l ngi dng cc loi th ngn hng c kh nng thanh ton quc t, trc tuyn cha i tr cho o to trc tuyn vn cha cao. Bn cnh , loi hnh ny cng cn s h tr t cc chnh sch m rng ca ngn hng. d. Yu t hi nhp

Khng ai ph nhn ton cu ha ang l xu th, v xu th ny khng to c hi cho cc doanh nghip t chc o to trc tuyn, tc ng ti vic gio dc ca cc quc gia trong vic pht trin gio dc o to v gio dc. + Ton cu ha to ra cc sc p cnh tranh, nhiu doanh nghip o to trc tuyn n t mi khu vc trn th gii. Qu trnh hi nhp s khin cc doanh nghip ny phi iu chnh ph hp vi cc li th o to ca mnh so snh.,phn cng chng trnh o to cc khu vc v ca th gii.

+ Khi hi nhp, cc ro cn v thng mi s dn dn c g b, cc doanh nghip o to trc tuyn c c hi giao lu vi cc i tc cch xa khu vc a l, hc vin ca cc doanh nghip o to trc tuyn lc ny khng ch l th trng ni a ni doanh nghip ang kinh doanh m cn cc hc vin t khp ni trn th gii 1.1.2. Phn tch mi trng ngnh

Cnh tranh trong gia cc doanh nghip Hin nay, ngnh E-learning nc ta cn cha pht trin, cng vi vic gia tng khng ngng ca ngui s dng internet v s ln mnh dn ca c s h tng CNTT nn y l th trng rt hp dn.E-learning l xu th pht trin tt yu ca gio dc o to trong th gii hin i.Do vy Hin ti c rt nhiu doanh nghip tham gia th trng ny nh GLOBAL EDUCATION, VIETNAM LEARNING, NETPRO, GK CORPORATION, TRUONGTRUCTUYEN.VN, http://www.itmvn.com , http://www.psc.edu.vn, http://www.pnh.com.vn , http://www.conduongmoi.com.vn Trong tng lai gn s c rt nhiu cc doanh nghip t chc tham gia th trng E-learning.

-T cc trng i hc, hu ht cc t chc gio dc theo xu th chung s xy dng cho mnh nhng d n E-learning phc v ngi hc.T B GD&T (http://el.edu.net.vn) cho ti cc trng H,C, -Cc doanh nghip hin ti ang hot ng trong lnh vc cng ngh s sn c s h tng s khng b qua c hi khai thc th trng tim nng ny.V d nh : FPT, VDC, cc doanh nghip ny u ang c cc d n th nghim v elearning.v d VDC ang chy th nghim cng thng tin Elearning min ph (www.home.vnn.vn) hay ca FPT l www.elearning.com.vn -Cc doanh nghip, t chc gio dc nc ngoi thng qua cc doanh nghip, t chc gio dc ti Vit Nam cng sn sng u t vo nc ta trong thi gia ti nh : Oracle Academy ca M,cc tp ton gio dc ca c, Singapo, Vng Quc Anh, V d mi nht l tp on Oracle Academy k tha thn hp tc o to thng mi in t vi khoa TMT HTM trong c iu khon h tr khoa TMT xy dng c s d liu bi ging trc tuyn. =>i th cnh tranh kh mnh nn cng cnh tranh ca doanh nghip ln (8 m) Ro cn ra nhp ngnh Nhn chung, ngnh E-learning Vit Nam cha pht trin, th trng rt rng ln nhng p lc canh tranh gia cc doanh nghip trong lnh vc ny vn tn ti nhng mc khc nhau. -o to da trn cng ngh (TBTTechnology -Based Training ) v o to da trn my tnh (CBT -Computer- Based Training) : y l hnh thc ph bin hu ht cc doanh nghip trong lnh vc ny u c th p ng, nht l i vi cc c s o ti CNTT.Nn trong hnh thc o to ny su cnh tranh l rt nhiu - o to d trn Web (WBT Web-Based Training): y l hnh thc ang ph bin nht ti nc ta.Gn nh tt c cc t chc o to E-learning u thng qua 1 website truyn ti ni dung o to v tch hp cc cng portal, cc ng dng mitilmedia khc. Trong lnh vc ny tn ti rt nhiu doanh nghip ln c trong v ngoi nc nh APOLO, GLOBAL EDUCATION, NETPRO, APTECH,cng vi l cc website v Elearning trong nc, ca cc trng i hc.Do vy trong hnh thc ny cnh tranh cc doanh nghip cn xy dng cho mnh ngun d liu kin thc mnh cng vi cc tin ch trn trang web ca mnh mi mong thu hut c ngi dng. -o to trc tuyn (Online Learning/Training): Hnh thc ny c t doanh nghip tham gia hn do nhng cn tr v cng ng cng nh t pha ngi dng.Mi y nht l TRUONGTRUCTUYEN.VN cho ra mt hnh thc o to online ph v i tng l hc sinh n thi i hc, tch hp nhiu

ng dng gip ngi hc c th tip cn mt cch mi m vi kin thc. TRUONGTRUCTUYEN.VN ang l i th cnh tranh ln nht trong hnh thc ny. -o to t xa (Distance Learning): Hnh thc ny c nhiu u im nhng cha c nhiu t chc p dng t chun, nhng trong thi gian ti cng vi s tin li n s to ra mi trng cnh tranh khc lit cho cc doanh nghip. Qua y chng ta c th thy rng, p lc cnh tranh trong ni b ngnh l rt ln. tn ti c, doanh nghip cn to cho mnh s khc bit ring, t thu ht c s ch t t khch hng Ro cn gia nhp ngnh nh hng khng nh ti cng cnh tranh ca doanh nghip ( 7 im) Sn phm thay th Hin ti th ro cn v sn phm thay th i vi ngnh Elearning chnh l cch gio dc truyn thng.Hu ht ngi hoc quen vi hnh thc gio dc mt i mt tc ngi dy v hoc gp trc tip nhau v su dng ti liu bng giy.Tuy nhin y khng phi l vt cn mi mi ca Elearning.Trong tng lai th chnh E-learning s l sn phm thay th ln t nhng sn .phm gio dc truyn thng. =>Sn phm nh hng nhiu n s cnh tranh trong ngnh, cng cnh tranh ln ( 7 im) Quyn thng l ca ngi mua Vi s pht trin nhanh chng ca CNTT, vin thng, thng mi in t ti Vit Nam, c bit l s gia tng nhanh chng s ng s dng Internet.Nm 2003, ti vit Nam c 1,6 triu ngi s dng internet.Tnh n thng 6/2008 con s ny l 19,8 triu, tc tng gp 12,4 ln trong 5 nm. (ngun www.vnn.vn v www.vtc.com.vn ).Hu ht ngi s dng internet l hc sinh, sinh vin, cng chc nh nc, nhn vin cc cng ty kinh doanh, cc t chc, y chnh l i tng ca E-learning. Do vy y l th trng y tim nng i vi mt ngnh cn s khai nh E-learning ti Vit Nam. Tuy vy cng vi s pht trin ca nn kinh t v nhu cu x hi th i hi v cht lng gio dc ni chung v e-learning ni ring khng ngng tng ln. p ng c nhu cu th cc doanh ngip, t chc cung cp dch v E-learning phi c s pht trin tng ng p ng nhu cu ny. =>Ngi mua quyt nh n s pht trin ca doanh nghip ( 5 im) Quyn thng lng ca cc nh cung ng

