Professional Documents
Culture Documents
(214) 299-8688
(214) 594-5494 fax
TeamUp @ WeFightBoredom.com
www.WeFightBoredom.com
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
1 Team up
- We are academically sound. (MBAs, BAs, and an MD)
- Our average age is 32
- Our average height is 5’7”
- The ratio of women to men is 2:1
- We love what we do. We do it well.
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
2 Who are we?
Via Luna Group is a
- Creative Shop
- Fulfillment House
- Anti-Boredom Syndicate
- School of Dialog Marketing
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
3 Dialog Marketing
- If a tree falls in the forest, does it make a sound?
- If they don’t respond to your direct mail piece,
did it make a sound?
- Marketing should be a conversation starter.
- Marketing should not be a lecture.
- Do you agree?
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
4 Old School vs. New
Direct Mail vs. Dimensional Mail
Strategic Overview Client Approval Client Approval Site Tracking Final Review
Creative Brief Copy & Initial Designs List Scub & Mail Executed Dialog Engine Client Approval
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
6 Measuring Success
- Revenue is usually number one on the list.
- Calls-to-action are a close second.
- There are other marketing metrics used to gauge success,
like hit rate, click-throughs, returns, and time.
- Each client has specific goals, so we tailor each
campaign to maximize the impact.
- We’re winners. When was the last time a direct
mail campaign won you $3,000,000 in revenue?
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
10 Skunk Works
We are passionate about interactive media. Here are a few of
the fun, new products we are building for you.
- Opt-in only micro sites
- iPhone savvy micro sites
- Web-based CRM connectivity
- Eloqua integrated marketing programs