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ANDROIDS COMING OF AGE

THE GOLDEN AGE OF ANDROID


Todays Android is a far cry from anything weve seen before its beautiful and consistent interface, exquisite devices, and an increasingly mainstream user base are erasing all memory of Android as the lesser mobile operating system. And users are flocking to it in droves.

2008

2009

2010

2011

2012

2013

2014

1ST GENERATION

2ND GENERATION

CURRENT GENERATION

Low Appeal Cheap Hardware High Fragmentation

Growing User Base Better Devices Greater Functionality

Mainstream Stunning Devices Flawless UX

MAY 2010

MAY 2011

TODAY

100,000
ACTIVATIONS PER DAY

400,000
ACTIVATIONS PER DAY

1,300,000
ACTIVATIONS PER DAY

ANDROID DEVICES, WORLDWIDE

500mm 400mm 250mm 100mm 50mm 10mm

2009

2010

2011

2012

2013

QUINTUPLING THE CONSUMER MOBILE MARKET


Android commands 68% of the global market share, with 4x as many users as iOS. And these arent the Android users of 2009. Theyre active mobile consumers who are proving to be a hugely inuential user bloc.

FACEBOOK USAGE STATS

189.7mm
ANDROID USERS

178.3mm
iOS USERS

INSTAGRAM

ANDROID

GOOGLE PLAY

1.5 billion downloads per month

675k Apps in Google Play & counting...

25 billion total downloads

U.S. MARKET SHARE

LAST QUARTER U.S. PURCHASES

WORLD MARKET SHARE

17%
iOS

34.3%
iOS

51.9%

33%
iOS

Android

58.6%

Android

68%

Android

2011
4%
Android

2012

15%

Other

Android

48%

81%

Apple iPad

52%

Apple iPad

Of the 11% of US adults who owned a tablet in 2011

Of the 22% of US adults who own a tablet today

WHERES ANDROID HEADING?


SHIFTING TO THE ENTERPRISE

Theres no doubt that Android is making its presence known in the consumer world, but the Enterprise has been slow to adapt. As Android devices continues to ood the market, more and more companies will see the need to support Android as they today support iOS.

INVESTMENTS IN BUSINESS

WHICH OF THE FOLLOWING DOES YOUR COMPANY PLAN TO USE?

Currently Use

Plan to use

Neither

iPhone / iOS Android Blackberry Windows Other (Symbian, bada, WebOS)

68% 54% 30% 21% 9% 10% 21% 27%

29% 40% 49% 52% 81%

3% 6%

GLOBAL SHIFT TO ANDROID

49.3%

22.7%

30.1%

29.1% 44.7% 28.9%

42.1%

35.0%

50.0%

21.7%

43.6%

20.5% 35.1% 24.3%

Android

iOS

First-time purchasers who say they will buy an Android tablet

WHERES ANDROID HEADING?

MOVING BEYOND MOBILE: POWERING THE ANDROID ECOSYSTEM


The Android framework isnt limited to phones and tablets, and weve already seen it used to power devices such as cars, electronics, and industrial equipment. As more machines enter the Android ecosystem, well quickly see the barriers slip away between mobile and the world around us.

SOURCES

Nexus404, Google Reveals Android Usage Stats At Google I/O 2010 Day 2 Keynote
http://bit.ly/RzrLsU

TNW, Google I/O: 400,000 Android devices are activated every single day
http://tnw.co/Ww0Suy

TechCrunch, Eric Schmidt: There Are Now 1.3 Million Android Device Activations Per Day
http://tcrn.ch/V74k0N

BGR, Google: 200 million Android devices activated worldwide; 550,000 activations daily
http://bit.ly/SYRyhq

CalvinAyre.com, Googles Android hits 190 million users worldwide


http://bit.ly/Ww12BX

TNW, Android growing 250% year-on-year, with over 300 million total devices worldwide
http://tnw.co/SZyQly

AndroidCentral, Google: Quarter-billion Android devices worldwide, 11 billion downloads


http://bit.ly/V5ckK0

InsideFacebook, The state of Android vs iOS usage among Facebook users


http://bit.ly/TrPQBK

TNW, A million Instagram Android app downloads in a day isnt cool. You know whats cool? 5 million in 6 days
http://bit.ly/TrPQBK

CNET, Google nudges developers to build Androidoptimized apps


http://cnet.co/V75RUH

TechCrunch, Googles Play Store Hits 25 Billion App Downloads, Kicks Off Five Day Sale To Celebrate
http://tcrn.ch/Rz1JGq

Nielsen, Two Thirds of New Mobile Buyers Now Opting For Smartphones
http://bit.ly/RzugeB

Android Authority, IDC: Android has four times more global market share than iOS
http://bit.ly/V76Jsg

Journalism.org, Device Ownership


http://bit.ly/TrRzXN

IDG Connect, The Global Shift to Android: Business & IT Professionals


http://bit.ly/U0xqxt

Forrester, The State of Mobile Technology Adoption


http://bit.ly/U0xAoh

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