 Nh cung cp h thng Th trng E-learning vit Nam c tim nng pht trin rt ln nn c rt nhiu nh cung cp h thng trn th gii ang c k hoch ra nhp th trng Vit Nam, ng thi cc doanh nghip trong nc cng khng b qua c hi khai thc th trng tin nng E-learning ti Vit Nam.Mt s nh cung cp ang hin din trn th trng Vit Nam nh: Moodle, ILIAS,HP, INTEL, VDC, FPT Nh cung cp ni dung Hin nay ni dung o to m cc t chc, doanh nghip kinh doanh trong lnh vc E-learning cung cp ch yu l : o to ting anh, cng ngh thng tin, thi gian gn y ni dung cung cp phong ph hn (cc mn hc cp THPT, v i hc), Cc ngn ni dung ph thuc vo ngn gio vin c chuyn mn, c bit l khi kin thc THPT, n thi i hc m nhiu website E-learning ang trin khai thc hin(www.truongtructuyen.vn ,).Hin c 3 trng i hc i u trong vic cung cp ni dung cho o to Elearning khi THPH v n thi H l Trng i hc S Phm H Ni, trng THPT Nguyn Tt Thnh, Trng H Cn Th.Nm 2006 60% ti liu ca cng E-learning quc gia (www.ebook.edu.vn )c ngn gc t ging vin trng H S phm HN v DDJ Cn th (hin nay th ngn ti liu ti trang ny phong ph hn rt nhiu v ngn cung cp.) Cung cp ni dung cho lnh vc o to Ting Anh v CNTT l phong ph nht.C rt nhiu n v trung tm c trong v ngoi nc tham gia rt ng o trong lnh vc ny. Ngoi ra, hu ht cc trng i hc ln u c mng e-learning ring cung cp ni dung kin thc ca cc ngnh o to ca trng, y cng l ngun d liu quan trng m cc doanh nghip c th khai thc. =>Cng cnh tranh t ( 6 im)

Quyn thng lng ca cc bn lin quan -Chnh ph : Tuy xc nh E-learning l xu th pht trin tt yu trong gio dc nhng nhng chnh sch, c ch cho hot ng o to ny cn cha r rng. c bit l h thng cp vn bng chng ch cho hnh thc o to trc tuyn gn nh cha c gy thit thi cho ngi hc.Tuy nhin y l ngnh c b GD&T c bit quan tm pht trin nn trong thi gian ti h thng chnh sch s c hon thin. -Ngi hc: Hu ht ngi hc u nhn thc li ch ca E-learning nhng khng phi ai cng c th sn sng tham gia hnh thc o to ny do nhng yu t c s vt cht (khng phi ai cng c kinh ph)

-Cc yu t khc : i sng ca ngi dn, trnh kinh t , tt c u c tc ng n nhng mt khc nhau ca E-learning.Mt v d n gin nh : mc sng ca ngi hc s quyt nh vic h c th trang b my mnh c nhn v ng truyn ADSL hay khng tham gia cc kha hc trc tuyn. => Cng cnh tranh ( 5 im) Kt lun: E-learning l ang trong qu trnh bt u pht trin.Cnh tranh trong ngnh l cha cao.Tuy nhin y l ngnh y tin nng pht trin trong tng lai gn cng vi s pht trin nhanh chng ca cng ngh thng tin v thng mi in t.Cc doanh nghip hin ti ang c c li th tin phong v gi c li th ny cc doanh nghip cn xc nh cho mnh chin lc tt trong 1 mi trng cnh tranh khc lit trong tng lai khng xa. M hnh EFAS Cc nhn t chin lc Cc c hi

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0.05

0.1 3.15

1.2. Phn tch mi trng bn trong doanh nghip 1.2.1Sn phm 1.2.1.1Sn phm o to Cng thng tin gio dc trc tuyn Luyn thi i hc, ph thng, v trung hc trc tuyn o to v cp bng trc tuyn cp i hc v sau i hc Ting Anh k nng v chng ch trc tuyn cho mi i tng v trnh K nng v chng ch cng ngh trc tuyn K nng kinh doanh trc tuyn K nng sng trc tuyn H thng gii tr tr tu trc tuyn Mng x hi gio dc v o to trc tuyn Mng gia s trc tuyn Mng chia s kin thc gio dc trc tuyn Cc sn phm gio dc trc tuyn khc 1.2.1.2Dch v T vn pht trin v trin khai h thng gio dc v o to trc tuyn Dch v pht trin ni dung bi ging in t theo mi nhu cu Dch v ni dung o to trc tuyn mi ngnh ngh dnh cho t chc Hp tc pht trin cc d n gio dc trc tuyn cht lng cao Cung cp ni dung cho Mobile Learning.

Cung cp gii php LMS th h mi cho cc khch hng doanh nghip v t chc gio dc

1.2.2.phn tch chui gi tr

Cu trc h tng ca DN
(ti chnh k ton, lut php chnh quyn, h thng thng tin, qun l chung)

G I T R

Hot ng b tr

Qun tr ngun nhn lc

(Tuyn m, hun luyn, pht trin, tr lng)

Pht trin cng ngh

(Pht trin v th nghim sn phm, nghin cu marketing,,,) Qun tr Thu mua (Khu thanh ton Nguyn vt liu, hng ha dch v)

Hu cn u vo
(chn d liu, tn tr nguyn vt liu, tr hng cho nh cung ng)

Vn hnh
(sn xut, ng gi, lp rp, kim tra, bo dng thit b)

Hu cn u ra
(tn tr, bo qun hng ha, phn phi v x l n hng)

Marketing & bn hng

(4Ps)

Dch v sau bn
(Lp t, h tr khch hng, sa cha sn phm)

G N T A

Hot ng c bn

Hot ng c bn * Hu cn u vo : Vi c im l mt doanh nghip chuyn v o to con ngi, hin nay IDJ technologic xy dng c mt h thng ln cc d liu v cc lnh vc m cng ty o to. Qu trnh phn phi dch v thng qua website gip IDJ technologic thun li trong qu trnh lu tr. Thnh cng ca IDJ Technology bt ngun t nguyn tc cn bn trong phng php pht trin ca cng ty. l nng lc kt ni v hi t nhng gi tr ct li ca nhng i tc hng u:

i tc gio dc: Hanoi Academy

Hanoi Academy tr thnh mt la chn gio dc tt nht cho qu ph huynh hc sinh ti H Ni. L mt trng song ng, hng ti mc tiu Quc t, Hanoi Academy c th kt hp nhng truyn thng vn ha Vit Nam v nhng ng dng gio dc tin tin nh hng ti vic trang b nhng k nng tt nht cho hc sinh chun b cho vic hc tp v lm vic trong v ngoi nc. Hanoi Academy Mang n s kt hp sng to gia h thng gio dc Vit Nam v h thng gio dc Quc t hng ti cht lng gio dc tt nht so vi cc trng gii nht Vit Nam vi mc hc ph ph hp vi hc sinh Vit Nam hin ang sng ti H Ni. Hanoi Academy Pht trin i ng nhn vin thng thi v giu kinh nghim vi cc thnh vin ngi Vit Nam v Quc t, kt hp vi c s vt cht chun hng u hng ti mt m hnh gio dc kiu mu. Hanoi Academy Pht trin v duy tr cc mi hp tc Quc t vi cc trng v t chc chng nhn gio dc Quc t thc y vic lin kt v trao i chng trnh trong qu trnh nng cao v th v Quc t ha trng Hanoi Academy. Hanoi Academy Thc y cc mi lin kt vi cc trng Vit Nam nng cao cht lng v phng thc o to ti trng. Ngoi ra cn ng gp tch cc trong vic cng c cht lng nhn s trong thnh ph, mt nn tng cho vic pht trin vn ha x hi v kinh t trong tng lai.

i tc ti chnh: ANZ, BIDV

ANZ c mt di sn t ho ca hn 175 nm. Cng ty hot ng trong 32 th trng trn ton th gii vi cc i din Australia, New Zealand, Chu , Thi Bnh Dng, Chu u, M v Trung ng. ANZ l mt trong 4 ngn hng hng u c, tp on ngn hng ln nht New Zealand v Thi Bnh Dng, v trong s 50 ngn hng hng u trn th gii. ANZ tr s chnh c t ti Melbourne. N u tin c m l Ngn hng ca c ti Sydney vo nm 1835 v ti Melbourne t 1838 v lch s ca chng ta lin quan n nhiu ngn hng khc nhau. Cng ty cung cp mt lot cc sn phm v dch v ngn hng v ti chnh khong 8 triu khch hng. Doanh nghip s dng 48.000 ngi trn ton th gii. BIDV l ngn hng thng mi lu i nht Vit Nam.

