Directors Message DSBS is not only about giving individuals a chance to raise their expectations, it gives people a chance

to be a part of the future by investing in, developing and securing the prosperity of the region for a new generation. The intellectual capital profile is of international standing with research - active staff working in each of the schools, contributing to the development of learning and teaching, where the quality and relevance of the programmes at the university is guaranteed, which is reflected in highly rated subject assessments DSBS has achieved. Ultimately though, the success of DSBS is reflected in the students who graduate every year, each with their own stories of achievement and triumph, this is why this school is one of the great success stories of why, with my own strong connection to the city, I am immensely proud to be its Director The DSBS is happy to facilitate the execution of this program by extending its world class infrastructure and by providing faculty who have a distinctive track record in academic and corporate world. Besides, the institute is providing Programme Credentials PGDM Programme-General and HRM Approved by AICTE, Equivalent to MBA, Ministry of HRD, Govt. of India, New Delhi
To develop a global mindset so that the future managers can address the challenges of global competition. On successful completion of the programme requirements, a student is awarded a Post- Graduate Diploma in Business Management (PGDM).

infrastructure facility with state-of-the-art computer lab and library facilities with round the clock Internet connectivity. Come, be a part of this unique success experience.

OBJECTIVE:
To understand the Social, economic, political, technological and ecological environment of modern society and their characteristic values. To help students become effective leaders, who can achieve results which have the potential to transform organizations. To inculcate values of integrity, justice, fairness and facilitate lateral thinking.

Documentation On Admission During the very initial stages or induction of the course, it is mandatory to submit all the following original documents to the department for formal approval of your registration and enrolment with the Bangalore University. SSLC/SSC/10th marks card +2/PUC/12th std. Examination Marks Card. Graduation Marks card of all semesters/years Degree Certificate MAT/CAT/Any other competitive test score Experience Certificate Transfer Certificate from your last college attended. Migration Certificate from the last university attended(only in case of non-Karnataka students) Eligibility certificate(for international Students only) Passport Copy(for international Students only) Recent passport size photographs-10nos+3 stamp size photographs (color). action, including expulsion from the Institute. A faculty member may insist on a minimum number of days attendance by a student in his / her class. Faculty member will be free to adopt any additional measures to regulate attendance including stepping up the penal fees. The students have to maintain 75% of attendance course wise for appearing End-Term Examination All kinds of leave irrespective of the magnitude and gravity will have to fall under 75%. No grant of leave will be permitted where the attendance would be less than 75% In cases where the students fall under category between 60% to 75% attendance per course penalty of Rs.2000/- per course will be levied. This will be communicated just before the EndTerm Examination by the Directors office. Students need to remit the amount before the End-Term Examination failing which they will not be allowed to enter into the examination hall with regard to the particular course. In case, where the students fall under category less than 60% in attendance, they will not be allowed to write the Examination and will be awarded F grade for that course. Make-up examination rules will be applicable and implemented as per the guidelines.

Attendance and Leave rules: The Institute insists on regular and prompt attendance in classes. The students under extraordinary circumstances may obtain leave of absences from the Director of the Institute. Prior permission of the Director must be obtained for availing leave. In case of sickness, leave application must be submitted to the Director normally prior to the commencement of the class. Leave application on the ground of sickness must be accompanied by a medical certificate. No student shall be allowed to rejoin the programme unless he/ she present a medical fitness certificate endorsed by the Doctor. If a student absents herself / himself without adequate reasons, he / she will have to pay a penal fee of Rs. 50/- per session / class and /or Rs.100/- per day of absence. For grounds other than sickness leave will not normally be granted for a period exceeding three teaching days. Before applying for leave to the Director, a student should contact his / her faculty members to ensure that he/she is not missing any quizzes or examinations during the leave period. The Director or the concerned faculty will not be responsible for the student losing any segment of evaluation on account of his / her leave. Absence from the class / Institute even for a day without the authorized permission of the Director will be considered a serious breach of discipline and the Institute will be free to take appropriate

Course duration

Course PGDM (General) PGDM (HRM)

Eligibility Duration Trimesters Degree of 2 years 6 any Discipline Degree of 2 years 6 any Discipline

Class & Lab timings Mon-Fri 10.00am to 6.00pm (with a break between 01:15pm-02:00pm)

