Bringing mobile voice to the social web

©2012 Telesocial.com all rights reserved

©2012 Telesocial.com all rights reserved
Network Call Flow Example I : Party A clicks to call 3 friends

Telesocial Softswitch

FT SIP Network

A Party B1 Party
Orange sub Orange sub

Gateway to other MO’s

B2 Party B3 Party
non-Orange non-Orange
sub sub

©2012 Telesocial.com all rights reserved

 Revenue Example I : Party A clicks to call 3 friends
A Party / Orange sub
selects 3 friends to call
Revenue:
Originating A-Party Billing
0.09 € per leg -or-
A Party chooses
0.09 € for one leg & 0.01€ for each additional leg
Public or Share Call

MTR Cost:
A Party
rings Originating A-Party Cost 0.00€
B1-Party 0.00€
B2-Party 0.01€
B1 B2 B3
rings rings rings B3-Party 0.01€

*note: A Party billing begins

when 1st B party answers the call Total MTR Cost 0.02€

©2012 Telesocial.com all rights reserved

Call Flow Example II : A calls B & posts link to call on Facebook

Telesocial Softswitch

FT SIP Network

A Party Calls B Party

A Party B Party
Orange sub Orange sub

C1/ C2
originating parties
click into call
from FB link C1 Party C2 Party
Orange sub Orange sub

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Revenue Example II : A calls B & posts link to call on Facebook
*Every party that clicks “Join Call” is a calling party and can be billed as such

A Party / Orange sub Revenue:

Calls B Party
Originating A-Party Billing 0.09€
Originating C1-Party Billing 0.09€
A Party chooses Share Call
Originating C2-Party Billing 0.09€

A Party Total Revenue 0.27€

rings

*note:
A Party billing
begins B party
B1
rings MTR Cost:
answers the call
Originating A-Party Cost 0.00€
C1
Clicks to B -Party 0.01€
join call C2 C1-Party 0.00€
Phone rings Clicks to
& C1 billing join call C2-Party 0.00€
starts Phone rings
& C2 billing
starts Total MTR Cost 0.01€
©2012 Telesocial.com all rights reserved
 Example III: Callvite Conference Call
A Originating Party A sends CallVite via email link to 4 people

Telesocial Softswitch

FT SIP Network
• B1-B4 receive emails and / or SMS
with link to accept conference call

• At designated time, all phones ring

or
A Party B1 Party • Each person clicks app link to initiate their leg
Orange sub Orange sub
• Billing commences

Gateway to other MO’s

B2 Party B3 Party B4 Party

non-Orange non-Orange non-Orange
sub sub sub

©2012 Telesocial.com all rights reserved

 Revenue Example III: Callvite Conference Call
Originating Party A sends CallVite via email link to 4 people

A Party / Orange sub

sends Callvite to join in
a conference call

Revenue:
Designated time, all parties
who have accepted Callvite Originating A-Party Billing 4 x 0.09€
phones ring

Total Revenue 0.36€

A Party *note:
rings A Party billing
B2 for this leg begins
rings when B2 answers
phone
*note:
A Party billing
for this leg begins
when B1 answers
B1
rings MTR Cost:
phone

0.01€ per leg for non-orange subs

B3
rings

*note:
A Party billing
for this leg begins
when B3 answers
phone

©2012 Telesocial.com all rights reserved

 Call Flow Example IV: Celebrity Call
A

B @LadyGaGa is talking to her BFF@carlaB

Click link to listen LIVE Telesocial Softswitch
http://bit.ly/cliPLe

FT SIP Network

A Party B1 Party
Orange sub Orange sub

C1 Party C2 Party
Orange sub Orange sub

C3 Party
Orange sub

C4 Party C5 Party
Orange sub Orange sub

Unlimited ( up to 1000)
Orange subs click into
hear the call
©2012 Telesocial.com all rights reserved
 Call Flow Example IV: Celebrity Call
A

B
@LadyGaGa is talking to her BFF@carlaB
Click link to listen LIVE
http://bit.ly/cliPLe

Revenue:
Originating A-Party Billing 0.09€
All Orange subs that click
in can be billed 0.09€

©2012 Telesocial.com all rights reserved

 User Information
Only Orange users can initiate calls after a free trial period.