Lnh vc hot ng kinh doanh - Ngn hng: l mt ngn hng c kinh nghim hng u cung cp y cc sn phm, dch v ngn hng hin i v tin ch. - Bo him: cung cp cc sn phm Bo him phi nhn th c thit k ph hp trong tng th cc sn phm trn gi ca BIDV ti khch hng. - Chng khon: cung cp a dng cc dch v mi gii, u t v t vn u t cng kh nng pht trin nhanh chng h thng cc i l nhn lnh trn ton quc. - u t ti chnh: gp vn thnh lp doanh nghip u t cc d n, trong ni bt l vai tr ch tr iu phi cc d n trng im ca t nc nh: Cng ty C phn cho thu Hng khng (VALC) Cng ty pht trin ng cao tc (BEDC), u t sn bay Quc t Long Thnh Nhn lc - Hn 16.000 cn b, nhn vin l cc chuyn gia t vn ti chnh c o to bi bn, c kinh nghim c tch lu v chuyn giao trong hn na th k BIDV lun em n cho khch hng li ch v s tin cy. Mng li - Mng li ngn hng: BIDV c 118 chi nhnh v trn 500 im mng li, hng nghn ATM/POS ti 63 tnh/thnh ph trn ton quc. - Mng li phi ngn hng: Gm cc Cng ty Chng khon u t (BSC), Cng ty Cho thu ti chnh, Cng ty Bo him u t (BIC) vi 20 chi nhnh trong c nc - Hin din thng mi ti nc ngoi: Lo, Campuchia, Myanmar, Nga, Sc... - Cc lin doanh vi nc ngoi: Ngn hng Lin doanh VID-Public (i tc Malaysia), Ngn hng Lin doanh Lo -Vit (vi i tc Lo) Ngn hng Lin doanh Vit Nga - VRB (vi i tc Nga), Cng ty Lin doanh Thp BIDV (i tc Singapore), Lin doanh qun l u t BIDV - Vit Nam Partners (i tc M) Cng ngh - Lun i mi v ng dng cng ngh phc v c lc cho cng tc qun tr iu hnh v pht trin dch v ngn hng tin tin. - Lin tc t nm 2007 n nay, BIDV gi v tr hng u Vietnam ICT Index (ch s sn sng cho pht trin v ng dng cng ngh thng tin) v nm trong TOP 10 CIO (lnh o Cng ngh Thng tin) tiu biu ca Khu vc ng Dng nm 2009 v Khu vc ng Nam nm 2010.

i tc Cng ngh: FPT, KPJ World

FPT l cng ty a quc gia, hin ang hot ng trn bn lnh vc: Cng ngh thng tin v vin thng; Ti chnh v ngn hng; Bt ng sn; Gio dc v o to. Cc lnh vc hot ng chnh ca FPT: - Tch hp h thng - Gii php phn mm - Xut khu phn mm - Dch v ERP - Tch hp h thng - Phn phi sn phm cng ngh thng tin v vin thng - Dch v truy nhp Internet - Dch v ni dung trc tuyn - o to cng ngh - Lp rp my tnh - Nghin cu v pht trin - u t pht trin h tng v bt ng sn - Dch v ti chnh-ngn hng - Lnh vc gio dc-o to - Lnh vc bn l - Gii tr truyn hnh - Qung co FPT ang lm ch cng ngh trn tt c cc hng pht trin ca mnh vi

cc chng ch ISO cho tt c cc lnh vc hot ng, CMMi cho pht trin phn mm v ang l i tc Vng ca Cisco, Microsoft, Oracle, Checkpoint. Bn cnh , FPT cng ang s hu trn 1000 chng ch cng ngh cp quc t ca cc i tc cng ngh hng u th gii. Cc dch v gi tr gia tng ca FPT lun p ng c nhu cu ca khch hng v i tc. n nay, FPT ginh c nim tin ca hng nghn doanh nghip v hng triu ngi tiu dng. Nhm trang b nn tng cng ngh phc v cho vic trin khai cc d n gio dc trc tuyn (e.learrning), ngy 9 thng 5 nm 2010 Cng ty CP u t cng ngh gio dc IDJ (IDJ Technology) tin hnh k kt hp tc vi Cng ty KPJ World- Hn Quc vi mc ch chuyn giao phn mm elearning, bao gm gii php v cc dch v h tr lin quan. Vi trn 10 nm kinh nghim trong lnh vc t vn, cung cp gii php cng ngh gio dc, KPJ l s la chn hon ho cho vn xy dng nn tng cng ngh trong chui pht trin cc d n gio dc trc tuyn ca IDJ Technology. Ti Hn Quc, KPJ tng tri qua nhng giai on pht trin trong mt th trng c nt tng ng kh ln vi th trng e.learning Vit Nam, do KPJ kh thng hiu thc trng pht trin gio dc trc tuyn hin nay nc ta. Nh vy, cc gii php cng ngh m KPJ cung cp mang tnh thc tin cao, ng thi cng hng n chin lc lu di trong chui pht trin cc d n e.learning trong tng lai. * Vn hnh Cng ty C phn u t Cng ngh Gio dc IDJ (IDJ Technology) l cng ty u t tp trung vo lnh vc mng trc tuyn, lnh vc ang rt nhiu trin vng khi Vit Nam bc vo thi k bng n Internet. y l mt lnh vc u t mi ca IDJ Financial nhng l mt hng i y trin vng v ph hp vi tin trnh pht trin ca thi i. Vi nhiu i tc quc t, IDJ Technology , ang v s a nhng cng ngh mi ng dng p ng nhu cu s dng cc sn phm trc tuyn trong lnh vc gio dc v gii tr. Trin khai h thng t hng trc tuyn (online oder taking). Doanh nghip c th vin cc kha hc, sn phm c thit k v xy dng s dng phc hp cng vi h thng qun l o to ( Learning Platform ), a vo vn hnh cung cp cho khch hng nhng sn phm ph hp v d s dng, hnh thc thanh ton a dng :thanh ton trc tip ti cc c s, qua ngn hng hoc qua ATM, qua th co tr trc,

 n u c hi, IDJ Technology cho bit ang chun b tung ra mt s sn phm thu ht ngi dng. IDJ s cng cc i tc pht trin cng ngh cho php ngi hc s dng USB np ni dung hc ngay c khi khng truy cp Internet. Ngoi ra, IDJ cng cho bit s trin khai gii php hc tp trc tuyn trn cc thit b di ng th h mi. * Hu cn u ra Dch v khch hng: Khch hng c hc th trc khi ng k hc . Bn cnh , khch hng cn c t vn c th, chi tit v cc kha hc v cc dch v km theo. Cng ging nh o to cc trung tm o to truyn thng, khch hng c th bo lu thi gian hc, hoc xin chuyn kha hc nu khng ph hp (phi chu ph) Vi khi lng khng l ni dung o to cht lng cao. IDJ Technology hng ti th trng Mobile Learning. Mobile Learning s to nn mt dch v ni dung vi li th cnh tranh cao cho cc nh mng v khai thc th trng ln khch hng tim nng. Hc vin c th mua bi ging qua nhiu hnh thc thanh ton khc nhau: np tin trc tip (ti tr s cng ty), dng th hc, chuyn khon qua ngn hng hoc qua cc v thanh ton in t trung gian nh VnMart, Vcash, Nganluong, Payoo, Vietpay. * Marketing v bn hng - Bn hng trc tuyn - Cc hot ng xc tin nh: Gim gi cho cc kha hc TA, cho php hc th, trao i banner vi itpro.net.vn, vietnamnetjobs.com Cng ty IDJ Technology u t vo khu qung co trn cc phng tin truyn thng nh ti vi, bo, tp ch v cc trang web ln v u tin s dng nhng cng c tip th theo hng mng x hi nh Facebook, cc din n, cng ng hc tp trc tuyn. Ngoi ra, doanh nghip cng tham gia cc hot ng do cc trng t chc, va gip hc sinh lm quen vi hnh thc o to mi ny, va qung b dch v n cc bc ph huynh. Trong nm 2012 ny, IDJ Technology s cung cp thm mt s dch v o to mi, a dng ha knh phn phi, khai thc bng nhiu knh bn hng a dng. Mt s qung co ca Hoc360.vn:

