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Introduction:

Unlike other electronic companies Samsung origins were not involving electronics but other products. In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samusng had flour mills and confectionary machines and became a co-operation in 1951. Humble beginnings. From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's, Computer components and other electronics devices. 1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990's Samsung began to expand globally building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China until 1997. In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They sold businesses to relieve debt and cut employees down lowering personnel by 50,000. But thanks to the electronic industry they managed to curb this and continue to grow. The history of Samsung and mobile phones stretches back to over 10 years. In 1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-800 and it was available on CDMA networks. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry. Making video,camera phones at a speed to keep up with consumer demand. Samsung has made steady growth in the mobile industry and are currently second but competitor Nokia is ahead with more than

100% increase in shares. According to the founder of Samsung Group, the meaning of the Korean hanja word Samsung is "tristar" or "three stars". The word "three" represents something "big, numerous and powerful"; the "stars" mean eternity.

Samsung History:
1938 to 1970:

The headquarters of Samsung Sanghoe in Daegu in the late 1930s


Samsung diversified into many areas and Lee sought to establish Samsung as an industry leader in a wide range of enterprises, moving into businesses such as insurance, securities, and retail. Lee placed great importance on industrialization, and focused his economic development strategy on a handful of large domestic conglomerates, protecting them from competition and assisting them financially. In 1948, Cho Hong-jai (the Hyosung groups founder) jointly invested in a new company called Samsung Mulsan Gongs or the Samsung Trading Corporation, with the Samsung Group founder Lee Byung-chull. The trading firm grew to become the present-day Samsung C&T Corporation. But after some years Cho and Lee separated due to differences in management between them. He wanted to get up to a 30% group share. After settlement, Samsung Group was separated into Samsung Group and Hyosung Group, Hankook Tire, and others.

In the late 1960s, Samsung Group entered into the electronics industry. It formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung ElectroMechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co., and made the facility in Suwon. Its first product was a black-and-white television set.

1970 to 1990:

The SPC-1000, introduced in 1982, was Samsung's first personal computer (Korean market only) and uses an audio cassette tape to load and save data - the floppy drive was optional After the founder's death in 1987, Samsung Group was separated into four business groups Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Shinsegae (discount store, department store) was originally part of Samsung Group, separated in the 1990s from the Samsung Group along with CJ Group (Food/Chemicals/Entertainment/logistics) and the Hansol Group (Paper/Telecom).

1990 to 2000:

Samsung started to rise as an international corporation in the 1990s. Samsung's construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Khalifa in United Arab Emirates. In 1993, Lee Kun-hee sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation. Compared to other major Korean companies, Samsung survived the 1997 Asian financial crisis relatively unharmed. However, Samsung Motor was sold to Renault at a significant loss. As of 2010, Renault Samsung is 80.1 percent owned by Renault and 19.9 percent owned by Samsung. Additionally, Samsung manufactured a range of aircraft from the 1980s to 1990s. The company was founded in 1999 as Korea Aerospace Industries (KAI), the result of merger between then three domestic major aerospace divisions of Samsung Aerospace, Daewoo Heavy Industries, and Hyundai Space and Aircraft Company. However, Samsung still manufactures aircraft engines and gas turbines.

2000 to present:

