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ZTE IPTV Solution S Successful Application C f l A li ti Case ZTE IPTV Solution Highlight
10/1/2012
In China IPTV market, ZTE is the leading IPTV solution provider. IDC, UBS
ZTE IPTV
ZTE is the clear market leader in China, as rated by IDC, UBS & Ovum
ZTE has a relative advantage in terms of its larger share of the domestic market (more than 50% of share in China Telecom deployments for example) Ovum
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ZTE CDN could be Two-level Structure or Multi-Level Structure. ZTE CDN consists of CDN Manager, Agent, g g VoD server etc.
Storage
Central Node
Agent
VOD Server VOD Server VOD Server
VOD Server
Agent
VOD Server VOD Server
Storage
Storage
Agent
VOD Server VOD Server VOD Server
Agent
VOD Server VOD Server VOD Server VOD Server
Storage
Storage
Edge Node
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CDN Manager g
Content control Service control
SMS
CDN Agent
Node management
SOMP
System management Version management
EMS
MDU
Living broadcast service such as live TV, live relay, NVOD
Router process
STB
STB
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CDN Agent
Node management
Service control
Task creation
NVOD plan
Task management
Task execution
VS8000C
Disk Array
Disk Array
Firewall
IP network
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CDN Mechanism
VCDN
CDN Redundancy
Redundancy among nodes Redundancy in one node Redundancy in storage
Load Balancing
Global Load Balancing Local Load Balancing
Live relay
Content Library
Central Node
Note: The blue arrows in this map is signaling flow. The red arrows in this map is media flow.
Agent VOD Server VOD Server Storage
Push
Push
Backbone
Agent VOD Server VOD Server VOD Server Storage VOD Server
Regional Node
Regional Node
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Timed distribution policy Preset plans to conduct timed distribution. Automatic distribution policy Automatically gather statistics of the content and distribute according to the popularity of the content. content
Storage
Central Node
Classification distribution policy According to different contents, set different distribution intervals and destination. Hierarchical distribution policy Set different distribution intervals and destination according to different hierarchies of contents.
Storage
Regional Node
V O D Se rv er Agent V O D Se rv er Storage V O D Se rv er V O D Se rv er Agent V O D Se rv er Storage V O D Se rv er V O D Se rv er Agent V O D Se rv er Storage V O D Se rv er V O D Se rv er
Storage
Agent V O D Se rv er Storage
V O D Se rv er
V O D Se rv er
Agent V O D Se rv er Storage
V O D Se rv er
Note: Edge Node The red arrows in this map is media flow.
Adjacent rules S b ib l Subscribers group rules Sequential service priority Local service priority Local Load Balancing Mechanism Content storage location Concurrent stream traffic G Concurrent connection Server processing capacity
Note1: Breaking point memory in VoD service
V O D S e rv e r V O D S e rv e r V Age O nt D S e rv e Storage r V O D S e rv e r
Storage
Central Node
Storage
V O D S e rv e r
Storage
Regional Node
V O D S e rv e r V Age O nt D S e rv e Storage r V O D S e rv e r V O D S e rv e r V Age O nt D S e rv e Storage r
V O D S er v er
Age V nt O D S er v Storage er
V O D S er v er
V O D S e rv e r
V Age O nt D S e rv e Storage r
STB
Edge Node
Note 2: The blue arrows in this map is signaling flow. The red arrows in this map Is media flow.
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Storage
Central Node
Storage
Storage
Regional Node
Note 1: The blue arrows in this map flow. is signaling flow The red arrows in this map Is media flow.
V O D S er v er Age V nt O D S er v Storage er V O D S er v er
STB
V O D S e rv e r
V Age O nt D S e rv e Storage r
V O D S e rv e r
V O D S e rv e r
V Age O nt D S e rv e Storage r
V O D S e rv e r
V O D S e rv e r
V Age O nt D S e rv e Storage r
V O D S e rv e r
V O D S e rv e r
V Age O nt D S e rv e Storage r
V O D S e rv e r
Edge Node
Unicast
Unicast
Edge servers
Advantages
Helping the carriers without multicast on network transmit Live TV to end subscribers. Saving the bandwidth.
Multicast
Multicast
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among Nodes
Central Node
Storage
If the relaying node could not provide services, users are redirected to the central node which provides the services.