* Dch v sau bn - S dng rt nhiu cng c v phng tin in t cung cp cho khch hng nhng dch v tt nht. - Trin khai e-CRM: cung cp DV h tr trc tuyn qua mng 24/7, DV quay s trc tip cho cc chuyn gia h tr k thut. Khi c thc mc v bi ging hay c kin, hc vin c th li li nhn trn din n, trao i qua cc phng tin truyn thng nh Yahoo Messenger, Skype hoc gi in thoi ti b phn h tr. Ngoi cc dch v chuyn cho bc ph thng trung hc, ngoi ng v luyn thi i hc, sp ti y, cng ty a ra sn phm mi l h thng gia s trc tuyn, cho php cc gio vin v ngi hc t t chc cc lp hc o trn nn tng cng ngh ca cng ty. Bn cnh , cng ty cng gii thiu m

hnh ch kin thc trc tuyn, gn kt nhu cu dy v hc gia cc gio vin, chuyn gia trong nhng lnh vc c th vi nhng ngi c nhu cu b sung, nng cao kin thc. to iu kin cho mi hc sinh c th tham gia hc tp vi chi ph thp nht, Hoc360.vn cn to ra mt h thng nh gi vi cc danh hiu, thnh tch v im s cho mi hot ng ca thnh vin trn website. Ch cn tham gia tch cc vo cc hot ng cng ng, hc tp c tin b v chm ch, ... cc hc sinh hon ton c th tch ly cho mnh im hiu hc thanh ton hc ph v nhn cc phn qu t Hoc360.vn. y cng l cch mi thnh vin ca website cng tham gia vo vic xy dng cng ng hc tp chung mt cch trch nhim. Hot ng b tr: 1. C s h tng IDJ Technology c thnh lp t nm 2009, s lng nhn vin hin c trn 30 ngi vi mng li i tc v t vn gio dc uy tn rng khp trong v ngoi nc. Tr s ca IDJ Technology t ti tng 16, ta nh Charmvit Tower, s 117 Trn Duy Hng, Trung Ha, Cu Giy, H Ni. Pht trin cng ngh: cng ty p dng cng ngh thng tin v truyn thng, u t v nhng cng ngh xy dng website bn dch v, to ra knh phn phi x l ng ti thng tin v trao i thng tin vi khi lng ln H thng mng Internet rng ln v mnh m. Cng ty u t 3 trng quay ghi hnh cc bi ging v cc thit b h tng khc nhm cung cp cho cc hc vin c nhu cu hc tp trc tuyn c bi ging cht lng 2. Qun tr ngun nhn lc Trong bc xy dng ni dung, gio vin c chn la phi ph hp vi hnh thc trc tuyn bi kin thc, ngoi hnh, cht ging l nhng yu t bi ging thnh cng. Sau gio vin cng nh u t xy dng cng khung, cng chi tit. Sau khi ghi hnh xong, bi ging c x l hu k kt hp vi phn ha. X l hu k xong, bi ging c kim tra ln cui trc khi ng gi v a ln Internet. - i ng nhn vin: Vi i ng nhn vin c trnh cao, IDJ technology to ra 1 mi trng lm vic chuyn nghip, nng ng v c bn sc ring. - IDJ technology c i ng nhn vin c kinh nghim v trnh cao. 15% s nhn vin c trnh Thc s v 80% nhn vin c trnh i hc, ng thi c kinh nghim lm vic lu nm ti cc cng ty ln v cc tp on a quc gia.

- c bit, cng ty c mt i ng nhn vin Bn hng v Chm sc khch hng tn tnh, sn sng v nhanh chng p ng nhu cu ca khch hng, nhm em li dch v tt nht cho khch hng. 3. Pht trin cng ngh Cng ngh tin tin t th trng eLearning ln nht th gii, m bo tnh vn hnh n nh v mnh m cho h thng. Nhng im chnh trong quy trinh xy dng bi ging in t bao gm: - Kho st v phn tch yu cu - Xy dng kch bn - Pht trin ni dung - Kim tra cht lng v x l li - ng gi bi ging Nhn thc c bi ging l linh hn ca h thng, v tm quan trng ca gi bi ging vo chin dch o to ngun nhn lc gip nng cao nng lc cnh tranh. Cng ty pht trin quy trnh xy dng bi ging in t ton din m bo bi ging tha mn cc gi tr khng tha hip v: cht lng ni dung, cht lng hnh nh; cht lng m thnh v cc gi tr i km nh gio trinh, hng dn n luyn, Vi h thng m thanh v cht lng hnh nh sc nt, video bi ging s mang n cho cc hc vin nhng gi hc nh tht. Hc vin s ngc nhin khi mi gi hc li tr thnh mt khm ph mi l bi nhng hnh nh sinh ng, vui nhn m vn mang yu t mn hc, to ra mt mi trng hc tp gn gi v thn thin. Cc hc vin s c gii thiu v ni dung bi ging, gio vin, s tit hc cng nh cc bi ging lin quan.

Giao din phng thi cc k kute! Ngoi ra nhng tin ch h tr cng c tch hp gip hc vin c kt qu hc tp tt nht:

Cng c kin thc sau khi hc bi qua h thng cu hi kim tra di dng trc nghim, h thng bi tp dng t lun sau mi bi hc do

cc thy c tham gia ging dy v i ng chuyn gia b mn bin son. T kim tra, nh gi kin thc bn thn qua cc k thi trn Hoc360.vn. Cng lm quen, tp dt vi cc dng thi, phng thi, chun b tm l cho k thi H, C. ng thi thi th ti nng vi cc thnh vin xut sc cng tham gia hc tp khc. Trong thng 9, cc bn c th tham gia K thi kim tra cht lng u nm nh lng li kin thc trc khi bc vo nm hc mi vi nhng kin thc mi. Ngoi ra cn rt nhiu chng trnh thi hp dn khc c xy dng theo tng giai on hc tp gip bn b sung v t kt qu tt nht i vi qu trnh hc. Ch ng t cu hi v c gii p ngay lp tc nhng thc mc v kin thc mn hc m bn thn cn ang bn khon, lo lng vi Gia s Online. Tham gia trao i hc tp vi hng ngn thnh vin qua Congdong.hoc360.vn: Vi tnh nng kt hp gia c th forum (din n) vi nhng tnh nng m ca cng c mng x hi, Congdong.hoc360.vn tng cng kh nng tng tc cho ngi dng. Ti y, ngoi vic c trao i, chia s thng tin th cc bn hon ton c ch ng trong vic mi thm bn tham gia, to cc nhm khc nhau cng nh trc tip qun l ni dung thng tin trn ti khon ca mnh.