Academic staff
DSIs commitment is to excel with a holistic approach and thus has consistently maintained the highest standards in education which can only be ensured by quality teaching of the finest caliber. The staff comprises of teaching, on teaching, supporting staff and placement officer. The details are given below Name (s) of the Teaching Faculty Prof.R.K. Vijaya Sarathy Prof. C.V. Divakar Prof.B.K Arun Dr.Sai Ganesh.S Dr.Parul Tandan Dr. K.V.Ramanathan Ms. Geetha K. Joshi Ms. Jahnvi K.N Mr.Parameswaran R Ms.Susmita Sarkar Ms Vibha V Designation (Lecturer/ Asst. Professor/ Professor) Senior Professor Director HOD- Finance Professor Associate Professor Asst Professor Asst Professor Asst. Professor Lecturer Lecturer Lecturer Lecturer Non-Teaching Staff Sl.No 1 2 3 4 5 Names of NonTeaching Staff Umadevi G.C Rekha M G Girish M Akshatha N V Ravindra Reddy Designation Office Assistant Office Assistant Library Assistant Assistant Librarian Assistant System Admin Qualification B.Com B.Com D.Lib M.Lisc B.Tech

Sl. No. 1. 2. 3. 4. 5 6 7 8 9 10 11

Subjects Handled Marketing Management, Sales and distribution Management, Finance HRM Marketing Finance Finance & Accounting Operation Research & Statistics HRM Marketing Finance Marketing HRM

Course Matrix
IV Term:- Indian Management in Contemporary Business Practices & Business Ethics (Core Paper) HRM 1 2 3 Global HRM Recruitment, Selection and Retention Management Employee Training & Development Marketing 1 2 II Term 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Marketing Management Production & Operations Management Business Statistics Entrepreneurship Business Communication II (Written) Macro Economics French III Term HRM Financial Management Research Methodology Strategic Management Operation Research Business Law Management Information System 1 2 3 1 2 3 1 2 3 3 Product & Brand Management International Marketing Sales & Distribution Management Finance Project Appraisal & Finance Cost Accounts & Taxation Advanced Financial Management IT Systems Analysis & Design Six Sigma & Quality Control in IT SPSS International Business International Business International Marketing Global HRM

1 2 3 4 5 6 7

I Term Principles of Management Accounting for Managers Business Communication -I (Oral) Basic Mathematics & Computer Applications Organizational Behavior Micro Economics French

V Term :- Social Involvement Project (Core Paper) HRM 1 2 3 1 2 3 Strategic HRM Compensation Management Organizational Development and Change Management Marketing Strategic Marketing Service Marketing Advertising & Sales Promotion Finance Strategic Financial Management Banks and Institutional Finance Security Analysis & Portfolio Management IT E-Commerce Software Engineering Management IT Application International Business 1 2 3 International Economics International Business Negotiation Cross Cultural Management 1

VI Term :- Supply Chain Management

HRM 1 Conflict Management in HRM 2 Labour Law 3 Dissertation Marketing 1 Retailing Management 2 Rural Marketing 3 Dissertation Finance 1 Insurance Management 2 International Finance 3 Dissertation IT 1 Data Base Management 2 Enterprise Resource Planning 3 Dissertation International Business Global Business Environment & Role of MNC's

1 2 3 1 2 3

2 International Finance 3 Dissertation

I Term 1 2 3 4 5 6 7 Marketing Management

DSBS PGDM (AICTE) HRM All Term Specialization IV Term:- Indian Management in Contemporary Business Practices & Business Ethics (Core Paper) HRM (Compulsory Specialization) 1 Global HRM Recruitment, Selection and Retention 2 Management 3 Employee Training & Development Marketing (Optional) 1 Product & Brand Management 2 International Marketing 3 Sales & Distribution Management

Principles of Management

Business Communication -I (Oral) HRM Organizational Behavior Micro Economics French

II Term 1 2 3 4 5 6 7 Accounting for Managers Production & Operations Management Business Statistics Entrepreneurship Business Communication II (Written) Macro Economics French III Term Functional Management: Trade Union Functional Management: Collective Bargaining Financial Management Strategic Management Quantitative Methods for Decision Making Performance Management Management Industrial Relation Finance (Optional) 1 2 3 Strategic Financial Management Banks and Institutional Finance Security Analysis & Portfolio Management VI Term :- Supply Chain Management HRM (Compulsory Specialization) 1 2 3 Conflict Management in HRM Labour Law Dissertation Records/Projects/dissertation Take home Assignments Term Papers Case Presentation write-ups Term projects Summer Projects Assignment Social Involvement Project Dissertation Project Assignment 1 2 3 1 2 3 Or Finance (Optional) 1 Project Appraisal & Finance 2 Cost Accounts & Taxation 3 Advanced Financial Management V Term :- Social Involvement Project (Core Paper) HRM (Compulsory Specialization) 1 Strategic HRM 2 Compensation Management Organizational Development and Change 3 Management Marketing (Optional) 1 Strategic Marketing 2 Service Marketing 3 Advertising & Sales Promotion Or Marketing (Optional) Retailing Management Rural Marketing Dissertation Or Finance (Optional) Insurance Management International Finance Dissertation