Storage
x
Edge Node 1 for users belonging to STB
Storage
When the belonging node has fault or no required programs, users are redirected to the relaying node which provides the services for users.
in One Node
CDN Manager Agent VOD Server VOD Server
Agent
VOD Server
VOD Server
VOD Server
Central Node
Regional Node
Agent VOD Server VOD Server VOD Server VOD Server Agent Agent VOD Server VOD Server VOD Server VOD Server VOD Server VOD Server Agent VOD Server VOD Server
Storage
Storage
Storage
Storage
Edge Node
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in storage
SAN storage:
SAN storage provides full redundancy to eliminate the single point of failure and increase the reliability. It could also provide a great storage space, It has high performance and speed, high usability and easy management. It realizes network storage and smoothly scaling, which enhances storage reliability. SAN storage adopts segment storages with multi-copies, which has high reliability and more IO equilibrium. VOD Server VOD Server VOD Server VOD Server
Agent
Storage
VCDN Solution
SP
VSP1 SMS CMS EPG VSP2 VSP3
Features
VCDN (Virtual content delivery network) designed for multi service operators Uniform platform, virtual
operation space for virtual SPs VSPs have complete SMS, CMS
CDN 1
Content
CDN 2
Content Content
CDN 3
Content Content
function
CDN
Content
User group 3
Content could be shared between VSPs Personalized EPG for each VSP
Content
Content
Content
User group 1
User group 2
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CDN Highlight
Push Content distribution mode High-performance processing capability
Carrier-class reliability
Seamless scalability
Contents
ZTE IPTV Solution S Successful Application Case f l A li ti C ZTE IPTV Solution Highlight
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Headend connection map in first term CANTV IPTV scale is 1.27 million for 6 years(2009-2014). years(2009 2014). In first term, one level CDN structure, users scale is 70k, VoD concurrent users are 695. Service including: VoD, Live TV, TSTV, TVoD, information browser, Mosaic and PIP.
One level CDN structure in first term System capacity is 30k. Real user 2.3kSTB contract 4.8k 4 8k Service including:
Live TV, VoD, nVOD, TVOD, TSTVnPVRMusic on demand, HD service, EPG tools, gaming, unified communication, information service and karaoke.
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VNPT IPTV scale is 1.5 million for 5 years. In first term, two level CDN structure with one central node and three edge nodes. system scale is 60k, terminal scale is 20k.
Parental Lock iPPV Tele Marketing Tele Voting Walled Garden NPVR Banner AD Games on demand Live channel AD insertion Karaoke VOD AD insertion
Internet on TV TV Messaging
The first and second terms of Shanghai IPTV project adopt two level CDN structure: one central node + N edge nodes
Edge node
The third and forth terms of Shanghai IPTV project enlarge to third level CDN structure: Third term: one central node + 2 area central nodes + N edge nodes Fourth term: one central node + 4 area central nodes +N edge nodes
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Broadband Penetration
Marketing
Large broadband user base: 3 million subscribers with high loyalty Sufficient bandwidth: up to 4 Mbps on average
Success Factors
Promotion Annual pay (only pay for 10 monthsmonths 2 months free) Discount when bundling with EHome services Free STB for two-years contract
Win-win partnership with SMG on content acquisition Compelling and competitive content to attract users Different contents including TV programs from Hong Kong, new release movies Convenience with TSTV & TVOD: watch TV at any time Value-added services increases the profit
Three level CDN structure Expansion in three scheduled time. System capacity is 500k. Real user 400k
Edge node
Edge d Ed node
Service including: VoD, Live TV, TSTV, TVoD, Personal shadow Blog Video 365Party education, sports lottery application and payment.
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Real user 40k Service including: VoD, Live TV, TSTV, TVoD, Voting, Game and Personal shadow Blog.
Edge node
Edge node
New torii
Wan Zhou
CMS
CDR service
EPG
NMS DRM
Adopting integrated STB+ LCD Supporting local storage Expecting the ratio of input and output is 11.46 for three years
IP Backbone
Fujian VDN node: fourth floor in Changxiang Longyan VDN node: Nanping VDN node: fifth floor in Fourth floor in Jiefang road Putian VDN node: Command building Zhangzhou VDN node: Third floor in yihua Ningde VDN node: Fifth floow in second Xiamen VDN node: Fifth floor in laiyin city substation Sanming VDN node: Nine floor in Jiangtou Fourth floor in xiayang
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Contents
ZTE IPTV Solution S Successful Application C f l A li ti Case ZTE IPTV Solution Highlight
Open Architecture Strong R&D Team Rich Experience Ri h E i Innovative Revenue Services Fast Customization Advanced Technology Easy TV QoE SafeMedia Convergence with Telecom Networks High Reliability & Security Design More Exciting Tomorrow--ZTE Multi-Play Solution
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Open Architecture
Encoder Partners
CP&SP
15 R&D centers around the world. 3 R&D are working for IPTV, IPTV R&D engineer is more than 1100. Dalls:new technology; Nanjing: DRM, middle ware, mobile TV; Shenzhen: CDN, STB; Member of ITU, 3GPP, 3GPP2, ETSI, WiMAX, OMA, Open IPTV Forum, etc ITU-T FGIPTV WG3 Chairman (Dong WANG), ITU-T FGIPTV WG1 Editor (Mingdong LI)
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Rich Experience
IPTV System Platform Home Gateway Video Conference U.K. Bulgaria g North America Greece Tunisia Egypt Saudi Arabia Laos Thailand Ghana Columbia Congo Venezuela Angola g Kazakstan Esthonia Russia Lithuania Belarus Mongolia More than 17 Sites in China Hong Kong Vietnam
IPTV system applications in the world: 20 application cases, more than 2000K commercial users. The application IPTV case is Shanghai, Jiangsu, Belarus Beltelecom ,Venezuela CANTV, Vietnam VNPT, Columbia Emcali and Thailand Freeinternet etc.