Sn phm trc tuyn th h mi ca IDJ Technology vi nhng tin ch c bit khin ngi hc thy d dng, hiu qu: Tnh hp dn v ha, hnh nh, m thanh; Tnh nhanh nhy v n nh ca cng ngh; Tng tc thn thin nh dch v v h thng h tr. * Chui gi tr o Chui gi tr ca DN khng gm qu nhiu hot ng phc tp, khng qu i hi s cp thit ca thng tin. Doanh nghip ch cn thu thp v gia tng hm lng thng tin chuyn ti n khch hng ca mnh. l thng tin v kha hc cn thm nhiu chi tit hn na v ni dung, thi lng v phng php hc hiu qu. Ngoi ra, cng ty cng cung cp 1 s th thut, tin tc v mo hc tp cc kin thc v k nng nh Ting Anh, b quyt phng vn, Pht trin knh thng tin ny trn din n ca mnh cng l 1 bin php quan trng pht trin chui gi tr o. Bng s kt hp hi ha gia phng php chuyn giao tri thc hin i v nn tng cng ngh tin tin, IDJ Technology mong mun cung cp ti cc c nhn v t chc kh nng tip

cn ti u nht ti cc phng thc hc tp mi gip vic dy v hc tr nn hiu qu, tit kim, d tip cn, v thun tin hn. Hin nay din n forum v din n congdong.hoc360.vn cng kh pht trin vi lng thng tin phong ph, thu ht hng nghn thnh vin tham gia hc tp v trao i, chia s kin thc. 1.2.3 M hnh SWOT M hnh SWOT Strengths (im mnh) - Cung cp cc kha hc trc tuyn, cc gii php o to tt nht. - Dch v tng tc vi khch hng cng c thc hin kh tt, nm bt v ti u ha nhng nhu cu ring bit . - Thng xuyn pht trin; nng cao hiu qu lm vic ca nhn vin v mc tha mn ca khch hng - Xy dng kha hc th min ph, gip cc khch hng d dng chn cho mnh nhng kha hc thch hp. - c s u t ca DN nc ngoi, tng tin cy v mc ng dng TMT cao. - Tip nhn quy trinh t KPJ World i tc cng ngh hng u t th trng o to trc tuyn thnh cng nht trn th gii. - Kinh nghim trin khai cc d n eLearning vi vic xy dng hng ngn bi ging trc tuyn v o to hng trm chuyn gia, gio vin thc hin cng tc ging dy. - Tri nghim s khc bit trong cc sn phm ca IDJ Technolgy trong h thng hoc360.vn. Weaknesses (im yu) - Gi ca mi kho hc tng i cao - Chin lc Marketing cha c trin khai rng ri. Doanh nghip vn cha hon thin c cc phng thc thanh ton trc tuyn

- T vn s dng h thng cng ngh tin tin, vi chi ph u t hiu qu - T vn ton din trong vic trong vic xy dng bi ging, kha hc - Thu hiu chin lc doanh nghip v nng cao tnh cnh tranh cho doanh nghip. Vi i ng nhn vin v chuyn gia t vn kinh nghim, mng li i tc ton cu, v nn tng cng ngh tin tin IDJ Technology cung cp ti th trng nhng sn phm, dch v, v gii php gio dc trc tuyn cht lng hng u nh s am hiu su sc th trng, phong cch chuyn nghip, v dch v hon ho. Opportunities (C hi) - Nn kinh t t nc ang dn pht trin, cuc sng ca ngi dn Vit Nam lin tc c ci thin. - Ngi tiu dng c thi quen s dng internet thng xuyn hn. S lng ngi truy cp Internet tng - Php lut Vit Nam ang dn i vo n nh, to iu kin cho TMT pht trin, gip cc hot ng o to trc tuyn d dng c thc hin. -Khoa hc cng ngh thng tin cng ang pht trin nhanh chng -Hc trc tuyn ang tr thnh xu hng Threats (Thch thc) - Cc dch v o to trc tuyn pht trin vi nhiu dch v hp dn, nhiu i th gia nhp mi - C s h tng cha pht trin - u t nc ngoi vo lnh vc vi nhiu chng trnh o to mi, thu ht khch hng trong nc. - An ninh mng ca Vit Nam cha tt, vn bo v thng tin khch hng cn gp nhiu kh khn. - Phng thc thanh ton b gii hn, chi ph duy tr website ti Vit Nam kh cao. - Cc sn phm cn thiu chuyn nghip. S chuyn nghip ca mt sn phm c th hin cht lng v cm nhn ca khch hng i vi

n. Mt s nguyn nhn chnh nh: - Ngi hc cm thy t nht: Mt s n v thiu u t v h thng phng quay nn cht lng hnh nh v m thanh cha tt. Nhiu bi ging cung cp ni dung cn s si. - Ngi hc khng phn bit c ng, sai: Nguyn nhn do ni dung bi ging xa ri chng trnh chun. Dch v cn thiu chuyn nghip nn hc vin khng c gii p ng vn . - Ngi hc kh chu vi tnh bt n ca h thng: Vi cc bi ging, do phn ln cc h thng qun tr hc tp s dng m ngun m hoc pht trin khng ng b t cc gii php phn lung video nn cht lng khng n nh. Mc tiu TMT: 1. t mc tiu li nhun trn 30% trn vn iu l 2. Tng cng tm kim cc c hi u t tt 3. Pht trin sn phm mi - dch v t vn u t chuyn nghip xy dng c cc sn phm GDTT tt cn chun ha quy trnh sn xut, i mi u t cng ngh, c s h tng v pht trin h thng dch v.

2. Xem xt chin lc kinh doanh hin ti v mc tiu ng dng thng mi in t ca doanh nghip u t gio dc trc tuyn ang c th gii coi l mt vn, bn li. Tuy nhin, ti Vit Nam, vic xy dng vn hnh khai thc sn phm ny cn mi m, non nt nn kinh doanh gio dc trc tuyn cha pht huy ht sc mnh.

ng Phan Thanh Sn, Tng gim c Cng ty c phn u t Cng ngh Gio dc IDJ (IDJ Technology), thuc tp on IDJ, cho bit tim nng ca th trng o to trc tuyn ti Vit Nam vo thi im ny l rt ln. Da theo nhng bn bo co mi nht t Tng cc Thng k v lng ngi s dng Internet Vit Nam (tnh n cui thng 2-2012 t khong 32,6 triu), ng Sn dn chng phn ln ngi s dng trong tui 1524, tui c xem l c nhu cu cao nht v hc tp. Tuy nhin, ng Sn cng nhn nh o to trc tuyn l mt lnh vc u t kh mo him. Do , nu doanh nghip bt u i t mng o to truyn thng ln mng trc tuyn th s gim thiu ri ro hn l ch u t ring cho lnh vc gio dc trc tuyn. Nhng b li, s ngi s dng dch v trc tuyn tim nng c th ln n hng triu. T sut li nhun m ngnh ny mang li c th t n 100%, hay thm ch ln n 200 300%/nm.

Gii php IDJ Technology mong mun mang li li th cnh tranh cao cho cc doanh nghip cng nh li nhun ti a cho cc doanh nghip o to nh quy trinh xy dng v trin khai gio dc v o to trc tuyn. Hp tc pht trin cc d n gio dc trc tuyn cht lng cao

Chng ti mong mun cng vi cc n v gio dc, cc n v u t xy dng cc d n gio dc trc tuyn cht lng cao em li c hi hc tp khng bin gii. Cung cp ni dung cho Mobile Learning Vi khi lng khng l ni dung o to cht lng cao. IDJ Technology hng ti th trng Mobile Learning. Mobile Learning s to nn mt dch v ni dung vi li th cnh tranh cao cho cc nh mng v khai thc th trng ln khch hng tim nng. Trong thi gian ti, chng ti s hp tc ton din vi n v khai thc mng em li c hi hc tp ln hn cho mi ngi.