The Samsung pavilion at Expo 2012


Samsung Techwin has been the sole supplier of a combustor module of the Trent 900 engine of the Rolls-Royce Airbus A380-The largest passenger airliner in the world- since 2001. Samsung Techwin of Korea is a revenue-sharing participant in the Boeing's 787 Dreamliner GEnx engine program. In 2010, Samsung announced a 10-year growth strategy centred around five businesses. One of these businesses was to be focused on biopharmaceuticals, to which the Company has committed 2.1 trillion. In December 2011, Samsung Electronics sold its hard disk drive (HDD) business to Seagate. In the first quarter of 2012, Samsung Electronics became the world's largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998. In the August 21st edition of the Austin American-Statesman, Samsung confirmed plans to spend 3 to 4 billion dollars converting half of its Austin chip manufacturing plant to a more profitable chip. The conversion should start in early 2013 with production on line by the end of 2013. On August 24, 2012, a U.S jury ruled that Samsung had to pay Apple Incorporated US$1.05 billion dollars in damages for violating its patents on smartphone technology. Samsung decried the decision saying that the move could harm innovation in the sector. It also followed a South Korean ruling that said both companies were guilty of infringing on each other's intellectual property. In the first trading after the ruling, Samsung shares on the Kospi index fell 7.7%, the largest fall since October 24, 2008, to 1,177,000 Korean won. Apple then sought to bar the sales of eight Samsung phones (,Galaxy S 4G, Galaxy S2 AT&T, Galaxy S2 Skyrocket, Galaxy S2 T-Mobile Galaxy S2 Epic 4G, Galaxy S Showcase, Droid Charge and Galaxy Prevail) in the United States. On September 4, 2012, Samsung announced it plans to examine all of its Chinese suppliers for possible violations of labor policies. The company said it will carry out audits of 250 Chinese companies that are its exclusive suppliers to see if children under the age of 16 are being used in their factories.

Acquisitions and attempted acquisitions Operations:

Samsung Group headquarters at Samsung Town, Seoul

Samsung comprises around 80 companies. It is highly diversified, with activities in areas including construction, electronics, financial services, shipbuilding and medical services. In FY 2009, Samsung reported consolidated revenues of 220 trillion KRW ($172.5 billion). In FY 2010, Samsung reported consolidated revenues of 280 trillion KRW ($258 billion), and profits of 30 trillion KRW ($27.6 billion) (based upon a KRW-USD exchange rate of 1,084.5 KRW per USD, the spot rate as of 19 August 2011). However, it should be noted that these amounts do not include the revenues from all of Samsung's subsidiaries based outside of South Korea.

Subsidiaries and affiliates:


As of April 2011 the Samsung Group comprised 59 unlisted companies and 19 listed companies, all of which had their primary listing on the Korea Exchange stock-exchange. Principal subsidiary and affiliate companies of Samsung include: Ace Digitech Cheil Industries Credu

Imarket Korea Samsung Card C&T Corporation Samsung Electro-Mechanics

Samsung Electronics

Samsung Engineering

The headquarters of Samsung Engineering in Seoul

Samsung Engineering Co., Ltd. is a multinational construction company headquartered in Seoul. It was founded in January 1970. Its principal activity is the construction of oil refining plants; upstream oil and gas facilities; petrochemical plants and gas plants; steel making plants; power generation plants; water treatment facilities; and other infrastructure. It achieved total revenues of 9,298.2 billion won (US$8,062 million) in 2011.

Samsung Machine Tools:


Samsung Machine Tools of America is a national distributor of machines in the United States
Samsung Electronics Introduced Samsung Galaxy Tab to U.S. Market

Samsung Mobile Display developed flexible AMOLED panel with four times clearer WVGA resolution

Samsung Electronics launched OMNIA 7, the first Windows Phone 7 smartphone Samsung Electronics held the Samsung Mobile Solutions Forum 2010 in Taiwan Samsung Electronics introduced Samsung Galaxy Tab to U.S. market Samsung Electronics launched WAVE, the first smartphone based on Bada platform Samsung Electronics announced the industrys first multi-chip package (MCP) with PRAM for use in mobile handsets Samsung Electronics globally launched the Worlds first Full HD 3D LED TV Samsung Electronics was ranked No. 1 in market share for French Door refrigerators in the U.S. Samsung Electronics began mass producing industrys first 3D TV panels

Apple (iPhone)
Announced in January 2007 and released the following June, the iPhone marked Apple's entry into the cellular phone marketplace. Described by Steve Jobs as "a wide-screen iPod with hand controls... a revolutionary mobile phone... [and] a breakthrough Internet communications device," the iPhone was the first Apple-branded consumer device to run on OS X. Based around a touch-based user interface with a single button, the iPhone was controlled using a variety of one- and twofinger gestured. It included a custom version of Safari that allowed full browsing of any web page, a revamped iPod interface with CoverFlow, integrated access to YouTube and Google Maps, an iChat-like SMS text-messaging interface (iChat itself was missing from the initial release), and a standard set of cellphone apps, such as a calendar, an address book and a calculator.