Quality of Experience:
TSTV NPVR NVOD TVOD Parental Control PIP Mosaic TV Fast Zapping
Value added:
Advertisement Video Call/Conference Monitoring
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Fast Customization
Service customization:
Advanced Technology
TR069
Auto-configuration Auto-upgrade
Lower TCO
Higher QoS
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EasyTV QoE
EPG 1S
Video quality HD
VOD 2S
Mosaic
EasyTV QoE
EPG responding
EPG page loading time is related to the following factors:
Network status N t k t t
Page content needs to be downloaded from system side via carrier network, loading time will increase if network is busy.
EPG 1S
There are several script compiling for the same page, certainly there will be sizeable difference for the executing efficiency when different compiling script is used on the browser.
Complexity image
Apparently, simpler image and smaller size image will bring faster image decoding. Image format of ZTE IP STB for fastest decoding is GIF format, then JPG, the last is PNG.
ZTE has extensive experience in live networks on how to optimize EPG pages to lower the complexity of the script and image. Page loading time is 1 second in normal network, in ZTE commercial IPTV project.
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EasyTV QoE
Fast zapping
A/Vslow sync solution
Savingthe lastpicture
EasyTV QoE
VOD responding
Steaming media server adopts the fast sending of code stream to optimize the VOD responding, which could promote decoder bu e buffer to fast reach t e t es o d for decod g ast eac the threshold o decoding and quicken STBs video play.
Note
The fast sending of code stream means that in unicast program, streaming media server adopts high code rate to send stream when it sends unicast in the first seconds.
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EasyTV QoE
One key on switching
Live TV
One key
TVOD
One key
VOD
One key
ZTE STB remote controller has one key to direct enter the responding program such as Live TV , TVOD, VOD. If you are in VOD, you could press Live TV key to directly enter Live TV program, same as TVOD. The above mode is convenient for subscribers to use, provides good QoE experience.
EasyTV QoE
STB QoS testing
Video quality
Regular Monitor
In normal services, STB monitors the information such as packet losing of the network, media code rate in real time, which will be recorded on STB, Network Management System (NMS) could query the relative information through Tr069.
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EasyTV QoE
Packet losing compensation --UDP FEC in Live TV
Reconstruction to receiving original stream and FEC redundant stream, which guarantees users view quality. hi h t i lit
Video quality
Internet
100 original packets +6 redundant packets 98 original packets +5 redundant packets
F E C 100 packets
STB
Original stream carries through FEC operation, creates redundant stream for packet losing compensation of original stream in receiving end. Original stream and redundant stream send to receiving end synchronously, using redundant stream, receiving end compensates losing packets of original stream through FEC operation, then the integrated original stream could be received. Because of FEC operation, even if receiving end receives redundant stream with packet losing, it could also compensate or recover original stream.
EasyTV QoE
Packet losing compensation --UDP retransmission in VOD
Original stream + retransmission stream Video quality
UDP
Internet
UDP
UDP retransmission
STB buffer receives media streaming, before the stream is sent to decoder, STB checks whether it has packets losing, if it has, STB sends the packet losing message to streaming server through RTCP. The t Th streaming server receives RTCP message, sends the losing i i d th l i packets to STB again in the first time.
Instruction
The above UDP retransmission function could guarantee the users experience in network with light packet losing about 2%.
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SafeMedia
VCAS Broadcast Encryption
SafeMedia
VCAS VOD Encryption
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SafeMedia
Children lock function
Availability Reliability
Reliable network operation Reliable service delivery
Manageability QoS
End to End QoS Prioritize & differentiate
Scalability Security
Authentication, encryption integrity check, access control
Ubiquity
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Digital Home
ZTE STB
TV
Video Call
IPTV < -- > IPTV IPTV < -- > 3G Handset IPTV < -- > PSTN
Mobile
TV Mail
IPTV < -- > IPTV IPTV < -- > Internet
PC
Service Control
Service Control
CDR
Headend
Central CDN
CDN
Encoder
LCDN n
IP and Access
DSL/ XPON
SR
BAS
IP Network
SR
GGSN/SGSN
OSS
ZTE STB
CPE
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ZTE stands top in China IPTV market and is top-ranked in the world IPTV p market.
Summary
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