IDJ Technology cam kt cp ti th trng nhng sn phm, dch v, v gii php gio dc trc tuyn cht lng cao da trn nhng gi tr ct li ca chng ti:

Ni dung cht lng hng u Dch v hon ho Cng ngh hin i Gii php ti u ton din Phong cch chuyn nghip

Nhn thc c bi ging l linh hn ca h thng, v tm quan trng ca gi bi ging vo chin dch o to ngun nhn lc gip nng cao nng lc cnh tranh. Chng ti pht trin quy trnh xy dng bi ging in t ton din m bo bi ging tha mn cc gi tr khng tha hip v: cht lng ni dung, cht lng hnh nh; cht lng m thnh v cc gi tr i km nh gio trinh, hng dn n luyn, Nhng im chnh trong quy trinh xy dng bi ging in t bao gm: - Kho st v phn tch yu cu - Xy dng kch bn - Pht trin ni dung - Kim tra cht lng v x l li

Mc tiu ng dng thng mi in t:

ng Sn ca IDJ Technology cho bit trong nm nay, chin lc tip th n khch hng tim nng ca cng ty thay i hon ton do kh khn v kinh t. Nu nh trc y, cng ty u t vo khu qung co trn cc phng tin truyn thng nh ti vi, bo, tp ch v cc trang web ln th thi im

ny ch u tin s dng nhng cng c tip th theo hng mng x hi nh Facebook, cc din n, cng ng hc tp trc tuyn. Ngoi ra, doanh nghip cng s tham gia cc hot ng do cc trng t chc, va gip hc sinh lm quen vi hnh thc o to mi ny, va qung b dch v n cc bc ph huynh. Trong nm 2012 ny, IDJ Technology s cung cp thm mt s dch v o to mi, a dng ha knh phn phi, khai thc bng nhiu knh bn hng a dng. Ngoi cc dch v chuyn cho bc ph thng trung hc, ngoi ng v luyn thi i hc, sp ti y, cng ty s a ra sn phm mi l h thng gia s trc tuyn, cho php cc gio vin v ngi hc t t chc cc lp hc o trn nn tng cng ngh ca cng ty. Bn cnh , cng ty cng s gii thiu m hnh ch kin thc trc tuyn, gn kt nhu cu dy v hc gia cc gio vin, chuyn gia trong nhng lnh vc c th vi nhng ngi c nhu cu b sung, nng cao kin thc. 3. Thit lp cc mc tiu chin lc TMT CHO DOANH NGHIP IDJ Technology Tm nhn: IDJ technology hng ti tr thnh 1 cng ty cung cp hot ng gio dc trc tuyn cht lng v hiu qu hng u Vit Nam. Bng nhng tnh nng u vit, cng ngh phn mm chuyn giao t Hn Quc, cc tin ch, dch v b tr, chc chn Hoc360.vn hng ti l mt gi gii php ton din nht, em li s ch ng trong la chn luyn thi cho s t S mnh: IDJ Technology mong mun tr thnh cng ty s 1 Vit Nam trong lnh vc cung cp nhng sn phm v dch v gio dc trc tuyn cht lng cao, th h mi, gp phn thay i v bnh ng ha c hi tip cn cc dch v gio dc cht lng ca ngi dn mi min t nc. Ti IDJ Technology, chng ti tin tng rng phng php gio dc tt nht l em li ti a c hi tip cn tri thc cho ngi dn khp mi min t nc, gp phn xy dng mt nn gio dc Vit Nam tin tin, hin i, v v mt x hi tri thc.

Bng s kt hp hi ha gia phng php chuyn giao tri thc hin i v nn tng cng ngh tin tin, IDJ Technology mong mun cung cp ti cc c nhn v t chc kh nng tip cn ti u nht ti cc phng thc hc tp mi gip vic dy v hc tr nn hiu qu, tit kim, d tip cn, v thun tin hn.

Gi tr ct li: IDJ Technology cam kt cp ti th trng nhng sn phm, dch v, v gii php gio dc trc tuyn cht lng cao da trn nhng gi tr ct li ca chng ti:

Ni dung cht lng hng u Dch v hon ho Cng ngh hin i Gii php ti u ton din Phong cch chuyn nghip

Mc tiu di hn nh gi cao s pht trin v c hi ngnh cng ngh gio dc trc tuyn gia nhp thng 4/2011 IDJ t mc tiu ban u l thu ht s lng ngi ln s dng dch v gio dc trc tuyn ca mnh, hon thin cng ngh-dch v- con ngi qua ng gp vo thu nhp ca tng cng ty v tng trng 10% nh cc lnh vc u t khc 4. La chn v ra quyt nh TMT: 4.1 La chn v quyt nh m hnh KD TMT: IDJ Technology: vi trch nhim chnh tr thnh mt cng ty pht trin v cung cp cc sn phm, dch v, v gii php gio dc trc tuyn th h mi trong tp on IDJ Group nn IDJ Technology c xy dng trn c s cung cp cc dch v o to trc tuyn dnh cho mi khch hng c nhu cu nh nng cao trnh Ting anh, hc tp vn bng H hay sau H . . . cng nh cc dch v h tr cho cng vic o to trc tuyn v truyn thng. V IDJ Technology hng ti tr thnh 1 cng ty cung cp hot ng gio dc trc tuyn cht lng v hiu qu hng u Vit Nam. Bng nhng tnh nng u vit, cng ngh phn mm chuyn giao t Hn Quc, cc tin ch, dch v b tr, chc chn Hoc360.vn hng ti l mt gi gii php ton din nht, em li s ch ng (trch tm nhn CL)

 IDJ Technology la chn m hnh bn hng trc tuyn cung cp sn phm, dch v o to trc tuyn n vi cc khch hng. La chn m hnh ny khin cho IDJ Tech tr thnh mt ca hng B2C bn l cc kha hc o to ti khch hng mt cch trc tip cng nh d dng hn cho vic thc hin tm nhn chin lc 4.2 La chn v quyt nh th trng mc tiu: Vi sn phm, dch v chnh l o to trc tuyn nn khch hng m IDJ Technology hng ti chnh l tt c nhng khch hng c nhu cu hc tp nng cao k nng hay kin thc nh nhn vin vn phng cn hc tp cc k nng chuyn mn hay l hc sinh sinh vin. . . Vi tm rng ln ca loi sn phm c th ny nn chng ta c th thy rng th trng ca IDJ Technology l v cng ln. M hnh kinh doanh ca IDJ Technology cung cp l B2C nn khch hng ca DN c c cng dn bnh thng v cc DN khc: Nhng vi c im v t l la tui ch yu s dng Internet hin nay ti Vit Nam th th trng mc tiu chnh ca IDJ Technology chnh l gii tr hay chnh l nhng hc sinh sinh vin ang hc tp ti H Ni. Th trng ny chnh l th h s dng Internet thng xuyn nht ti Vit Nam hin nay cng nh c mong mun hc tp kin thc cao nht. Bn cnh DN cn cung cp cc dch v hp tc o to vi cc DN, t chc c nhu cu t chc cc kha hc k nng chuyn mn 4.3 La chn v ra quyt nh pht trin th trng: Vi s lng phn on th trng t i nhng lng khch hng tim nng ln c th thy qui m kinh doanh ca DN IDJ Technology khng rng ln. Bn cnh DN li a ra rt nhiu loi hnh sn phm dch v a dng vi 12 loi hnh sn phm cng 6 loi hnh dch v chnh c cung cp ti khch hng th quyt nh thc hin chin lc Chuyn mn ha th trng nhm c th gip DN mnh tay tp trung vo nghin cu nhiu hn nhu cu ca khch hng cng nh mong mun ca h DN c th a ra cc loi hnh sn phm, dch v o to tt hn. Chin lc ny gip DN c th m bo kim sot c cc im yu ca mnh theo hng phc v c li cho khch hng. 4.4 La chn v ra quyt nh nh v v khc bit ha Trong mt khong thi gian gn y, ban lnh o IDJ Technology a ra quyt nh: Ngoi cc dch v chuyn cho bc ph thng trung hc, ngoi ng v luyn thi i hc, sp ti y, cng ty s a ra sn phm mi l h thng gia s trc tuyn, cho php cc gio vin v ngi hc t t chc

