Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /

Page 01 of 05
BRIEF
To create a visual identity and brand for upcoming photographer Ella Ruth with a
focus on print based design as well as online platforms such as blogs and websites.
CONCEPT
Create an identity that is representative of Ella and her personality but also
compliments her style of photography without overpowering her work with a focus
on keeping the overall look quite contemporary using just a typographic based logo
that works on its own and with photographs.
DELIVERABLES
100 x Portrait Double sided matte business cards / 100 x Landscape Double sided
matte business cards / Printed Portfolio / Website Proposal.
BRIEF 1 / ELLA RUTH PHOTOGRAPHY
brief
concept
dELIVERABLES
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
Colour BRANDING
Ella already had a clear image in her mind of what type of logo would suit her
practice but working together we were able to develop her ideas into something
that is more refned and works across a range of print and screen based outcomes.
LOGO
The logo needed to be quite simple yet have enough character to work with her
photography without overpowering her work too much. The logo was made with a
typeface that was available in a range of different weights.
BRIEF 1 / ELLA RUTH PHOTOGRAPHY
Font Family : Lato
Lato Black
Lato Light
LatoBLack
LatoLight
Details - Ella Ruth
Typeface - Lato Black / Tracking : 28
Details - Photography
Typeface - Lato Light / Tracking : 50
Working with a typeface that still appeared to be quite subtle whilst it was
uppercase so it didnt overpower or dominate any of the photographs. Choosing to
keep the logo either black, white or grey rather than a range of colours so it doesnt
clash and can be changed according to the photograph it needs to work with.
Lato Black
aBcdefghijkLmnoPqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
123456789
Lato Light
abcdefghijkLmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
123456789
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BRANDING
LOGO
COLOUR
FORMAT
As Ella works with both portrait and landscape photography it made sense to
produce two sets of cards so that the layout worked well on both sides. Also
ensured there was at least 2 copies of each design.
BUSINESS Cards
We came to the decision that the cards should be produced from moo.com as it
easily gives the option to have multiple designs which was ideal as it allowed Ella to
showcase a range of her photographs.
Specification
100 x Landscape / Portrait Double sided matte business cards
32 Landscape Images / 18 Portrait Images
84mm x 55mm + 4mm bleed
350gsm Matte Laminated Stock
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
BRIEF 1 / ELLA RUTH PHOTOGRAPHY
Page 03 of 05
bUSINESS CARDS
FORMAT
SPECIFICATION
ISSUU PORTFOLIO
As not all potential clients need to a physical copy the portfolio, me and Ella decided
it would also be appropriate to design a PDF portfolio that could be uploaded to
issuu with the link included in email footers for people to access or, the PDF emailed
to individual clients.
Stationery
Producing letterheads, compliments slips, invoices and model release forms which
all have different photographs on the reverse side, but also come with the option of
just being grey on the reverse. Each item has a range of 3 photographs that can be
used on the reverse side.
printed portfolio
A 12 page A5 sized printed portfolio to be sent out to potential clients with a range
of 6 postcards and a business cards packed in a clear cellophane bag. Choosing a
product that was easy to create and not to large so that it is more economical to
post. Portfolio to be updated bi-monthly.
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
BRIEF 1 / ELLA RUTH PHOTOGRAPHY
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sTATIONERY
PRINTED PORTFOLIO
issuu PORTFOLIO
PROPOSAL
As it stands this is a proposal for the website which is something that I will look to
work on at a later stage. A domain name and hosting has already being purchased
which currently has a holding page letting visitors knowthat there will be a new
website soon - ellaruth.co.uk
Website
A 4 page website with an about, contact, portfolio and home page. Portfolio to be
viewed using lightbox, making it easier to look through photographs after having
clicked on a specifc thumbnail. Homepage consists of an image that fades and
changes every 3 seconds.
Concept
The idea behind the proposed website is to ensure that it is easy to navigate and
really focuses on the photography without being too distracting. Keeping a central
layout to match the printed stationery but using a white background instead of grey
with the logo being grey.
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
BRIEF 1 / ELLA RUTH PHOTOGRAPHY
Home Portfolio About Contact
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Home Portfolio About Contact
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Home Portfolio About Contact
Im Ella Ruth, a creative freelance photographer
up for all kinds of photography adventures! Im
bosed ocross Shrewsbury, LeicesIer &Shefeld
but of course happy to venture further. Drop me
an email or give me a call to book your shoot.
Home Portfolio About Contact
Home Portfolio About Contact
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Home Portfolio About Contact
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Home Portfolio About Contact
To get in touch you can drop me an email:
ella_ruth_c@hotmail.co.uk
or call me on:
+44 (0) 7969281635
4 page website / 1024 x 768 / Central layout. Home page uses an
application which allows the images to change every 3 seconds
as well as allowing the user to manually click through a range of
photographs as well.
About page is quite simple it has a simple introduction about Ella
and the section will be an editable region allowing Ella to change
the information whenever she needs.
Portfolio page works using lightbox, a selection of thumbnails
which can be clicked. Again an editable region allowing Ella to
update the thumbnails as she needs to upload newwork.
As you click the thumbnail the photograph is enlarged and the
background fades out, each image has a section of type which
focuses on the photograph, again an editable region.
Users can choose to click to go back to the thumbnails or click
the arrows to navigate through the photographs.
The contact page features a photograph and details on how
to contact Ella, the image and type can both be changed and
updated at any time.
Home Portfolio About Contact
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siniam as magnis cores et et
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Home Portfolio About Contact
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WEBSITE
CONCEPT
PROPOSAL