The user will:

1) Agree to terms of service when adding the application

2) Can be asked to confirm acceptance of terms of service when verifying phone

3) App landing page can inform user that making a call with Call Friends uses plan or pre-paid minutes, just like making a phone call

4) Can be given price information on the “About” page of the app

When a call is made, using the app, the person making the call (A-Party) will experience:

1) Clicking the Call button displays the B-Parties about to be called. A second click initiates the call.
(note: the app can display Orange subscribers that are also using the application)

2) The originator’s phone rings, they answer

3a) They can be played a special recording “Welcome to Call Friends powered by Orange, press one to start the call and
accept the call charges to your bill.”

or, if legal is not worried about notifications at this point

3b) They could simple say ‘hello’ and they would enter the call - then hear custom hold music or recording “Powered by
Orange, please wait while your party is being called”

If the B-Party answers, they can either be put directly onto the call or hear a recording and then be required to press 1 “Hi,
welcome to Call Friends. You are being called by a friend on Facebook. Press one to join the call.”

Billing begins when the B-Party joins the call.

©2012 Telesocial.com all rights reserved

Customer Paths to Discovery / NEW Facebook App Center

1 - Facebook App Center. New. Searchable database by name, recommended, type of app, apps friends are using
2 - User clicks to download app from App Store app

©2012 Telesocial.com all rights reserved

 Customer Paths to Discovery / Facebook News Feed

1 -Facebook NewsFeed.
User sees social graph activity in Friend’s Profile or in Newsfeed. Clicking on App Tile will direct
new user to Facebook Landing page and option to download app from app store
2 - User clicks to download app from App Store
©2012 Telesocial.com all rights reserved
 Customer Paths to Discovery / Invite from App
1

2
2

1 - Invite from App

New users are encouraged to invite friends to share the app at once. Invite can be Facebook Invite
or SMS . Invite directs to Facebook Landing page and option to download app from app store
2 -User clicks to download app from App Store

©2012 Telesocial.com all rights reserved

1
Customer Path / Twitter Caller App

Lady GaGa @ladygaga 10 mins

Hello, my little monsters! I am talking with my designer
@marcjacobs about my big day. Join us. bit.ly/KU426N

1 - GaGa tweets via Twitter Caller and generates link to call Lady GaGa
Hello, my little monsters! I am talking with my designer
link appears on Twitter & Facebook (her accounts are linked) @marcjacobs about my big day. Join us. bit.ly/KU426N

2 - Users see on Facebook or Twitter

3 - User with TwitterCaller App clicks link - 3

their mobile phone rings and they are listening (muted)

4 - User without app clicks the link -

directed to download app at app store -
once registered, they can click link again to join the call

©2012 Telesocial.com all rights reserved

 1 Customer Path / “Share” Call on Call Friends

1 - Bill Calls Eric on Call Friends and chooses SHARE CALL option.
Bill and Erics mobiles ring / both answer and are talking
4
2 -Triggers Social Graph action and posts to Bill’s Facebook Profile
& appears in all Bill’s friends’ NewsFeeds as a clickable link on desktop/mobile

3 - User with Call Friends app clicks link and joins the conversation

4 - User without app clicks link and is directed to download Call Friends
app store - once registered, they can click link again to join the call

©2012 Telesocial.com all rights reserved

1
AT&T

CANCEL
12:34 PM

DONE
Customer Path / CallVite
Invite email contacts
2 3
Name: |

Q W E R T Y U I O P

A S D F G H J K L

Z X C V B N M

.?123 space Search

1 - Tom creates a CallVite invitation for his team. Sends invites from the app

2 -Users with the app get email notification with a link that takes them to app:
User chooses to accept/ decline / ignore. CallVite has been added to their calendar

3 -User has list of CallVites in app to see what is upcoming / can join call from a click in app
and/or, at designated time, users mobile rings and he joins the conference call

4 - User without app is directed to download at app store. Once registered, user can re-click link and have
CallVite added to calendar.

©2012 Telesocial.com all rights reserved