cc lp hc o trn nn tng cng ngh ca cng ty. Bn cnh , cng ty cng s gii thiu m hnh ch kin thc trc tuyn, gn kt nhu cu dy v hc gia cc gio vin, chuyn gia trong nhng lnh vc c th vi nhng ngi c nhu cu b sung, nng cao kin thc. IDJ quyt nh s a ra loi hnh dch v o to trc tuyn v cng khc bit cng nh mi m dnh cho khch hng c th d dng tip cn ti cc chng trnh o to ca DN cng nh tit kim chi ph cho cng tc o to theo ng tinh thn ca o to trc tuyn TMT Doanh nghip IDJ Technology ang bt u s dng th mnh cng ngh ca mnh c th tng cng v th cnh tranh ca chnh mnh trong mi trng ngnh bng quyt nh Tp trung da vo khc bit ha 4.5 La chn v ti cu trc t chc Da vo ng dng Cng ngh ca DN ang ng dng m ta phn tch phn 2.4.4 trn th cu trc t chc ca DN ang chuyn dn sang Tch hp cu trc t chc TMT 5. K hoch ha ngun lc TMT ca DN 5.1 K hoch ha cc ngun lc thc thi chin lc TMT giai on 2012-2014 5.1.1. H tng cng ngh: * Phn cng - My tnh: 15 chic * 7 triu/chic - My fax: 5 chic * 2 triu/chic - My in: 5 chic * 3.5 triu/chic - in thoi bn: 15 chic * 0.2 triu/ chic * Phn mm - Phn mm qun tr khch hng cho doanh nghip va v nh: MISA CRM.NET 2008 10 ngi dng gi 12 triu; Gi dch v o to 4 triu - Phn mm vn phng: MS Offices Bussiness

- Phn mm qun l nhn s v tin lng: CNS HRM Gi: 31.200.000 VN - Phn mm NCS e-Learning * My ch Thu my ch ca FPT vi gi cc GigaSUPER

5. 1.2. H tng vin thng Kt ni internet cp quang FPT gi cc Fiber Diamond - Ph khi to dch v : 8.000.000 VN - Trang b Fiber Converter, Media converter, module quang, Hp casset FTTH: 5.500.000 VN - Ph thu bao hng thng: 15.000.000 5.2 iu chnh cu trc t chc thc thi chin lc Ngay t nhng ngy u thnh lp, cng ty SkyQuestCom Vit Nam l mt doanh nghip hot ng trong lnh vc o to trc tuyn, v vy trong nhng nm tip theo, cng ty vn theo ui cu trc t chc ca mt doanh nghip thng mi in t,tuy vy lc lng ca cng ty cn hn ch v vy cng ty s tuyn dng thm mt s v tr sau 3 nhn vin pht trin th trng 2 nhn vin marketing 2 nhn vin h tr trc tuyn 3 nhn vin k thut 5.3. Cc chnh sch trin khai 5.3.1 Chnh sch nhn s V ngun nhn lc l cha kha thnh cng cho mi doanh nghip, v vy Skyquestcom Vit nam cn c nhng chnh sch nhn s hp l: - i ng nhn s hiu qu - o to cn b v chuyn mn nghip v - Tuyn dng nhn lc c cht lng t cc trng i hc v mng qun tr v k thut - Tuyn dng v nng cao hiu qu nhn s dch thut.

5.3.2. Chnh sch ti chnh S dng ngun lc ti chnh mt cch hiu qu. Cn tnh ton k lng khi chi vo cc hot ng u t nh v phn cng, phn mm, cc hot ng kinh doanh v cc d n u t khc 5.3.3 Chnh sch E-marketing a. Chnh sch cho hng Phong cch by tr sn phm trn website nn trnh by cho p mt v d nhn hn a ra sn phm mi, nhng gi dch v mi Skyquestcom l do mi c mt ti Vit Nam nn s lng video c ph cn kh t so vi lng 300 video khng l do vy cn tng cng s lng video ph ting Vit. b. Chnh sch gi Cn c nhng chnh sch gi ph hp Cn C nhng chnh sch nh gi khuyn mi thu ht thm nhiu khch hng Cn c chnh sch gi linh hot nh gim ph ng k lm hi vin vi nhiu c nhn/doanh nghip trung thnh. c. Chnh sch xc tin * Qung co trc tuyn: - t banner trn nhng website c nhiu ngi truy cp nh dantri.vn, vnexpress.net - S dng m hnh qung co ti tr, la chn v tr trn trang web tm kim google, yahoo search, live search... * Marketing in t cng chng: - Ch xy dng cc ni dung trn website hp l. Xy dng cc cng ng in t thng qua blog, facebook..

- T chc cc s kin trc tuyn thu ht khch hng. * Xc tin bn: a ra cc hnh thc khuyn mi sn phm/dch v vo nhng ngy l ln, a dng hn cc bn dung th cho khch hng. * Marketing in t trc tip: gi email opt-in ti khch hng tim nng, s dng marketing lan truyn thng qua cc mng x hi d. Chnh sch phn phi Nng cao hiu qu hot ng bn hng qua website Skyquestcom.com Tng cng bn hng qua cc website khc. 5.3.4. Chnh sch logistics a. Logistics u vo Nng cao hiu qu t chc khu la chn m phn, thuyt phc cc din gi ni ting n tham gia o to cho cc hc vin ca doanh nghip m bo cht lng v kh nng sn sng ca sn phm khi c u cu b. Logistics u ra a dnh ha cc phng thc thanh ton nh tin mt, chuyn khon, sec in t, v in t Hon thin cht lng H tr khu ng k hc.

6. nh gi hiu qu ng dng cho TMT Kinh doanh gio dc trc tuyn l hnh thc u t mt ln nhng nhn gi tr nhiu ln. Hin nay, Vit Nam mi ch c 5 n v cung cp gio dc trc tuyn, song ang bc l nhng im hn ch. Gio dc trc tuyn l mt trong nhng phng php cung cp bi ging t xa thng qua Internet.

Ngi hc c th tip cn kin thc t xa theo ng ngha nh kh nng tng tc thi gian thc, trao i thng tin a chiu. C th ni gio dc trc tuyn l xu th tin trin tt yu ca gio dc t xa. Vit Nam, loi hnh ny ang gp mt s kh khn bi quy m ca nh u t cn hn ch, h thng qun l ngi hc cha p ng c yu cu. Bn cnh , hnh thc thanh ton in t cha ph bin nn vic thanh ton hc ph gp kh khn. D vy, ng Phan Thanh Sn, Tng Gim c Cng ty C phn u t Cng ngh Gio dc IDJ (IDJ Technology), thuc Tp on IDJ vn cho rng, gio dc trc tuyn l mt th trng tim nng. Theo ng giai on cui nm 2013 u 2014 l thi im chin mui ca h thng thanh ton in, t tc Internet v thit b u cui cng s n nh hn. Bn cnh , s lan truyn v cht lng v hiu qu ca hc trc tuyn lm thay i quan nim ngi hc. Hn na, kh nng chnh ph s quan tm nhiu hn v c nhng chnh sch cho s pht trin gio dc trc tuyn. n u c hi, IDJ Technology cho bit ang chun b tung ra mt s sn phm thu ht ngi dng. IDJ s cng cc i tc pht trin cng ngh cho php ngi hc s dng USB np ni dung hc ngay c khi khng truy cp Internet. Ngoi ra, IDJ cng cho bit s trin khai gii php hc tp trc tuyn trn cc thit b di ng th h mi. u t 3 nm v 8 t ng M hnh u t cho gio dc trc tuyn thng gm cc bc: xc nh i tng hc tp, khi lng kin thc cn xy dng, tip theo la chn h thng qun l ngi hc, xy dng ni dung, a bi ging ln mng v h tr ngi hc trc tuyn.