1 2 3 4 5 6 7

Events Calendar Sl. No 1 2 3 4 5 6 7 8 Events Founders Day Orientation Day Freshers Day Ethnic Day Teachers Day Alumni Meet Graduation Day Farewell Day Dates July 24th 2012 August 1st 2012 September 3rd 2012 September 5th 2012 September 5th 2012 Jan 2013 August 18th 2012 March 23rd 2012 Academic Calendar for AICTE: PGDM (General) & PGDM (HRM) I Year, Batch 2012-2014, Room No: - 201 & 203 Term-I Sl.No 1. 2. 3. 4. 5. 6. 7. 8. Dates 01.08.2012 to 03.08.2012 06.08.2012 13.09.2012 17.09.12 to 21.09.2012 11.10.2012 12.10.2012 16.10.2012 to 22.10.2012 25.10.2012 to 02.11.2012 Programme Orientation Programme Commencement of I Term Attendance Statues before Mid- term Examination week Mid -Term Examination week Attendance finalization before End- term Examination Closure of Term I End term Examination week Soft Skill programme and Vacation Term- II Programme Commencement of II Term Attendance Statues before Mid- term Examination week Mid -Term Examination week Attendance finalization before End- term Examination Closure of Term II End term Examination week Soft Skill programme and Vacation Remarks 3 Days 06.08.2012 to 12.10.2012 (10 weeks) -5 Days --

5 Days ---------

Sl.No 1 2 3 4 5 6 7

Dates 05.11.2012 13.12.2012 17.12.2012 to 21.12.2012 17.01.2013 18.01.2013 21.01.2013 to 25.01.2013 28.01.2013 to 01.02.2013

Remarks 05.11.2012 to 18.01.2013 (11 weeks) -5 Days -5 Days -------

Term- III Sl.No 1 2 3 4 5 6 Dates 04.02.2013 14.03.2013 18.03.2013 to 22.03.2013 18.04.2013 19.04.2013 22.04.2013 to 29.04.2013 Programme Commencement of III Term Attendance Statues before Mid- term Examination week Mid -Term Examination week Attendance finalization before End- term Examination Closure of Term III End term Examination week INTERNSHIP PROJECT Sl.No 1 2 Dates 06.05.2013 to 05.07.2013 08.07.2013 to 02.08.2013 Programme Internship Project Summer Vacation Remarks 09 Weeks 04 Weeks Remarks 04.02.2013 to 19.04.2013 (11 weeks) -5 Days -5 Days

Academic Calendar for AICTE: PGDM (General) & PGDM (HRM) II Year, Batch 2011-2013, and Room No: - 101 & 102 Term-IV Sl.No 1. 2. 3. 4. 5. 6. 7. 30.07.2012 06.09.2012 10.09.2012 to 14.09.2012 11.10.2012 12.10.2012 16.10.2012 to 22.10.2012 25.10.2012 to 02.11.2012 Dates Programme Commencement of IV Term Attendance Statues before Mid- term Examination week Mid -Term Examination week Attendance finalization before End- term Examination Closure of Term IV End term Examination week Soft Skill programme and Vacation Term V Programme Commencement of V Term Attendance Statues before Mid- term Examination week Mid -Term Examination week Attendance finalization before End- term Examination Closure of Term V End term Examination week Soft Skill programme and Vacation Remarks 30.07.2012 to 12.10.2012 (11 weeks) -5 Days --

5 Days ---------

Sl. No 1 2 3 4 5 6 7

Dates 05.11.2012 13.12.2012 17.12.2012 to 21.12.2012 17.01.2013 18.01.2013 21.01.2013 to 25.01.2013 28.01.2013 to 01.02.2013

Remarks 05.11.2012 to 18.01.2013 (11 weeks) -5 Days -5 Days -------

Term VI Sl.No 1 2 3 4 5 6 7 Dates 04.02.2013 to 01.03.2013 04.03.2013 21.03.2013 25.03.2013 to 29.03.2013 25.04.2013 26.04.2013 29.04.2013 to 03.05.2013 Dissertation Commencement of VI Term Attendance Statues before Mid- term Examination week Mid -Term Examination week Attendance finalization before End- term Examination Closure of Term VI End term Examination week Programme Remarks 4 weeks 04.03.2013 to 26.04.2013 ( 8 weeks) -5 Days -5 Days