The iPhone was available exclusively with AT&T voice/data plans, and was limited to EDGE-based network access, rather than the faster 3G wireless networking standard. This was mitigated somewhat by an integrated 802.11g WiFi chipset, which allowed for faster browsing on any available WiFi network. Though the iPhone officially only supported web-based applications from third-party developers, an underground development effort was quickly organized, and within a few months native 3rd party applications were widely available. Warantee-breaking hardware modifications to "unlock" the iPhone from the AT&T network were also uncovered. The iPhone was sold in two configurations: a 4 GB model sold for $499, and an 8 GB model for $599. In September 2007, Apple discontinued the 4 GB model, and dropped the price of the 8 GB model to $399 (a $100 Apple Store credit was offered to angry early adopters). In February 2008, a $499 16 GB model was added. All models were discontinued in June 2008, with the release of the iPhone 3G. In the United States and it is first GSM Unlocked iPhone which also works on AT&T mobile carrier without doing any complicated unlock process.

World timeline:
The international release of the iPhone has been staggered over several months. Today, the iPhone is available in most countries.
Date Countries Carrier AT&T (29th June 2007), Verizon (February 2011), Sprint United States (1) (October 2011), C Spire Wireless (Late 2011), Cricket (June 2012), Virgin Mobile (June 2012) United Kingdom Germany France (4) O2, 3, T-Mobile, Orange, Vodafone, Tesco Mobile

29 2007

June

November 2007 June 2011

Slovenia[101] Trinidad & Tobago[102]

Simobil, bmobile

Origins:
On September 7, 2005, Apple and Motorola released the ROKR E1, the first mobile phone to use iTunes. Jobs was unhappy with the ROKR, feeling that having to compromise with a non-Apple designer (Motorola) prevented Apple from designing the phone they wanted to make. In September 2006, Apple discontinued support for the ROKR and released a version of iTunes that included references to an as-yet unknown mobile phone that could display pictures and video. On January 9, 2007 Steve Jobs announced the iPhone at the Macworld convention, receiving substantial media attention, and that it would be released later that year. On 29th of June 2007 the first iPhone was released.

On June 11, 2007 announced at the Apple's Worldwide Developers Conference that the iPhone would support third-party applications using the Safari engine on the device. On June 29, 2007, Apple released version 7.3 of iTunes to coincide with the release of the iPhone. This release contains support for iPhone service activation and syncing. According to The Wall Street Journal, the iPhone is manufactured on contract in the Shenzhen factory of the Taiwanese company Hon Hai (also known as Foxconn).

Hello (Advertising):
The first advertisement for iPhone, titled "Hello," aired during the 79th Academy Awards on February 25, 2007 on ABC. The ad features clips from several notable films and television shows over the last 70 years, showing iconic characters answering telephones and saying "hello" or a similar greeting. The iPhone is shown at the end with the caption "Hello. Coming in June." The commercial was created by TBWA\Chiat\Day, Apple's ad agency since CEO Steve Jobs' return to the company in 1998. On June 3, 2007, Apple released four advertisements announcing a June 29, 2007 release date. A fifth ad featuring YouTube was released on June 21, 2007. All five advertisements feature a voice over describing various iPhone features, demonstrated on-screen. The song "Perfect Timing (This Morning)" by Orba Squara plays in the background. The first publicly released iPhone 3G ad was first shown at WWDC 2008. Since then, iPhone 3G ads have been similar to those of the original iPhone; however, the background is white and the music used is "You, Me, and the Bourgeoisie" by The Submarines and can be viewed on Apple's website. One iPhone television advertisement was banned in the UK after the Advertising Standards Authority decided that the ad made false claims about the device's ability to access websites, and did not mention limitations in doing so. In April 2009, iPhone commercials started to showcase applications as part of its "There's an app for that" campaign.

