MARKETING QUC T

Tc gi: Trn Minh o - V Tr Dng Vit Nam, xu hng quc t ha trn con ng m ca v hi nhp ngy cng lm cho marketing quc t tr thnh mn hc tt yu khng ch i vi cc trng kinh t v kinh doanh m cn cn thit cho tt c nhng ai ang tham gia cc hot ng thc tin kinh doanh. p ng nhu cu o to v nghin cu hin nay, B mn Marketing thuc Khoa Marketing, trng H Kinh t quc dn bin son v xut bn Gio trnh Marketing quc t. Marketing l mt khoa hc rng ln. N lin quan n nhiu lnh vc ca i sng kinh t x hi. Ch ring trong kinh doanh, marketing cng ng chm n nhiu lnh vc c th khc nhau. Chnh v vy, s khng nu ch hc marketing ni chung m khng i su vo tng lnh vc c th. Mt trong nhng lnh vc c th nht ca marketing m ngnh hc v marketing v cc ngnh hc c lin quan n kinh t quc t, thng mi quc t khng th khng bit n - l marketing quc t. Ni dung gio trnh gm 10 chng: Chng 1: Tng quan v marketing quc t Chng 2: Mi trng marketing quc t Chng 3: Nghin cu marketing quc t Chng 4: Phn on v la chn th trng Chng 5: Phn tch cnh tranh v chin lc quc t ca cng ty Chng 6: Thm nhp v m rng th trng quc t Chng 7: Quyt nh sn phm trn th trng quc t Chng 8: Quyt nh v gi trn th trng quc t Chng 9: Quyt nh xc tin hn hp trn th trng quc t Chng 10: Marketing xut - nhp khu Trn trng gii thiu!