* 1. Dissertation Presentation - 3days (06-05-2013 to 08-05-2013). Tests/Internals/Examination 1. The system followed is on the basis of absolute grading. However, the uniformity of the grading is maintained as best as possible. Below 39%, that is 0-39 is F grade, 40-44 is D grade; 45-49 is C grade. 2. The evaluation of the students performance is expected to be continuous and multifaceted. As a general rule, the end term exam should be between 40% - 60% weight age. 3. Though a minimum level of performance in a level of performance taken in all courses together is higher in the case of PGDM programme. A cumulative grade point average, (at the end of first year) of B- would be needed for a student to be promoted to the second year. This is further subject to the conditions that: a. The student should not have more than two Fs in the first attempt. b. The students should not have more than four rating (i.e. after make-up exam) in F and D together. c. To be more precise a student can carry either two Fs and two Ds or one F & three Ds or four Ds at the most. The students who get Fs in the first attempt (not more than two courses) are required to take the make-up examination. The students who get D grade in any course are given the option to improve their performance. To emphasize clearly, though D is below the minimum level of performance for pass in a course, from the perspective of calculating overall CGPA, it has a value of 2 on a 10 point scale, and therefore is to be differentiated from a F with a value of 0 on a 10 point scale. d. In general, if a student fails in the reexamination and receives an F grade, subject to deliberation and review in the faculty meeting a re-reexamination will be given. However a student ha to pay double the amount to appear for re-reexam(Rs.2000 per course).In such cases, the student has to give declaration stating that he/she would improves his/her grade, and in case he/she receive one more time F grade after downgrading as per rules, the department has every right to ask the student to withdraw from programme. The downgrading of grades will be done which he/she receives during the above examination as per rules. 4. At the end of the second year a student will qualify to receive the Diploma only if the student has a cumulative grade point average (CGPA) of B-, for the first and second years put together. This is further subject to the conditions mentioned in 3 (a) and (b).

5. At the end of each term, the students who had obtained a grade of D for any subject could seek a make-up test. The make-up test result will replace the grade or marks of the original end term or whichever is higher. The evaluation of other components will, however, remain unchanged. A Permanent F in any course is not acceptable either for promotion or diploma. Not more than one make-up opportunity will be given for improvement Industry Visit Calendar Company Month Deccan Herald Jan 12th 2012 Parle-G Ltd Feb 9th 2012 Toyota Kirloskr Ltd Aug 2nd 2012 Toyota Kirloskr Ltd Aug 7th 2012 Coco-cola Ltd Aug 14th 2012 Training Programmes Calendar DSBS conducted training of trainers in entrepreneurship development organized by MSME. Top of the line guest lecturers sponsored by Economic Times CEOs Conclave planned during jan 2013 Business executive FDP for Management teachers planned during Dec 2012

Grading/marking/evaluation Marks 90 and Above 89-80 79-75 74-70 69-60 59-55 54-50 49-45 44-40 39 and below Grades A+ Points 10

A AB+ B BC+ C D F

9 8 7 6 5 4 3 2 0

Clubs & activities

We have clubs of different streams in DSBS i.e. Marketing Club, Finance Club, HRM club etc . Treasurer-K.Bindu President-Anil Vice President- Madhura Sarkar Secretary-Rakesh

Events Inter B-school competitions November 2011 Seminar &Quizzes/Intra DSBS Quizzes /seminar /symbiosis /guest lecturers on weekly bases

Placements Matrix Celluler Services Bixmax Infomedia Muthoot Finance Alp Management SnapDeal.com Mantri Developers Aditya Birla Group Apollo Tyres Cosmonet Solutions ltd Compassite Solutions ltd Staples ltd JARO Education ltd Pebco Motors ltd Daygains ltd ABN Amro Bank Aditya Birla Group Capgemini Business Ashok Leyland Services Asian Paints J.P.Morgan ltd HAL Deloitte ltd HCL Infosystem Earnst and Young(E & Y) Hewlett Packard ICICI Securities Honey Well Laventare Technologies IBM SPAR International ltd Pantaloon Retail India KOTI IT ltd ICICI Securities Mindtree ltd Novartis ltd Shopper Stop Leading Corporate Practioners insights about DSBS Dayananda Sagar Business School is based in a modern purpose-designed building. The architecture and facilities were planned from the outset to promote effective learning. An ideal academic atmosphere prevails here. Mr.C.L.Gurudatt,Director,Talent Bridge Consulting Ltd., Bangalore As Business is increasingly getting global in its scope, learning at DSBS in sync with it,with an international students community in the campus, contributing to greater understanding of multi-culture concepts. Mr.Om Prakash Subba Rao,Director,Yahoo Ltd.,Bangalore It is heartening to note that DSBS recognizes that each Executive has his or her own set of goals and offers a package of professional development and career coaching that can be tailored to meet specific needs Dr.Akbar Ali, Managing Director, Apotex Pharmachem(I) Pvt.Ltd. DSBS gives much better grounding in general business skills and provides frameworks to challenge and develop ones thinking, and provides an excellent network of alumni. I believe the DSBS experience helps to put ones business and team in a much better position for the long term Mr.B.R.Badhiri, CEO ,Customer Infinity Services Ltd. Bangalore Employers place a high value on soft skills which is why, at DSBS, they are committed to developing ones personal effectiveness through a practical training programme Mr.G.Vasudev, Senior Divisional Sales Manager, Eureka Forbes Ltd., Bangalo