Domain name:
On July 1, 2007, it was reported that Apple paid at least US$1 million to Michael Kovatch for the transfer of the iPhone.com domain name. Kovatch registered the domain in 1995. That URL now redirects to Apple's iPhone page.

U.S. release

People waiting to buy the iPhone upon release in New York City, June 29, 2007

On June 28, 2007, during an address to Apple employees, Steve Jobs announced that all fulltime Apple employees and those part-time employees that have been with the company at least one year would receive a free iPhone. Employees received their phones in July after the initial demand subsided. Initially priced at US$ 599 and US$ 499 for the 8 GB and 4 GB models, the iPhone went on sale on June 29, 2007. Apple closed its stores at 2:00 PM local time to prepare for the 6:00 PM iPhone launch, while hundreds of customers lined up at stores nationwide. On January 11, 2011, Verizon announced during a media event that it had reached an agreement with Apple and would begin selling a CDMA iPhone 4. The Verizon iPhone went on sale on February 10, 2011. By contrast, T-Mobile USA's inability to provide the iPhone to customers raised its subscription churn rate, put the unit in an "unsustainable position", and contributed to parent Deutsche Telekom's decision to sell it to AT&T in March 2011. During Apple's official unveiling of the iPhone 4S on October 4, 2011 it was announced that Sprint would begin carrying the reconfigured CDMA iPhone 4 and the iPhone 4S in the US on October 14. Cricket Wireless announced on May 31, 2012, that it would become the first prepaid carrier in the US to offer the iPhone 4 and iPhone 4S, beginning June 22, 2012. A week later, Virgin Mobile USA became the second American prepaid carrier to offer the iPhone 4 and 4S, announcing plans to release the phones on June 29, 2012.

Having lost its appeal, Apple is supposed to run a public apology in 14-pt. type

Samsung Galaxy Tab 10.1 and Apple iPad

FORTUNE -- Apple (AAPL) is having a tough time making the case that Samsung's Galaxy Tab is an iPad rip off. Courts in The Netherlands and Australia didn't buy it, and even the California jury that dinged Samsung $1 billion for copying the iPhone let the Tab off the hook. But perhaps the most famous ruling in Samsung's favor was the one made in July by a London High Court that described the Tab as not "cool" enough to be confused with the iPad. Apple appealed the July ruling and on Thursday that appeal was denied. Unless it chooses to take the case to the U.K. Supreme Court, Apple must make amends, as ordered in July, by posting a public apology -- in 14-pt. Arial -- on its U.K. website and in advertisements in the Daily Mail, the Financial Times, T3 Magazine and other publications to "correct the damaging impression" that Samsung was a copycat.

Apple Wins Over Jury in Samsung Patent Dispute, Awarded $1.05 Billion in Damages (Live Blog):

The nine-member jury sided almost entirely with Apple Inc. in its patent dispute case with Samsung Electronics Co., awarding Apple nearly $1.05 billion in a sweeping victory over claims that the Korean electronics maker copied the designs of its iPhone smartphone and iPad tablet. The verdict comes after less than three full days of deliberation in a high-stakes trial overseen by U.S. District Court Judge Lucy Koh in San Jose federal court.