Trong bc xy dng ni dung, gio vin c chn la phi ph hp vi hnh thc trc tuyn bi kin thc, ngoi hnh, cht ging l nhng yu t bi ging thnh cng. Sau gio vin cng nh u t xy dng cng khung, cng chi tit. Sauk hi ghi hnh xong, bi ging c x l hu k kt hp vi phn ha. X l hu k xong, bi ging c kim tra ln cui trc khi ng gi v a ln Internet. Hc vin c th mua bi ging qua nhiu hnh thc thanh ton khc nhau: np tin trc tip (ti tr s cng ty), dng th hc, chuyn khon qua ngn hng hoc qua v thanh ton in t trung gian nh VnMart, Vcash, Nganluong, Payoo, Vietpay. Khi c thc mc v bi ging hay c kin, hc vin c th li li nhn trn din n, trao i qua cc phng tin truyn thng nh Yahoo Messenger, Skype hoc gi in thoi ti b phn h tr. Vit Nam, 5 n v cung cp gii php gio dc trc tuyn ang bc l nhng im hn ch nh: h thng qun l ngi hc, mt s n v s dng m ngun m nn kh nng n nh khng cao, mt s khc cung cp cc gi phn mm t nc ngoi lm hn ch kh nng linh hot ca h thng. V nhng l do m ng Sn xut kin cho h thng gio dc trc tuyn ca Vit Nam ni chung v cho IDJ Technology ni ring nh sau: u tin l h thng qun l ngi hc phi mnh m, n nh, linh hot i vi ngi hc. Th 2 l h thng phng quay cn t tiu chun v m thanh, hnh nh, nh sng. Th 3 l h thng c s h tng ng truyn cn m bo v tc v tnh bo mt. Cui cng l quy trnh qun l v xy dng bi ging phi cht ch. H thng chuyn nghip nh th cn phi mt thi gian khong 3 nm vi vn u t khng di 8 t ng.

Chi ph mua bi ging khng ln nhng doanh thu do loi hnh ny mang li khng h nh. Gio dc trc tuyn l hnh thc u t mt ln nhng nhn gi tr nhiu ln. Vit Nam c dn s 90 triu ngi vi 31% s dng Internet. Nu trong 1 nm c 20.000 lt hc v chi phi mt bi ging l 10.000 ng, doanh thu 1 nm trn 1 bi ging l 200 triu. V li nhun vn c trong nhng nm tip theo. Tnh n nay, IDJ Technology thu ht c khong 100.000 ngi theo hc cc lp trc tuyn, sau gn mt nm hot ng. Cng ty quyt nh u t cho h tng cng ngh thng tin nh thu my ch, cung cp ng truyn Internet cch hon ho nht, lm sao thu ht c ngi hc khng ch ni dung chng trnh o to hay m cn khng cm thy nhm chn khi ngi trc my tnh khi phi ch i. ng thi IDJ Technology s tip tc u t khu qung co. Ngoi cc phng tin truyn thng nh ti vi, tp ch v cc trang web ln, cn ch trng s dng nhng cng c tip th nh Facebook, cc din n, cng ng hc tp trc tuyn. Doanh nghip cng s tham gia cc hot ng do cc trng t chc, va gip hc sinh lm quen vi hnh thc o to mi ny, va qung b dch v n cc bc ph huynh. Nm 2012, IDJ Technology s cung cp thm mt s dch v o to mi, a dng ha knh phn phi, khai thc bng nhiu knh bn hng a dng. Hin trng pht trin v s dng gio dc trc tuyn Vit Nam Cc nh lnh o cp cao ca Vit Nam khng nh rng, gio dc l mt trong nhng ngnh c u tin cao nht v c hng cc ngun u t cao nht nhm nng cao cht lng gio dc trong nhng nm ti. Vi n lc ny, Vit Nam quyt nh kt hp cng ngh thng tin vo tt c mi

cp gio dc nhm i mi cht lng hc tp trong tt c cc mn hc v trang b cho lp tre y cc cng c k nng cho k nguyn thng tin. Hc trc tuyn l phng php c chi ph thp, kh nng em li c hi hc tp bnh ng cho tt c mi ngi bt k a im no. Chi ph sinh hot ti cc khu vc thnh th nh thp hn nhiu so vi cc thnh ph ln nh H Ni hoc thnh ph H Ch Minh v gii php o to trc tuyn l mt gii php hu hiu ph cp gio dc cho cc vng nh vy. Vy, gii php o to trc tuyn c th xa b khong cch gia nhng ngi dn sng ti thnh ph ln vi nhng ngi sng ti nhng vng kh khn v iu kin kinh t v x hi v quyn c hc tp. Tuy nhin, Vit Nam, hnh thc o to ny cn mi l i vi mi ngi v cng ch tn ti hai lnh vc l ting anh v tin hc. Nhng nm trc y, website gio dc trc tuyn Vit Nam vn ch m trn u ngn tay v chng thc s cha phi l nhng gii php gio dc trc tuyn tng th cng nh cha tun theo cc chun cho hc trc tuyn trn th gii do vy chng ta kh c th chia s tri thc cng cc nc khc trn th gii. Nhng hin nay, gio dc trc tuyn c nhiu khi sc, mt phn l c s quan tm ca chnh ph, mt phn l s n lc ca cc doanh nghip CNTT nghin cu gio dc trc tuyn y mnh nn gio dc nc nh.

Mc lc
Phn 1 : Gii thu chung 1. Gii thiu v cng ty 2. Lnh vc hot ng Phn 2 : Hoch nh chin lc TMT cho doanh nghip IDJ technology

1. Phn tch tnh th chin lc thng mi n t 1.1. Phn tch mi trng bn ngoi 1.1.1 Phn tch mi trng v m a.Mi trng kinh t b. Mi trng chnh tr php lut c.Mi trng vn ha x hi d.Yu t hi nhp 1.1.2 Phn tch mi trng ngnh 1.2 Phn tch mi trng bn trong 1.2.1 Sn phm 1.2.1.1 Sn phm o to 1.2.1.2 Dch v 1.2.2 Phn tch chui gi tr 1.2.3 M hnh SWOT 2. Xem xt chin lc kinh doanh hin ti v mc tiu ng dng thng mi in t ca doanh nghip 3. Thit lp cc mc tiu chin lc TMT cho doah nghip IDJ technology 4. La chn v ra quyt ddnhj TMT 4.1 La chn v ra quyt nh m hnh kinh doanh TMT 4.2 La chn v quyt nh th trng mc tiu 4.3 La chn v quyt nh thj trng pht trin 4.4 La chn v quyt nh nh vj v khc bit ha 4.5 La chn v ti cu trc t chc 5. K hoch ha ngun lc TMT ca doanh nghp 5.1 K hoch ha cc ngun lc thc thi chin lc giai on 20122014 5.1.1 H tng cng ngh 5.1.2 H tng vin thng 5.2 iu chnh cu trc thc thi chin lc 5.3 Cc chnh sch trin khai 5.3.1 Chnh sch nhn s 5.3.2 Chnh sch ti chnh 5.3.3 Chnh sch e-marketing 5.3.4 Chnh sch logistics 6. nh gi hu qu ng dng cho TMT