Wellness is defined as a way of life oriented toward optimal health and well-being, in which body, mind, and spirit

are integrated by the individual to live life more fully within the human and natural community (Myers, Sweeney, & Witmer, 2000, p. 252) The healthy lifestyle trend is becoming really important recently. People are more conscious about what they are living their lives (Healthy products, healthy customers). This healthy lifestyle involves four main aspects: physical health, psychological health, environment and social outcomes, which means worries about diet and nutrition, exercise and sport, social and eco-friendly products. The increasing prevalence of overweight and obesity, heart diseases, hypertension, incidence of cancer, medicine progress, new health recommendations (Wang et al, 2011; 218), stress, depressive disorders, (Wang et al, 2011; 218) motivated the raising awareness of health. Your attitude is one of the most important aspects that you can manage in your life (Tunajek, 2009). Therefore; now people are also concerned about eating healthy and staying in shape, and they are changing their habits to get these objectives. (Elissena). Avoiding sedentary, doing exercise and practicing some sport are good not only for our body health it also provides countless psychological benefit. The quick expansion of these trend is also encourage by the great social acceptance, an its positive attitude with this tendency (Satya et al, 2012). Scholars theorizied that individuals aspire to others acceptance, feeling part of a group or community, sense of connectedness and oneness with all of life (Adlers ,1927/1954).

http://web.ebscohost.com.ezproxy.ub.gu.se/ehost/pdfviewer/pdfviewer?sid=14e 8165c-cf4e-4f82-9d5a-9fd07ff6298d%40sessionmgr112&vid=2&hid=113 http://web.ebscohost.com.ezproxy.ub.gu.se/ehost/pdfviewer/pdfviewer?sid=454 39f4a-2aee-4480-8d02-e83ce29c59d3%40sessionmgr112&vid=2&hid=113

Preamble to the Constitution of the World Health Organization as adopted by the International Health Conference, New York, 19-22 June, 1946; signed on 22 July 1946 by the representatives of 61 States (Official Records of the World Health Organization, no. 2, p. 100) and entered into force on 7 April 1948.
Myers, J. E., Sweeney, T. J., & Witmer, J. M. (2000). The Wheel of Wellness counseling for wellness: A holistic model for treat- ment planning. Journal of Counseling & Development, 78, 251266. Retrieved from http://www.counseling.org/Publica- tions/Journals.aspx

Wang CY, McPherson K, Marsh T, Gortmaker S, Brown M. Health and economic burden of the projected obesity trends

in the USA and the UK. Lancet . 2011; 378:815-25.

Tunajek, S(2009) http://www.aana.com/resources2/healthwellness/Documents/nb_milestone_0309.pdf

Satya, S. S., Ganesan, P. P., & Ravichandran, S. (2012). Consumer Expectation, Attitude, and User Occasion of Wellness Services and Its Effect on Wellness Center Loyalty. IUP Journal Of Marketing Management, 11(2), 27-45. dler, A. (1954). Understanding human nature. New York, NY: Fawcett. (Original work published 1927)