Apple's Samsung Victory Shows Patents Aren't Just For Inventions Any More Daniel FisherForbes Staff

Apple, Samsung Patent War Puts Future of Innovation At Risk Connie GuglielmoForbes Staff Apple, Samsung Patent War: A Quick Guide To The Courtroom Play-By-Play Connie GuglielmoForbes Staff

The jurys $1 billion verdict is a sweeping victory for Apple. It solidifies Apples dominance of the market for smart phones and tablets, said Steve Mitby, a partner with Ahmad, Zavitsanos, Anaipakos, Alavi & Mensing P.C. in Houston. If the court issues an

injunction based on the jurys verdict, this would ban Apples key competitor from the market for months, if not years. Apple sued Samsung in April 2011, alleging it had copied the designs of the iPhone and iPad. Samsung countersued Apple in June 2011, saying the Cupetino, California-company had infringed on Samsung patents around wireless communications and camera phones. The jury, made up of seven men and two women, today found no such infringement on Apples part and said Samsung was entitled to zero in damages. Apple was seeking $2.5 billion in damages, and it called on the jury Aug. 21 to impose a heavy penalty on Samsung. They will not change their way of operating if you slap them on the wrist, Apple attorney Howard McElhinny said in his closing argument. It wasnt a clean sweep for Apple. The jury didnt agree to some of Apples claims around the iPad and Samsungs Galaxy Tab 10.1 tablet. Still, the overall impression after a read through of the 20-page verdict form, which contains 33 multi-part questions, showed the jury bought into Apples copying claims, particularly around the iPhone.

Heres Apples statement on todays verdict:


We are grateful to the jury for their service and for investing the time to listen to our story and we were thrilled to be able to finally tell it. The mountain of evidence presented during the trial showed that Samsungs copying went far deeper than even we knew. The lawsuits between Apple and Samsung were about much more than patents or money. They were about values. At Apple, we value originality and innovation and pour our lives into making the best products on earth. We make these products to delight our customers, not for our competitors to flagrantly copy. We applaud the court for finding Samsungs behavior willful and for sending a loud and clear message that stealing isnt right.

This is what Samsung had to say:

Todays verdict should not be viewed as a win for Apple, but as a loss for the American consumer. It will lead to fewer choices, less innovation, and potentially higher prices. It is unfortunate that patent law can be manipulated to give one company a monopoly over rectangles with rounded corners, or technology that is being improved every day by Samsung and other companies. Consumers have the right to choices, and they know what they are buying when they purchase Samsung products. This is not the final word in this case or in battles being waged in courts and tribunals around the world, some of which have already rejected many of Apples claims. Samsung will continue to innovate and offer choices for the consumer. The damages total was at first $1.051 billion, but that became a tentative number after Judge Koh asked the jury to review two inconsistencies in the award, totaling about $2.4 million. After deliberating, the jury came back and gave a new total of $1,049, 393,540 or nearly $1.05 billion. Investors reacted favorably to the news, sending Apples shares up $11.73, or 1.7 percent, in extended trading to $674.95. Google, whose Android mobile operating system software powers many Samsung devices, fell $5.63, or less than 1 percent, to $673. This verdict threatens the future of Googles Android products. Based on this verdict, Apple will likely sue other competitors that use the Android system, Mitby said. The result will likely be an increase in costs to Android users because of licensing fees to Apple. This will drive many Android consumers over to Apple. Next to Samsung, the biggest loser today is Google. Most of these patent claims dont relate to the core Android operating system, a Google spokesperson said. The mobile industry is moving fast and all players including newcomers are building upon ideas that have been around for decades. We will continue working with our partners to give consumers innovative and affordable products. Apple and Samsung will return to Judge Kohs courtroom next month to argue over Apples request for an injunction to stop the infringing products from being sold. Mitby said its likely Samsung will appeal to the Federal Circuit, the Washington, D.C.-based appeals court that hears patent-related appeals. The Federal Circuit has a history of scaling back big damages awards, which may spell trouble for Apples $1 billion in past damages, he said. However,

on the core issues of infringement and validity, the Federal Circuit is less likely to reverse. So even if Samsung is able to reduce the monetary award, the jurys decision spells trouble for the future of Samsungs product line which is an even bigger financial issue for Samsung.

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